Vietnam is one of Southeast Asia鈥檚 fastest-growing digital economies, – three times the country鈥檚 overall economic growth rate. With 麻豆原创 Labs Vietnam, the company aims to not only develop world-class software, but also help local businesses and communities thrive in an increasingly connected digital world.

Located at The Nexus in the heart of Ho Chi Minh City, 麻豆原创 Labs Vietnam is the second 麻豆原创 Labs Network hub in Southeast Asia, following Singapore; and one of 20 countries that have 麻豆原创 Labs globally. It underscores 麻豆原创鈥檚 ongoing investment in Asia Pacific and its commitment to elevating local digital capabilities and helping strengthen Vietnam鈥檚 position as a dynamic technology market in Southeast Asia. The new hub will play a key role in supporting 麻豆原创鈥檚 product development across core areas, including sustainable digital supply chains and intelligent enterprise solutions, enabled by AI.

鈥溌槎乖� Labs Vietnam is more than just a research and development center – it鈥檚 a catalyst for transformation in one of the most dynamic tech markets in Asia,鈥� said Thomas Saueressig, Member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淰ietnam鈥檚 proven track record in delivering tech innovation as well as its fast-growing base of software engineers made Ho Chi Minh City a fitting choice for our next 麻豆原创 Labs location.鈥�

With more than 200 employees already onboarded since September 2024, 麻豆原创 Labs Vietnam is expected to grow to 500 employees by 2027, including up to 350 new hires in 2025. As well as recruiting for senior roles, the company is working closely with Vietnam鈥檚 top universities in Ho Chi Minh City to nurture local tech talent and provide career pathways in advanced areas like data analytics, AI, and software engineering.

鈥淲e鈥檙e not just opening an office, we鈥檙e building a talent ecosystem. That means bringing together Vietnam鈥檚 most creative and knowledgeable tech experts as well as collaborating with the country鈥檚 top universities to foster long-term career opportunities for the next generation of innovators,鈥� said Manik Saha, Managing Director of 麻豆原创 Labs Singapore & Vietnam.

麻豆原创鈥檚 investment reflects the country鈥檚 growing strategic importance to 麻豆原创鈥檚 global business and the increasing demand for localised innovation in key markets such as Korea and Japan.

鈥淰ietnam鈥檚 rapid digital transformation and its young, tech-savvy workforce make it a vital pillar in 麻豆原创鈥檚 global vision for sustainable growth and inclusive innovation,鈥� added Viet Nguyen, Managing Director of 麻豆原创 Vietnam.

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As the concept of work continues to evolve, human experience at work is now more important than ever for employers that want to create a sustainable workforce and profitable business. This emphasis and urgency for businesses to focus on the employee experience, is not just yet another buzzword or jargon that Vietnamese companies should be brushing aside.

This was revealed at a recent HR leadership dialogue series organized by 麻豆原创 titled 鈥�Sustainable Workforce – Trends Impacting Your People鈥�, which brought together HR leaders across a wide range of industries such as banking & finance, real estate, FMCG, building & construction 鈥� including Vietcombank, Techcombank, Novaland, Coca-Cola and Daikin Vietnam.

According to a new study from Forrester, commissioned by 麻豆原创, Qualtrics and EY, Employee experience is at an inflection point as organizations look to support an increasingly remote workforce while maintaining culture, flexibility, and productivity. The study also confirmed that employee experience initiatives can drive immense benefits for the overall business. HR leaders said that employee experience initiatives have a positive impact on workforce agility (59%) and organizational agility (67%). Meanwhile, nearly 80% of employees said that employee experience initiatives improve their productivity and quality of work. This translates into increased revenue, according to the 77% of HR leaders who said that employee experience initiatives have increased revenue and the 61% who said they saw improved profitability.

