As one of Thailand鈥檚 most established providers of crop protection and crop care products, Sotus International has been at the forefront of agricultural innovation since 1996. The company supports farmers nationwide with high-quality bio and non-bio solutions that improve productivity, soil health, and crop yields. Facing rapid growth and increased business complexity, Sotus turned to 麻豆原创 Cloud ERP to unify its business processes, modernize its systems for scalability, and gain real-time data visibility across its value chain.

As Sotus International鈥檚 business expanded beyond 1 billion baht in revenue, its existing on-premise 麻豆原创 ERP system struggled to scale effectively. The company鈥檚 complex operations鈥攊ncluding intensive R&D, regulatory registration, and formula customization tailored to Thai agriculture鈥攄emanded more robust data and workflow management. Additionally, siloed systems across warehouse and other key functions hindered real-time data visibility, prompting the need for a more integrated and agile ERP solution.

Mr. Chirat Prathuangwong, President, Sotus International Co., Ltd said,鈥� In the future, AI wil take its role like a doctor for crops with its intelligences for plant diseases diagnosis,
providing efficient recommendations for crop preventions, crop protections and crop cares, and
integrating in-depth information and guidance for farmers鈥� decision.For Sotus, AI adoption and implementation will value-add to their two competitiveadvantages. First, the richness of their agri-business data can be better utilized to supportstrategic business decisions. And second, as the pioneering agro-chemical company inThailand to implement 麻豆原创 Cloud ERP, they are in a strong position to grow their businessefficiently and sustainably鈥�.

鈥溌槎乖� Cloud ERP offers the scalability and integration Sotus needs to grow sustainably,鈥� said Kulwipa Piyawattanametha, Managing Director, 麻豆原创 Indochina. 鈥淭his transformation highlights how cloud technology helps Thai businesses and farmers thrive through innovation, efficiency, and smarter use of agricultural data.鈥�

As the system integrator, NTT DATA Business Solutions Thailand played a pivotal role in ensuring a smooth migration and optimization of the new public cloud ERP system. Leveraging its deep local expertise and global experience with 麻豆原创 solutions, the company worked closely with Sotus International to align the implementation with the organization鈥檚 complex operational needs. This collaboration enabled Sotus to integrate data and processes across departments, providing the solid foundation for Sotus to grow their business efficiently and sustainably.

Following the implementation, Sotus achieved significant efficiency gains, including a 95% increase in warehouse operation accuracy, 75% enhancement in maintenance scheduling efficiency, and a 70% improvement in business processes. With on-demand access to production and sales insights, the company can better anticipate market trends and deliver more tailored solutions for Thai farmers.

This project underscores 麻豆原创鈥檚 ongoing commitment to helping small and midsize enterprises (SMEs) across Southeast Asia embrace cloud ERP, enhance operational agility, and advance sustainable growth through innovation and digital technology.

For more details on Sotus International鈥檚 transformation .

The post Sotus International Cultivates Data-Driven Agriculture with 麻豆原创 Cloud ERP and NTT DATA Business Solutions Thailand appeared first on 麻豆原创 Southeast Asia News Center.

BANGKOK, Thailand 鈥� December. 05, 2023 鈥� 麻豆原创 Indochina announced that leading Thai organization, Mitr Phol Group, has chosen , a complete business transformation offering of cloud solutions, infrastructure, and services. Mitr Phol Group, the world’s leading sugar producer and leader in sustainable development in the agro-industrial sector, will implement RISE with 麻豆原创 to future-proof its organization, boost agility, innovate faster and drive scalability, enabled by a clean digital core.

鈥淏usinesses today are looking to adopt cutting-edge innovation, with the latest being Generative AI. Organizations can now transition their legacy on-premises ERP system to a cloud ERP solution implemented with a clean core strategy to harness the agility needed to stay ahead in an ever-changing world. With a digitally clean core, companies can run these processes that are as close to standard as possible, while allowing for cloud-compliant extensions and customizations, and they can also adapt their system to ever-changing business requirements and to adopt new capabilities such as 麻豆原创 Business AI, which is intended to be relevant, responsible and reliable,鈥� said Kulwipa Piyawattanametha, Managing Director, 麻豆原创 Indochina.

Thailand’s digital economy in terms of gross merchandise value or GMV remains the second largest in Southeast Asia and will continue to be a major growth driver in the region, expanding to US$100-US$165 billion in 2030, up from an estimated US$49 billion in 2025 and US$36 billion in 2023, according to eConomy SEA, a report by Google, Temasek, and Bain. Further, under Thailand鈥檚 National Strategy, the key drivers of economic growth include artificial intelligence (AI), Internet of Things (IoT), big data analytics, robotics, and drone technology, which will bolster its aim of becoming a data-driven digital economy and allow companies to seize new opportunities for economic growth, in response to the changing context of the modern world.

Mitr Phol Group, the world’s third-largest sugar producer with a diverse portfolio including renewable energy, ethanol, wood substitutes, fertilizers, and biobased products, has a collaborative history with 麻豆原创 for over 15 years. Operating in Thailand, China, Laos, Australia, and Indonesia, Mitr Phol is advancing its digital evolution, a comprehensive overhaul of its 麻豆原创 ERP system. The shift to RISE with 麻豆原创 signifies a move towards a unified, cloud-based ERP system, designed for an agile, asset-light digital core, and seamless integration with its digital and technology landscape. This transition addresses challenges like operational inflexibility and data silos, essential for developing a comprehensive digital ecosystem.

Ranked 7^th in the 50 Top Companies in Thailand 2023 for young generations by Work Venture, Mitr Phol is set to further elevate employee experiences, already enhanced by 麻豆原创 SuccessFactors, by adopting 麻豆原创 Signavio for greater operational efficiency. On the technical front, Mitr Phol is transitioning to 麻豆原创 BTP and 麻豆原创 Integration Suite, streamlining the integration of its digital core ERP with its hybrid cloud, digital, data, and AI/ML platforms. This strategy aligns with Mitr Phol’s sustainability goals, aiming for a 70% reduction in the carbon footprint of their 麻豆原创 data center and enabling access to green ledger capabilities, in line with their commitment to Net Zero by 2050.

