{"id":6577,"date":"2026-04-28T03:13:33","date_gmt":"2026-04-28T03:13:33","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6577"},"modified":"2026-04-28T05:26:04","modified_gmt":"2026-04-28T05:26:04","slug":"osotspa-accelerates-fmcg-transformation-with-rise-with-sap-on-aws","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2026\/04\/osotspa-accelerates-fmcg-transformation-with-rise-with-sap-on-aws\/","title":{"rendered":"Osotspa Accelerates FMCG Transformation With RISE with 麻豆原创 on AWS"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">BANGKOK, Thailand\u00a0\u2013\u00a0April\u00a0\u00a028, 2026<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">&#8211;\u00a0<\/span><a href=\"http:\/\/www.sap.com\/\"><span data-contrast=\"none\">麻豆原创 SE<\/span><\/a><span data-contrast=\"auto\">\u00a0(NYSE: 麻豆原创) today announced that\u00a0Osotspa\u00a0Public Company Limited, a leading Thai fast-moving consumer goods (FMCG) company, is modernizing its enterprise operations with\u00a0<\/span><a href=\"https:\/\/www.sap.com\/products\/business-suite.html\"><span data-contrast=\"auto\">麻豆原创<\/span><span data-contrast=\"none\">\u00a0Business Suite<\/span><\/a><span data-contrast=\"auto\">, through the\u00a0<\/span><a href=\"https:\/\/www.sap.com\/sea\/products\/erp\/rise.html\"><span data-contrast=\"none\">RISE with 麻豆原创<\/span><\/a><span data-contrast=\"auto\">\u00a0journey,\u00a0to\u00a0<\/span><span data-contrast=\"auto\">drive\u00a0<\/span><span data-contrast=\"auto\">group-wide standardization, analytics, and\u00a0<\/span><span data-contrast=\"auto\">accelerate\u00a0<\/span><span data-contrast=\"auto\">future innovation.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">Founded in 1891,\u00a0Osotspa\u00a0has grown from a local pharmacy into a regional FMCG leader with a diversified portfolio focused on improving\u00a0the\u00a0quality of life\u00a0for society.\u00a0However,\u00a0as\u00a0<\/span><span data-contrast=\"auto\">the business expanded<\/span><span data-contrast=\"auto\">,\u00a0operating multiple\u00a0on-premises\u00a0ERP systems with non<\/span>\u2011<span data-contrast=\"auto\">standardized business processes posed a challenge for\u00a0Osotspa. Fragmented financial structures, redundant master data, and highly manual workflows limited the company\u2019s ability to achieve real<\/span>\u2011<span data-contrast=\"auto\">time visibility across its business units.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">To better support the company as it expands internationally and to help it respond to rapidly changing consumer demand, Osotspa identified the need to simplify its technology landscape. It needed to unify its financial and operational data to a cloud-based system to enable faster, insight-driven decision making across the group.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><b><span data-contrast=\"none\">Addressing Complexity in a Fast-Changing FMCG Landscape<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:false,&quot;134245529&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:280,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">By adopting RISE with 麻豆原创 on Amazon Web Services (AWS) \u2013 a guided transformation journey to help on-premises 麻豆原创 ERP customers modernize their business with 麻豆原创 Business Suite\u2013Osotspa is transforming its finance and operations landscape onto <\/span><a href=\"https:\/\/www.sap.com\/products\/erp\/s4hana-private-edition\/pricing.html\"><span data-contrast=\"none\">麻豆原创 Cloud ERP Private<\/span><\/a><span data-contrast=\"auto\"> to enable real-time <\/span><span data-contrast=\"auto\">financial\u00a0<\/span><span data-contrast=\"auto\">consolidation,\u00a0<\/span><span data-contrast=\"auto\">strengthened\u00a0<\/span><span data-contrast=\"auto\">governance,\u00a0<\/span><span data-contrast=\"auto\">while simplifying the overall technology landscape <\/span><span data-contrast=\"auto\">across\u00a0business units.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">Operating across multiple\u00a0on<\/span>\u2011<span data-contrast=\"auto\">premises\u00a0ERP systems with fragmented processes limited our ability to gain\u00a0real<\/span>\u2011<span data-contrast=\"auto\">time\u00a0insights and drive timely performance decisions,\u201d\u00a0<\/span><span data-contrast=\"auto\">said\u00a0Ratiporn\u00a0Ratcharoen, Group Chief Financial Officer at\u00a0Osotspa<\/span><span data-contrast=\"auto\">. \u201cBy moving to 麻豆原创 Cloud ERP Private through the RISE with 麻豆原创 journey, we are creating a single,\u00a0cloud<\/span>\u2011<span data-contrast=\"auto\">based digital core with standardized processes, embedded automation, and advanced analytics. This allows us to protect our existing 麻豆原创 investments, fully leverage the end<\/span>\u2011<span data-contrast=\"auto\">to<\/span>\u2011<span data-contrast=\"auto\">end\u00a0麻豆原创 Business Suite, and build a more efficient, scalable platform for future growth.