Â鶹ԭ´´Thailand Archives - Â鶹ԭ´´ Southeast Asia News Center News about Â鶹ԭ´´ Southeast Asia Thu, 25 Jul 2024 15:31:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 Taking the Cloud by Storm /sea/2022/03/taking-the-cloud-by-storm/ Thu, 31 Mar 2022 08:14:19 +0000 /sea/?p=2768 Taking the cloud by storm, Â鶹ԭ´´ is rising commensurate with customers.

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Taking the cloud by storm, Â鶹ԭ´´ is RISEing commensurate with customers.

It’s an ill wind that blows no good. Covid-19 may have caught us off-guard but it fast-forwarded fulsome technology adoption that didn’t only avert disaster; it catalysed considerable opportunities.

Fortunately, companies like Â鶹ԭ´´ had solutions in stock, ready to not only restore competitive edge but sharpen it.

“Â鶹ԭ´´’s strategy has always been to help businesses run as intelligent, sustainable enterprises under all conditions,” reveals a smiling Scott Russell, Executive Board Member of Â鶹ԭ´´ on a recent recce to Bangkok from his base in NYC.

Scott Russell, Executive Board Member, Customer Success, Â鶹ԭ´´ SE

Â鶹ԭ´´ is an acronym derived from System Analysis Program Development that five founders launched in Germany in 1972, when clouds were still just visible masses of condensed water vapor floating in the atmosphere. Today, with 105,000 employees worldwide Â鶹ԭ´´ is the global leader in enterprise application software, aka The Cloud, servers accessed over the Internet and the software and databases that run on them.

“Â鶹ԭ´´’s end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a major difference,” Russell summarises.

Moreover, Â鶹ԭ´´ not only helps companies run their top line and manage their bottom line but also their increasingly mission-critical green line.

“Using our best-in-class technology our customers generate around 87% of total global commerce. All of the big utilities, consumer product manufacturers and service companies use Â鶹ԭ´´ to run their business and target their green goals. With our pivot to the cloud, we’re able to provide that capability at scale with low time to value and low cost to serve.”

Better still, Â鶹ԭ´´ simplifies technology so everyone can consume it. “We help companies track their working capital,Ìý inventory levels, financial and human resources and ESG (Environment, Social, Governance) data at the click of a button, so they can do real-time sustainable decision-making.”

Take-up is strong. Â鶹ԭ´´’s Cloud business accelerated 24% in Q4 2021. In Asia-Pacific, accounting for a third of total business, it’s growing 18%. As for Thailand, where Gartner indicates cloud spending should grow 28.2% to 34.4 billion baht (US$1.1 billion) in 2022, Â鶹ԭ´´ expects a 51% cloud compound annual growth rate by 2025.

“Â鶹ԭ´´ has a proud history with government agencies and enterprises, major conglomerates and family-owned enterprises in Thailand. Our customers have depended on our technology in some cases for 20-25 years. Now, they’re turning to us to make them more agile and sustainable and that’s where the cloud comes in.”

“As Thailand businesses emerge stronger from this pandemic, they need to address such urgent issues as talent retention and development, sustainability and supply-chain resilience. A cloud-only strategy is key to them surviving and thriving.”

Increasingly in the foreground is the challenge of going green. “Boards, markets, governments and consumers are all expecting to deal with companies that do good. To match that you have to manage, measure and track.”

Circular economy is equally front and centre. “Most of the world’s economy is linear and 92% of waste goes to landfill or whatever. That is unsustainable for the planet. The move to a circular economy means at each stage of generating something, you utilize the waste and by-products.”

Â鶹ԭ´´’s Chasing Zero program brings into focus a world of zero emissions, waste, and inequality.

“Businesses need to lead,” asserts Russell. “It’s our obligation to help the world achieve a sustainable future. But while the targets set at the World Economic Forum are clear, how to achieve them is difficult. You need visibility wherever you are making decisions impacting the environment.”

“Â鶹ԭ´´ can’t do it alone: this is a collective goal where technology companies and industry must partner to solve the challenges.”

The tremendous growth of Â鶹ԭ´´’s S/4HANA Cloud enterprise resource planning system is attributed to the success of Â鶹ԭ´´’s signature cloud offering, RISE with Â鶹ԭ´´, a comprehensive package for business transformation.

When forward thinking enterprises develop new business models to avoid being disrupted and gain efficiencies to fund innovation and transform mission-critical systems without risk, RISE with Â鶹ԭ´´ is their solution.