“Mitr Phol is orchestrating a farm-to-table transformation, focusing on intelligent farming, smart manufacturing, interconnected businesses, and advanced digital and AI platforms. Leveraging RISE with 麻豆原创 on Microsoft Azure will support to catalyze our data-driven and AI transformation strategy, positioning us strongly for future opportunities. This platform is aimed at promoting continuous innovation, driving a responsible and sustainable pathway for growth,” said Athikom Kanchanavibhu, Executive Vice President of Digital and Technology Transformation at Mitr Phol Group.

鈥淚n today鈥檚 dynamic market marked by both disruption and demand, companies like Mitr Phol Group can now realize the full value of 麻豆原创 cloud solutions with a clean digital core targeted on innovating with Business AI, automation to boost productivity, and driving sustainable business outcomes. We have seen that organizations who are able to react quickly to change, empowered by the cloud, have consistently achieved their business growth, goals, and unlock competitive advantage to thrive in the AI economy,鈥� added Piyawattanametha.

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喔佮弗喔膏箞喔∴浮喔脆笗喔｀笢喔� 喔溹腹喙夃笢喔ム复喔曕笝喙夃赋喔曕覆喔ム笂喔编箟喔權笝喔赤腑喔编笝喔斷副喔氞釜喔侧浮喔傕腑喔囙箓喔ム竵喔嬥付喙堗竾喔∴傅喔炧腑喔｀箤喔曕箓喔熰弗喔脆箓喔笚喔侧竾喔樴父喔｀竵喔脆笀喔椸傅喙堗斧喔ム覆喔佮斧喔ム覆喔� 喙�喔娻箞喔� 喙勦笩喔熰箟喔侧笂喔掂抚喔∴抚喔� 喔炧弗喔编竾喔囙覆喔權斧喔∴父喔權箑喔о傅喔⑧笝 喙�喔笚喔侧笝喔弗 喔о副喔笖喔膏笚喔斷箒喔椸笝喙勦浮喙� 喔涏父喙嬥涪 喙佮弗喔班笢喔ム复喔曕笭喔编笓喔戉箤喙勦笟喙傕腑喙�喔氞釜 喙勦笖喙夃浮喔掂笡喔｀赴喔о副喔曕复喔勦抚喔侧浮喔｀箞喔о浮喔∴阜喔竵喔编笟 麻豆原创 喔∴覆喔⑧覆喔� 喔權覆喔權竵喔о箞喔� 15 喔涏傅 喔涏副喔堗笀喔膏笟喔编笝喔∴复喔曕福喔溹弗喔∴傅喔佮覆喔｀笖喔赤箑喔權复喔權笜喔膏福喔佮复喔堗箖喔權笡喔｀赴喙�喔椸辅喙勦笚喔� 喔堗傅喔� 喔ム覆喔� 喔腑喔箑喔曕福喙�喔ム傅喔� 喙佮弗喔班腑喔脆笝喙傕笖喔權傅喙�喔嬥傅喔� 喙佮弗喔班竵喔赤弗喔编竾喔炧副喔掄笝喔侧笡喔｀副喔氞笡喔｀父喔囙笖喙夃覆喔權笖喔脆笀喔脆笚喔编弗喔椸副喙夃竾喔竾喔勦箤喔佮福喔溹箞喔侧笝喔佮覆喔｀涪喔佮福喔班笖喔编笟喔｀赴喔氞笟 麻豆原创 ERP 喔佮覆喔｀箑喔涏弗喔掂箞喔⑧笝喔∴覆喙冟笂喙� RISE with 麻豆原创 喔權副喔氞箑喔涏箛喔權竵喔侧福喙�喔涏弗喔掂箞喔⑧笝喔溹箞喔侧笝喔腹喙堗福喔班笟喔� ERP 喔氞笝喔勦弗喔侧抚喔斷箤喔涪喙堗覆喔囙竸喔｀笟喔о竾喔堗福 喙傕笖喔⑧箘喔斷箟喔｀副喔氞竵喔侧福喔腑喔佮箒喔氞笟喔∴覆喙�喔炧阜喙堗腑喔佮弗喔⑧父喔椸笜喙� digital core 喙佮笟喔� asset-light 喔｀抚喔∴笘喔多竾喔佮覆喔｀笟喔灌福喔撪覆喔佮覆喔｀笚喔掂箞喙勦福喙夃福喔涪喔曕箞喔竵喔编笟喙�喔椸竸喙傕笝喙傕弗喔⑧傅喔斷复喔堗复喔椸副喔ム腑喔粪箞喔權箚 喔傕腑喔囙笟喔｀复喔┼副喔� 喔佮覆喔｀箑喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔權傅喙夃笀喔班笂喙堗抚喔⑧笀喔编笖喔佮覆喔｀竵喔编笟喔勦抚喔侧浮喔椸箟喔侧笚喔侧涪喔曕箞喔侧竾喙� 喙�喔娻箞喔� 喔勦抚喔侧浮喙勦浮喙堗涪喔粪笖喔涪喔膏箞喔權箖喔權竵喔侧福喔涏笍喔脆笟喔编笗喔脆竾喔侧笝喙佮弗喔班竵喔侧福喔堗副喔斷竵喔侧福喔傕箟喔浮喔灌弗喙佮笟喔氞箘喔嬥箓喔� 喙�喔炧阜喙堗腑喔炧副喔掄笝喔侧福喔班笟喔氞笝喔脆箑喔о辅喔椸覆喔囙笖喔脆笀喔脆笚喔编弗喔傕腑喔囙浮喔脆笗喔｀笢喔� 喔涪喙堗覆喔囙浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧

