Singapore 鈥� March 13, 2026 鈥� today announced that it will partner with the Infocomm Media Development Authority (IMDA) to hire and train AI scientists and Machine Learning engineers, deepening its role as a global engineering hub for enterprise artificial intelligence and reaffirming its support for Singapore鈥檚 AI ambitions. 麻豆原创 Labs East Asia Singapore has already been contributing to 麻豆原创 global AI innovation including its first set of enterprise AI agents embedded within 麻豆原创鈥檚 core cloud applications.

The announcement was made today at 麻豆原创 d-com Singapore 2026, the company鈥檚 local annual developer conference, with Guest-of-Honor Mr. Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health, in attendance.

Through IMDA鈥檚 TechSkills Accelerator (TeSA) initiative, 麻豆原创 Labs East Asia Singapore (formerly known as 麻豆原创 Labs Singapore) will hire and train 50 graduates and mid-career professionals over the next three years to work on high-priority development tracks spanning generative AI, model orchestration and enterprise AI agents. Trainees undergoing this 12-month , will also have the opportunity for rotations or short-term placements at other 麻豆原创 Labs in countries such as Germany, United States, and India.

This announcement comes as 麻豆原创 Labs East Asia Singapore surpasses a major milestone in its growth journey. Since committing in 2023 to expand its local AI talent pool, the Singapore team has tripled in size by growing to almost 400 engineers. Today, more than 90% of its AI workforce comprises local hires from universities including the National University of Singapore (NUS) and Nanyang Technological University (NTU).

Manik Saha, Managing Director, 麻豆原创 Labs East Asia, added, 鈥淥ur expanded AI investment in Singapore is a cornerstone of 麻豆原创鈥檚 global strategy to accelerate enterprise AI innovation. Since 2023 we have committed to fostering AI talent and career opportunities, and have continued to invest in building one of 麻豆原创鈥檚 most important AI talent hubs. Today, our teams in Singapore are developing foundational generative, agentic, and multimodal AI capabilities that are being embedded across 麻豆原创鈥檚 core solutions worldwide. These investments, combined with Singapore鈥檚 deep talent pipeline and strong national AI agenda, enable us to build mission critical AI systems at scale and position Singapore as a strategic engine for 麻豆原创鈥檚 long-term AI product roadmap.鈥�

Made in Singapore AI agents delivering global business impact

Launched in 2022 in partnership with the Economic Development Board (EDB), 麻豆原创 Labs East Asia Singapore has filed close to 160 patents for AI innovations developed locally, including 57 in the past three years alone.

The 麻豆原创 Business AI product engineering team, which is part of 麻豆原创 Labs听East Asia听Singapore, is leading the development and delivery of听numerous听AI capabilities.

Examples include:听

• Numerous听Joule scenarios for 麻豆原创 S/4HANA,听Intelligent Spend and Business Networks (ISBN)听and听麻豆原创 SuccessFactors听to fast track the execution of various information retrieval, navigational and information extraction business听processes.

• Various听embedded Generative AI capabilities in 麻豆原创 SuccessFactors to achieve productivity gains for employees, such as compensation insights generation, goals generation, or career insights generation.

• New capabilities for Document AI, including Document Information Extraction, Instant Learning, support for shipping听documents, delivery notes, new听languages听and file types.

Unlike consumer AI tools, these agents are engineered for mission-critical environments, integrating natively into 麻豆原创 systems to ensure reliability, security and compliance at enterprise scale. More than 34,000 customers globally already rely on 麻豆原创 Business AI capabilities embedded across 麻豆原创鈥檚 cloud portfolio.

麻豆原创 Labs East Asia Singapore is committed to ongoing collaboration with national workforce development initiatives and partnerships with local universities. In March 2025, 麻豆原创 also announced a collaboration with NUS under the Industrial Postgraduate Programme (IPP), supported by EDB, to hire and complete training of nine researchers from local universities, in the Lab鈥檚 AI team in Singapore, by end of 2030. To date, three researchers have already been onboarded.

With its expanded engineering base and growing patent portfolio, 麻豆原创 Labs East Asia Singapore will continue to serve as one of the company鈥檚 AI talent development hubs, nurturing next-generation talents that will serve as the company鈥檚 driving force towards a future of relevant, reliable, and responsible AI.