Global customer, Standard Chartered Bank, uses it to expedite its S/4HANA finance transformation and commitment to net-zero emissions by 2030. Hitachi is transitioning to Â鶹ԭ´´ S/4HANA as it works towards its decarbonization by 2030 and decarbonization of its value chain by 2050.

In Thailand, CPRAM, a food manufacturer, and CP Retailink, an equipment supply and service for 7-Eleven stores, both subsidiaries of CP Group, usesÌýÂ鶹ԭ´´ÌýsolutionsÌýto rethink core business process and set the stage for growth.

“Given very high transaction volumes during the pandemic, they needed real time analytics and performance visibility. Their partnership with us improves their management of complex data, offers better integration, and enables them to scale quickly.”

Also during the pandemic, Thai Medical Glove transformed into an intelligent enterprise through RISE with Â鶹ԭ´´’s comprehensive solutions for redesigning engagement and buyer journeys.

“In Thailand we’ve seen a real acceleration of human capital management solutions and supply chain planning. Operating in the cloud brings the desired agility. You’re able to get the latest innovations in real time without setting it up yourself.”

Â鶹ԭ´´’s business network, the world’s biggest, connects 4.5 million companies doing over $3 trillion of trade in 2021.

“COVID had many negatives. You couldn’t run a factory unless you’re able to adhere to health standards. But it probably condensed 10 years of digital transformation into two.”

“Coming out of COVID, the world is divided and volatile. If you’re not investing in technology in the cloud, you’re probably not going to sustain your future.”

Another beauty of Â鶹ԭ´´ is that it’s on a subscription basis. “We might start with a free platform that the customer can take for a trial run. Once they see what the system does for them and come onboard, we bill on a utility basis. That way, we have mutual goals: we want them to maximize the value that they get out of the technology because our revenue is very much linked to their success.”

“Under our ‘help the world run better and improve people’s lives’ banner, we believe that successful businesses going forward will be defined by three characteristics. They have intelligence, meaning data at the right time in the right format. They must be sustainable, managing, measuring and delivering a carbon neutral ESG. And they must be on the network connecting sustainable businesses.”

Nothing less is expected of them.

Note: This article was first published inÌý.

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Â鶹ԭ´´ Thailand Reinvents New Workspace and Adopts “Pledge to Flex” Model for the Agile Workplace /sea/2022/02/sap-thailand-reinvents-new-workspace-and-adopts-pledge-to-flex-model-for-the-agile-workplace/ Fri, 25 Feb 2022 07:55:26 +0000 /sea/?p=2704 BANGKOK, ThailandÌý– Â鶹ԭ´´ is committed to an employee-centred HR work model focused on flexibility.

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BANGKOK, ThailandÌý– Â鶹ԭ´´ Thailand announces its workplace reinvention a few weeks after the announcement of Â鶹ԭ´´’s first hybrid office in Southeast Asia located in Singapore – to enhance employee experiences as it adopts a hybrid work model which more than one hundred and twenty employees can choose where they want to work. The new office is part of its people growth strategy to empower employee’s flexibility and support employee’s productivity with technology to further strengthening its market-leading position as a provider of cloud-based solutions and services to help organisations in Thailand run better.

With a focus on employee-centredness, Â鶹ԭ´´ takes a forward-thinking approach with its “Pledge to Flex” work model, which aims to make a 100% flexible and trust-based workplace the norm with flexible work schedules and workplaces that prioritise inclusivity and sustainability.

Shaping the Future of Work

Workforce well-being and workplace have never been more important, therefore, Â鶹ԭ´´ Thailand’s new office, at the heart of Bangkok in The Parq building, is designed to accommodate new flexible working practices and better serve its wide-spread customer base.

“As we go on to the recovery phase of this pandemic, Â鶹ԭ´´ Thailand strives to push boundaries in talent recruitment and retention by utilising a data-driven approach in its HR strategy,” said Usa Kongthawornwong, HR Business Partner, Â鶹ԭ´´ Indochina.

“A recently conducted employee survey, for instance, revealed that post-pandemic, more than 40% of Â鶹ԭ´´ Thailand employees prefer working from home two to three days a week. Listening to employee feedback and valuing trust, flexibility, and inclusivity are key factors in adapting HR practices to be more resilient as the company–and industry–face unprecedented changes in the business environment,” Usa Kongthawornwong continued.

Â鶹ԭ´´ Thailand advocates for an inclusive environment focused on employee experience. Technology is the centrepiece of this flexible work approach, using software such as to understand employee feedback and to create better employee experiences. HR operations also leverage cloud platforms to achieve operations, cost efficiency and delivery of quality services.