Daikin Vietnam, which currently holds the No. 1 position in Air conditioning industry, sees HR transformation as an integral part of the company鈥檚 digital strategy to enabling HR as the Strategic business partner.听 The company鈥檚 ultimate goal is to enhance employee鈥檚 experience (from Hire-to-retire) and strengthen the company鈥檚 status as the best place to work in Vietnam. With this in mind, Daikin Vietnam embarked on a HR digital transformation journey with 麻豆原创 SuccessFactors, making it one of the first digital HR implementation in Vietnam鈥檚 HVAC sector.

鈥淲e have adopted 麻豆原创 SuccessFactors solutions for HR Transformation to Cloud based solutions to fulfil Daikin鈥檚 vision and mission and transcendent new experiences for our employees鈥� Nguyen Thanh Thuy, Head of HR, Daikin Vietnam said. 鈥淭his implementation provided our employees anywhere and anytime accessibility to HR services in a 100% self-service format.听 Not only this, the company was able to reduce between 3-10 working days the time it takes to complete a HR process and eliminated up to 75% of paper-based HR decisions.听 The deployment of 麻豆原创 SuccessFactors is an integral component of Daikin Vietnam鈥檚 effort to create a more agile Human Resource model, and is testament to their strategic focus on the employee experience.鈥� Thuy added.

Transforming HR Operations to Achieve Desired Business Outcomes

Talent is one of the key drivers for Vietcombank鈥檚 operations, forming a substantial proportion of the bank鈥檚 strategic development plan. Empowering employees with the right tools to standardize business processes, integrate seamlessly with other IT systems and support leadership鈥檚 decision-making process are critical in addressing Vietcombank鈥檚 HR challenges鈥� areas where technology and digitalization play a critical role, according to Mr. Hong Quang, Member of the Board of Directors and Head of Human Resources Department at Vietcombank.

鈥淧rior to the implementation of 麻豆原创 SuccessFactors, the key HR challenges we faced were centered around reporting accuracy, high levels of paper work and slow approval processes鈥�, said Mr. Hong Quang. 听After the completion of Phase 2 implementation, Vietcombank was able to completely revamp its HR processes in an automated and self-service manner, boost employee鈥檚 productivity by aligning individual goals with organization goals and improve overall employee satisfaction levels.

In addition, 麻豆原创 SuccessFactors allowed better transparency and access to employee data for better insights and decision-making. For example, with better insight into the current skills of our workforce, we can align training closely to our employees鈥� working process, and effectively re-skilling our workforce for the digital economy鈥�, Mr. Hong Quang further added.

Employee Centricity at the Heart of the Digital Path to Sustainability

Speaking at the fireside chat, Nguyen Thach Uyen Vy, HR Director, NovaGroup, outlined the company鈥檚 digital path to sustainability to enable people to perform their best, enhance operational efficiencies and transforming HR to a strategic business partner status.

鈥淥ur move towards digital HR transformation is aimed at creating an employee-centric and data driven business operation.听 This entails driving e-HR processes, enhancing employee experience, enabling people analytics and empowering people leaders.听 We see technology as a key enabler to achieve this, particularly in digitalizing our core HR processes to enable greater visibility, more agile and responsive processes as we digitally transform to efficiency,鈥� said Nguyen Thach Uyen Vy, HR Director, NovaGroup

However, it would be wrong to assume that the digital HR transformation would be all smooth-sailing, noted 听Uyen Vy. 听鈥淎s with any business transformation project, managing change is always tough work.听 This is why Novagroup made it their priority to always put employee centricity first and foremost by embracing changes and adapt to new trends to remain relevant to the new generation of workers.听 According to Uyen Vy, Novagroup achieved this by championing leaders as role models, allow transition time especially for new business groups or companies that may need more time to familiarize with the new system, and last but not least, make learning as refreshing a routine as a drumbeat.

