{"id":3216,"date":"2021-01-19T08:45:48","date_gmt":"2021-01-19T08:45:48","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3216"},"modified":"2023-10-16T16:26:25","modified_gmt":"2023-10-16T16:26:25","slug":"que-es-business-analytics-como-ayuda-toma-decisiones","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/01\/que-es-business-analytics-como-ayuda-toma-decisiones\/","title":{"rendered":"\u00bfQu\u00e9 es Business Analytics y c\u00f3mo le ayudar\u00e1 en la toma de decisiones?"},"content":{"rendered":"<p class=\"lead\"><span data-contrast=\"none\">Las soluciones empresariales de\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/analytics.html\"><b><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><\/b><\/a><span data-contrast=\"none\">\u00a0o anal\u00edtica empresarial se centran en\u00a0<\/span><b><span data-contrast=\"none\">recopilar datos, gestionarlos y\u00a0<\/span><\/b><b><span data-contrast=\"none\">analizarlos<\/span><\/b><span data-contrast=\"none\">\u00a0para ayudar a las organizaciones a alcanzar sus objetivos de negocio.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><span style=\"font-size: 16.0pt;font-family: 'Arial',sans-serif\">Ebook gratis<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><strong><span style=\"font-size: 20.0pt;font-family: 'Arial',sans-serif\">5 tendencias clave para tu negocio en 2021<\/span><\/strong><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound\/index.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3927 size-medium\" src=\"https:\/\/news.sap.com\/spain\/files\/2021\/05\/28\/1622588170847-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/news.sap.com\/spain\/files\/2021\/05\/28\/1622588170847-300x225.jpg 300w, https:\/\/news.sap.com\/spain\/files\/2021\/05\/28\/1622588170847.jpg 514w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound\/index.html\">DESCARGAR<\/a><\/p>\n<p><span data-contrast=\"none\">Conocer\u00a0<\/span><b><span data-contrast=\"none\">qu\u00e9 es el\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0y c\u00f3mo contribuye a la toma de decisiones es el paso previo para mejorar\u00a0<\/span><span data-contrast=\"none\">los\u00a0<\/span><span data-contrast=\"none\">resultados<\/span><span data-contrast=\"none\">\u00a0empresariales<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">\u00bfQu\u00e9 es Business Analytics?<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">La\u00a0<\/span><b><span data-contrast=\"none\">anal\u00edtica empresarial<\/span><\/b><span data-contrast=\"none\">\u00a0sirve para\u00a0<\/span><b><span data-contrast=\"none\">definir estrategias de\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">marketing<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0y fundamentar decisiones<\/span><\/b><span data-contrast=\"none\">\u00a0relacionadas con el crecimiento y expansi\u00f3n del negocio. Todo esto es posible gracias a la informaci\u00f3n que proporcionan las\u00a0<\/span><b><span data-contrast=\"none\">tecnolo<\/span><\/b><b><span data-contrast=\"none\">g<\/span><\/b><b><span data-contrast=\"none\">\u00edas\u00a0<\/span><\/b><b><span data-contrast=\"none\">de<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">an<\/span><\/b><b><span data-contrast=\"none\">al\u00edtica<\/span><\/b><b><span data-contrast=\"none\">\u00a0de datos<\/span><\/b><span data-contrast=\"none\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Las principales\u00a0<\/span><b><span data-contrast=\"none\">funciones del\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0son estudiar<\/span><span data-contrast=\"none\">\u00a0y analizar<\/span><span data-contrast=\"none\">\u00a0grandes vol\u00famenes de datos,\u00a0<\/span><b><span data-contrast=\"none\">detectar tendencias de mercado mediante modelos predictivos\u00a0<\/span><\/b><span data-contrast=\"none\">y utilizar esos datos para anticiparse a<\/span><span data-contrast=\"none\">\u00a0los<\/span><span data-contrast=\"none\">\u00a0cambio<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La anal\u00edtica de datos trabaja en tres \u00e1reas complementarias: descriptiva, predictiva y prescriptiva.