{"id":2760,"date":"2020-10-07T10:00:17","date_gmt":"2020-10-07T10:00:17","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=2760"},"modified":"2023-10-16T16:28:18","modified_gmt":"2023-10-16T16:28:18","slug":"que-es-crm","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/","title":{"rendered":"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?"},"content":{"rendered":"

Del ingl\u00e9s\u00a0<\/span><\/span>Customer<\/span><\/span>\u00a0<\/span><\/span>Relationship<\/span><\/span>\u00a0<\/span><\/span>Management<\/span><\/span>, l<\/span><\/span>as<\/span><\/span>\u00a0siglas\u00a0<\/span><\/span>CRM<\/span><\/span>\u00a0<\/span><\/span><\/strong>hacen referencia a la denominada<\/span><\/span>\u00a0<\/span><\/span>gesti\u00f3n de las relaciones con el cliente<\/span><\/span><\/strong>. Por definici\u00f3n, esto cubre todas las\u00a0<\/span><\/span>\u00e1reas desde<\/span><\/span>\u00a0las que estas relaciones pueden ser gestionadas:\u00a0<\/span><\/span>ventas<\/span><\/span>,\u00a0<\/span><\/span>marketing<\/span><\/span>,\u00a0<\/span><\/span>servicio de atenci\u00f3n al cliente<\/span><\/span>\u00a0<\/span><\/span>e<\/span><\/span>\u00a0<\/span><\/span>e-<\/span><\/span>commerce<\/span><\/span><\/strong>.\u00a0<\/span><\/span><\/p>\n

Ebook gratis<\/span><\/p>\n

Redise\u00f1a el futuro de tu e-commerce m\u00e1s all\u00e1 de la pandemia<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

DESCARGAR<\/a><\/p>\n

Con un<\/span><\/span>\u00a0<\/span><\/span>software\u00a0<\/span><\/span>CRM,\u00a0<\/span><\/span>podr\u00e1\u00a0<\/span><\/span>automatizar e integrar<\/span><\/span>\u00a0todas esas actividades relacionadas con sus clientes. Los mejores sistemas tambi\u00e9n ofrecen herramientas\u00a0<\/span><\/span>para\u00a0<\/span><\/span>las anal\u00edticas<\/span><\/span>\u00a0de clientes, personalizaci\u00f3n, redes sociales,\u00a0<\/span><\/span>funciones colaborativas<\/span><\/span>\u00a0\u00a1y mucho m\u00e1s!<\/span><\/span>\u00a0<\/span><\/p>\n

\u00bfCu\u00e1les son los 5 grandes beneficios de un CRM?<\/span><\/span><\/strong><\/h2>\n

Existen innumerables formas en las que un sistema CRM puede ayudarle a sacar el m\u00e1ximo partido a sus interacciones con clientes.<\/span><\/span>\u00a0<\/span><\/span>La<\/span><\/span>\u00a0m\u00e1s m\u00ednim<\/span><\/span>a<\/span><\/span>\u00a0<\/span><\/span>mejora<\/span><\/span>\u00a0puede, no solo\u00a0<\/span><\/span>aumentar la retenci\u00f3n de sus clientes<\/span><\/span>, sino hacer que sus beneficios se disparen. Imagine lo que estos\u00a0<\/span><\/span>cinco mayores beneficios de un CRM<\/strong><\/span><\/span>\u00a0pueden hacer por usted.<\/span><\/span>\u00a0<\/span><\/p>\n

1. Mejora<\/span><\/span>\u00a0de la\u00a0<\/span><\/span>experiencia<\/span><\/span>\u00a0del\u00a0<\/span><\/span><\/strong>cliente<\/strong><\/span><\/span><\/p>\n

Brinde a los miembros del centro de contacto y a los t\u00e9cnicos de servicio una\u00a0<\/span><\/span>visi\u00f3n de 360\u00ba de los clientes<\/span><\/span><\/strong>,\u00a0<\/span><\/span>de manera que ellos mismos puedan\u00a0<\/span><\/span>ofrecer experiencias personalizadas para cada cliente y resolver sus problemas r\u00e1pidamente.<\/span><\/span><\/p>\n