“The combination of intelligent technology, flexible work environment and policies are aimed at improving creativity and collaboration while embracing diversity, fostering a strong community culture, and enhancing focused teamwork,” said Atul Tuli, Managing Director, Â鶹ԭ´´ Indochina.

As part of HR Asia’s “Best Companies to Work for in Asia” for two consecutive years, and with its adoption of the “Pledge to Flex” hybrid work model, Â鶹ԭ´´ Thailand upholds Â鶹ԭ´´’s long-standing track record as an employer of choice and strengthens the company’s positioning in the market as a great place to work.

“The integration of cloud technology with our new trust-based work model called Pledge to Flex is meant to redefine the concept of a workplace–one that is truly flexible, inclusive, and responsive to the needs of our workforce,” Atul Tuli added. “By investing in digital solutions to transform work environments across the company where people can thrive, we are able to create the blueprint for how agile teams can work seamlessly and efficiently in ways that will result in sustainable growth.”

The employee-centred initiative is just one of the latest examples of organisational integrity that Â鶹ԭ´´ lives out in fulfilling its mission of helping the world run better and improving people’s lives–made possible by building resilience and sustainability in the workplace.

For more information, press only:
Wuttinan Thongnuadee:Ìý wuttinan.thongnuadee@sap.com

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Â鶹ԭ´´ revolutionizes its people journey, steps up to be the Best Place to Work in Thailand /sea/2021/11/sap-revolutionizes-its-people-journey-steps-up-to-be-the-best-place-to-work-in-thailand/ Wed, 24 Nov 2021 08:13:01 +0000 /sea/?p=2447 Â鶹ԭ´´ Thailand, a subsidiary of Â鶹ԭ´´, has announced that it has been recognized by HR Asia Awards as one of ‘The Best Companies to Work...

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Â鶹ԭ´´ Thailand, a subsidiary of Â鶹ԭ´´, has announced that it has been recognized by as one of ‘The Best Companies to Work For in Thailand 2021. At the same time, it announced the adoption of a work model, called ‘Pledge to Flex’, powered by its intelligent technologies to embrace flexible work for employees in Thailand.


Trust, Flexibility and Inclusivity: a new model for companies in the post-pandemic world

The drive towards digitalization, the transformation of the physical workspace as well as the composition of the workforce have undergone faster shifts than ever during the pandemic. :Ìý By the end of 2021, three in 10 people will be working remotely while 51% of all employees will be working in a hybrid environment, working from home at least one day a week. Â鶹ԭ´´’s recent employee surveys reaffirm that a hybrid work model where employees can choose where they work is much needed going forward as over 80% of Â鶹ԭ´´ employees desire work flexibility. Work is going to require constant change of skills and competencies such as tech and soft skills for employees to perform the jobs.


Atul Tuli, Managing Director, Â鶹ԭ´´ Indochina

“Trust, Flexibility and Inclusivity are becoming fundamental aspects for organizations as they redesign and revisit their work policies to address employee feedback and improve their people journey,” says Atul Tuli, Managing Director, Â鶹ԭ´´ Indochina. “The human resources function needs to be repositioned into a people power affair where employee experience and human experience management are key factors to a company’s success.”

“Our Pledge to Flex model is flexible, trust based and powered by our intelligent technologies and will revolutionize how we work.”

Technology: a vital key to driving better employee experience

“Technology is the most important lever to achieve a flexible work approach, especially when our employees are digital natives and thus expect fully digitalised HR processes. We use Qualtrics software to understand their feedback and Â鶹ԭ´´ Success Factors software to create a better employee experience. At the same time, the HR back-office needs to leverage a connected Cloud HR platform that can be easily extended by intelligent technologies, such as robotic process automation, machine learning and cognitive agents to achieve operational efficiency and drive down the cost of operations while delivering consumer-grade HR services at scale with a human touch.”

Usa Kongthawornwong, HR Business Partner, Â鶹ԭ´´ Indochina said: “Our focus is on developing the best talent in the industry. We have a strong belief in the huge potential of tech in Thailand. By adopting this new work model, we are preparing our workforce in Thailand to ensure seamless business continuity.”

“With Pledge to Flex, employees will able to work remotely, in the office, or a combination of both, and have flexible work schedules. Inspirational office design is tailored to creativity, collaboration, community and focused work, enabling employees to find the right space for every task. Sustainability and health are prioritized for all office buildings.”

