{"id":3198,"date":"2020-12-15T14:20:05","date_gmt":"2020-12-15T14:20:05","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3198"},"modified":"2023-10-16T16:26:30","modified_gmt":"2023-10-16T16:26:30","slug":"pasos-que-debe-seguir-para-crear-un-ecommerce","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2020\/12\/pasos-que-debe-seguir-para-crear-un-ecommerce\/","title":{"rendered":"Pasos que debe seguir para crear un ecommerce"},"content":{"rendered":"<p class=\"lead\"><span data-contrast=\"none\">Los \u00faltimos meses han puesto de relieve la\u00a0<\/span><b><span data-contrast=\"none\">importancia de crear un\u00a0<\/span><\/b><b><i><span data-contrast=\"none\"><a href=\"https:\/\/www.sap.com\/spain\/products\/crm\/e-commerce-platforms.html\">ecommerce<\/a>\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">para mantener la competitividad<\/span><\/b><span data-contrast=\"none\">\u00a0e, incluso, garantizar la supervivencia de\u00a0<\/span><span data-contrast=\"none\">una\u00a0<\/span><span data-contrast=\"none\">empresa<\/span><span data-contrast=\"none\">\u00a0en muchas ocasiones<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">Y es que el<\/span><span data-contrast=\"none\">\u00a0comercio\u00a0<\/span><i><span data-contrast=\"none\">online\u00a0<\/span><\/i><span data-contrast=\"none\">es\u00a0<\/span><span data-contrast=\"none\">una de las<\/span><span data-contrast=\"none\">\u00a0mejor<\/span><span data-contrast=\"none\">es v\u00edas para<\/span><span data-contrast=\"none\">\u00a0ampliar las fronteras de las tiendas f\u00edsicas\u00a0<\/span><span data-contrast=\"none\">y<\/span><span data-contrast=\"none\">\u00a0llegar a un mayor n\u00famero de clientes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><span style=\"font-size: 16.0pt;font-family: 'Arial',sans-serif\">Ebook gratis<\/span><\/p>\n<p style=\"margin: 0cm;text-align: center\" align=\"center\"><strong><span style=\"font-size: 20.0pt;font-family: 'Arial',sans-serif\">Redise\u00f1a el futuro de tu e-commerce m\u00e1s all\u00e1 de la pandemia<\/span><\/strong><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound2\/index.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3925 size-medium\" src=\"https:\/\/news.sap.com\/spain\/files\/2021\/05\/26\/1622588361713-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/news.sap.com\/spain\/files\/2021\/05\/26\/1622588361713-300x225.jpg 300w, https:\/\/news.sap.com\/spain\/files\/2021\/05\/26\/1622588361713.jpg 514w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/crm-es21-web-inbound2\/index.html\">DESCARGAR<\/a><\/p>\n<h2><b><span data-contrast=\"none\">Las 3 <\/span><\/b><b><span data-contrast=\"none\">ventajas\u00a0<\/span><\/b><b><span data-contrast=\"none\">principales de crear un\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><\/h2>\n<p><span data-contrast=\"none\">El comercio electr\u00f3nico no solo ayuda a potenciar las ventas<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">t<\/span><span data-contrast=\"none\">ambi\u00e9n proporciona numerosos beneficios, como<\/span><span data-contrast=\"none\">, por ejemplo,<\/span><span data-contrast=\"none\">\u00a0la facilidad para conocer al p\u00fablico objetivo del negocio y llegar hasta \u00e9l de forma personalizada<\/span><span data-contrast=\"none\">, gracias a la informaci\u00f3n detallada que recibe de este<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En este sentido, e<\/span><span data-contrast=\"none\">stas son las principales ventajas de crear un\u00a0<\/span><i><span data-contrast=\"none\">ecommerce<\/span><\/i><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">No tiene limitaciones f\u00edsicas ni de horario, lo que supone una clara\u00a0<\/span><b><span data-contrast=\"none\">ventaja competitiva<\/span><\/b><span data-contrast=\"none\">\u00a0frente al resto.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Las herramientas de seguimiento y anal\u00edtica ayudan a\u00a0<\/span><b><span data-contrast=\"none\">planificar estrategias de\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">marketing\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">eficaces<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">El conocimiento del comportamiento de los usuarios permite\u00a0<\/span><b><span data-contrast=\"none\">dise\u00f1ar una experiencia de cliente personalizada<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Disponer de un <a href=\"https:\/\/www.sap.com\/spain\/products\/upscale-commerce.html\">comercio\u00a0<em>online<\/em><\/a><\/span><i><span