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The consists of 麻豆原创鈥檚 global research and development entities, strategically positioned in high-tech clusters across 20 countries and 52 locations, encompassing 13 Labs worldwide. The network aims to enhance 麻豆原创’s culture of diversity and innovation through global thought leadership and engagement with local ecosystems, while aiding to develop and improve key 麻豆原创 solutions and drive 麻豆原创鈥檚 overall innovation and AI agenda.

麻豆原创 Labs East Asia will play a critical role in advancing 麻豆原创鈥檚 Business AI development, accelerating engineering collaboration, and scaling innovation across rapidly growing markets in the region and globally. In his new role, Manik will spearhead strategic investments, talent development, and cross-market innovation programs – ensuring consistent delivery of innovation, high-quality products, and reliable execution for 麻豆原创鈥檚 customers worldwide.

Manik brings more than two decades of strategic technology leadership and global operational experience to his expanded role, including driving the launch of 麻豆原创 Labs Singapore in 2022 and 麻豆原创 Labs Vietnam in 2024. Today, Manik is responsible for four locations where 麻豆原创 employs more than 1,100 engineers, driving operational excellence and strengthening delivery discipline across the region.

鈥淚nnovation provides security for long-term business success.听The need for businesses to adapt to changes and technological advances quickly is only going to increase. By expanding my remit, I will be able to address a greater number of customer challenges and opportunities, while continuing to foster听a culture of experimentation and creativity听across 麻豆原创鈥� something I feel very passionately about,鈥� said Manik.

Commenting on the appointment, Clas Neumann, Senior Vice President, Head of Global 麻豆原创 Labs Network, said, 鈥淢anik has demonstrated strong leadership in developing worldclass engineering talent and delivering innovation at scale. His appointment aims to further strengthen 麻豆原创 Labs East Asia鈥檚 role within the global 麻豆原创 Labs Network and reinforce our commitment to expanding our R&D footprint worldwide. With Manik at the helm, we are confident to continue our ongoing efforts to advance Business AI and cloud innovation for our customers across the region and beyond.鈥�

With Manik鈥檚 appointment, 麻豆原创 reaffirms its commitment to strengthening its global engineering network and advancing customer centric innovation across Asia.

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Armed with real-world expertise and extensive know-how, 麻豆原创 consultants act as a bridge between the business and technology domains 鈥� bringing hundreds to thousands of hours of hands-on experience and best practices in implementing, customising, and managing 麻豆原创 roll-outs.

In fact, 麻豆原创 consultants are such crucial pieces of the digital transformation puzzle that the global market for 麻豆原创 consulting is estimated to grow at a compound annual growth rate (CAGR) of 9.8% between 2025 and 2035 to USD 38.98 billion[1].

Earlier this year, we launched to further supercharge the way millions of 麻豆原创 consultants work, helping them augment their productivity, cut down time-consuming searches, and make better-informed decisions.

Joule for Consultants draws from 麻豆原创鈥檚 vast knowledge base 鈥� including over 9TB of expert-curated 麻豆原创 knowledge, 3 million non-public documents, 250 million lines of (advanced business application programming) and 30 million lines of (ABAP core data services) code 鈥� and turns that institutional expertise into a real-time, context-aware assistant. It understands the solution landscape a consultant is working in, interprets code on the fly, and surfaces relevant guidance in seconds.

Across APAC, a significant number of 麻豆原创 partners and consultants have already adopted 麻豆原创 Joule for Consultants and are using the tool across various phases of 麻豆原创 implementation projects.

Early pilots show clear value: faster delivery cycles of up to 14%, smoother onboarding, and as much as 1.5 hours saved per consultant per day. The payoff is not simply efficiency but the ability for teams to spend more time on strategic design, stakeholder engagement, and delivering tangible outcomes for customers.

AI-Powered Consulting: the Next Frontier for 麻豆原创 Partners

According to the recent conducted by Oxford Economics, AI is expected to drive an average ROI of 16% (US$4.7M) per organisation this year, a figure which will nearly double in two years鈥� time to 31% (US$12.3M). Businesses also ranked 鈥渁lignment with business strategy鈥� and 鈥渁vailability and quality of data鈥� as the top two strategies for maximising ROI from AI.

麻豆原创 Joule for Consultants has the potential to help 麻豆原创 partners drive this ROI, and is designed with quality data and expert-aligned advice based on 麻豆原创 best practices for businesses across industries. With AI itself acting as a productivity enabler, consultants are able to accelerate delivery and increase consistency across projects 鈥� ultimately driving greater customer impact.

