{"id":6358,"date":"2025-07-30T04:01:00","date_gmt":"2025-07-30T04:01:00","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6358"},"modified":"2025-07-30T04:01:02","modified_gmt":"2025-07-30T04:01:02","slug":"ais-builds-intelligent-digital-core-with-rise-with-sap-to-drive-growth-and-efficiency","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/07\/ais-builds-intelligent-digital-core-with-rise-with-sap-to-drive-growth-and-efficiency\/","title":{"rendered":"AIS Builds Intelligent Digital Core with RISE with 麻豆原创 to Drive Growth and Efficiency"},"content":{"rendered":"<p><span data-contrast=\"none\">Singapore, July 30, 2025 <\/span><span data-contrast=\"none\">\u2013 At its flagship event <\/span><a href=\"https:\/\/www.sap.com\/sea\/events\/sapnowsea.html\"><span data-contrast=\"none\">麻豆原创 NOW AI Tour Southeast Asia<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"http:\/\/www.sap.com\/\"><span data-contrast=\"none\">\u00a0麻豆原创 SE<\/span><\/a><span data-contrast=\"none\"> (NYSE: 麻豆原创) announced that Advanced Info Service Public Company Limited (AIS),<\/span> <span data-contrast=\"none\">Thailand\u2019s leading communications and digital service provider, has successfully gone live with a strategic transformation program \u00a0powered by\u202f<\/span><a href=\"https:\/\/www.sap.com\/sea\/products\/erp\/rise.html\"><span data-contrast=\"none\">RISE with 麻豆原创<\/span><\/a><b><span data-contrast=\"none\">, <\/span><\/b><span data-contrast=\"none\">a comprehensive business transformation offering that includes an\u202f<\/span><a href=\"https:\/\/www.sap.com\/products\/artificial-intelligence.html\"><span data-contrast=\"none\">AI-powered<\/span><\/a><span data-contrast=\"none\">\u202fcloud ERP solution, infrastructure, and <\/span><span data-contrast=\"none\">services, marking a pivotal milestone in its enterprise-wide transformation <\/span><span data-contrast=\"none\">journey.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This implementation, which went live in June 2025, marks a major step in AIS\u2019s strategy to modernize its digital core, unify operations, and drive long-term business agility. With RISE with 麻豆原创, AIS was able to replace fragmented systems with a centralized platform aimed at optimizing performance and laying the foundation for innovation and future scalability.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AIS\u2019 transformation aims to streamline its core processes, strengthen governance, and improve support for critical functions such as finance, spend management, material management, wholesale, and retail. \u00a0The initiative has shown promising progress with potential benefits, including improved operational efficiency, enhanced financial accuracy, procurement transparency, and enhanced group-wide reporting and productivity.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThis project is a strategic leap for AIS, laying the digital foundation for how we operate, innovate, and grow,\u201d said <\/span><span data-contrast=\"auto\">Montri Khongkruephan, Chief Audit Officer (Former Chief Financial Officer)<\/span><span data-contrast=\"none\">. \u201cRISE with 麻豆原创 gives us the flexibility and resilience to scale our business and respond faster to market demands.<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As part of its RISE with 麻豆原创 journey, AIS adopted a Fit-to-Standard approach, leveraging 麻豆原创 Best Practices and 麻豆原创 Cloud ALM\u2014both core elements of the RISE with 麻豆原创 framework\u2014to accelerate deployment and ensure alignment with business objectives. The solution is further enhanced by 麻豆原创 Business Technology Platform (BTP), which enables seamless integration with other technologies, while 麻豆原创 Fiori delivers a simplified, intuitive user experience across the organization.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are proud to support AIS in its digital transformation journey,\u201d said\u202f<\/span><b><span data-contrast=\"auto\">Kulwipa Piyawattanametha, Managing Director of 麻豆原创 <\/span><\/b><span data-contrast=\"auto\">Indochina. \u201cRISE with 麻豆原创 is targeted at empowering enterprises like AIS to simplify their IT landscape, strengthen operational control, have agility and flexibility to make impactful changes.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With RISE with 麻豆原创 as its foundation, AIS is now well positioned to expand digital capabilities across the organization, including integration with newly acquired entities such as 3BB and the adoption of AI and advanced analytics to support intelligent decision-making.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore, July 30, 2025 \u2013 At its flagship event 麻豆原创 NOW AI Tour Southeast Asia, \u00a0麻豆原创 SE (NYSE: 麻豆原创) announced that Advanced Info Service Public&#8230;<\/p>\n","protected":false},"author":29,"featured_media":3074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771,59],"tags":[199,53011,5570812],"region":[5570777],"sapn-display":[5571014,45149],"sapn-type":[4448],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-technology","tag-customers","tag-digital-transformation","tag-rise-with-sap","region-southeastasia","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-type-newsbyte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AIS Builds Intelligent Digital Core with RISE with 麻豆原创 to Drive Growth and Efficiency - 麻豆原创 Southeast Asia News Center<\/title>\n<meta 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