Â鶹ԭ´´ Thailand has recently been recognized by HR Asia Awards as one of ‘The Best Companies to Work For in Thailand 2021’. This is the second consecutive year that Â鶹ԭ´´ Thailand has garnered the award. With an extensive track record as an employer of choice, this accolade strengthens Â鶹ԭ´´’s positioning in the market as a great place to work.

“The award is yet another milestone on our journey of putting people first,” Usa concludes. “As we introduce Pledge to Flex, we want to create a more flexible and inclusive work environment grounded in a trust-based workplace that encourages employees to be the best of themselves and provides a safe place for them.”

This article was first published on Bangkok Post on 22 November 2021.

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Â鶹ԭ´´ Lifts Lid on Thai SMEs Demands for ‘Next Normal’ /sea/2021/09/sap-lifts-lid-on-thai-smes-demands-for-next-normal/ Fri, 17 Sep 2021 05:11:05 +0000 /sea/?p=2254 A regional study by Â鶹ԭ´´ and Oxford Economics uncovers the state of businesses and their strategic priorities, as well as challenges and opportunities for post-pandemic growth.

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SMEs in Thailand has had a tough time during the pandemic. This forced SMEs to fundamentally redesign their business models for “Next Normal”, especially using critical systems and IT infrastructure that enable the company to regain business continuity and prepare for company’s growth.

According to the regional study Digital, Resilient, and Experience-Driven conducted by Â鶹ԭ´´ and Oxford Economics, it uncovers the state of businesses and their strategic priorities, as well as challenges and opportunities for post-pandemic growth.

SMEs in the region find it increasingly challenging to keep pace with uncertainties and external challenges in the current business environment. SMEs surveyed cite difficulty adapting to a rapidly changing marketplace (40% vs. 29% of larger enterprises), keeping up with changing customer wants and needs (38% vs. 43%), and difficulty retaining customers or driving repeat business (34% vs 30%) as top challenges to meeting their strategic priorities.

In Thailand, SMEs are focused on cutting prices on their goods and services (89%) and developing user-friendly digital experiences are second priority to improve customer and employee experiences. This focus on differentiating themselves from competitors will likely endure as businesses aim to recover from the global pandemic.

Thriving in the ‘Next Normal’: Digital Transformation and SMEs Post-Pandemic Business Success

COVID-19 has accelerated the need to further digitalize operation process to be more resilient especially for SMEs. Of all the approaches that firms have taken to empower digital resiliency to bounce back strongly to the ‘Next Normal’ of the post-COVID environment, implementing software has been among the most popular and effective – but between all the approaches, what SMEs should take in their post-pandemic is digital transformation.

“Many organizations are making the shift to digital, integrating new digital technologies and processes to transform the way they operate and do business while a lot of them are already a long way down the road with this process, but a large number are still finding it difficult to fully optimize their approach,” said Atul Tuli, Â鶹ԭ´´ Indochina Managing Director. “At Â鶹ԭ´´, 80% of our customers worldwide are SMEs. Â鶹ԭ´´ helps Thai SMEs customers embark on the digital transformation journey and transform their business into intelligent enterprise across diverse industries such as Retail, Healthcare and Consumer. We found that they are now facing significant challenges in the areas of talent attraction and retention, cloud adoption, and gaining insights from data.”

“To pave the way for sustainable recovery and successfully prepare themselves for the “Next Normal”, adopting the right technologies with cloud-based represent a major opportunity for them to build differentiation and resiliency. The cloud solutions can increase more scalable, flexible and accessible. Combining with intelligent technologies such as artificial intelligence (AI), machine learning, internet of things, companies will be able to collect, manage and derive data-driven actionable insights. That allows SMEs target where opportunities exist and realize operational efficiency” Atul Tuli shared.

Set a ‘Future Growth’: Cloud Solutions Set SMEs for Their Future Growth

For Â鶹ԭ´´, cloud business became a third of business globally in 2020 and cloud business in the Asia-Pacific region grew by 18%. In the past, there was a distinct divide between large enterprises and small companies. SMEs had to struggle with significant barriers to entry. They had insufficient funds, couldn’t scale quickly enough, and lagged behind with technology. As cloud solutions emerged, it became possible to resolve most of these concerns. Cloud is a catalyst for small and medium enterprises to achieve scalability and keep pace with growth.