2. Aumento de la retenci\u00f3n de clientes<\/span><\/span><\/strong><\/p>\n

Sorprenda a sus clientes con un\u00a0<\/span><\/span>servicio personalizado que aumente su lealtad<\/span><\/span><\/strong>. Ejecute an\u00e1lisis en tiempo real para identificar las mejores ofertas en el momento adecuado y en el canal \u00f3ptimo.<\/span><\/span><\/p>\n

3. Mayores ingresos por ventas<\/span><\/span><\/strong><\/p>\n

Aumente la visibilidad de oportunidades y venda m\u00e1s<\/span><\/span>\u00a0gracias a\u00a0<\/span><\/span>herramientas integradas para la\u00a0<\/span><\/span>automatizaci\u00f3n de la fuerza de ventas<\/span><\/span><\/strong>, la\u00a0<\/span><\/span>gesti\u00f3n de\u00a0<\/span><\/span>leads<\/span><\/span>,\u00a0<\/span><\/span>previsiones<\/span><\/span>,\u00a0<\/span><\/span>cr<\/span><\/span>o<\/span><\/span>ss-selling<\/span><\/span>,\u00a0<\/span><\/span>e-<\/span><\/span>commerce<\/span><\/span><\/strong>,<\/strong> etc.<\/span><\/span>\u00a0<\/span><\/p>\n

4. Mayor eficiencia de los procesos<\/strong><\/p>\n

Ayude a sus equipos de ventas, marketing y servicio a lograr m\u00e1s con menos esfuerzo, aprovechando los procesos automatizados<\/strong> y los avisos de seguimiento<\/strong>.<\/p>\n

5. Trabaje de forma m\u00e1s inteligente: mejor colaboraci\u00f3n<\/strong><\/p>\n

Comparta informaci\u00f3n entre equipos, departamentos y stakeholders internos y externos con un CRM colaborativo<\/strong> para proveer de un mejor servicio a los clientes en cada punto de contacto.<\/p>\n

\u00bfCu\u00e1les son las caracter\u00edsticas principales de un CRM?<\/strong><\/h2>\n

Los actuales sistemas de gesti\u00f3n de relaciones con los clientes incluyen funciones CRM b\u00e1sicas, as\u00ed como capacidades m\u00e1s avanzadas, que van mucho m\u00e1s all\u00e1 de las funciones de clasificaci\u00f3n y archivo de contactos.<\/strong> Ahora puede agilizar todos sus procesos de cara al cliente y fortalecer sus relaciones situ\u00e1ndolo en el centro de sus actividades de ventas, marketing, comercio y servicio.<\/p>\n

Cuando piensa en un CRM, espera un sistema para la gesti\u00f3n de las interacciones<\/strong> con contactos, leads y clientes. Tambi\u00e9n espera funciones anal\u00edticas<\/strong> y le encantar\u00eda contar con herramientas de automatizaci\u00f3n<\/strong>, pero realmente lo quiere todo. Y, por supuesto, quiere que est\u00e9 todo completamente integrado. \u00bfLa buena noticia? Lo tiene todo aqu\u00ed<\/strong>.<\/p>\n

Gesti\u00f3n de contactos<\/strong><\/p>\n

Almacene de forma segura la <\/strong>datos de clientes<\/strong><\/a>, incluyendo nombres detalles de contacto, perfiles en redes sociales y preferencias de comunicaci\u00f3n en una base de datos central a la que todo su equipo puede acceder<\/strong> en tiempo real, 24 horas al d\u00eda, 7 d\u00edas a la semana.<\/p>\n

Gesti\u00f3n de interacciones<\/strong><\/p>\n

Realice un seguimiento de todas las interacciones con sus clientes<\/strong>, incluyendo correos electr\u00f3nicos, conversaciones telef\u00f3nicas, publicaciones en redes sociales y sesiones de chat, para obtener una visi\u00f3n 360\u00ba de cada cliente y brindarle una experiencia multicana<\/strong>l.<\/p>\n

