{"id":6342,"date":"2025-07-24T05:08:35","date_gmt":"2025-07-24T05:08:35","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=6342"},"modified":"2026-07-22T16:04:11","modified_gmt":"2026-07-22T16:04:11","slug":"sap-helps-sea-organizations-unleash-their-future-with-business-ai","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2025\/07\/sap-helps-sea-organizations-unleash-their-future-with-business-ai\/","title":{"rendered":"麻豆原创 helps SEA organizations unleash their future with Business AI"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Singapore, 24 July 2025<\/span><\/b> <b><span data-contrast=\"none\">&#8211; <\/span><\/b><span data-contrast=\"none\">At its flagship event <\/span><a href=\"https:\/\/www.sap.com\/sea\/events\/sapnowsea.html\"><span data-contrast=\"none\">麻豆原创 NOW AI Tour Southeast Asia<\/span><\/a><span data-contrast=\"none\">,<\/span> <a href=\"http:\/\/www.sap.com\/\"><span data-contrast=\"none\">麻豆原创 SE<\/span><\/a><span data-contrast=\"auto\"> (NYSE:<\/span><span data-contrast=\"none\"> 麻豆原创), revealed new analysis into how Southeast Asian businesses are benefiting from artificial intelligence (AI).\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Companies like Singapore Airlines are increasingly seeing the value of Business AI across their organisations. Based on analysis of all 麻豆原创 customers in Southeast Asia (SEA) between May 2024 to May 2025, the most popular AI use cases in SEA are:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">AI to generate expenses using pictures of receipts<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">AI to verify expenses to ensure compliance with company policy\u200b<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u200bGenerative AI to help employees write clear, concise copy in HR applications<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Generative AI to create performance goals<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Integrating key business documents into co-pilots to improve Q&amp;A responses<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u201cAI isn\u2019t confined to niche use cases anymore, it\u2019s being embedded in some of the most fundamental parts of business,\u201d said\u202f<\/span><b><span data-contrast=\"none\">Liher Urbizu<\/span><\/b><span data-contrast=\"none\">,\u202f<\/span><b><span data-contrast=\"none\">President and Managing Director, 麻豆原创 Southeast Asia<\/span><\/b><span data-contrast=\"none\">. \u201cOrganisations across Southeast Asia are adopting AI, fast. And, by bringing together enterprise apps and mission critical data, they are realising tangible business benefits in terms of efficiency, growth, and revenue.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Optimising contract digitization with 麻豆原创 Document AI\u202f<\/span><\/b><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Supported by Digital Industry Singapore (DISG),\u202f麻豆原创 has recently concluded a successful Proof of Concept (PoC) with Singapore Airlines (SIA), aimed at addressing the complex challenge of digitizing procurement contracts.\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The initiative sought to automate the extraction of contractual rates from PDF-based contracts and migrate them to the Ariba procurement platform. This significantly reduces the reliance on time-consuming and error-prone manual processes. One of the key hurdles in the previous automation efforts was the unstructured, multilingual, and highly varied nature of the contract formats.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The PoC delivered promising results, achieving 100% accuracy and completeness for less complex contracts, and over 70% for contracts with greater complexity. It also demonstrated multilingual adaptability for non-English contracts, offering greater efficiencies through optimised translation processes.\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The collaboration with SIA was instrumental in refining 麻豆原创 Document AI models to meet evolving business needs.<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Partners and customers across Southeast Asia show AI momentum<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">麻豆原创 partners and customers also showcased strong momentum in AI and cloud transformation during 麻豆原创 Now AI Southeast Asia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-teams=\"true\">Amazon Web Services (AWS), a 麻豆原创 partner since 2008, continues collaborating with 麻豆原创 to support business transformation in Southeast Asia. Customers like <a id=\"menur76m\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/news.sap.com\/sea\/2025\/06\/big-caring-group-picks-rise-with-sap-on-aws-to-transform-pharmacy-retail-experience-in-malaysia\/\" href=\"https:\/\/news.sap.com\/sea\/2025\/06\/big-caring-group-picks-rise-with-sap-on-aws-to-transform-pharmacy-retail-experience-in-malaysia\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link BIG Caring Group\">BIG Caring Group<\/a> in Malaysia and <a id=\"menur76o\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/news.sap.com\/sea\/2025\/05\/unilab-taps-rise-with-sap-on-aws-to-drive-digital-transformation-and-long-term-sustainable-growth\/\" href=\"https:\/\/news.sap.com\/sea\/2025\/05\/unilab-taps-rise-with-sap-on-aws-to-drive-digital-transformation-and-long-term-sustainable-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Unilab\">Unilab<\/a> in the Philippines are leveraging RISE with 麻豆原创 on AWS to integrate multi-store retail operations, modernize pharmaceutical supply chains, and implement AI-powered enterprise applications. AWS and 麻豆原创\u2019s previously announced <a id=\"menur76q\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/news.sap.com\/2025\/05\/sap-aws-introduce-ai-co-innovation-program\/\" href=\"https:\/\/news.sap.com\/2025\/05\/sap-aws-introduce-ai-co-innovation-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link AI Co-Innovation Program\">AI Co-Innovation Program<\/a> helps partners build generative AI applications and agents that help customers solve real-time business challenges.