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">La\u00a0<\/span><b><span data-contrast=\"none\">anal\u00edtica descriptiva<\/span><\/b><span data-contrast=\"none\">\u00a0identifica patrones y tendencias.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">La\u00a0<\/span><b><span data-contrast=\"none\">anal\u00edtica predictiva\u00a0<\/span><\/b><span data-contrast=\"none\">determina la probabilidad de eventos futuros.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">La\u00a0<\/span><b><span data-contrast=\"none\">anal\u00edtica prescriptiva\u00a0<\/span><\/b><span data-contrast=\"none\">ayuda a decidir qu\u00e9 acciones pueden mejorar los resultados.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Todas ellas est\u00e1n relacionadas de alguna forma con\u00a0<\/span><span data-contrast=\"none\">la anal\u00edtica empresarial<\/span><span data-contrast=\"none\">, aunque con matices, como veremos a continuaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Diferencias entre <\/span><\/b><b><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><\/b><b><span data-contrast=\"none\">,\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">Business Intelligence<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0y\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">Big Data<\/span><\/i><\/b><\/h2>\n<p><span data-contrast=\"none\">Una de las dudas habituales en las organizaciones consiste en discernir\u00a0<\/span><b><span data-contrast=\"none\">qu\u00e9 diferencias existen entre las principales tecnolog\u00edas de an\u00e1lisis de datos<\/span><\/b><span data-contrast=\"none\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><span data-contrast=\"none\">\u00a0(BA),\u00a0<\/span><i><span data-contrast=\"none\">Business Intelligence<\/span><\/i><span data-contrast=\"none\">\u00a0(BI) y\u00a0<\/span><i><span data-contrast=\"none\">Big Data<\/span><\/i><span data-contrast=\"none\">\u00a0(BD)<\/span><span data-contrast=\"none\">\u00a0son tres\u00a0<\/span><span data-contrast=\"none\">tecnolog\u00edas que recopilan y analizan datos<\/span><span data-contrast=\"none\">, aunque c<\/span><span data-contrast=\"none\">ada una de ellas se centra en un \u00e1mbito diferente.\u00a0<\/span><span data-contrast=\"none\">Sin embargo, n<\/span><span data-contrast=\"none\">o solo\u00a0<\/span><b><span data-contrast=\"none\">no son\u00a0<\/span><\/b><b><span data-contrast=\"none\">excluyentes<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0sino que trabajan en conjunto para lograr mejores resultados:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">La\u00a0<\/span><b><span data-contrast=\"none\">anal\u00edtica empresarial (BA)<\/span><\/b><span data-contrast=\"none\">:\u00a0<\/span><span data-contrast=\"none\">se basa en\u00a0<\/span><b><span data-contrast=\"none\">modelos predictivos<\/span><\/b><span data-contrast=\"none\">. Analiza los datos para descubrir tendencias futuras. Gracias a la miner\u00eda de datos, es posible anticipar desarrollos y hacer cambios para garantizar el \u00e9xito.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">La\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/bi-platform.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">inteligencia de negocios<\/span><\/b><\/a><b><span data-contrast=\"none\">\u00a0(BI)<\/span><\/b><span data-contrast=\"none\">:\u00a0<\/span><span data-contrast=\"none\">se centra en el\u00a0<\/span><b><span data-contrast=\"none\">an\u00e1lisis descriptivo<\/span><\/b><span data-contrast=\"none\">\u00a0para identificar patrones. Esta tecnolog\u00eda permite determinar lo que funciona y lo que hay que corregir en la empresa.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><i><span data-contrast=\"none\">Big Data<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0(BD)<\/span><\/b><span data-contrast=\"none\">:<\/span><span data-contrast=\"none\">\u00a0tiene como objetivo la\u00a0<\/span><b><span data-contrast=\"none\">captura y procesamiento de datos<\/span><\/b><span data-contrast=\"none\">. Se puede considerar como la matriz de la que parten\u00a0<\/span><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><span data-contrast=\"none\">\u00a0y\u00a0<\/span><i><span data-contrast=\"none\">Business Intelligence<\/span><\/i><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">\u00bfC\u00f3mo se emplean en la pr\u00e1ctica los datos de <\/span><\/b><b><i><span data-contrast=\"none\">Business Analytics\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">y\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">Business Intelligence<\/span><\/i><\/b><b><span data-contrast=\"none\">?