Gesti\u00f3n de leads<\/strong><\/p>\n

Identificaci\u00f3n, puntuaci\u00f3n y seguimiento de leads a trav\u00e9s del flujo de venta<\/strong>s, con el prop\u00f3sito de convertir a m\u00e1s de esos potenciales clientes en compradores. Con un CRM, es posible integrar sus actividades de generaci\u00f3n de leads, gesti\u00f3n del flujo y nurturizaci\u00f3n de esos leads.<\/p>\n

Automatizaci\u00f3n mediante workflows<\/strong><\/p>\n

Automatice las tareas manuales y repetitivas<\/strong>, como los registros de contactos, y aproveche la potencia de la IA<\/strong> integrada y el aprendizaje autom\u00e1tico para proporcionar interacciones basadas en chatbots en redes sociales y aplicaciones de mensajer\u00eda.<\/p>\n

Anal\u00edticas de clientes<\/strong><\/p>\n

Obtenga la informaci\u00f3n adecuada en el momento adecuado con los informes del CRM bajo demanda y sus paneles interactivos<\/strong>. Prediga lo que quieren sus clientes, personalice sus experiencias y tome las decisiones correctas en el momento.<\/p>\n

Integraciones de CRM<\/strong><\/p>\n

Integre su sistema CRM con su sitio web, plataformas de correo electr\u00f3nico y calendario, software contabilidad y facturaci\u00f3n, encuestas de clientes, administraci\u00f3n de documentos y firmas electr\u00f3nicas, de manera que pueda hacer todo desde un \u00fanico lugar<\/strong>.<\/p>\n

CRM seguro y m\u00f3vil<\/strong><\/p>\n

Todas las funciones de su CRM deber\u00edan estar disponibles en cualquier momento, lugar y dispositivo. Asimismo, su CRM en la nube deber\u00eda ayudarlo a optimizar su seguridad, la privacidad de sus datos y los requisitos de cumplimiento del GDPR.<\/strong><\/p>\n

CRM para ventas, marketing, servicios e e-commerce<\/strong><\/h2>\n

Con una base de datos y procesos unificados, el CRM conecta todas sus actividades de cara al cliente. Pero tambi\u00e9n ofrece beneficios espec\u00edficos a cada uno de sus equipos.<\/p>\n

\u00bfQu\u00e9 es un sales CRM?
\n<\/strong>El sales CRM<\/a> pone la oportunidad en la palma de su mano. Sus representantes pueden hacer conexiones de \u00e9xito<\/strong>, automatizar la generaci\u00f3n de leads, personalizar lanzamientos, ofrecer cotizaciones precisas, aprovechar el flujo del CRM, colaborar, crear informes\u2026 todo.<\/p>\n

\u00bfQu\u00e9 es un marketing CRM?
\n<\/strong>El marketing CRM<\/a> convierte lo impredecible en predecible. Le ayuda a conocer los gustos y necesidades de cada cliente<\/strong> para que pueda sorprenderlos con experiencias \u00fanicas. Y, mientras usted brilla, la automatizaci\u00f3n de marketing se encargar\u00e1 de completar tareas por usted.<\/p>\n

\u00bfQu\u00e9 es un service CRM?
\n<\/strong>Los clientes esperan m\u00e1s y el service CRM<\/a> ofrece m\u00e1s. Cree momentos de servicio perfectos que fomenten la lealtad de sus clientes<\/strong>. Automatice procesos manuales para reducir los errores en el servicio y ahorre tiempo. Utilice chatbots para responder a preguntas comunes de los clientes y mucho m\u00e1s.<\/p>\n

\u00bfQu\u00e9 es un e-commerce CRM?
\n<\/strong>El e-commerce CRM<\/a> es un conjunto de herramientas de CRM que proporcionan una experiencia omnical<\/strong>, a trav\u00e9s de la compra y venta m\u00f3vil<\/strong>, online y f\u00edsica<\/strong>. Reconozca a los clientes a trav\u00e9s de los canales y d\u00e9 un cari\u00f1o especial a esos clientes de mayor valor.<\/p>\n