Importantly, 麻豆原创 Joule for Consultants is not replacing consultants; it is enhancing their expertise. Instead of spending hours searching documentation or manually comparing configurations, consultants can ask targeted questions and receive contextual, 麻豆原创-specific answers in natural language.

Routine tasks 鈥� from generating sample code to drafting configuration notes 鈥� can be automated, freeing consultants to focus on advising stakeholders, shaping roadmaps, and managing change.

麻豆原创 Joule for Consultants also helps ensure consistency and quality at scale. Teams across markets and time zones can draw on the same trusted guidance, cross-check design decisions against proven implementation patterns, and onboard new colleagues more quickly.

By embedding best practices directly into project execution, Joule for Consultants extends 麻豆原创鈥檚 long-standing investments in enablement and certification, turning static learning into live support. In doing so, it helps the next generation of consultants build confidence faster and deliver better outcomes for customers from day one.

麻豆原创 Partners as Catalysts of AI-First Transformation

麻豆原创鈥檚 partner ecosystem remains central to our AI-first, Suite-first strategy, and partners throughout APAC are leading the shift towards AI-enabled consulting. As 麻豆原创 Chief Partner Officer Karl Fahrbach highlighted at 麻豆原创 Global Partner Summit at 麻豆原创 Sapphire earlier this year: 鈥淧artners will deliver the promise of 麻豆原创 Business Suite.鈥�

In APAC, partners such as ABeam Consulting, Infosys, ITSN Korea, LTIMindtree, , , and many more are already embedding 麻豆原创 Joule for Consultants into their methodologies and training programmes to enhance delivery speed and collaboration.

KPMG, for example, was the first global partner to pilot Joule for Consultants with 麻豆原创, and together with 麻豆原创, have been for delivering meaningful real-world AI transformation.

The APAC region is already seeing tangible impact when 麻豆原创 partners combine industry expertise with AI-powered innovation. 麻豆原创 Joule for Consultants is guiding faster design, sharper diagnostics, and cleaner architectures that help our joint customers realise value sooner.

From Pilots to Practice

The next chapter for 麻豆原创 partners is about scaling AI adoption and innovation. Many partners are moving beyond pilot programmes and embedding 麻豆原创 Joule for Consultants into their standard methodologies. Others are co-innovating with 麻豆原创 to explore capabilities like AI-driven diagnostics or automated value-tracking.

As 麻豆原创 across APAC, our partners are also building AI-native skills that go far beyond using a tool: they鈥檙e redesigning how projects are delivered, how teams collaborate, and how value is measured.

And that may be the greatest impact of 麻豆原创 Joule for Consultants. It doesn鈥檛 just make consulting faster 鈥� it makes it smarter, more consistent, and more accessible to the next generation of talent, elevating the work consultants can do, giving them the space to focus on insights, relationships, and results.

Partners have always been the engine of 麻豆原创鈥檚 ecosystem. With tools like 麻豆原创 Joule for Consultants, they are now supercharged with the intelligence layer needed to drive new transformations across APAC.

Peter Moore is the Regional Head of Partner Ecosystem Success at 麻豆原创 Asia Pacific.

[1] Source: Business Research Insights 鈥� 麻豆原创 Consulting Market Size, Share, Growth, and Industry Analysis, By Type (ERP Software, Service and Other), By Application (SMEs and Large Enterprises), and Regional Insights and Forecast To 2035. https://www.businessresearchinsights.com/market-reports/sap-consulting-market-121265

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KUALA LUMPUR, Malaysia 鈥� December 8, 2025 鈥� (NYSE: 麻豆原创) today announced that (PHB), a leading Malaysian real estate investment holding company, has chosen , an offering that allows organizations to digitally transform using a standardized framework, tools, and guidance to modernize its core business operations, laying the foundation for long-term growth and innovation in Malaysia鈥檚 competitive property market.听

Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputera participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB). Today, PHB manages a portfolio worth over MYR 11 billion 鈥� encompassing office, retail, healthcare, logistics, and education properties in key urban centers.听听

As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders. However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.听听

鈥淚t was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,鈥� said PHB Group Managing Director/ Chief Executive Officer, Mohamad Damshal Awang Damit. 鈥淲ith GROW with 麻豆原创, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.听