Mr. Nguyen Hong Viet, Managing Director, 麻豆原创 Vietnam commented. 鈥淭he future of work is not only here but it鈥檚 changing right before our eyes. In its true calling to be a sustainable, intelligent enterprise, you need to put people at the center of business. Connecting data, technology, and business strategy enables every organization to create a sustainable workforce where employees have the agency to shape their careers and feel valued for their contributions is paramount to meet your desired business goals. Companies that embark digital HR transformation will enjoy faster rates of innovation, higher market share gains, and greater operational efficiencies than their industry counterparts.”

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Wuttinan Thongnuadee:听听wuttinan.thongnuadee@sap.com

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CP Vietnam expects not only to reduce costs and drive greater operational efficiency but also to deliver an enhanced employee experience consistent with its mobile-first, cloud-first philosophy that attracts and retains talent, fosters employee engagement and drives improved business outcomes.

C.P. Vietnam is an FDI enterprise that operates in the closed agro-industry and food. Established in 1993, the company has steadily grown to become Vietnam鈥檚 leading food conglomerate, covering both livestock and aquaculture businesses. The company鈥檚 food products not only meet the needs of the domestic market but are also developing and holding a high position on the world鈥檚 export map.

The “shock” of the COVID-19 pandemic has caused significant disturbances for many enterprises, including C.P. Vietnam. Faced with these challenges, C.P. Vietnam must develop an appropriate response strategy to ensure business operations, maintain social responsibility, and care for over 30,000 employees.

Foster People with Innovation

As a company with a large workforce spread across the country, C.P. Vietnam, therefore requires a significant amount of time and resources to manage human resources, analyze data, report, and make HR decisions. Meanwhile, business industry requirements are increasing, requiring accurate reporting data and a quick approval process in order to meet employee experience and connect the needs of the young generation, dynamic, and technologically savvy.

To adapt to the new situation, the company decided to go digital, assisting in the transformation of HR processes into an automated, data-driven process and integrating standards and best practices from around the world.

鈥淭he current market conditions provide a great opportunity for agricultural companies to step into the digital world, catch up with trends with global companies, and streamline our own operational activities management activities for better speed and accuracy,鈥� said Mr Chinoros Benjachavakul – Senior Vice President in charge of Human Resources and External Relations C.P. Vietnam.

HR Transformation in Cloud Powers Business Growth at CP Vietnam

鈥淐P Vietnam recognizes that transformation requires simplifying that operating processes, but just as importantly, as one of the leading companies in the production and construction of food security, it also realizes the importance of providing its people with cloud-based solutions that are cool and easy to use”, said Mr. Montri Suwanposri, President of C.P. Vietnam.

The cloud-based 麻豆原创 SuccessFactors solutions provide a consumer-oriented user experience including modern user interface design and embedded collaboration capabilities, delivered with device of choice 鈥� all which will enable CP Vietnam to drive user adoption, engagement and employee collaboration. With the 麻豆原创 SuccessFactors HCM Suite, CP Vietnam will be equipped to improve employee engagement and realize the business benefits and ROI of its HR technology investment.

鈥淯sing 麻豆原创 SuccessFactors HCM Suite, we鈥檝e significantly reduced complexity by standardizing HR processes on one easy-to-use, accessible platform. This will increase transparency and access to employee data for better insights and decision-making and enable CP Vietnam to have a new strategy and vision for the digital era, to help the company achieve the set goals and lay the foundation for greater digital transformation later. Creating a more productive an engaging workforce promoting employee growth and happiness that management and employees are united under one company culture.鈥� said Mr. Chanin Ruethaithananon – HR Strategy Director of C.P. Vietnam.

The 麻豆原创 SuccessFactors project at CP Vietnam covers end to end HR business processes & employee experience modules such as Core HR, Recruiting, Onboarding, Learning, Performance and Goal, Succession Planning & Career Development and Workforce analytics and planning.听 The project鈥檚 implementation will take between 6-8 months and is expected to go-live in early 2023. CP Vietnam sees this a large-scale strategic project to support CP Vietnam’s human capital management and development in the coming years.