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Pongamos un ejemplo: g<\/span><span data-contrast=\"none\">racias a\u00a0<\/span><span data-contrast=\"none\">la inteligencia de negocio<\/span><span data-contrast=\"none\">, los responsables de un negocio de comercio electr\u00f3nico observan que el producto tiene\u00a0<\/span><span data-contrast=\"none\">un\u00a0<\/span><span data-contrast=\"none\">gran \u00e9xito de ventas en una localidad<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">determinada<\/span><span data-contrast=\"none\">. Con esta informaci\u00f3n<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0se decide<\/span><b><span data-contrast=\"none\">\u00a0potenciar las acciones de\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">marketing<\/span><\/i><\/b><span data-contrast=\"none\">\u00a0en ese lugar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Siguiendo el mismo ejemplo, c<\/span><span data-contrast=\"none\">on<\/span><span data-contrast=\"none\">\u00a0la anal\u00edtica empresarial<\/span><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">se descubre la raz\u00f3n<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">de ese \u00e9xito<\/span><\/b><span data-contrast=\"none\">\u00a0y se puede\u00a0<\/span><b><span data-contrast=\"none\">replicar la estrategia<\/span><\/b><span data-contrast=\"none\">\u00a0en otros lugares para incrementar las ventas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La fuente de informaci\u00f3n de la que se parte en ambos casos es el\u00a0<\/span><i><span data-contrast=\"none\">Big Data<\/span><\/i><span data-contrast=\"none\">, como mencionamos antes<\/span><span data-contrast=\"none\">. La\u00a0<\/span><b><span data-contrast=\"none\">clave de la tecnolog\u00eda BA y BI<\/span><\/b><span data-contrast=\"none\">\u00a0es la estructuraci\u00f3n y optimizaci\u00f3n de la gran cantidad de datos de BD. Determinar qu\u00e9 se necesita en cada momento permite\u00a0<\/span><b><span data-contrast=\"none\">resolver problemas de forma eficiente, aumentar la productividad y mejorar las cifras de negocio.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En resumen,\u00a0<\/span><span data-contrast=\"none\">el\u00a0<\/span><i><span data-contrast=\"none\">Business Analytics<\/span><\/i><span data-contrast=\"none\">\u00a0es un an\u00e1lisis predictivo que identifica patrones y anticipa tendencias. Esta informaci\u00f3n ofrece datos de calidad que permiten\u00a0<\/span><b><span data-contrast=\"none\">optimizar la toma de decisiones en un continuo proceso de adaptaci\u00f3n<\/span><\/b><span data-contrast=\"none\">\u00a0al cambio para el que deben estar preparadas las empresas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En\u00a0<\/span><span data-contrast=\"none\">SA<\/span><span data-contrast=\"none\">P<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">encontrar\u00e1\u00a0<\/span><b><span data-contrast=\"none\">soluciones de\u00a0<\/span><\/b><a href=\"https:\/\/www.sap.com\/spain\/products\/analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">anal\u00edtica de negocio<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0que\u00a0<\/span><span data-contrast=\"none\">convertir\u00e1n<\/span><span data-contrast=\"none\">\u00a0sus datos en informaci\u00f3n valiosa con la que optimizar los resultados de su\u00a0<\/span><span data-contrast=\"none\">negocio<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.instagram.com\/sapspain\/\">Instagram<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.facebook.com\/麻豆原创\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/sapspain?lang=es\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">LinkedIn<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 麻豆原创 SE. 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