 <\/p>\n

\n

Instagram<\/a> \/ Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a><\/p>\n

\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see\u00a0http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Del ingl\u00e9s\u00a0Customer\u00a0Relationship\u00a0Management, las\u00a0siglas\u00a0CRM\u00a0hacen referencia a la denominada\u00a0gesti\u00f3n de las relaciones con el cliente. Por definici\u00f3n, esto cubre todas las\u00a0\u00e1reas desde\u00a0las que estas relaciones pueden ser…<\/p>\n","protected":false},"author":3372,"featured_media":2855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563370],"tags":[66],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-y-experiencia-del-cliente","tag-crm","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"\n\u00bfQu\u00e9 es CRM? - 麻豆原创 CRM - 麻豆原创 Espa\u00f1a News Center<\/title>\n<meta name=\"description\" content=\"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?\" \/>\n<meta property=\"og:description\" content=\"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T10:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:28:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\"},\"author\":{\"name\":\"麻豆原创 Espa\u00f1a\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"headline\":\"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?\",\"datePublished\":\"2020-10-07T10:00:17+00:00\",\"dateModified\":\"2023-10-16T16:28:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\"},\"wordCount\":1127,\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg\",\"keywords\":[\"CRM\"],\"articleSection\":[\"CRM y experiencia del cliente\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\",\"url\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\",\"name\":\"\u00bfQu\u00e9 es CRM? - 麻豆原创 CRM - 麻豆原创 Espa\u00f1a News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg\",\"datePublished\":\"2020-10-07T10:00:17+00:00\",\"dateModified\":\"2023-10-16T16:28:18+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"description\":\"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg\",\"width\":1920,\"height\":600,\"caption\":\"qu\u00e9 es un crm\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/spain\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/spain\/#website\",\"url\":\"https:\/\/news.sap.com\/spain\/\",\"name\":\"麻豆原创 Espa\u00f1a News Center\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/spain\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\",\"name\":\"麻豆原创 Espa\u00f1a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Espa\u00f1a\"},\"url\":\"https:\/\/news.sap.com\/spain\/author\/sapespana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es CRM? - 麻豆原创 CRM - 麻豆原创 Espa\u00f1a News Center","description":"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?","og_description":"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.","og_url":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/","og_site_name":"麻豆原创 Espa\u00f1a News Center","article_published_time":"2020-10-07T10:00:17+00:00","article_modified_time":"2023-10-16T16:28:18+00:00","og_image":[{"width":1920,"height":600,"url":"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Espa\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"麻豆原创 Espa\u00f1a","Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/"},"author":{"name":"麻豆原创 Espa\u00f1a","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"headline":"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?","datePublished":"2020-10-07T10:00:17+00:00","dateModified":"2023-10-16T16:28:18+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/"},"wordCount":1127,"image":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg","keywords":["CRM"],"articleSection":["CRM y experiencia del cliente"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/","url":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/","name":"\u00bfQu\u00e9 es CRM? - 麻豆原创 CRM - 麻豆原创 Espa\u00f1a News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg","datePublished":"2020-10-07T10:00:17+00:00","dateModified":"2023-10-16T16:28:18+00:00","author":{"@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"description":"Con un\u00a0software\u00a0CRM\u00a0podr\u00e1\u00a0automatizar e integrar\u00a0todas las tareas relacionadas con clientes. Descubra aqu\u00ed c\u00f3mo un CRM ayudar\u00e1 a su negocio.","breadcrumb":{"@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#primaryimage","url":"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/files\/2020\/10\/285298_iStock-815065678_F.jpg","width":1920,"height":600,"caption":"qu\u00e9 es un crm"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/spain\/2020\/10\/que-es-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/spain\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un CRM a d\u00eda de hoy?"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/spain\/#website","url":"https:\/\/news.sap.com\/spain\/","name":"麻豆原创 Espa\u00f1a News Center","description":"Noticias e informaci\u00f3n sobre 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/spain\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465","name":"麻豆原创 Espa\u00f1a","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Espa\u00f1a"},"url":"https:\/\/news.sap.com\/spain\/author\/sapespana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/2760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/users\/3372"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/2760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media\/2855"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/categories?post=2760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/tags?post=2760"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-display?post=2760"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-type?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}