PHB鈥檚 move to GROW with 麻豆原创 Premium enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment. The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards. By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.听

鈥淧HB鈥檚 decision to adopt GROW with 麻豆原创 underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,鈥� said Vipin Chandran, Managing Director, 麻豆原创 Malaysia. 鈥淲ith GROW with 麻豆原创, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.鈥�听

听PHB plans to go live with the new platform by January 2026, with future ambitions to explore AI-driven insights and automate processes such as Procure-to-Pay.听

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Completed in 2024, the Kulim facility is Tokyo-listed Ferrotec Group鈥檚 first-ever plant in Southeast Asia, representing an investment of approximately RM850 million. The plant manufactures precise materials and components that supplies key industry sectors, including semiconductors, automotive products, and medical devices.听听

As Ferrotec expanded its product lines and relocated several business units to Kulim, the company faced a major challenge: implementing an ERP system able to integrate finance, sales, supply chain, and manufacturing. Despite its global presence, Ferrotec lacked a unified platform, leaving the new plant without shared IT resources or standardized processes. This resulted in heavy reliance on manual workflows and fragmented data, slowing decision-making and increasing the risk of errors. To keep operations on track, Ferrotec needed to identify and deploy a solution capable of meeting complex requirements within a tight timeline.听

Ferrotec chose GROW with 麻豆原创 to accelerate its cloud ERP adoption and support future scalability. The impact has been immediate and measurable: procurement efficiency has surged by 90%, finance productivity has improved by 40%, and supply chain process costs have been reduced by 50%. Data accuracy issues have dropped by 80%, enabling sharper execution and more confident, data-driven decisions.听

鈥淲ith the implementation of GROW with 麻豆原创, we established a strong ERP foundation at our new manufacturing site in Malaysia, setting the stage for future growth,鈥� said Jason Ong, IT & IS Manager Ferrotec 鈥淢anufacturing advanced components like semiconductor parts demands precision and specialized technology, so our priority was implementing a reliable system to support our finance, sales, supply chain, and manufacturing processes. Today, we鈥檙e operating more smoothly and efficiently, with significant productivity gains and lower costs.鈥�鈥�听

鈥淔errotec Malaysia chose GROW with 麻豆原创 to provide it with a comprehensive, cloud-based ERP foundation that aims to streamline operations, improve efficiency, and enable data-driven decision-making,鈥� said Vipin Chandran, Managing Director, 麻豆原创 Malaysia. We are proud of how our technology is helping businesses across Malaysia modernize and scale with confidence.鈥�听

SAP partner played a central role in the design and deployment of the GROW with 麻豆原创 for Ferrotec Malaysia. Working closely with Ferrotec and 麻豆原创, Axxis delivered a structured two-phase implementation, Phase 1 covering Finance, Procurement, and Supply Chain, followed by Phase 2 enabling Sales and Production. This end-to-end approach ensured a seamless transition to the cloud, equipping Ferrotec with modern digital workflows, real-time visibility, and streamlined processes. With a unified cloud platform, Ferrotec now enjoys faster decision-making, improved transparency, and enhanced agility, supporting its expansion into a new plant and future growth. 麻豆原创 continues to drive continuous improvement through MES integrations and operational enhancements.听

听Ferrotec is now planning immediate extensions to support advanced quality management and compliance in production. The company is evaluating additional solutions including 麻豆原创 Business AI, 麻豆原创 SuccessFactors, 麻豆原创 Ariba, and 麻豆原创 Customer Experience to further harmonize business operations.听

听For more details on Ferrotec鈥檚 transformation, read the full story .鈥�鈥�听

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As the first palm oil factory in Indonesia designed as a cooperative, PT BGMPA is committed to delivering fair value to farmers in the Tanah Laut district. However, legacy ERP systems limited the company鈥檚 ability to respond quickly to market fluctuations and hindered visibility into production, procurement, and finance. Month-end reporting took 30 days, delaying critical decisions and reducing pricing accuracy.

To address these challenges, PT BGMPA chose to implement GROW with 麻豆原创, 鈥� an offering that supports organizations to digitally transform using a standardized framework, tools, and guidance. The business 听now completes reporting cycles in just three days, enabling real-time insights and faster decision-making. This transformation has led to a 2鈥�4% increase in profit margins, with procurement margins rising from 3% to 5鈥�7%. The company can now confidently set procurement and selling prices, helping stabilize fresh fruit bunch (FFB) pricing and support consistent farmer income.