\u201d<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">This transformation also positions\u00a0Osotspa\u00a0to accelerate future innovation, including advanced AI adoption, supply chain optimization,\u00a0<\/span><span data-contrast=\"auto\">and\u00a0hyper automation\u00a0across its operations.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">\u201cRISE with 麻豆原创 enables companies like Osotspa to transform their core business processes with 麻豆原创 Business Suite, while continuously adopting innovation in the cloud,\u201d said Kulwipa Piyawattanametha, Managing Director, 麻豆原创 Indochina. \u201cBy standardizing operations and leveraging real-time insights, Osotspa is strengthening its ability to respond to market changes and drive sustainable growth.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">&#8220;Thailand&#8217;s consumer goods industry is evolving rapidly, and companies like Osotspa are setting the pace by rethinking how cloud can power every part of their business,&#8221; said Vatsun Thirapatarapong, Country Manager, AWS Thailand. &#8220;By choosing RISE with 麻豆原创 on AWS, Osotspa is unlocking the agility to respond faster to consumer demand, generate real-time insights across their operations, and scale with confidence as they expand across Southeast Asia.&#8221;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><b><span data-contrast=\"auto\">Partner Ecosystem Supporting Transformation<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">Osotspa\u00a0selected\u00a0<\/span><a href=\"https:\/\/partnerfinder.sap.com\/profile\/0001250451\"><span data-contrast=\"none\">Deloitte<\/span><\/a><span data-contrast=\"auto\"> as its implementation partner for this internal \u201cOneRise\u201d transformation program.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><span data-contrast=\"auto\">\u201c麻豆原创 S\/4HANA and the 麻豆原创 Business Suite provide\u202fOsotspa\u202fwith a robust digital core to modernize operations and enable scalable innovation,\u201d said Dr.\u202fMetinee\u202fJongsaliswang, Country Managing Partner, Deloitte Thailand. \u201cAs a RISE with 麻豆原创 Validated Partner, Deloitte brings proven experience in guiding enterprises through the RISE with 麻豆原创 journey and methodology, ensuring a structured and value-driven cloud transformation.\u201d<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">The\u00a0OneRise\u00a0program covers key 麻豆原创 standard modules including MM, SD, PP, EWM, QM,\u202fFICO\u202fand other core capabilities, delivering an integrated enterprise platform across procurement, manufacturing,\u202flogistics, and finance.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><span data-contrast=\"auto\">The transformation will be supported by Deloitte\u2019s 2-in-a-Box model and\u202fMulti-Disciplinary\u202fModel (MDM), combined with strong Change Management and industry\u202fexpertise, to drive adoption, governance\u202fdiscipline\u202fand sustainable business value.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, Thailand\u00a0\u2013\u00a0April\u00a0\u00a028, 2026\u00a0&#8211;\u00a0麻豆原创 SE\u00a0(NYSE: 麻豆原创) today announced that\u00a0Osotspa\u00a0Public Company Limited, a leading Thai fast-moving consumer goods (FMCG) company, is modernizing its enterprise operations with\u00a0麻豆原创\u00a0Business Suite,&#8230;<\/p>\n","protected":false},"author":29,"featured_media":6046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771],"tags":[5570786,5570960,53011,5570812],"region":[5570783,5570782,5570781,5570780,5570777,5570779,5570778],"sapn-display":[5571013,5571014,45149],"sapn-type":[],"class_list":["post-6577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","tag-cloud-erp","tag-customer-success","tag-digital-transformation","tag-rise-with-sap","region-indonesia","region-malaysia","region-philippines","region-singapore","region-southeastasia","region-thailand","region-vietnam","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast 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