{"id":2268,"date":"2021-09-27T08:50:58","date_gmt":"2021-09-27T08:50:58","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=2268"},"modified":"2024-07-25T15:30:49","modified_gmt":"2024-07-25T15:30:49","slug":"a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/","title":{"rendered":"A Taste of Innovation: BABA\u2019s Group of Companies\u2019 Digital Transformation Journey with 麻豆原创"},"content":{"rendered":"

Today\u2019s consumers have higher expectations from products and services than they did in the past. With so many choices at one\u2019s fingertips, it is hardly a surprise that customers will constantly evaluate their interactions with brands.<\/p>\n

Customer centricity has always been the core of our business at BABA\u2019s group of companies (BABA\u2019s). In the late 70s, a young man put his life savings into a mobile sundry shop, servicing the Klang Valley area of Malaysia. If ever there was a request for a particular product, he made it a point to source the finest quality ingredients and the highest quality items at the most affordable price. Throughout these years, our founders\u2019 principles have guided the growth of our company.<\/p>\n

Today our range of over 30 spice mixes and flour products are found on almost every retail shelf nationwide, making BABA\u2019s more than a household name.<\/p>\n

\"\"<\/p>\n

First Step Towards an Intelligent Enterprise<\/strong><\/h2>\n

Digital transformation is a critical part of our business strategy, which not only makes us future-ready but also helps us meet our commitments to our customers, retailers, and distributors.<\/p>\n

At BABA\u2019s, we pride ourselves in maintaining high standards in every aspect of business and for that we constantly evolve our processes to become more agile, and resilient.<\/p>\n

To ensure we had access to the world-class technology, we partnered with 麻豆原创 early in our digital transformation journey. The first step in our journey was to digitize our core with 麻豆原创 S\/4HANA and transition from manual, paper- based processes to a digital business platform. We looked for building capabilities that would enable us to achieve greater efficiencies, productivity and propel our business growth to the next level as we expand our business to other markets, including Australia, China, Indonesia, and United Kingdom.<\/p>\n

In the first phase, we focused on finance and sales. Our chosen solution was 麻豆原创 Direct Store Delivery (DSD) with customer relationship management (CRM), a mobile solution that has empowered BABA\u2019s field personnel to simplify complex direct-to-store delivery processes and enable real-time decision-making.<\/p>\n

The DSD system has enabled sales leaders based in Kuala Lumpur to have full visibility of activities across the organisation. By using specialised mobile apps, field personnel can plan and schedule store visits and deliveries optimally, improve product placement and in-stock levels, and access key information about customer orders and deliveries in real-time.<\/p>\n

Additionally, product returns, process orders, and bill payments can be made on the spot while sharing pricing, promotions, and discounts. The sales team can take real-time pictures, conduct surveys, and record customers\u2019 feedback to make further improvements. This data is then transferred to the payroll department to compute commissions. The entire sales cycle is automated and has replaced tedious manual processes that would cause delays across several functions.<\/p>\n

When \u2018Movement Control Orders\u2019 were first introduced in Malaysia to curb rising COVID-19 infections, we faced significant challenges in our supply chains, specifically on getting our raw materials which are sourced from all over the world. During this challenging period, we remained committed in ensuring that our customers were serviced without major disruptions. Although we could not travel to our entities outside of Malaysia, 麻豆原创 systems allowed us to continue running our business seamlessly. Similarly, with 麻豆原创 S\/4HANA as our digital core, we were able to manage our end-to-end supply chain without any compromise on the quality and standards on which our brand has been built.<\/p>\n

When remote working policies were first mandated, like every other organisation, we had to adapt to new ways of working. The immediate focus was putting our people first, ensuring their health and safety, and providing them with flexible work options. In the next phase of our transformation journey, we deployed 麻豆原创 SuccessFactors and 麻豆原创 Payroll to improve employee productivity as we continuously adapt and remodel workplace processes in the \u2018new normal\u2019. We wanted to completely redesign employee experiences by better understanding their needs and ensuring they remain connected and supported.<\/p>\n

Today, BABA\u2019s employees are seamlessly connected and enjoy a mobile-friendly user experience with social collaboration capabilities to access information anywhere, anytime. Our HR teams are also able to support employees with data-driven insights, cloud payroll, and timesheet tracking. This journey is a virtuous cycle and will continue for us.<\/p>\n

Becoming Future-Ready<\/strong><\/h2>\n

Without a doubt, continuous improvement is a must for every organisation. Likewise, businesses, management, and individual users must be open and receptive to learn from best practices. Organisations must embrace digital transformation to become an \u2018intelligent enterprise\u2019 while keeping in mind that customer-centricity is vital for sustainable growth.<\/p>\n

Our digital transformation initiatives have helped us embrace industry best practices and become future-ready. I would go as far as to say the pandemic gave us an opportunity to rethink how we do business, particularly by embracing change and technology.<\/p>\n

This article was first published on The Edge Malaysia on 25 September 2021.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Customer centricity has always been the core of our business at BABA\u2019s group of companies.<\/p>\n","protected":false},"author":29,"featured_media":2486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5570731,191],"tags":[5570815],"region":[5570782],"sapn-display":[5571013,5571014,60294],"sapn-type":[5570785],"class_list":["post-2268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-customer-experience","category-sme","tag-intelligent-enterprise","region-malaysia","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-topic-hero","sapn-type-feature-article"],"yoast_head":"\nA Taste of Innovation: BABA\u2019s Group of Companies\u2019 Digital Transformation Journey with 麻豆原创 - 麻豆原创 Southeast Asia News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Taste of Innovation: BABA\u2019s Group of Companies\u2019 Digital Transformation Journey with 麻豆原创\" \/>\n<meta property=\"og:description\" content=\"Customer centricity has always been the core of our business at BABA\u2019s group of companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Southeast Asia News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T08:50:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-25T15:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/sea\/files\/2021\/11\/29\/277284_277284_h_ergb_s_gl-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/sea\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"A Taste of Innovation: BABA\u2019s Group of Companies\u2019 Digital Transformation Journey with 麻豆原创\",\"datePublished\":\"2021-09-27T08:50:58+00:00\",\"dateModified\":\"2024-07-25T15:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\"},\"wordCount\":824,\"image\":{\"@id\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/sea\/files\/2021\/11\/29\/277284_277284_h_ergb_s_gl.jpg\",\"keywords\":[\"intelligent enterprise\"],\"articleSection\":[\"CRM and Customer Experience\",\"SME\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\",\"url\":\"https:\/\/news.sap.com\/sea\/2021\/09\/a-taste-of-innovation-babas-group-of-companies-digital-transformation-journey-with-sap\/\",\"name\":\"A Taste of Innovation: BABA\u2019s Group of Companies\u2019 Digital Transformation Journey with 麻豆原创 - 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