{"id":3205,"date":"2021-01-14T10:08:52","date_gmt":"2021-01-14T10:08:52","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3205"},"modified":"2023-10-16T16:26:27","modified_gmt":"2023-10-16T16:26:27","slug":"la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/","title":{"rendered":"La sostenibilidad como pilar fundamental en el futuro de las empresas"},"content":{"rendered":"

El\u00a0<\/span>futuro de las empresas<\/span><\/b>\u00a0pasa necesariamente por un cambio en la visi\u00f3n de negocio en el que\u00a0<\/span>la sostenibilidad es un elemento esencial<\/span><\/b>. La globalizaci\u00f3n de los \u00faltimos a\u00f1os ha propiciado que algunas organizaciones hayan\u00a0<\/span>priorizado<\/span>\u00a0<\/span>sus beneficios\u00a0<\/span>ante el<\/span>\u00a0buen uso de los recursos naturales y de los da\u00f1os causados al medioambiente.\u00a0<\/span>\u00a0<\/span><\/p>\n

Este paradigma ha quedado obsoleto frente a\u00a0<\/span>una sociedad cada vez m\u00e1s concienciada con el consumo responsable<\/span><\/b>. La evoluci\u00f3n constante del mundo de la empresa exige ahora apostar por un nuevo orden en el que los enfoques de\u00a0<\/span>transparencia y responsabilidad medioambiental<\/span><\/b>\u00a0son l<\/span>o<\/span>s protagonistas.<\/span>\u00a0<\/span><\/p>\n

Retos de la empresa del futuro para un mundo sostenible<\/span><\/b><\/h2>\n

Los consumidores del siglo XXI han dejado de ser ingenuos. La informaci\u00f3n est\u00e1 al alcance de todos y las redes sociales se han convertido en\u00a0<\/span>un<\/span>\u00a0<\/span>altavoz\u00a0<\/span>para\u00a0<\/span>las empresas. Esta ventaja puede tornarse en contra de las compa\u00f1\u00edas que ven expuestas\u00a0<\/span>sus\u00a0<\/span>pr\u00e1cticas poco \u00e9ticas, como la<\/span>\u00a0reducci\u00f3n de costes mediante la contaminaci\u00f3n<\/span><\/b>\u00a0<\/span>o<\/span>\u00a0el abuso de los recursos naturales.\u00a0<\/span>\u00a0<\/span><\/p>\n

Esta visi\u00f3n cortoplacista est\u00e1 abocada al fracaso<\/span>,<\/span>\u00a0porque la empresa del futuro tendr\u00e1 que centrar sus esfuerzos en\u00a0<\/span>conseguir<\/span>\u00a0<\/span>un\u00a0<\/span><\/b>perfil de\u00a0<\/span><\/b>negocio que trabaje para crear valor a largo plazo<\/span><\/b>\u00a0apostando, entre otras cosas, por la sostenibilidad.<\/span>\u00a0<\/span><\/p>\n

La nueva econom\u00eda cuenta con\u00a0<\/span>las\u00a0<\/span><\/b>ventajas\u00a0<\/span><\/b>de<\/span><\/b>\u00a0la tecnolog\u00eda<\/span><\/b><\/a>\u00a0<\/span><\/b>en\u00a0<\/span><\/b>relaci\u00f3n al ahorro de recursos<\/span><\/b>. En las \u00faltimas d\u00e9cadas, hemos visto c\u00f3mo se ha reducido notablemente el uso de papel\u00a0<\/span>\u2013<\/span>y la tala indiscriminada de \u00e1rboles que implica<\/span>\u2013<\/span>\u00a0gracias a las\u00a0<\/span>herramientas de digitalizaci\u00f3n y gesti\u00f3n documental<\/span><\/b>. Ahora, esa lucha tambi\u00e9n se est\u00e1 librando contra el pl\u00e1stico y la reducci\u00f3n de la huella de carbono.<\/span>\u00a0<\/span><\/p>\n