鈥淥ur transformation with GROW with 麻豆原创 has fundamentally changed how we operate,鈥� said Angga Yudha Prasetya, President Director, PT BGMPA. 鈥淲e have become faster, more agile, and more confident in our decisions. 麻豆原创 gives us the visibility and control we need to scale efficiently and respond quickly to market changes.鈥�

鈥淕ROW with 麻豆原创 empowers fast-growing companies like PT BGMPA to adopt a modern, scalable cloud ERP with speed and confidence,鈥� said Liher Urbizu, President and Managing Director, 麻豆原创 Southeast Asia. 鈥淏y leveraging our Public Cloud offering, PT. BGMPA has built a resilient digital core that aims to enhance operational agility, strengthen financial governance, and support sustainable growth in Indonesia鈥檚 vital palm oil sector.鈥�

The implementation was completed in just four months with support from TMS Consulting, an 麻豆原创 Silver Partner in Indonesia. TMS played a critical role in guiding the company through change management, fostering a culture open to technology, and ensuring smooth user adoption. Its expertise helped PT BGMPA shift from manual processes to a data-first mindset, enabling automation-friendly industrial systems that integrate directly with 麻豆原创 for real-time monitoring of production volumes, inventory, and assets.

Looking ahead, PT BGMPA plans to expand its digital capabilities with 麻豆原创 Analytics Cloud, enabling predictive insights into commodity pricing, operational performance, and sustainability indicators. With a resilient digital core and a strong commitment to fairness and transparency, PT BGMPA is better positioned to scale responsibly and deliver long-term value to Indonesia鈥檚 agricultural economy.

For more details on听PT. BGMPA鈥檚听transformation, read the full story听.

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While this outlook is promising, the findings suggest that as AI continues to evolve, future gains will depend on strengthening workforce skills and improving access to quality data, which remain key barriers to scaling AI impact across the enterprise.听

These insights were revealed in new research released in Singapore today. Commissioned by 麻豆原创 and conducted by Oxford Economics, The 麻豆原创 Value of AI Report surveyed 1,600 business leaders of various sizes, including 200 in Singapore, across eight countries (Australia, Brazil, China, Germany, India, Singapore, United Kingdom, and United States).听

鈥淪purred by strong policy direction, high digital maturity and a globally connected economy, Singapore has moved decisively on AI ambition and investment,鈥� said Eileen Chua, Managing Director, 麻豆原创 Singapore. 鈥淥ur research suggests that to sustain this momentum and seize the next wave of AI innovation, Singapore organisations will have to bridge their reported gaps in data readiness and workforce capability.鈥�听

AI Spend and Confidence Surges, but Some Constraints Remain听

According to the report, Singapore firms are expected to increase their AI investments by an average of 38% over the next two years. 67% of respondents say they are satisfied with their current ROI on AI, and six in ten (63%) businesses say AI has already helped them address key challenges 鈥� such as improving decision-making and customer engagement.听听听

One company looking to reap the benefits of AI adoption is Far East Organization, Singapore鈥檚 largest private property developer, which is leveraging 麻豆原创 technology with exploration of using Business AI as part of its broader digital transformation agenda to advance its leasing operations. The company automated end-to-end lease management 鈥� from contract generation to analytics to improve data accuracy, reduce manual inputs, and provide real-time insights into portfolio performance.听

These enhanced analytics now track trends in rental, occupancy rates, and lease durations, giving property managers actionable insights to respond faster to market changes while making better decisions that strengthen portfolio and operational management.听

Ng Yee Pern, CTO, Far East Organization, said, 鈥淓mbarking on this strategic transformation with 麻豆原创鈥檚 cutting-edge technologies, we鈥檝e reduced repetitive manual work and improved the accuracy and speed of our decision-making. What previously took days can now be completed in minutes, giving our teams the time and insight to focus on customers and business growth. Building on this success, we continue to innovate with 麻豆原创 Business AI.鈥�听

Despite these measurable gains demonstrated by many companies, 70% of Singapore business leaders remain uncertain whether AI is delivering its full potential, reflecting growing awareness that current success does not automatically translate into long-term advantage and highlighting significant opportunity for further growth and value creation.听

Organisational readiness appears to be the main constraint. The study found that 76% of Singapore organisations have not yet provided comprehensive AI training for employees, even as 68% acknowledge that shadow AI 鈥� the use of unapproved or unregulated AI tools 鈥� is already in use internally.听