喔∴复喔曕福喔溹弗喙勦笖喙夃福喔编笟喔副喔權笖喔编笟喔椸傅喙� 7 喔堗覆喔� 50 喔氞福喔脆俯喔编笚喔娻副喙夃笝喔權赋喔傕腑喔囙箘喔椸涪喔赋喔福喔编笟喔勦笝喔｀父喙堗笝喙冟斧喔∴箞喙冟笝喔涏傅 2023 喔曕覆喔∴竵喔侧福喔堗副喔斷腑喔编笝喔斷副喔氞競喔竾 Work Venture 喙傕笖喔⑧笟喔｀复喔┼副喔椸浮喔掂竸喔о覆喔∴浮喔膏箞喔囙浮喔编箞喔權箖喔權竵喔侧福喔⑧竵喔｀赴喔斷副喔氞笡喔｀赴喔笟喔佮覆喔｀笓喙屶競喔竾喔炧笝喔编竵喔囙覆喔權笚喔掂箞喙冟笂喙夃竾喔侧笝 麻豆原创 SuccessFactors 喙冟笝喔涏副喔堗笀喔膏笟喔编笝 喔斷箟喔о涪喔佮覆喔｀箖喔娻箟 麻豆原创 Signavio 喙�喔炧阜喙堗腑喙�喔炧复喙堗浮喔涏福喔班釜喔脆笚喔樴复喔犩覆喔炧競喔竾喔佮福喔班笟喔о笝喔佮覆喔｀笚喔赤竾喔侧笝喙冟斧喙夃笖喔掂涪喔脆箞喔囙競喔多箟喔� 喙冟笝喔∴父喔∴競喔竾喙�喔椸竸喙傕笝喙傕弗喔⑧傅 喔∴复喔曕福喔溹弗喔佮赋喔ム副喔囙箑喔涏弗喔掂箞喔⑧笝喔∴覆喙冟笂喙� 麻豆原创 Business Technology Platform (BTP) 喙佮弗喔� 麻豆原创 Integration Suite 喙�喔炧阜喙堗腑喔氞腹喔｀笓喔侧竵喔侧福 digital core ERP 喙�喔傕箟喔侧竵喔编笟喙佮笧喔ム笗喔熰腑喔｀箤喔∴競喔竾喔氞福喔脆俯喔编笚喙冟笝喔涏副喔堗笀喔膏笟喔编笝 喔覆喔椸复 喙勦府喔氞福喔脆笖喔勦弗喔侧抚喔斷箤 喔斷复喔堗复喔椸副喔� 喔佮覆喔｀抚喔脆箑喔勦福喔侧赴喔箤喔傕箟喔浮喔灌弗 喙佮弗喔� AI/ML 喙冟斧喙夃浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔腹喔囙競喔多箟喔� 喙傕笖喔⑧竵喔ム涪喔膏笚喔樴箤喔權傅喙夃涪喔编竾喔腑喔斷竸喔ム箟喔竾喔佮副喔氞箑喔涏箟喔侧斧喔∴覆喔⑧竸喔о覆喔∴涪喔编箞喔囙涪喔粪笝喔傕腑喔囙浮喔脆笗喔｀笢喔� 喔椸傅喙堗笗喔编箟喔囙箑喔涏箟喔侧斧喔∴覆喔⑧弗喔斷竵喔侧福喔涏弗喙堗腑喔⑧竵喙娻覆喔嬥竸喔侧福喙屶笟喔笝喙勦笖喔腑喔佮箘喔嬥笖喙屶競喔竾喔ㄠ腹喔權涪喙屶競喙夃腑喔∴腹喔� 麻豆原创 喔ム竾 70% 喙佮弗喔班笂喙堗抚喔⑧箖喔箟喔覆喔∴覆喔｀笘喙�喔傕箟喔侧笘喔多竾喔佮覆喔｀笚喔� green ledger 喔曕覆喔∴竸喔о覆喔∴浮喔膏箞喔囙浮喔编箞喔權競喔竾喔氞福喔脆俯喔编笚喔椸傅喙堗笀喔班箑喔涏箛喔� Net Zero 喔犩覆喔⑧箖喔權笡喔� 2050

“喔佮弗喔膏箞喔∴浮喔脆笗喔｀笢喔ム竵喔赤弗喔编竾喙�喔斷复喔權斧喔權箟喔侧競喔编笟喙�喔勦弗喔粪箞喔笝 farm-to-table transformation 喙傕笖喔⑧箖喔箟喔勦抚喔侧浮喔赋喔勦副喔嵿竵喔编笟喔佮覆喔｀笧喔编笒喔權覆喔熰覆喔｀箤喔∴腑喔编笀喔夃福喔脆涪喔� 喙傕福喔囙竾喔侧笝喔副喔堗笁喔｀复喔⑧赴 喔佮覆喔｀箑喔娻阜喙堗腑喔∴笗喙堗腑喙�喔勦福喔粪腑喔傕箞喔侧涪喔樴父喔｀竵喔脆笀 喙佮弗喔班箒喔炧弗喔曕笩喔福喙屶浮喔斷复喔堗复喔椸副喔ム箒喔ム赴 AI 喔傕副喙夃笝喔腹喔� 喔佮覆喔｀箖喔娻箟 RISE with 麻豆原创 喔氞笝 Microsoft Azure 喔堗赴喙�喔涏箛喔權釜喔侧福喔曕副喙夃竾喔曕箟喔權箖喔權竵喔侧福喙�喔｀箞喔囙竵喔｀赴喔氞抚喔權竵喔侧福喔傕副喔氞箑喔勦弗喔粪箞喔笝喔佮弗喔⑧父喔椸笜喙屶競喔竾喔竾喔勦箤喔佮福喔斷箟喔о涪喔傕箟喔浮喔灌弗喙佮弗喔� AI 喔嬥付喙堗竾喔堗赴喙�喔福喔脆浮喔勦抚喔侧浮喙佮競喙囙竾喙佮竵喔｀箞喔囙箒喔ム赴喔福喙夃覆喔囙箓喔竵喔侧釜喙冟斧喔∴箞喙� 喙冟笝喔笝喔侧竸喔� 喙佮笧喔ム笗喔熰腑喔｀箤喔∴笝喔掂箟喔∴傅喙�喔涏箟喔侧斧喔∴覆喔⑧箑喔炧阜喙堗腑喔箞喔囙箑喔福喔脆浮喔佮覆喔｀釜喔｀箟喔侧竾喔權抚喔编笗喔佮福喔｀浮喔涪喙堗覆喔囙笗喙堗腑喙�喔權阜喙堗腑喔� 喙佮弗喔班釜喔權副喔氞釜喔權父喔權竵喔侧福喙�喔曕复喔氞箓喔曕競喔竾喔佮弗喔膏箞喔∴笜喔膏福喔佮复喔堗腑喔⑧箞喔侧竾喔⑧副喙堗竾喔⑧阜喔權箘喔涏笧喔｀箟喔浮喔佮副喔氞竵喔侧福喔∴傅喔勦抚喔侧浮喔｀副喔氞笢喔脆笖喔娻腑喔氞笗喙堗腑喔副喔囙竸喔∴箒喔ム赴喔复喙堗竾喙佮抚喔斷弗喙夃腑喔�” 喔勦父喔撪腑喔樴复喔勦浮 喔佮覆喔嵿笀喔權抚喔脆笭喔� 喔溹腹喙夃笂喙堗抚喔⑧竵喔｀福喔∴竵喔侧福喔溹腹喙夃笀喔编笖喔佮覆喔� 喔佮弗喔膏箞喔∴竾喔侧笝 Digital & Technology Transformation 喔傕腑喔囙笟喔｀复喔┼副喔椸笝喙夃赋喔曕覆喔ム浮喔脆笗喔｀笢喔� 喔堗赋喔佮副喔� 喔佮弗喙堗覆喔�

鈥溹箖喔權笗喔ム覆喔斷笡喔编笀喔堗父喔氞副喔權笚喔掂箞喙�喔曕箛喔∴箘喔涏笖喙夃抚喔⑧竵喔侧福喙�喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喙佮弗喔班竸喔о覆喔∴笗喙夃腑喔囙竵喔侧福喔曕箞喔侧竾喙嗋浮喔侧竵喔∴覆喔� 喔氞福喔脆俯喔编笚喔涪喙堗覆喔囙竵喔ム父喙堗浮喔∴复喔曕福喔溹弗喔覆喔∴覆喔｀笘喔曕福喔班斧喔權副喔佮笘喔多竾喔勦父喔撪竸喙堗覆喔傕腑喔囙福喔班笟喔� 麻豆原创 喔勦弗喔侧抚喔斷箤 喔斷箟喔о涪 clean digital core 喔嬥付喙堗竾喔曕副喙夃竾喙�喔涏箟喔侧箘喔涏笚喔掂箞喔佮覆喔｀釜喔｀箟喔侧竾喔福喔｀竸喙屶笝喔о副喔曕竵喔｀福喔∴笖喙夃抚喔� Business AI 喙佮弗喔班福喔班笟喔氞箑喔炧复喙堗浮喔溹弗喔溹弗喔脆笗喙佮笟喔氞腑喔编笗喙傕笝喔∴副喔曕复 喙佮弗喔班競喔编笟喙�喔勦弗喔粪箞喔笝喔溹弗喔ム副喔炧笜喙屶笚喔侧竾喔樴父喔｀竵喔脆笀喔椸傅喙堗涪喔编箞喔囙涪喔粪笝 喙�喔｀覆喙勦笖喙夃箑喔箛喔權腑喔囙竸喙屶竵喔｀笚喔掂箞喔覆喔∴覆喔｀笘喔曕腑喔氞釜喔權腑喔囙笗喙堗腑喔佮覆喔｀箑喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔涪喙堗覆喔囙福喔о笖喙�喔｀箛喔о笖喙夃抚喔⑧福喔班笟喔氞竸喔ム覆喔о笖喙� 喔涏福喔班釜喔氞竸喔о覆喔∴釜喔赤箑喔｀箛喔堗箖喔權竵喔侧福喙�喔曕复喔氞箓喔曕笜喔膏福喔佮复喔� 喔氞福喔｀弗喔膏箑喔涏箟喔侧斧喔∴覆喔� 喙佮弗喔班笡喔ム笖喔ム箛喔竵喔勦抚喔侧浮喙勦笖喙夃箑喔涏福喔掂涪喔氞笚喔侧竾喔佮覆喔｀箒喔傕箞喔囙競喔编笝喙冟笝喔佮覆喔｀箑喔曕复喔氞箓喔曕箑喔ㄠ福喔┼笎喔佮复喔� AI 喙勦笖喙夃腑喔⑧箞喔侧竾喔曕箞喔箑喔權阜喙堗腑喔団�� 喔勦父喔撪竵喔膏弗喔о复喔犩覆 喔佮弗喙堗覆喔о箑喔福喔脆浮

The post Mitr Phol Group selects RISE with 麻豆原创 to Future-Proof Business appeared first on 麻豆原创 Southeast Asia News Center.

Bangkok, Thailand 鈥� 3 October 2023 鈥�麻豆原创 Southeast Asia (SEA) today announced the appointment of Kulwipa Piyawattanametha as Managing Director of 麻豆原创 Indochina. In this role, Kulwipa will focus on helping customers and partners across Thailand, Cambodia, Laos, Bhutan and other emerging countries to future-proof their organizations for sustainable success, and collaborate across public, private, and plural partnerships to advance digital transformation for Indochina鈥檚 national agenda and communities.

Verena Siow, President and Managing Director, 麻豆原创 SEA said, 鈥淚 am proud to have Kulwipa bring her deep experience in business transformation to 麻豆原创 Indochina. Her industry knowledge and experience of 23 years will enable her to accelerate the adoption of digital technologies to future-proof businesses, while helping Indochina organizations become intelligent, sustainable enterprises.鈥�

Originally from Thailand, Kulwipa has been with 麻豆原创 since 2007. Before that, she served in various roles at Unisys Corporation and Hewlett Packard. Kulwipa brings an in-depth understanding of businesses across sales, consulting, business development, solution support, and engineering.

鈥淚 am thrilled to take over the role for Indochina at a time where digital technologies such as the cloud, and AI are helping Indochina achieve its digital economy ambition. I look forward to collaborating closely with our customers, partners, and communities to drive a more sustainable, inclusive economy for the future,鈥� said Kulwipa Piyawattanametha, Managing Director, 麻豆原创 Indochina.

Kulwipa holds a master鈥檚 degree in computer science from the University of Southern California. She lives in Bangkok with her family and enjoys cooking and pilates outside of work.

麻豆原创 喙佮笗喙堗竾喔曕副喙夃竾喔勦父喔撪竵喔膏弗喔о复喔犩覆 喔涏复喔⑧抚喔编笒喔權箑喔∴笜喔� 喙�喔涏箛喔權竵喔｀福喔∴竵喔侧福喔溹腹喙夃笀喔编笖喔佮覆喔｀笡喔｀赴喔堗赋喔犩腹喔∴复喔犩覆喔勦腑喔脆笝喙傕笖喔堗傅喔權竸喔權箖喔浮喙�

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The post 麻豆原创 appoints Kulwipa Piyawattanametha as Managing Director for Indochina appeared first on 麻豆原创 Southeast Asia News Center.