Noppadon Chareonthong, Â鶹ԭ´´ Sales Director, Thailand and Emerging Market, said “ are the backbone of Thai economy. As we adapt to the new realities, cloud-based services will play a key role to improve operational capability. Many SMEs in Thailand have transformed their businesses to stay resilient on cloud. For example, , one of Thailand’s leading comprehensive retail and wholesale business of construction materials and home decoration, has pivoted away from its traditional business operation for their business expansion leveraging Â鶹ԭ´´ solutions to help their management understand situation real time and make decision more efficiency in pandemic situation.

, one of the top rubber gloves manufacturer in SEA, can holistic transformation their business to an intelligent enterprise, remove complexity with a simplified engagement and guided journey through cloud solution.

Â鶹ԭ´´ is here to support and ready to be the trusted partner to offer cloud-based solutions like and other comprehensive solutions that will help business transform holistically by changing the whole culture and mindset and redesigning business processes to unlock new ways of running business. This will boost the competitiveness of SMEs to engage so rapidly in digital transformation and empower them to bounce back strongly.”

About the Study

Oxford Economics and Â鶹ԭ´´ surveyed 600 respondents across six Southeast Asian countries – Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand – including 400 from small and midsize enterprises with less than $500 million revenue and 200 from larger organizations. This survey was administered via a mix of computer-assisted telephone interviewing and online links between December 2020 and January 2021.

This followed a global study of SMEs conducted in between February and April 2020.

Respondents are senior executives (director and above) from a diverse range of industries including retail, financial services, manufacturing, high tech, wholesale distribution, engineering, construction, logistics and the public sector.

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DoHome Drives Business Innovation with Digital Transformation /sea/2020/11/dohome-drives-business-innovation-with-digital-transformation/ Sun, 08 Nov 2020 05:16:19 +0000 /sea/?p=2403 Leadership Conversation Series DoHome Plc. Drives Business Innovation with Digital Transformation ÌýDohome Plc is a Thailand-based company that provides construction materials, home improvement and furnishing...

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DOHOME เดินทัพมุ่ง Digital Transformation  เตรียมพร้อมสู่ความท้าทายในธุรกิจโลกอนาคต

Leadership Conversation Series
DoHome Plc. Drives Business Innovation with Digital Transformation

ÌýDohome Plc is a Thailand-based company that provides construction materials, home improvement and furnishing supplies, and household appliances. It is one of only two Isan province-based companies listed on the Stock Exchange of Thailand with a market value of more than US $1 billion. In this series we speak to Mrs. Saliltip Ruangsuttipap, Deputy Managing Director- Accounting, Finance and Organization Support about the company’s expansion plans and digital transformation initiatives.

Tell us more about Dohome Plc

Dohome is a family business, established in Ubon Ratchathani, a major rice-growing region in Isan, about 600km north of Bangkok. Our goal is to be a ‘one stop shop’ for consumers, offering a range of construction materials and home furnishings, at higher quality but lower prices. Four years ago, we expanded our business to Bangkok and continue to grow in Thailand. We currently operate 14 retail outlets and plan to increase this to 32 by 2025.

As a family-run business, we put our people first in everything we do. Dohome empowers our employees to be innovative and creative within our organisation and to create a happy workplace, together. Dohome considers our business partners very important in our success as well as our duty to society in being a responsible and socially conscious business.

Technology has been at the core of an organization’s ability to become more agile and resilient. How did Dohome respond to COVID-19 disruptions and transform to become more future-ready?

Since the start of the pandemic, we have seen a gradual change in our customer behaviour. With majority of the retail stores being shut down and more people staying at home, there was a growing trend for home improvement projects and interior decoration. Retailers such as Dohome traditionally relied on customer footfall in retail stores; but last year, e-commerce played a significant role in shaping new consumer buying patterns.

As such, we quickly adapted to the new way of doing business to maintain our growth. One key priority for us was to strengthen our e-commerce platform. We also quickly deployed a ‘change management’ team to ensure that all of our employees were aware of the new direction we were taking and would be aligned with the new initiatives that were being implemented.

For us, before any digital transformation would take place, it was very important to ensure that our people would understand the objectives, get upskilled, and be driven towards the same goals. With strong support from Dohome management, we were ready to embark on technology transformation to strengthen internal capabilities as well as innovate new business models.

Dohome recently selected Â鶹ԭ´´ to address some of the key challenges. Could you explain what led to this decision? What were some of the benefits?