Moreover, 58% of respondents lack confidence in their ability to integrate and share data across business functions 鈥� a foundational requirement for enterprise-scale AI. In fact, the challenge of data readiness for AI is particularly pronounced in legal (80%), finance (73%), human resources (66%), the CEO鈥檚 office (64%) and procurement (55%).听

Agentic AI signals Singapore鈥檚 next opportunity听

While many businesses are adopting AI automation and generative AI today, future investment in Singapore is expected to focus on AI agents. Agentic AI is based on intelligent, autonomous systems that can plan, act, reflect, and collaborate to solve business problems.听

Today, only six per cent of businesses are fully prepared to deploy and scale AI agents, while the majority (52%) say they are partially prepared. In the next two years, Singaporean businesses expect return on investment from agentic AI of 8%, below the global average of 10%.听听

Yet, expectations are high. Seven in ten (70%) businesses rate AI agents as having moderate to high potential to transform operations within the organisation. And 72% agree AI agents can add significant value to their business by managing complex workflows across business units.听听

鈥淎gentic AI represents the next frontier of business transformation,鈥� said Chua. 鈥淚t has the potential to multiply productivity and innovation, but its success depends on the same fundamentals 鈥� data quality, integration, and people readiness. The organisations that invest in these areas now will be best positioned to capture value as AI continues to evolve.鈥澨�听

听

[1] Respondents were asked to provide financial estimates in USD. SGD figures are based on an exchange rate of USD1 to SGD1.3001, using the averages for the month of October 2025.

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Vietnam is one of Southeast Asia鈥檚 fastest-growing digital economies, – three times the country鈥檚 overall economic growth rate. With 麻豆原创 Labs Vietnam, the company aims to not only develop world-class software, but also help local businesses and communities thrive in an increasingly connected digital world.

Located at The Nexus in the heart of Ho Chi Minh City, 麻豆原创 Labs Vietnam is the second 麻豆原创 Labs Network hub in Southeast Asia, following Singapore; and one of 20 countries that have 麻豆原创 Labs globally. It underscores 麻豆原创鈥檚 ongoing investment in Asia Pacific and its commitment to elevating local digital capabilities and helping strengthen Vietnam鈥檚 position as a dynamic technology market in Southeast Asia. The new hub will play a key role in supporting 麻豆原创鈥檚 product development across core areas, including sustainable digital supply chains and intelligent enterprise solutions, enabled by AI.

鈥溌槎乖� Labs Vietnam is more than just a research and development center – it鈥檚 a catalyst for transformation in one of the most dynamic tech markets in Asia,鈥� said Thomas Saueressig, Member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淰ietnam鈥檚 proven track record in delivering tech innovation as well as its fast-growing base of software engineers made Ho Chi Minh City a fitting choice for our next 麻豆原创 Labs location.鈥�

With more than 200 employees already onboarded since September 2024, 麻豆原创 Labs Vietnam is expected to grow to 500 employees by 2027, including up to 350 new hires in 2025. As well as recruiting for senior roles, the company is working closely with Vietnam鈥檚 top universities in Ho Chi Minh City to nurture local tech talent and provide career pathways in advanced areas like data analytics, AI, and software engineering.

鈥淲e鈥檙e not just opening an office, we鈥檙e building a talent ecosystem. That means bringing together Vietnam鈥檚 most creative and knowledgeable tech experts as well as collaborating with the country鈥檚 top universities to foster long-term career opportunities for the next generation of innovators,鈥� said Manik Saha, Managing Director of 麻豆原创 Labs Singapore & Vietnam.

麻豆原创鈥檚 investment reflects the country鈥檚 growing strategic importance to 麻豆原创鈥檚 global business and the increasing demand for localised innovation in key markets such as Korea and Japan.

鈥淰ietnam鈥檚 rapid digital transformation and its young, tech-savvy workforce make it a vital pillar in 麻豆原创鈥檚 global vision for sustainable growth and inclusive innovation,鈥� added Viet Nguyen, Managing Director of 麻豆原创 Vietnam.

