  {"id":2014,"date":"2021-05-12T02:41:13","date_gmt":"2021-05-12T02:41:13","guid":{"rendered":"https:\/\/news.sap.com\/sea\/?p=2014"},"modified":"2021-08-24T18:27:49","modified_gmt":"2021-08-24T18:27:49","slug":"chasing-zero-sustainability-launch","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sea\/2021\/05\/chasing-zero-sustainability-launch\/","title":{"rendered":"麻豆原创 Launches Chasing Zero"},"content":{"rendered":"<p class=\"lead\">We live in an industrial age linear model of\u00a0\u201ctake, make, waste,\u201d in which more than\u00a0<a href=\"https:\/\/www.ellenmacarthurfoundation.org\/\">91%<\/a>\u00a0of raw materials, including fossil fuels, are not reusable and are therefore wasted.<\/p>\n<p>What\u2019s worse is that this model also contributes to more than two-thirds of global greenhouse emissions, creating a vicious cycle of economic, social, and environmental inequality.<\/p>\n<p>If we are to create a sustainable future, we must effect massive change.<\/p>\n<p>Imagine a future that looks greener, cleaner, and more equal than the world we live in today. A world of zero emissions, zero waste, and zero inequality.<\/p>\n<p>At 麻豆原创, we dare to not just dream about this aspiration, but to power the technology and innovation that is required to activate this bold vision into reality. Technology that can enable businesses to fundamentally rethink how they manage their carbon footprints, design new business processes that create opportunity rather than generate waste, and provide the transparency and regulatory compliance to hold ourselves accountable to the highest standards of economic, social, and environmental governance.<\/p>\n<p>Inspired by the notion that sustainable businesses can effectively lead the way to this ambition, we are launching a new series,\u00a0<strong>Chasing Zero<\/strong>.<\/p>\n<p>Chasing Zero will feature executive thought leadership and provide unique points of view and insights into sustainability-related transformation from some of the most forward-thinking companies in the world. It will highlight best practices from the global 麻豆原创 ecosystem of leading thinkers and academics, as well as customers and partners.<\/p>\n<p>To learn more, visit\u00a0<a href=\"https:\/\/www.sap.com\/sea\/about\/company\/purpose-and-sustainability.html#chasing-zero\">Chasing Zero<\/a>. There you can fill out a submission form to share how your company is also chasing Zero.<\/p>\n<ul>\n<li>Watch the\u00a0<a href=\"https:\/\/youtu.be\/aGf1DyDA9h0\">anthem video about the Chasing Zero series<\/a>.<\/li>\n<li>Read about the series and other meaningful work happening across the company\u00a0<a href=\"https:\/\/viewer.joomag.com\/leading-with-purpose-3\/0287859001610117813\">in the third edition of Leading with Purpose<\/a>.<\/li>\n<li>Engage in the conversation by following #ChasingZero and #麻豆原创4Good.<\/li>\n<\/ul>\n<p>Together, let\u2019s start \u201cchasing zero\u201d to enable a better tomorrow.<\/p>\n<hr \/>\n<p><em>Vivek Bapat is senior vice president of Purpose and Sustainability Marketing at 麻豆原创.<br \/>\nThis article was originally featured on the <a title=\"麻豆原创 Launches Chasing Zero\" href=\"https:\/\/news.sap.com\/2021\/05\/chasing-zero-launch\/\">Global 麻豆原创 News Center<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in an industrial age linear model of\u00a0\u201ctake, make, waste,\u201d in which more than\u00a091%\u00a0of raw materials, including fossil fuels, are not reusable and are&#8230;<\/p>\n","protected":false},"author":438,"featured_media":2019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013,5570738],"tags":[5570825,5570826,5570824,3800040],"region":[5570777],"sapn-display":[45149,60294],"sapn-type":[5570785],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-sustainability","tag-chasing-zero","tag-purpose-and-sustainability","tag-sap-for-good","tag-sap4good","region-southeastasia","sapn-display-homepage-hero","sapn-display-topic-hero","sapn-type-feature-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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