Investing in the right technology was a first step towards growing the business and achieving our goals. Our strategy was to unify our data and automate business processes and for that we digitized our core with Â鶹ԭ´´ S4/HANA. Storing information in a centralised location made it easily accessible to everyone in our organisation. This allowed for better collaboration and planning. In addition, accessing real-time data vastly improved our inventory and stock turnover and aided to better forecasting. A reduction in replenishment lead time helped to reduce safety stock levels and prevent waste. Achieving these new efficiencies helped us better serve customer needs by supplying the right products at the right time. We also leveraged Â鶹ԭ´´ Intelligent Robotic Process Automation (iRPA) to reduce manual processes and boosted efficiency in our regular day-to-day activities, especially finance department.

For our company, it was vital that employees followed the same learning curve to keep pace with the future growth of Dohome. As such, Â鶹ԭ´´ SuccessFactors was the next stage of technology implementation, in line with our people-first strategy. We implemented Learning Management System to train employees and evolve our workforce to adapt to change.

The knowledge and expertise of Â鶹ԭ´´ teams as well as implementation partners – Atos for Â鶹ԭ´´ S4HANA & ABeam Consulting for Â鶹ԭ´´ Successfactors, provided an excellent all-round support system. ÌýWith new technology, today our organization and our people are more empowered to deal with the uncertainties of the future.

Many companies are undergoing digital transformation to prepare themselves for a post-pandemic era. What would be your advice to them?Ìý

Digital transformation helps an organisation keep up with emerging customer demands and new market opportunities. It is no longer considered a luxury investment but is definitely necessary for business survival in this new normal. Digital transformation is a constant evolution and will continue to drive economic competitiveness. When we consider the post-pandemic period, one thing is certain: consumer digital habits have changed forever. Customers are shopping online more and using more connected devices such as smartphones, tablets, and smart voice speakers. Organisations must take these new trends into consideration to attract and retain consumers in a digital world.

 

คุณสลิลทิพ เรืองสุทธิภาพม รองกรรมการผู้จัดการสายงานบัญชี การเงิน และสนับสนุนองค์กร บริษัทÌýึϸ¹โฮมÌýจำกัดÌý(มหาชน)


Leadership Conversations
DoHome Plc. Drives Business Innovation with Digital Transformation

บริษัท ึϸ¹โฮม จำกัด (มหาชน) เป็นหนึ่งในผู้นำในธุรกิจค้าปลีก ค้าส่ง และให้บริการด้านวัสดุก่อสร้างและอุปกรณ์ตกแต่งบ้านแบบครบวงจร ภายใต้แนวคิดการดำเนินธุรกิจ “ครบ ถูก ดี…ที่ึϸ¹โฮม”

DOHOME เข้าทำการซื้อขายหลักทรัพย์ในตลาดหลักทรัพย์ เมื่อวันที่ 6 สิงหาคม 2562 ด้วยราคา IPO 7.80 บาท คิดเป็นมูลค่าหลักทรัพย์กว่า 14,478 ล้านบาท จากการเติบโตอย่างต่อเนื่องในทุกๆ ด้านของบริษัทฯ ปัจจุบันจึงมีมูลค่าหลักทรัพย์ (Market Cap) กว่า 60,000 ล้านบาท ถือเป็นหนึ่งในสองของบริษัททางภาคตะวันออกเฉียงเหนือที่จดทะเบียนในตลาดหลักทรัพย์และมีมูลค่าหลักทรัพย์สูงสุด

DOHOME เป็นธุรกิจ Modern Trade อันดับต้นๆ ซึ่งมีส่วนแบ่งการตลาดอยู่ที่ประมาณ 2.7%Ìý (ที่มา: กระทรวงพาณิชย์ อ้างอิงจากรายงานวิจัยกรุงศรี) โดยในปี 2564 มีการเติบโตที่โดดเด่น จากผลการดำเนินงานในช่วงไตรมาส 1 และ 2 บริษัทฯ มียอดขายรวมเติบโต 33.7% และ 38.3% (YoY) ยอดขายจากสาขาเดิม (SSSG) เติบโต 22.5% และ 23.6% (YoY) จากกลยุทธ์ต่างๆ รวมถึงทีมงานที่พร้อมและแข็งแกร่งมากยิ่งขึ้น ในช่วงครึ่งปีแรกจึงทำให้บริษัทฯ มีรายได้รวมทั้งสิ้น 12,529 ล้านบาท ถือเป็นสถิติสูงสุดของÌý Ìý บริษัทฯ