鈥淚n today鈥檚 digital economy, having an integrated and real-time human capital management system is no longer a choice but an essential piece of any businesses鈥� infrastructure,鈥� said Mr. Nguyen Hong Viet, Managing Director, 麻豆原创 Vietnam.听 鈥溌槎乖� SuccessFactors solutions will help CP Vietnam consolidate and streamline their HR processes, which will increase transparency and access to employee data for better insights and decision-making.听 This will result in higher employee productivity, lower turnover rate, and better upskilling capabilities so that the entire workforce can become competent and ready for global expansion opportunities. We are pleased to support CP Vietnam to realize their 鈥淜itchen of the World鈥� vision through the continuous delivery of high quality, nutrition, hygiene, and safe food for customers based on environmentally friendly production standards and sustainable management principle.鈥�

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With more than 440,000 customers globally, 麻豆原创 has been in the business of providing sustainable intelligent technologies to businesses across industries and governments worldwide. Over the past years, the number of 麻豆原创 customers in Vietnam has grown significantly. Many customers are looking for a network to help them drive innovation and exchange their ideas and feedbacks to maximize their 麻豆原创 solutions.

Viet Nguyen, Managing Director, 麻豆原创 Vietnam, said: 鈥淚t was clear on the vision we have in mind at 麻豆原创 Vietnam is to help our customers become 鈥楾he Best-Run Business鈥�. In Vietnam, we have now reached a stage where all the 麻豆原创 customers would benefit from coming together as a community. This is the opportune time to have the user group in Vietnam as users will be able to exchange information and ideas of mutual interest and value as well as share their best practices with industry peers, technology experts from 麻豆原创 and our partners to fuel the full benefits of 麻豆原创 software.鈥�

麻豆原创 currently has 47 user groups worldwide, with Vietnam 麻豆原创 User Group being the latest one launched. The 麻豆原创 User Groups are supported by the Global User Groups organization, which is an independent, not-for-profit group which helps educate members, facilitate involvement, and influence 麻豆原创 strategy

The purpose of the user group is three-fold; networking, skill buildings, and accelerate business鈥檚 productivity and innovation. As a member of Vietnam 麻豆原创 User Group, members will receive information and education about 麻豆原创 products, solutions, technologies, and services. Members will be able to network with members across diverse industries within the country and worldwide. This will help when company would like to build a transformation roadmap and drive future direction and growth. Members can also provide 麻豆原创 with user feedback in all technical and functional areas of interest to help shape and influence 麻豆原创鈥檚 future product direction.

Aiming to support Vietnamese customers to master real impact and connect the people who make the business keep moving forward, Vietnam 麻豆原创 User Group kickoff ceremony has organized on 22^nd February, 2022 to celebrate and strengthen Vietnam 麻豆原创 community. The event was attended by Vietnam 麻豆原创 User Group founding member who volunteer as the board members to govern Vietnam 麻豆原创 User Group and drive user community. Current board members are;

Mr. Hang Sam Nang, National Digital Transformation Consultant U.S. Agency for international Development (USAID)
Mr. Tran Trong Hung, IT Deputy Director of Novaland Group
Mr. Nguyen Duc Long, CIO of Mavin Group
Mr. Pham Nhat Phuong, Chief Digital Officer of Ecotek Corp.
Mr. Nguyen Tuan Cuong, Director of Enterprise Support System Center – IT Division, VPBank