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P.J. Chonburi Parawood鈥檚 implementation of GROW with 麻豆原创, an offering that supports organizations in digital transformation using a standardized framework, tools and guidance, went live in January 2024. The move was prompted by the company鈥檚 decision to replace its legacy ERP systems, enhance visibility across the business, and ensure regulatory compliance in Thailand.听听

With GROW with 麻豆原创, P.J. Chonburi Parawood now has an ERP system that operates in real time, aiming to reduce the delays of periodic updates and enable faster, data-driven decisions. Another benefit is its localization capabilities, which customers can leverage in their Thai statutory financial reporting and withholding tax compliance, all delivered within a unified, intuitive user experience. The offering supports key business functions, including finance, sales, sourcing and procurement, manufacturing, supply chain, and quality management, offering the company a scalable foundation for growth.听

鈥淕ROW with 麻豆原创 is bringing a new wave of innovation to PJ Wood. Over the past three years, we鈥檝e transformed our approach to technology, leveraging software as a co-pilot for our management and staff,鈥� said Andrew De Jesus, CEO, P.J. Chonburi Parawood Co., Ltd. 鈥淭his shift enables us to make faster, more informed decisions and take swift action.鈥�听

The implementation helps to achieve optimized production processes through live material requirements planning (MRP), batch traceability, and accurate production data capture. Through the offering, the company also seeks to increase visibility into product costing and reduce month-end closing cycle, improving operational responsiveness and decision-making. With GROW with 麻豆原创, P.J. Chonburi Parawood intends to benefit from a user-friendly graphical interface, open architecture for seamless system integration, and a future-ready cloud platform designed to scale the business.听

This transformation reflects 麻豆原创鈥檚 continued commitment to enabling small and midsize enterprises (SMEs) across Southeast Asia to embrace cloud ERP, reduce complexity, and drive innovation through standardized best practices and local compliance support.听

鈥淲e are honored to partner with P.J. Chonburi Parawood on their digital transformation journey through the deployment of鈥�GROW with 麻豆原创,鈥� said鈥�Kulwipa Piyawattanametha, Managing Director of 麻豆原创 Indochina. 鈥淭his milestone not only reflects the strength of our collaboration but also demonstrates how 麻豆原创 technology helps empower manufacturers with real-time insights, localized compliance, and the agility to scale and compete in today鈥檚 fast-evolving market landscape.鈥�听

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Gulf Marine previously relied on disconnected systems, from traditional spreadsheets to off-the-shelf project management and business intelligence tools, seeking a unified digital foundation to enhance efficiency. While functional, this fragmented setup posed growing challenges as the company expanded its global footprint: manual and repetitive updates, limited inventory visibility, disjointed planning processes, and inconsistent data across global entities.听

To address their unique challenges, Gulf Marine implemented GROW with 麻豆原创, an offering that allowed it to transform using a standardized framework, tools, and guidance. As a result, Gulf Marine has increased its efficiency from order fulfilment and financial reporting to inventory management and supply chain planning. The company is also improving customer satisfaction with more accurate order promises and pricing consistency across channels.听

鈥淎s a global business headquartered in Singapore, managing marine operations across multiple branch offices worldwide, we needed a more connected and scalable foundation to bring our business into the digital age 鈥� covering finance and sales, supply chain, and procurement functions,鈥� said Joey Chua, Director of Digital and IT Transformation, Gulf Marine. 鈥淲ith GROW with 麻豆原创 as our digital backbone, we have laid the foundation for an agile, data-driven future built on innovation, resilience, and operational excellence.听

Since implementation, Gulf Marine has tracked various operational benefits that span finance operations, sales, supply chain planning, employee productivity, including:听听

• Up to 30 per cent improvement in on-time delivery by integrating a fast, predictive MRP to resource schedules and capacities, optimizing material flow听

• Improved customer satisfaction of up to 15 per cent by providing reliable order to promise dates based on real-time inventory and giving customers consistent, accurate pricing data across channels听

• Reduction in finance costs by up to 5 per cent with streamlined and automated financial processes, and holistic financial visibility听

• Increased operating income with profitability visibility by 10-15 per cent with a single source of truth for unit costing and profitability analysis across segments听

Eileen Chua, Managing Director, 麻豆原创 Singapore, said, 鈥淕ROW with 麻豆原创 offers a standardized framework, tools, and guidance, enabling companies like Gulf Marine can continuously evolve as they grow 鈥� deploying new digital capabilities and simplifying global operations. By standardising core processes across headquarters and subsidiaries, they gain real-time visibility, automate manual tasks, and steer the business with greater speed and decision-making confidence.鈥�听

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