As part of the expanded partnership, BG is migrating to 麻豆原创 S/4HANA, 麻豆原创鈥檚 next-generation ERP software with RISE with 麻豆原创 S/4HANA Cloud, private edition in Microsoft Azure cloud and the migration work will be undertaken by ABeam Consulting Thailand, a trusted implementation partner. RISE with 麻豆原创 will innovates for critical business areas, including finance, parts supply, warehousing, supply chain and production, and brings together what businesses need to pursue their digital transformation objectives to digitalize faster, more comprehensively and more efficiently in the future.

Data Driven Company Powers by Cloud

Technology and innovation are essential elements in BG鈥檚 DNA. With 麻豆原创, BG aims to be at the forefront. Its intent is to create an intelligent business network with customers, suppliers, and partners, extending the digitalization of processes and enhancing the accuracy and timeliness of information. These are necessary steps as BG responds effectively and efficiently to high volume business growth.

Silparat Watthanakasetr, CEO of BG Container Glass PCL., a subsidiary of BG, shared that in order to support the company’s rapid growth and meet the evolving expectations of its customers in highly competitive and rapidly changing markets, they are investing in technology that enables flexibility and scalability, including advanced technologies such as Cloud, Big Data, AI, and machine learning. 听“We aim to become a data-driven business powered by a line of connected smart factories, which requires mature analytical processing capabilities on Cloud,” Silparat stated.

BG believes that a modern database and a robust ERP system on Cloud are crucial for smart factories, and they have selected RISE with 麻豆原创 to transition from the 麻豆原创听 S/4HANA on premise to Cloud ERP system as their digital core. The legacy ERP system was no longer suitable for the company’s current size and anticipated business needs, and therefore, they opted for a cloud-based solution.

Through the integration of machines, people, and Big Data into a single, digitally connected ecosystem using 麻豆原创 solutions on Microsoft Azure cloud, BG hopes to leverage data sets to forecast trends and events and to recommend and implement smart manufacturing workflows and automated processes. Silparat added, “Our goal is to achieve greater efficiency, agility, and innovation, ultimately enabling us to better serve our customers and drive growth across the company.”

听BG鈥檚 endorsement of ERP cloud migration in Microsoft Azure is reflected in positive collaboration between 麻豆原创 and its hyperscaler cloud provider. Operating in Microsoft Azure, 麻豆原创 and Microsoft will make migration simpler and increase BG鈥檚 confidence in running its digital enterprises in the cloud and enable BG to design and operate intelligent digital supply chain and Industry 4.0 solutions in the cloud and at the edge.

鈥淭his expanded partnership will enable BG to accelerate its business transformation in the cloud and fuel its future growth,鈥� said Atul Tuli, Managing Director of 麻豆原创 Indochina. 鈥淎s a result, BG will be positioned to provide the highest value of support and flexibility to its clients, allowing them to simplify and accelerate their business transformations while benefitting from the full value of RISE with 麻豆原创, and we are pleased to partner with BG on this full-scale modernization project.”

Expanding Strategic Partnership

Digital transformation is not just about implementing solutions. The strategic Partnership has been playing a vital role in helping the company transform the business to the next level.
ABeam Consulting Thailand and 麻豆原创 have worked together for 18 years and recently
ABeam Consulting is the first company to join 麻豆原创’s Regional Strategic Services Partner (RSSP) initiative; through this strong partnership allows both to support the needs of enterprise businesses. Together both companies will be driving BG鈥檚 success.

“We are honored to have been chosen by BG as their implementation partner鈥�. Ichiro Hara, Managing Director and SEA Leader at ABeam Consulting Thailand said, 鈥淲ith our vast experience in this field as the highest number of 麻豆原创 certificates in Thailand, we are fully prepared to assist BG in their digital transformation journey by utilizing the RISE with 麻豆原创 solution and migrating their existing 麻豆原创 systems to the cloud. Our team will work as a client-centric and our commitment to client鈥檚 success as a 鈥楻eal Partner鈥� to 鈥楤uild Beyond As One.鈥� with BG to providing the comprehensive 麻豆原创 expertise, strategic guidance, and operational support to ensure that they maximize their investment and achieve their desired outcomes.”

The project is expected to be fully implemented by July, 2023.

BG 喙赌喔断复喔权斧喔权箟喔侧笧喔ム复喔佮箓喔夃浮喔腹喙堗腑喔囙竸喙屶竵喔｀笚喔掂箞喔傕副喔氞箑喔勦弗喔粪箞喔笝喔断箟喔о涪喔傕箟喔浮喔灌弗喙赌喔曕箛喔∴福喔灌笡喙佮笟喔� 喔溹箞喔侧笝喔氞福喔脆竵喔侧福 鈥楻ISE with 麻豆原创鈥�

喔佮福喔膏竾喙赌喔椸笧喔�, 19 喙�喔∴俯喔侧涪喔� 2566 鈥� 听喔氞福喔脆俯喔编笚 喔氞覆喔囙竵喔竵喔佮弗喙娻覆喔� 喔堗赋喔佮副喔� (喔∴斧喔侧笂喔�) 喔福喔粪腑 喔氞傅喔堗傅 (BG) 喔笝喔多箞喔囙箖喔權腑喔囙竸喙屶竵喔｀福喔侧涪喙冟斧喔嵿箞喔傕腑喔囙箘喔椸涪 喙佮弗喔班箑喔涏箛喔權笚喔掂箞喔｀腹喙夃笀喔编竵喙冟笝喔愢覆喔權赴喔溹腹喙夃笝喔赤笖喙夃覆喔權笜喔膏福喔佮复喔堗笟喔｀福喔堗父喔犩副喔撪笐喙屶竸喔｀笟喔о竾喔堗福 喔炧弗喔编竾喔囙覆喔權釜喔班腑喔侧笖喙佮弗喔班笧喔ム副喔囙竾喔侧笝喔浮喔膏笝喙�喔о傅喔⑧笝 喔о副喔笖喔膏竵喙堗腑喔福喙夃覆喔� 喔佮傅喔覆 喙佮弗喔班腑喔粪箞喔權箚 听喔涏福喔班竵喔侧辅喔勦抚喔侧浮喔｀箞喔о浮喔∴阜喔竵喔编笟 听喙佮弗喔� ABeam Consulting Thailand 喔氞福喔脆俯喔编笚喔椸傅喙堗笡喔｀付喔佮俯喔侧笖喙夃覆喔權笜喔膏福喔佮复喔堗箒喔ム赴喔佮覆喔｀笚喔赤笖喔脆笀喔脆笚喔编弗喔椸福喔侧笝喔箤喔熰腑喔｀箤喙�喔∴笂喔编笝 (Digital Transformation) 喔娻副喙夃笝喔權赋喔｀赴喔断副喔氞箓喔ム竵 喙冟笝喔佮覆喔｀笝喔赤箑喔椸竸喙傕笝喙傕弗喔⑧傅喔ム箟喔赤釜喔∴副喔⑧浮喔侧箖喔娻箟喙冟笝喔佮覆喔｀箑喔｀箞喔囙箑喔斷复喔權斧喔權箟喔侧笧喔ム复喔佮箓喔夃浮喔竾喔勦箤喔佮福喔勦福喔编箟喔囙箖喔笉喙� 喔勦抚喔侧浮喔｀箞喔о浮喔∴阜喔箖喔權竸喔｀副喙夃竾喔權傅喙夃笝喔编笟喙�喔涏箛喔權腑喔掂竵喔佮箟喔侧抚喔傕腑喔囙竸喔о覆喔∴釜喔赤箑喔｀箛喔堗競喔竾 BG 喙佮弗喔� 喙�喔釜喙�喔笧喔� 喙冟笝喔愢覆喔權赴喔炧覆喔｀箤喔椸箑喔權腑喔｀箤喔椸傅喙堗笚喔赤竾喔侧笝喔｀箞喔о浮喔佮副喔權浮喔侧箑喔涏箛喔權福喔班涪喔班箑喔о弗喔侧笝喔侧笝 喙傕竸喔｀竾喔佮覆喔｀競喔竾 BG 喔栢阜喔箑喔涏箛喔權箓喔勦福喔囙竵喔侧福喔赋喔福喔编笟喔佮覆喔｀笚喔｀覆喔權釜喙屶笩喔福喙屶浮喔竾喔勦箤喔佮福喔椸傅喙堗箖喔笉喙堗笚喔掂箞喔父喔斷箓喔勦福喔囙竵喔侧福喔笝喔多箞喔囙競喔竾喔涏福喔班箑喔椸辅喙勦笚喔⑧笚喔掂箞喙勦笖喙夃箖喔娻箟喔嬥腑喔熰笗喙屶箒喔о福喙� ERP 喔傕腑喔� 喙�喔釜喙�喔笧喔� 喔溹箞喔侧笝喔氞福喔脆竵喔侧福 ‘RISE with 麻豆原创’ 喔嬥付喙堗竾喔腑喔佮箒喔氞笟喔∴覆喙�喔炧阜喙堗腑喔傕副喔氞箑喔勦弗喔粪箞喔笝喙冟斧喙夃腑喔囙竸喙屶竵喔｀箑喔曕复喔氞箓喔曕箒喔ム赴喔笝喔编笟喔笝喔膏笝喔ム腹喔佮竸喙夃覆喙勦笖喙夃笖喔掂涪喔脆箞喔囙競喔多箟喔�

喔堗覆喔佮竵喔侧福喔傕涪喔侧涪喔勦抚喔侧浮喔｀箞喔о浮喔∴阜喔箖喔權竸喔｀副喙夃竾喔權傅喙� BG 喔炧福喙夃腑喔∴箒喔ム箟喔о笚喔掂箞喔堗赴喔⑧箟喔侧涪喙勦笡喙冟笂喙夃竾喔侧笝 麻豆原创 S/4HANA 喔嬥腑喔熰笗喙屶箒喔о福喙� ERP 喔椸副喔權釜喔∴副喔⑧笚喔掂箞喔父喔斷競喔竾喙�喔釜喙�喔笧喔� 喙�喔炧阜喙堗腑喔氞福喔脆斧喔侧福喔堗副喔斷竵喔侧福喔椸福喔编笧喔⑧覆喔佮福喔竾喔勦箤喔佮福 喔嬥付喙堗竾 BG 喙�喔ム阜喔竵喙冟笂喙� 麻豆原创 S/4HANA private cloud edition 喔氞笝喔勦弗喔侧抚喔斷箤喔傕腑喔� Microsoft 听Azure 喔嬥付喙堗竾喙�喔涏箛喔權箓喔嬥弗喔灌笂喔编笝喔弗喔编竵喔椸傅喙堗福喔о浮喔涪喔灌箞喙冟笝喔氞福喔脆竵喔侧福喔傕腑喔� RISE with 麻豆原创 喙傕笖喔⑧浮喔� ABeam Consulting Thailand 喙�喔涏箛喔權笧喔侧福喙屶笚喙�喔權腑喔｀箤喔椸傅喙堗笂喙堗抚喔⑧箖喔權竵喔侧福喔о覆喔囙福喔班笟喔氞箖喔浮喙堗笚喔编箟喔囙斧喔∴笖 ‘RISE with 麻豆原创’ 喔∴傅喔氞福喔脆竵喔侧福喔曕箞喔侧竾 喙� 喙佮笟喙堗竾喔⑧箞喔涪喙�喔涏箛喔權箓喔∴笖喔灌弗喔曕覆喔∴竸喔о覆喔∴笗喙夃腑喔囙竵喔侧福喔傕腑喔囙箒喔曕箞喔ム赴喔樴父喔｀竵喔脆笀喙�喔炧阜喙堗腑喔傕副喔氞箑喔勦弗喔粪箞喔笝喔權抚喔编笗喔佮福喔｀浮喙冟斧喙夃腑喔囙竸喙屶竵喔� 喔娻箞喔о涪喙冟斧喙夃腑喔囙竸喙屶竵喔｀釜喔侧浮喔侧福喔栢釜喔｀箟喔侧竾喔福喔｀竸喙屶笝喔о副喔曕竵喔｀福喔∴釜喔赤斧喔｀副喔氞笜喔膏福喔佮复喔堗笚喔掂箞喔赋喔勦副喔� 喔覆喔椸复 喔佮覆喔｀箑喔囙复喔� 喔佮覆喔｀笀喔编笖喔覆 喔勦弗喔编竾喔复喔權竸喙夃覆 喔箞喔о竾喙傕笅喙堗腑喔膏笡喔椸覆喔� 喙佮弗喔班竵喔侧福喔溹弗喔脆笗 喔炧福喙夃腑喔∴福喔о笟喔｀抚喔∴釜喔脆箞喔囙笚喔掂箞喔樴父喔｀竵喔脆笀喔曕箟喔竾喔佮覆喔｀箘喔о箟喙冟笝喔椸傅喙堗箑喔斷傅喔⑧抚 喙�喔炧阜喙堗腑喔娻箞喔о涪喙冟斧喙夃腑喔囙竸喙屶竵喔｀笟喔｀福喔ム父喔о副喔曕笘喔膏笡喔｀赴喔竾喔勦箤喙冟笝喔佮覆喔｀笚喔赤笖喔脆笀喔脆笚喔编弗喔椸福喔侧笝喔箤喔熰腑喔｀箤喙�喔∴笂喔编笝喔炧父喙堗竾喔椸赴喔⑧覆喔權釜喔灌箞喔佮覆喔｀箑喔涏箛喔權腑喔囙竸喙屶竵喔｀笖喔脆笀喔脆笚喔编弗喙勦笖喙夃福喔о笖喙�喔｀箛喔� 喔勦福喔笟喔勦弗喔膏浮 喙佮弗喔班浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔⑧复喙堗竾喔傕付喙夃笝