鈥淥ne of the benefits for being a member of 麻豆原创 user group is we can help shape the future of 麻豆原创 software development by providing 麻豆原创 with user feedback in all technical and functional areas of interest which will help influence 麻豆原创鈥檚 future product direction.鈥� said Viet Nguyen, Managing Director, 麻豆原创 Vietnam. 鈥溌槎乖� Solution and Strategy Update session at Vietnam 麻豆原创 User Group kickoff ceremony has organized to set the cornerstone for customers success to Vietnam 麻豆原创 user groups. We have renowned for our vast product, solution, and services portfolio across all industries and lines of businesses. These knowledge transfer for 麻豆原创 User Groups offerings provide a big picture overview of 麻豆原创鈥檚 portfolio, diving into details as we go along and the latest information on roadmaps, technical and business updates. This is the demonstration of Vietnam 麻豆原创 User Group鈥檚 mission to help members learn from network and collaborate with each other, 麻豆原创 experts, 麻豆原创 partners and the whole 麻豆原创 community, as well as providing an independent channel through which to influence 麻豆原创. Viet added.

To become a member of Vietnam 麻豆原创 User Group, user can register at

For more information, press only:
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As the economy recovers from the COVID blast, the labor market is witnessing robust job seeking and hiring activities. While workers are looking for better opportunities after a long stagnated period, companies are faced with tough competition to attract highly-skilled and digitally savvy employees. Gartner鈥檚 2022 HR Priorities Survey found that 91% of HR leaders are significantly or somewhat concerned about employee turnover and the consequential recruitment needs.

An AI-powered recruitment platform, JobHopin helps talent acquisition managers speed up their recruitment process and cut down on unnecessary hiring costs. The solution, called JobAI-lysis, calculates how much a CV matches up a job requisition and helps shortlist just the right candidates for interviews. The bulk CV upload feature relieves recruiters of tiresome manual parsing.

The AI also gathers talent intelligence from JobHopin鈥檚 vast online and offline databases to provide real-time, on-target market insights, including the average salary for the hiring position and a talent profile鈥檚 estimated market value. With repetitive and mundane tasks managed by JobAI-lysis, HR executives will have time to focus on other strategic efforts, such as improving candidate experience or optimizing the recruitment pipeline. This complements 麻豆原创 SuccessFactors鈥檚 existing resources and creates a comprehensive HXM solution.

鈥�With the rapid acceleration of technology, innovation, and digital transformation around the world, the need for technology in HR has increased to ensure employees grow with the demands of today鈥檚 business,鈥� said 听Viet Nguyen, Managing Director, 麻豆原创 Vietnam. 鈥�While business aims to accelerate in employee鈥檚 retention and attraction rate, millions of companies find themselves needing a more refined and optimized recruitment process that will allow them to secure the very top talents. A centerpiece of JobAI-lysis provides extensive market insights and know-how of 麻豆原创’s ecosystem 鈥� improving engagement, real-time decision making, and reducing complexity wherever they work.

鈥淚t is also the first AI/ML recruitment platform from Vietnam that is successfully integrated into 麻豆原创 SuccessFactors. We believe that this collaboration will create substantial value to the domestic market and also provide more global opportunities to Vietnamese talents. Partners like JobHopin have been and will always be an invaluable asset for 麻豆原创 clients from all over the world who are eager to enter a promising market like Vietnam,鈥� Viet added.

This is 麻豆原创鈥檚 first integrated app in Vietnam. Like other 麻豆原创 Endorsed Apps, JobAI-lysis is premium-certified by 麻豆原创 with added security, in-depth testing and measurements against benchmark results. Its outstanding ability to accurately parse both English and Vietnamese CVs and the dedicated support team make this extension a notable component in the 麻豆原创 network.

鈥淭his is a very important announcement as we look to expand our service globally. Being featured on the 麻豆原创 partner ecosystem is extremely valuable to our business and our customers, as we鈥檝e seen 麻豆原创鈥檚 commitment to fostering a customer-first approach when it comes to connecting businesses with the solution they鈥檙e looking for,鈥� said Kevin Nguyen, CEO & Founder of JobHopin. 鈥淲e can鈥檛 wait to work with the 麻豆原创 team to promote our AI recruitment service to clients from all over the world.鈥�

For more information, press only:
Wuttinan Thongnuadee, wuttinan.thongnuadee@sap.com

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