data-contrast=\"none\">\u00a0<\/span><\/i><span data-contrast=\"none\">no solo\u00a0<\/span><b><span data-contrast=\"none\">favorece las ventas<\/span><\/b><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">t<\/span><span data-contrast=\"none\">ambi\u00e9n contribuye a<\/span><b><span data-contrast=\"none\">\u00a0mejorar la imagen de marca<\/span><\/b><span data-contrast=\"none\">. Si tiene un negocio f\u00edsico y desea crear un\u00a0<\/span><i><span data-contrast=\"none\">ecommerce<\/span><\/i><span data-contrast=\"none\">, debe elegir bien la plataforma de venta y las herramientas de gesti\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">5 pasos para crear un <\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><b><span data-contrast=\"none\"> de \u00e9xito<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">A continuaci\u00f3n, le mostramos\u00a0<\/span><span data-contrast=\"none\">los\u00a0<\/span><b><span data-contrast=\"none\">pasos para crear un\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><span data-contrast=\"none\">con el que potenciar las ventas de su negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">1. Elegir el nombre y adquirir el dominio del <\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><\/h3>\n<p><span data-contrast=\"none\">Lo m\u00e1s sencillo es utilizar la\u00a0<\/span><b><span data-contrast=\"none\">marca comercial<\/span><\/b><span data-contrast=\"none\">\u00a0como nombre, pero puede ocurrir que el dominio, es decir, la direcci\u00f3n que se escribe en el navegador, est\u00e9 ocupado por otro negocio.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En ese caso, habr\u00e1 que\u00a0<\/span><a href=\"https:\/\/www.nic.es\/sgnd\/dominio\/publicInformacionDominios.action\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\">buscar un dominio libre<\/span><\/a><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">que identifique a la empresa. Existen m\u00faltiples servicios para localizar dominios libres. Uno de ellos es el que ofrece el\u00a0<\/span><span data-contrast=\"none\">Ministerio de Econom\u00eda y Empresa<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">2. Contratar un servicio de <\/span><\/b><b><i><span data-contrast=\"none\">hosting<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0para el comercio\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">online<\/span><\/i><\/b><\/h3>\n<p><span data-contrast=\"none\">El servicio de\u00a0<\/span><b><i><span data-contrast=\"none\">hosting<\/span><\/i><\/b><b><i><span data-contrast=\"none\">,<\/span><\/i><\/b><b><span data-contrast=\"none\">\u00a0o alojamiento<\/span><\/b><b><span data-contrast=\"none\">,<\/span><\/b><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"none\">es el servidor\u00a0<\/span><b><span data-contrast=\"none\">donde se instala el\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><span data-contrast=\"none\">. Antes de contratar este servicio, conviene comparar precios y caracter\u00edsticas. El objetivo es garantizar que el comercio electr\u00f3nico tenga suficiente capacidad de respuesta.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Algunos de los principales\u00a0<\/span><b><span data-contrast=\"none\">requisitos de un buen alojamiento web<\/span><\/b><span data-contrast=\"none\">\u00a0son:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Alto rendimiento<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Reducido tiempo de carga<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Espacio suficiente disponible en disco<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Ancho de banda mensual que no limite el tr\u00e1fico<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">3. Seleccionar la plataforma de venta <\/span><\/b><b><i><span data-contrast=\"none\">online<\/span><\/i><\/b><\/h3>\n<p><span data-contrast=\"none\">La elecci\u00f3n de la plataforma se debe realizar pensando en la\u00a0<\/span><b><span data-contrast=\"none\">capacidad y flexibilidad<\/span><\/b><span data-contrast=\"none\">\u00a0que ofrece. Algunas soluciones tecnol\u00f3gicas son sencillas, aptas para tiendas\u00a0<\/span><i><span data-contrast=\"none\">online\u00a0<\/span><\/i><span data-contrast=\"none\">con pocas exigencias, como WooCommerce. Otras son m\u00e1s especializadas, como Magento o PrestaShop.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La soluci\u00f3n\u00a0<\/span><span data-contrast=\"none\">de 麻豆原创 en materia de\u00a0<\/span><i><span data-contrast=\"none\">ecommerce<\/span><\/i><span data-contrast=\"none\">,\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/products\/crm\/e-commerce-platforms.