{"id":6372,"date":"2025-08-11T02:08:39","date_gmt":"2025-08-11T02:08:39","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6372"},"modified":"2025-08-11T02:08:40","modified_gmt":"2025-08-11T02:08:40","slug":"sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/","title":{"rendered":"麻豆原创 Plans To Invest More Than \u20ac150 Million To Launch Research &amp; Development Hub In Vietnam"},"content":{"rendered":"<p><strong>HO CHI MINH CITY, 7 August 2025<\/strong> \u2013 麻豆原创 today announced the official launch of <strong>麻豆原创 Labs Vietnam<\/strong> with plans to invest more than <strong>\u20ac150 million<\/strong> over the next five years into the digital innovation hub. A global leader in enterprise applications and business AI, 麻豆原创 has worked with Asia, and the world\u2019s, most respected companies for more than 50 years, helping them unite business-critical\u00a0operations spanning finance, procurement, HR, supply chain, and customer experience.<\/p>\n<p>Vietnam is one of Southeast Asia\u2019s fastest-growing digital economies, <a href=\"https:\/\/opengovasia.com\/2025\/02\/15\/digital-transformation-vietnams-key-driver-for-growth\/\">increasing by an estimated rate of 20 per cent in 2024, contributing 18.3 per cent to GDP<\/a> &#8211; three times the country\u2019s overall economic growth rate. With 麻豆原创 Labs Vietnam, the company aims to not only develop world-class software, but also help local businesses and communities thrive in an increasingly connected digital world.<\/p>\n<p>Located at <strong>The Nexus<\/strong> in the heart of Ho Chi Minh City, 麻豆原创 Labs Vietnam is the second <strong>麻豆原创 Labs Network<\/strong> hub in Southeast Asia, following Singapore; and one of 20 countries that have 麻豆原创 Labs globally. It underscores 麻豆原创\u2019s ongoing investment in Asia Pacific and its commitment to elevating local digital capabilities and helping strengthen Vietnam\u2019s position as a dynamic technology market in Southeast Asia. The new hub will play a key role in supporting 麻豆原创\u2019s product development across core areas, including sustainable digital supply chains and intelligent enterprise solutions, enabled by AI.<\/p>\n<p>\u201c麻豆原创 Labs Vietnam is more than just a research and development center &#8211; it\u2019s a catalyst for transformation in one of the most dynamic tech markets in Asia,\u201d said Thomas Saueressig, Member of the Executive Board of 麻豆原创 SE, Customer Services &amp; Delivery. \u201cVietnam\u2019s proven track record in delivering tech innovation as well as its fast-growing base of software engineers made Ho Chi Minh City a fitting choice for our next 麻豆原创 Labs location.\u201d<\/p>\n<p>With more than <strong>200 employees<\/strong> already onboarded since September 2024, 麻豆原创 Labs Vietnam is expected to grow to <strong>500 employees by 2027<\/strong>, including up to 350 new hires in 2025. As well as recruiting for senior roles, the company is working closely with Vietnam\u2019s top universities in Ho Chi Minh City to nurture local tech talent and provide career pathways in advanced areas like data analytics, AI, and software engineering.<\/p>\n<p>\u201cWe\u2019re not just opening an office, we\u2019re building a talent ecosystem. That means bringing together Vietnam\u2019s most creative and knowledgeable tech experts as well as collaborating with the country\u2019s top universities to foster long-term career opportunities for the next generation of innovators,\u201d said <strong>Manik Saha<\/strong>, Managing Director of 麻豆原创 Labs Singapore &amp; Vietnam.<\/p>\n<p>麻豆原创\u2019s investment reflects the country\u2019s growing strategic importance to 麻豆原创\u2019s global business and the increasing demand for localised innovation in key markets such as Korea and Japan.<\/p>\n<p>\u201cVietnam\u2019s rapid digital transformation and its young, tech-savvy workforce make it a vital pillar in 麻豆原创\u2019s global vision for sustainable growth and inclusive innovation,\u201d added <strong>Viet Nguyen<\/strong>, Managing Director of 麻豆原创 Vietnam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HO CHI MINH CITY, 7 August 2025 \u2013 麻豆原创 today announced the official launch of 麻豆原创 Labs Vietnam with plans to invest more than \u20ac150&#8230;<\/p>\n","protected":false},"author":29,"featured_media":3636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[59],"tags":[6,5570959,5570158],"region":[5570777,5570778],"sapn-display":[5571013,45149],"sapn-type":[4448],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-innovation","tag-sap-labs","tag-sap-vietnam","region-southeastasia","region-vietnam","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-newsbyte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 Plans To Invest More Than \u20ac150 Million To Launch Research &amp; Development Hub In Vietnam - 麻豆原创 Southeast Asia News Center<\/title>\n<meta name=\"description\" content=\"麻豆原创 today announced the official launch of 麻豆原创 Labs Vietnam with plans to invest more than \u20ac150 million over the next five years into the digital innovation hub. A global leader in enterprise applications and business AI, 麻豆原创 has worked with Asia, and the world\u2019s, most respected companies for more than 50 years, helping them unite business-critical\u00a0operations spanning finance, procurement, HR, supply chain, and customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 Plans To Invest More Than \u20ac150 Million To Launch Research &amp; Development Hub In Vietnam\" \/>\n<meta property=\"og:description\" content=\"麻豆原创 today announced the official launch of 麻豆原创 Labs Vietnam with plans to invest more than \u20ac150 million over the next five years into the digital innovation hub. A global leader in enterprise applications and business AI, 麻豆原创 has worked with Asia, and the world\u2019s, most respected companies for more than 50 years, helping them unite business-critical\u00a0operations spanning finance, procurement, HR, supply chain, and customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Southeast Asia News Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T02:08:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T02:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/sea\/files\/2023\/01\/31\/282501_GettyImages-509551992_medium_jpg-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/sea\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"麻豆原创 Plans To Invest More Than \u20ac150 Million To Launch Research &amp; Development Hub In Vietnam\",\"datePublished\":\"2025-08-11T02:08:39+00:00\",\"dateModified\":\"2025-08-11T02:08:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\"},\"wordCount\":505,\"image\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/sea\/files\/2023\/01\/31\/282501_GettyImages-509551992_medium_jpg.jpg\",\"keywords\":[\"innovation\",\"麻豆原创 Labs\",\"麻豆原创 Vietnam\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\",\"url\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/\",\"name\":\"麻豆原创 Plans To Invest More Than \u20ac150 Million To Launch Research &amp; Development Hub In Vietnam - 麻豆原创 Southeast Asia News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/sea\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2025\/08\/sap-plans-to-invest-more-than-e150-million-to-launch-research-development-hub-in-vietnam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/sea\/files\/2023\/01\/31\/282501_GettyImages-509551992_medium_jpg.jpg\",\"datePublished\":\"2025-08-11T02:08:39+00:00\",\"dateModified\":\"2025-08-11T02:08:40+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/sea\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"description\":\"麻豆原创 today announced the official launch of 麻豆原创 Labs Vietnam with plans to invest more than \u20ac150 million over the next five years into the digital innovation hub. 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