La sostenibilidad como modelo de gesti\u00f3n empresarial<\/span><\/b><\/h2>\n

En este escenario, las empresas deben realizar su contribuci\u00f3n a la sostenibilidad ejerciendo un papel m\u00e1s relevante y pasando a\u00a0<\/span>ser parte de la soluci\u00f3n<\/span><\/b>\u00a0de los\u00a0<\/span>diferentes\u00a0<\/span>retos sociales y ambientales<\/span>\u00a0que se plantean<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Una de las iniciativas m\u00e1s recientes de 麻豆原创 es\u00a0<\/span>麻豆原创 Cares<\/span><\/b>,\u00a0<\/span>con la que se pretende\u00a0<\/span>ayudar a\u00a0<\/span>impulsar la sostenibilidad\u00a0<\/span>como un rasgo definitorio y con arraigo\u00a0<\/span>dentro de la cultura corporativa de las empresas.\u00a0<\/span>El<\/span>\u00a0<\/span>objetivo s<\/span>igue\u00a0<\/span>s<\/span>iendo el de hacer crecer su negocio, pero hacerlo\u00a0<\/span>mediante el uso de\u00a0<\/span>tecnolog\u00eda sostenible<\/span><\/b><\/a>, aquella que tiene\u00a0<\/span>en cuenta\u00a0<\/span>los desaf\u00edos clim\u00e1ticos a los que\u00a0<\/span>se enfrenta la poblaci\u00f3n mundial.\u00a0<\/span>E<\/span>stos\u00a0<\/span>tambi\u00e9n\u00a0<\/span>su<\/span>ponen una oportunidad para las empresas para dejar un impacto\u00a0<\/span>social\u00a0<\/span>positivo\u00a0<\/span>a trav\u00e9s de su<\/span>\u00a0<\/span>gesti\u00f3n.<\/span>\u00a0<\/span><\/p>\n

Un consumidor cada vez m\u00e1s concienciado y responsable<\/span><\/b><\/h2>\n

El entorno social en el que parec\u00eda que las empresas ten\u00edan todas las respuestas est\u00e1 desapareciendo porque\u00a0<\/span>los consumidores han cambiado\u00a0<\/span><\/b>sus<\/span><\/b>\u00a0<\/span><\/b>preguntas<\/span><\/b>. Para garantizar el futuro de las empresas, la sostenibilidad debe convertirse en su raz\u00f3n de ser, en su principal reto.<\/span>\u00a0<\/span><\/p>\n

Si hace un tiempo el consumidor se centraba exclusivamente en el precio o en la calidad de un producto, ahora tambi\u00e9n se plantea\u00a0<\/span>qu\u00e9 recursos se han empleado para su fabricaci\u00f3n<\/span><\/b>\u00a0y cu\u00e1nto contamina hasta que llega a sus manos. La\u00a0<\/span>cadena de suministro de la producci\u00f3n industrial<\/span><\/b>\u00a0ya no solo debe optimizar\u00a0<\/span>los\u00a0<\/span>costes y garantizar la trazabilidad.<\/span>\u00a0<\/span><\/p>\n

El proceso productivo debe ser analizado desde el punto de vista del impacto<\/span>\u00a0ambiental<\/span>\u00a0que puede tener, c\u00f3mo medirlo y\u00a0<\/span>en qu\u00e9<\/span><\/b>\u00a0<\/span><\/b>conviene invertir para favorecer la sostenibilidad<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Este ser\u00e1 el punto de inflexi\u00f3n a partir del cual las\u00a0<\/span>empresas sostenibles<\/span><\/b><\/a>\u00a0podr\u00e1n comunicar a la sociedad sus logros, mejorar su reputaci\u00f3n y convertirse en\u00a0<\/span>l\u00edderes frente al cambio clim\u00e1tico<\/span>.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

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El\u00a0futuro de las empresas\u00a0pasa necesariamente por un cambio en la visi\u00f3n de negocio en el que\u00a0la sostenibilidad es un elemento esencial. La globalizaci\u00f3n de los…<\/p>\n","protected":false},"author":3372,"featured_media":3206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563406],"tags":[5563257,13],"sapn-display":[5563695,5563693,45149,60294],"sapn-type":[5562504],"class_list":["post-3205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad","tag-economia-sostenible","tag-sustainability","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"\nLa sostenibilidad como pilar fundamental en el futuro de las empresas - 麻豆原创 Espa\u00f1a News Center<\/title>\n<meta name=\"description\" content=\"La sostenibilidad se ha convertido en un elemento clave en la cultura corporativa de las empresas en una sociedad concienciada con el consumo responsable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La sostenibilidad como pilar fundamental en el futuro de las empresas\" \/>\n<meta property=\"og:description\" content=\"La sostenibilidad se ha convertido en un elemento clave en la cultura corporativa de las empresas en una sociedad concienciada con el consumo responsable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T10:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2021\/01\/14\/sostenibilidad-futuro-empresas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\"},\"author\":{\"name\":\"麻豆原创 Espa\u00f1a\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"headline\":\"La sostenibilidad como pilar fundamental en el futuro de las empresas\",\"datePublished\":\"2021-01-14T10:08:52+00:00\",\"dateModified\":\"2023-10-16T16:26:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\"},\"wordCount\":695,\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/01\/14\/sostenibilidad-futuro-empresas.jpg\",\"keywords\":[\"economia sostenible\",\"Sustainability\"],\"articleSection\":[\"Sostenibilidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\",\"url\":\"https:\/\/news.sap.com\/spain\/2021\/01\/la-sostenibilidad-pilar-fundamental-en-futuro-de-empresas\/\",\"name\":\"La sostenibilidad como pilar fundamental en el futuro de las empresas - 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