听喙赌喔断复喔权斧喔权箟喔侧釜喔灌箞喔佮覆喔｀箑喔涏箛喔� Data-Driven Company 喔斷箟喔о涪喔炧弗喔编竾喔勦弗喔侧抚喔斷箤

喔堗覆喔佮箒喔溹笝喔佮覆喔｀笧喔ム复喔佮箓喔夃浮喔竾喔勦箤喔佮福 BG 喔∴傅喙�喔涏箟喔侧斧喔∴覆喔⑧笚喔掂箞喔堗赴喙�喔涏箛喔權笢喔灌箟喔權赋喔傕腑喔囙腑喔膏笗喔覆喔竵喔｀福喔∴箖喔權竵喔侧福喙冟笂喙夃箑喔椸竸喙傕笝喙傕弗喔⑧傅喙�喔炧阜喙堗腑喔福喙夃覆喔囙箑喔勦福喔粪腑喔傕箞喔侧涪喔樴父喔｀竵喔脆笀喔副喔堗笁喔｀复喔⑧赴 (Intelligent Business Network) 喔佮副喔氞弗喔灌竵喔勦箟喔� 喔嬥副喔炧笧喔ム覆喔⑧箑喔腑喔｀箤 喙佮弗喔班笧喔编笝喔樴浮喔脆笗喔� 喔椸赋喙冟斧喙夃箑喔椸竸喙傕笝喙傕弗喔⑧傅喙佮弗喔班笝喔о副喔曕竵喔｀福喔∴竵喔ム覆喔⑧箑喔涏箛喔權釜喙堗抚喔權釜喔赤竸喔编笉喙冟笝喔斷傅喙�喔箛喔權箑喔競喔竾 BG 喔斷箟喔о涪喙傕笅喔ム腹喔娻副喔權競喔竾 喙�喔釜喙�喔笧喔� 喔覆喔∴覆喔｀笘喔椸赋喙冟斧喙夃竵喔｀赴喔氞抚喔權竵喔侧福喔椸赋喔囙覆喔權競喔竾喔竾喔勦箤喔佮福喔∴傅喔勦抚喔侧浮喙�喔涏箛喔權笖喔脆笀喔脆笚喔编弗喙佮弗喔班箑喔傕箟喔侧笘喔多竾喔傕箟喔浮喔灌弗喙勦笖喙夃腑喔⑧箞喔侧竾喔｀抚喔斷箑喔｀箛喔� 喙佮浮喙堗笝喔⑧赋 喙佮弗喔班浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔⑧复喙堗竾喔傕付喙夃笝 喙�喔曕福喔掂涪喔∴笧喔｀箟喔浮喔曕箞喔竵喔侧福喙�喔曕复喔氞箓喔曕箒喔氞笟喔佮箟喔侧抚喔佮福喔班箓喔斷笖喔傕腑喔囙笜喔膏福喔佮复喔堗箖喔權腑喔權覆喔勦笗