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span data-contrast=\"none\">麻豆原创 Commerce Cloud<\/span><\/b><\/a><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0es una herramienta de comercio\u00a0<\/span><span data-contrast=\"none\">omnicanal, escalable y flexible<\/span><span data-contrast=\"none\">\u00a0que permite\u00a0<\/span><b><span data-contrast=\"none\">controlar de forma eficiente el\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><b><i><span data-contrast=\"none\">\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">en la nube<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">La\u00a0<\/span><span data-contrast=\"none\">soluci\u00f3n tecnol\u00f3gica de 麻豆原创 para comercio electr\u00f3nico se ha coronado\u00a0<\/span><span data-contrast=\"none\">en 2020<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0y por sexto a\u00f1o consecutivo<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0como plataforma l\u00edder de este ranking\u00a0<\/span><span data-contrast=\"none\">l\u00edder en el\u00a0<\/span><span data-contrast=\"none\">Cuadrante M\u00e1gico de Gartner de comercio digital\u00a0<\/span><span data-contrast=\"none\">por motivos como los siguientes:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Configuraci\u00f3n\u00a0<\/span><span data-contrast=\"none\">simplificada<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Posibilidad de obtener certificaciones\u00a0<\/span><span data-contrast=\"none\">y capacitaci\u00f3n\u00a0<\/span><span data-contrast=\"none\">sobre\u00a0<\/span><span data-contrast=\"none\">el<\/span><span data-contrast=\"none\">\u00a0uso de esta\u00a0<\/span><span data-contrast=\"none\">herramienta<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Reducci\u00f3n de costo de propiedad.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Posibilidad de incluir amplias funcionalidades espec\u00edficas para el sector.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Soporte para varios modelos de negocio (B2B, B2C B2B2C) en una \u00fanica plataforma integrada.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Plataforma con plazos de implementaci\u00f3n reducidos.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">La mayor base de clientes globales.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">4. Configurar la estructura del <\/span><\/b><b><i><span data-contrast=\"none\">ecommerce<\/span><\/i><\/b><\/h3>\n<p><span data-contrast=\"none\">Una buena\u00a0<\/span><b><span data-contrast=\"none\">configuraci\u00f3n de la estructura\u00a0<\/span><\/b><span data-contrast=\"none\">es esencial para el \u00e9xito del negocio. Los factores que se deben tener en cuenta son:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Organizaci\u00f3n del\u00a0<\/span><b><span data-contrast=\"none\">cat\u00e1logo\u00a0<\/span><\/b><span data-contrast=\"none\">en categor\u00edas f\u00e1cilmente localizables<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Descripciones\u00a0<\/span><\/b><span data-contrast=\"none\">y fotograf\u00edas de los productos teniendo en cuenta el\u00a0<\/span><span data-contrast=\"none\">posicionamiento\u00a0<\/span><span data-contrast=\"none\">SEO<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">A\u00f1adir varios\u00a0<\/span><b><span data-contrast=\"none\">idiomas y monedas<\/span><\/b><span data-contrast=\"none\">\u00a0si se desea vender a nivel internacional<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Creaci\u00f3n de un\u00a0<\/span><b><span data-contrast=\"none\">proceso de compra<\/span><\/b><span data-contrast=\"none\">\u00a0sencillo<\/span><span data-contrast=\"none\">\u00a0e intuitivo, que reduzca al m\u00ednimo el n\u00famero de clics, y el establecimiento de\u00a0<\/span><b><span data-contrast=\"none\">medios de pago<\/span><\/b><span data-contrast=\"none\">\u00a0seguros<\/span><span data-contrast=\"none\">.