ช่วยเล่าให้ฟังเพิ่มเติมเกี่ยวกับ DOHOME

DOHOME เป็นธุรกิจที่ก่อตั้งขึ้นในจังหวัดอุบลราชธานี เป้าหมายของเราคือการเป็น ‘One stop Home Product Destination’ สำหรับผู้บริโภค เรามีผลิตภัณฑ์มากกว่า 100,000 SKU และดำเนินธุรกิจภายใต้แนวคิด “สินค้า ครบ ราคาถูก คุณภาพดี” เมื่อ 4 ปีที่แล้ว เราย้ายสำนักงานใหญ่จากจังหวัดอุบลราชธานีเข้ามาอยู่ในกรุงเทพฯ ปัจจุบันเรามีสาขาขนาดใหญ่ทั้งหมด 14 สาขา และยังมีแผนการขยายสาขาอย่างต่อเนื่อง เพื่อให้ครอบคลุมจังหวัดต่างๆ ที่มีศักยภาพและสามารถเข้าถึงกลุ่มลูกค้าได้มากยิ่งขึ้น เรามีแผนขยายสาขาขนาดใหญ่ให้ครบ 36 สาขา ภายในปี 2568

ในฐานะธุรกิจที่ดำเนินกิจการโดยครอบครัว เราให้ความสำคัญกับพนักงานเป็นอันดับแรก เราผลักดันให้พนักงานของเรามีนวัตกรรม ความคิดสร้างสรรค์ และสร้างสถานที่ทำงานที่มีความสุขร่วมกัน DOHOME ถือว่าคู่ค้าทางธุริกจมีความสำคัญมากต่อความสำเร็จของเรา และตลอดจนพนักงานของเราที่มีส่วนสำคัญมากในการทำให้องค์กรของเราเติบโตอย่างยั่งยืน เราดำเนินธุรกิจด้วยนโยบายที่มีความรับผิดชอบใส่ใจต่อสังคม และเป็นมิตรต่อสิ่งแวดล้อม

 

 

เทคโนโลยีเป็นหัวใจสำคัญของความ สามารถขององค์กรให้เกิดความคล่องตัวและ ยืดหยุ่นมากขึ้น DOHOME รับมือกับการ Disruption ของ COVID-19 อย่างไร และมีการเปลี่ยนแปลง เพื่อให้พร้อมสำหรับอนาคตมากขึ้นอย่างไร?

นับตั้งแต่เริ่มมีการแพร่ระบาดของ COVID-19 เราได้เห็นการเปลี่ยนแปลงของพฤติกรรมลูกค้าทีละน้อย เนื่องจากร้านค้าปลีกส่วนใหญ่ปิดตัวลงและหลายคนต้องอยู่บ้าน จึงทำให้ผู้บริโภคเริ่มปรับปรุงบ้านและตกแต่งบ้าน โดยปกติเรามักจะพึ่งลูกค้าที่เดินเข้าในสาขา แต่ในปีที่แล้วอินเทอร์เน็ตได้มีบทบาทสำคัญในการกำหนดรูปแบบการซื้อใหม่ๆ ของผู้บริโภค

ด้วยเหตุนี้เราจึงปรับให้เข้ากับวิธีการใหม่ในการทำธุรกิจอย่างรวดเร็ว เพื่อรักษาการเติบโตของบริษัทฯÌý Ìý สิ่งสำคัญอันดับแรกสำหรับเราคือการเสริมความแข็งแกร่งให้กับแพลตฟอร์มอีคอมเมิร์ซของเรา นอกจากนี้เรายังจัดทีม ‘Change management’ ขึ้นอย่างรวดเร็ว เพื่อให้แน่ใจว่าพนักงานทุกคนตระหนักถึงทิศทางใหม่ที่เรากำลังดำเนินการอยู่และจะเข้ามาเป็นส่วนหนึ่งของสิ่งใหม่ๆ ที่บริษัทกำลังดำเนินการ

สำหรับเรา ก่อนที่การเปลี่ยนแปลงทางดิจิทัลจะเกิดขึ้นสิ่งสำคัญมากคือต้องแน่ใจว่าพนักงานของเราจะเข้าใจวัตถุประสงค์ ยกระดับทักษะ และมุ่งสู่เป้าหมายเดียวกัน ด้วยการสนับสนุนอันแข็งแกร่งจากฝ่ายบริหารของ DOHOME เราพร้อมที่จะเริ่มดำเนินการในการเปลี่ยนแปลงเทคโนโลยี เพื่อเสริมสร้างความสามารถภายในองค์กร รวมถึงการสร้างรูปแบบธุรกิจใหม่


DOHOME วางใจเลือก Â鶹ԭ´´ เพื่อจัดการกับความ
ท้าทายสำคัญที่เกิดขึ้น คุณช่วยอธิบายสิ่งที่นำไปสู่การตัดสินใจนี้ได้ไหม ว่ามีประโยชน์อะไรบ้าง?