<\/span><\/p>\n<p><span data-teams=\"true\">&#8220;Our long-standing collaboration with 麻豆原创 helps businesses eliminate technology silos by bringing separate systems together on AWS&#8217;s secure and scalable cloud infrastructure,&#8221; said Kirsten Gilbertson, Partner Organization Leader, AWS ASEAN. &#8220;By connecting 麻豆原创&#8217;s business applications with AWS&#8217;s generative AI services like Amazon Bedrock in 麻豆原创\u2019s GenAI Hub, we&#8217;re enabling our customers to transform years of accumulated business data into actionable insights.&#8221;\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.yinson.com\/\"><span data-contrast=\"none\">Yinson Holdings Berhad<\/span><\/a><span data-contrast=\"none\"> (\u201cYinson\u201d), a global energy infrastructure company headquartered in Malaysia, is advancing its people management capabilities as part of a broader effort to support sustainable global growth. With operations spanning multiple countries and subsidiaries \u2013 each operating with distinct HR processes \u2013 Yinson identified the need to improve consistency, efficiency and strategic alignment across its workforce.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As part of the digitalisation transformation journey that begun in 2020, Yinson introduced a more unified approach by rolling out Employee Central globally within six months, supported by strong change management and local engagement. The Group expanded in phases by adding key modules; performance, recruitment, onboarding, and compensation throughout 2022 and 2023, and further enhanced efficiency with Generative AI features as part of its global HRIS roadmap. Leveraging digital tools and AI capabilities, Yinson began automating routine tasks such as drafting performance reviews, generating job descriptions, and developing role-specific interview questions. These changes are helping Yinson improve its ability in people analytics by streamlining HR workflows, improving the candidate experience, and supporting more consistent and professional employee feedback.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cOur goal is to be a future-ready employer of choice,\u201d said Louisa Brady, Yinson Group Chief Human Resources Officer. \u201cPartnering with 麻豆原创 throughout the years has supported our ongoing transformation by helping us streamline HR processes, embrace and embed AI tools which drive greater efficiency and effectiveness. This enables our teams to focus on strategic initiatives that drive value and support Yinson\u2019s global growth.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Investing in people AI as the foundation of SEA\u2019s AI future<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As part of its ongoing commitment to empowering SEA\u2019s workforce, 麻豆原创 has also announced an update to its 麻豆原创 Skills University to include <\/span><a href=\"https:\/\/learning.sap.com\/artificial-intelligence\"><span data-contrast=\"none\">15 new AI courses<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">麻豆原创 Skills University is a joint initiative with SkillsFuture Singapore and Temasek Polytechnic to design specialised training programmes that equip fresh graduates and mid-career professionals with hands-on learning in key technology skills.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The refreshed 麻豆原创 Skills University program will empower students with skills in critical emerging innovations, including cloud, data analytics, Business AI, and emerging <\/span><br \/>\n<span data-contrast=\"none\">麻豆原创 technologies.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe future of Southeast Asia will be shaped not just by technology, but by the people who bring it to life. As AI fundamentally changes the way businesses operate and the requirements of employees, it is crucial that we foster both innovative technical skills and agile mindsets. Looking on display at our 麻豆原创 NOW AI Tour, I\u2019m confident that Southeast Asia\u2019s future is in capable hands\u201d concluded Urbizu.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore, 24 July 2025 &#8211; At its flagship event 麻豆原创 NOW AI Tour Southeast Asia, 麻豆原创 SE (NYSE: 麻豆原创), revealed new analysis into how Southeast&#8230;<\/p>\n","protected":false},"author":29,"featured_media":6338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5570217,19013,59],"tags":[5571075,5571097,5571069],"region":[5570783,5570782,5570781,5570780,5570777,5570779,5570778],"sapn-display":[45149,5571011,5571012,60294],"sapn-type":[4446],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-corporate","category-technology","tag-aws","tag-customer","tag-sap-business-ai","region-indonesia","region-malaysia","region-philippines","region-singapore","region-southeastasia","region-thailand","region-vietnam","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-topic-hero","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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