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Planificaci\u00f3n log\u00edstica<\/span><\/b><span data-contrast=\"none\">: gesti\u00f3n de\u00a0<\/span><i><span data-contrast=\"none\">stock<\/span><\/i><span data-contrast=\"none\">, preparaci\u00f3n de pedidos, env\u00edo y seguimiento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Aspectos legales<\/span><\/b><span data-contrast=\"none\">:<\/span><span data-contrast=\"none\">\u00a0R<\/span><span data-contrast=\"none\">eglamento\u00a0<\/span><span data-contrast=\"none\">G<\/span><span data-contrast=\"none\">eneral de\u00a0<\/span><span data-contrast=\"none\">P<\/span><span data-contrast=\"none\">rotecci\u00f3n de\u00a0<\/span><span data-contrast=\"none\">D<\/span><span data-contrast=\"none\">atos (RGPD)<\/span><span data-contrast=\"none\">, leyes de comercio electr\u00f3nico y pol\u00edticas de venta, cambios y devoluciones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">5. Dise\u00f1ar la estrategia de <\/span><\/b><b><i><span data-contrast=\"none\">marketing\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">digital<\/span><\/b><\/h3>\n<p><span data-contrast=\"none\">El \u00faltimo paso despu\u00e9s de crear el\u00a0<\/span><i><span data-contrast=\"none\">ecommerce<\/span><\/i><span data-contrast=\"none\">\u00a0es darlo a conocer en Internet. La\u00a0<\/span><b><span data-contrast=\"none\">estrategia de\u00a0<\/span><\/b><b><i><span data-contrast=\"none\">marketing\u00a0<\/span><\/i><\/b><b><span data-contrast=\"none\">digital<\/span><\/b><span data-contrast=\"none\">\u00a0debe contemplar aspectos como el posicionamiento SEO, la promoci\u00f3n en redes sociales, las campa\u00f1as de\u00a0<\/span><i><span data-contrast=\"none\">e-mail marketing<\/span><\/i><span data-contrast=\"none\">\u00a0y la publicidad\u00a0<\/span><i><span data-contrast=\"none\">online<\/span><\/i><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un paso esencial para valorar la estrategia de\u00a0<\/span><i><span data-contrast=\"none\">marketing<\/span><\/i><span data-contrast=\"none\">\u00a0digital es\u00a0<\/span><b><span data-contrast=\"none\">analizar el rendimiento de las acciones\u00a0<\/span><\/b><span data-contrast=\"none\">que se llevan a cabo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En este punto, m<\/span><span data-contrast=\"none\">edir es vital para detectar\u00a0<\/span><b><span data-contrast=\"none\">puntos de mejora en los procesos de venta<\/span><\/b><span data-contrast=\"none\">. Contar con un\u00a0<\/span><a href=\"https:\/\/news.sap.com\/spain\/2020\/11\/tipos-de-crm-caracteristicas-y-ventajas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span data-contrast=\"none\">software<\/span><\/i><span data-contrast=\"none\">\u00a0CRM<\/span><\/a><span data-contrast=\"none\">\u00a0puede\u00a0<\/span><span data-contrast=\"none\">ayuda<\/span><span data-contrast=\"none\">rle<\/span><span data-contrast=\"none\">\u00a0a optimizar la\u00a0<\/span><b><span data-contrast=\"none\">relaci\u00f3n con los clientes<\/span><\/b><span data-contrast=\"none\">\u00a0y a agilizar la toma de decisiones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">El\u00a0<\/span><a href=\"https:\/\/www.sap.com\/spain\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span data-contrast=\"none\">software\u00a0<\/span><\/i><\/a><a href=\"https:\/\/www.sap.com\/spain\/index.html\"><span data-contrast=\"none\">de 麻豆原创<\/span><\/a><span data-contrast=\"none\">\u00a0facilita la gesti\u00f3n de los negocios de pymes y grandes empresas<\/span><span data-contrast=\"none\">, de modo que, s<\/span><span data-contrast=\"none\">i est\u00e1 pensando en\u00a0<\/span><span data-contrast=\"none\">crear un\u00a0<\/span><i><span data-contrast=\"none\">ecommerce<\/span><\/i><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"none\">no dude en\u00a0<\/span><span data-contrast=\"none\">pregunt<\/span><span data-contrast=\"none\">ar<\/span><span data-contrast=\"none\">\u00a0por nuestras soluciones para comercio electr\u00f3nico.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.instagram.com\/sapspain\/\">Instagram<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.facebook.com\/麻豆原创\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/sapspain?lang=es\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">LinkedIn<\/a><\/p>\n<hr \/>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see\u00a0<a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los \u00faltimos meses han puesto de relieve la\u00a0importancia de crear un\u00a0ecommerce\u00a0para mantener la competitividad\u00a0e, incluso, garantizar la supervivencia de\u00a0una\u00a0empresa\u00a0en muchas ocasiones.\u00a0Y es que el\u00a0comercio\u00a0online\u00a0es\u00a0una de&#8230;<\/p>\n","protected":false},"author":3372,"featured_media":3199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[24297],"tags":[5563356],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-ecommerce","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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