การลงทุนในเทคโนโลยีที่เหมาะสมเป็นก้าวแรกสู่การเติบโตของธุรกิจและบรรลุเป้าหมาย กลยุทธ์ของเราคือ การรวมข้อมูลและทำให้กระบวนการทางธุรกิจเป็นแบบอัตโนมัติ และด้วยเหตุนี้ เราจึงเปลี่ยนแปลงแกนหลักของเราให้เป็นดิจิทัลด้วย Â鶹ԭ´´ S4HANA ซึ่งเป็นการจัดเก็บข้อมูลที่ทำให้ทุกคนในองค์กรเข้าถึงได้ง่าย สามารถทำงานร่วมกันและวางแผนได้ดียิ่งขึ้น การเข้าถึงข้อมูลแบบเรียลไทม์ยังช่วยให้เราบริหารจัดการสินค้าคงคลังได้ดียิ่งขึ้น ระยะเวลาในการเติมสินค้าที่ลดลงช่วยลดสต็อกสินค้าให้อยู่ในระดับที่เหมาะสม การบรรลุประสิทธิภาพใหม่เหล่านี้ช่วยให้เราตอบสนองความต้องการของลูกค้าได้ดียิ่งขึ้น

ทั้งนี้เรายังใช้ประโยชน์จาก Â鶹ԭ´´ Intelligent Robotic Process Automation (IRPA) เพื่อลดกระบวนการแบบ Manual และเพิ่มประสิทธิภาพของการทำงานในแต่ละวัน สำหรับในเรื่องการพัฒนาการเรียนรู้ เพื่อให้ทันกับการเติบโตในอนาคต Â鶹ԭ´´ SuccessFactors จึงเป็นเทคโนโลยีที่สอดคล้องกับกลยุทธ์เราที่ให้ความสำคัญกับบุคลากรของเราเป็นอันดับแรก เราใช้ระบบการจัดการ การเรียนรู้ เพื่อฝึกอบรมพนักงานและพัฒนาบุคลากรให้สามารถปรับตัวเข้ากับการเปลี่ยนแปลงได้

ความรู้และความเชี่ยวชาญของทีม Â鶹ԭ´´ รวมถึงพันธมิตรที่ช่วยเรื่องการดำเนินการ ได้แก่ Atos สำหรับ Â鶹ԭ´´ S4HANA และ ABeam สำหรับ Â鶹ԭ´´ SuccessFactors และ Round 2 สำหรับ IRPA ต่างมอบระบบสนับสนุนที่ยอดเยี่ยมในทุกด้าน ด้วยความสามารถทางเทคโนโลยีใหม่ๆ วันนี้องค์กรและบุคลากรของเราจึงมีขีดความสามารถมากขึ้นในการจัดการกับความไม่แน่นอนในอนาคต

หลายบริษัทกำลังอยู่ระหว่างการ เปลี่ยนแปลงทางดิจิทัลเพื่อเตรียมพร้อมสำหรับโลกยุคหลังโรคระบาด คุณจะให้คำแนะนำอะไรกับพวกเขา?

การเปลี่ยนแปลงทางดิจิทัลช่วยให้องค์กรตามทันความต้องการใหม่ๆ ของลูกค้าและโอกาสทางการตลาดใหม่ๆ จึงไม่ถือว่าเป็นการลงทุนสูงอีกต่อไป แต่มีความจำเป็นอย่างยิ่งต่อการอยู่รอดของธุรกิจในยุคใหม่นี้ การเปลี่ยนแปลงทางดิจิทัลเป็นวิวัฒนาการอย่างต่อเนื่องและจะขับเคลื่อนความสามารถในการแข่งขันทางเศรษฐกิจต่อไป เมื่อเราพิจารณาถึงโลกยุคหลังการแพร่ระบาด COVID-19 สิ่งหนึ่งที่แน่นอนคือ พฤติกรรม ดิจิทัลของผู้บริโภคเปลี่ยนไปตลอดกาล ลูกค้าซื้อของออนไลน์มากขึ้นและใช้อุปกรณ์ที่เชื่อมต่อมากขึ้น เช่น สมาร์ทโฟน แท็บเล็ต และลำโพง เสียงอัจฉริยะ องค์กรต้องคำนึงถึงแนวโน้มใหม่ เหล่านี้เพื่อดึงและรักษาÌý ผู้บริโภคในโลกดิจิทัลไว้

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