喔权覆喔⑧辅喔脆弗喔涏福喔编笗喔权箤 喔о副喔掄笝喙�喔佮俯喔曕福 喔涏福喔班笜喔侧笝喙�喔堗箟喔侧斧喔權箟喔侧笚喔掂箞喔氞福喔脆斧喔侧福 喔氞福喔脆俯喔编笚 喔氞傅喔堗傅 喔勦腑喔權箑喔椸笝喙�喔權腑喔｀箤 喔佮弗喙娻覆喔� 喔堗赋喔佮副喔� (喔∴斧喔侧笂喔�) 喔氞福喔脆俯喔编笚喙冟笝喙�喔勦福喔粪腑喔傕腑喔� BG 喙�喔溹涪喔о箞喔� 喙�喔炧阜喙堗腑喔｀腑喔囙福喔编笟喔佮覆喔｀箑喔曕复喔氞箓喔曕腑喔⑧箞喔侧竾喔｀抚喔斷箑喔｀箛喔о競喔竾喔竾喔勦箤喔佮福喙佮弗喔班笗喔笟喔笝喔竾喔勦抚喔侧浮喔勦覆喔斷斧喔о副喔囙競喔竾喔ム腹喔佮竸喙夃覆喙冟笝喔曕弗喔侧笖喔椸傅喙堗浮喔掂竵喔侧福喙佮競喙堗竾喔傕副喔權釜喔灌竾喙佮弗喔班箑喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔涪喙堗覆喔囙福喔о笖喙�喔｀箛喔� BG 喔堗付喔囙箘喔斷箟喔曕副喔斷釜喔脆笝喙冟笀喔ム竾喔椸父喔權箖喔權箑喔椸竸喙傕笝喙傕弗喔⑧傅喔椸傅喙堗笂喙堗抚喔⑧箖喔箟喔∴傅喔勦抚喔侧浮喔⑧阜喔斷斧喔⑧父喙堗笝 喙佮弗喔班笧喔｀箟喔浮喔曕箞喔竵喔侧福喔傕涪喔侧涪喔傕笝喔侧笖喙�喔炧阜喙堗腑喔｀腑喔囙福喔编笟喔佮覆喔｀箑喔曕复喔氞箓喔� 喔｀抚喔∴笘喔多竾喔佮覆喔｀笝喔赤箑喔椸竸喙傕笝喙傕弗喔⑧傅喔椸傅喙堗笚喔编笝喔浮喔编涪 喔覆喔椸复 Cloud, Big Data, AI 喙佮弗喔� Machine Learning 喔∴覆喔涏福喔编笟喙冟笂喙夃箖喔權腑喔囙竸喙屶竵喔� 鈥溹箑喔｀覆喔曕副喙夃竾喙�喔涏箟喔侧笚喔掂箞喔堗赴喙赌喔断复喔权斧喔权箟喔侧釜喔灌箞喔佮覆喔｀箑喔涏箛喔� Data-Driven Company 喔傕副喔氞箑喔勦弗喔粪箞喔笝喙傕笖喔⑧箓喔｀竾喔囙覆喔權腑喔编笀喔夃福喔脆涪喔�(Smart factories) 喔椸傅喙堗笚喔赤竾喔侧笝喙�喔娻阜喙堗腑喔∴笗喙堗腑喔佮副喔� 喙�喔炧阜喙堗腑喔氞福喔｀弗喔膏箑喔涏箟喔侧斧喔∴覆喔⑧笝喔掂箟 喔嬥付喙堗竾喙�喔｀覆喙�喔ム箛喔囙箑喔箛喔權笘喔多竾喔勦抚喔侧浮喔堗赋喙�喔涏箛喔權箖喔權竵喔侧福喙冟笂喙夃箑喔椸竸喙傕笝喙傕弗喔⑧傅喔椸傅喙堗釜喔侧浮喔侧福喔栢笡喔｀赴喔∴抚喔ム笢喔ム箑喔娻复喔囙抚喔脆箑喔勦福喔侧赴喔箤喙勦笖喙夃腑喔⑧箞喔侧竾喔∴傅喔涏福喔班釜喔脆笚喔樴复喔犩覆喔炧笟喔權竸喔ム覆喔о笖喙�”

BG 喙�喔娻阜喙堗腑喔о箞喔侧笎喔侧笝喔傕箟喔浮喔灌弗喔椸傅喙堗笚喔编笝喔浮喔编涪喙佮弗喔班福喔班笟喔� ERP 喔椸傅喙堗浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔氞笝喔勦弗喔侧抚喔斷箤喔權副喙夃笝喙�喔涏箛喔權笡喔编笀喔堗副喔⑧釜喔赤竸喔编笉喙冟笝喔佮覆喔｀競喔编笟喙�喔勦弗喔粪箞喔笝喙傕福喔囙竾喔侧笝喔副喔堗笁喔｀复喔⑧赴 喙佮弗喔� BG 喙勦笖喙夃箑喔ム阜喔竵喙冟笂喙夃笟喔｀复喔佮覆喔� ‘RISE with 麻豆原创’ 喙傕笖喔⑧箖喔娻箟喔｀赴喔氞笟 Cloud ERP 喙�喔涏箛喔� Digital Core 喙冟笝喔佮覆喔｀笀喔编笖喔佮覆喔｀笚喔｀副喔炧涪喔侧竵喔｀腑喔囙竸喙屶竵喔� 喙佮笚喔權笚喔掂箞 麻豆原创 S/4HANA 喙傕笖喔� BG 喔副喔權浮喔侧箖喔娻箟喔勦弗喔侧抚喔斷箤喙傕笅喔ム腹喔娻副喔權箒喔椸笝喙�喔權阜喙堗腑喔囙笀喔侧竵喔覆喔∴覆喔｀笘喔｀腑喔囙福喔编笟喔佮覆喔｀笚喔赤竾喔侧笝喔傕腑喔囙腑喔囙竸喙屶竵喔｀笚喔掂箞喔∴傅喔傕笝喔侧笖喙冟斧喔嵿箞喔傕付喙夃笝喙佮弗喔班福喔竾喔｀副喔氞竸喔о覆喔∴笗喙夃腑喔囙竵喔侧福喔椸覆喔囙笜喔膏福喔佮复喔堗箘喔斷箟喔涪喙堗覆喔囙浮喔掂笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喔∴覆喔佮競喔多箟喔權箖喔權腑喔權覆喔勦笗

喙�喔∴阜喙堗腑喙�喔勦福喔粪箞喔竾喔堗副喔佮福 喔氞父喔勦弗喔侧竵喔� 喙佮弗喔班競喙夃腑喔∴腹喔ム競喔權覆喔斷箖喔笉喙� 喙冟笝喔竾喔勦箤喔佮福喔椸赋喔囙覆喔權箑喔娻阜喙堗腑喔∴笗喙堗腑喔佮副喔權箒喔氞笟喔斷复喔堗复喔椸副喔ム箑喔涏箛喔權福喔班笟喔氞笝喔脆箑喔о辅喙�喔斷傅喔⑧抚喔佮副喔權笭喔侧涪喙冟笗喙� 麻豆原创 S/4HANA private cloud edition 喔氞笝喔勦弗喔侧抚喔斷箤喔傕腑喔� Microsoft Azure 喔溹箞喔侧笝喔氞福喔脆竵喔侧福喔傕腑喔� 喙�喔釜喙�喔笧喔� BG 喔曕副喙夃竾喙�喔涏箟喔侧笝喔赤笂喔膏笖喔傕箟喔浮喔灌弗喔曕箞喔侧竾喙� 喔∴覆喙冟笂喙夃箑喔炧阜喙堗腑喔勦覆喔斷竵喔侧福喔撪箤喙�喔椸福喔權笖喙屶箒喔ム赴喙�喔笗喔膏竵喔侧福喔撪箤喔椸傅喙堗腑喔侧笀喙�喔佮复喔斷競喔多箟喔權箑喔炧阜喙堗腑喔福喙夃覆喔囙箑喔о复喔｀箤喔佮箓喔熰弗喔о箤喔傕腑喔囙竵喔侧福喔溹弗喔脆笗喔椸傅喙堗浮喔掂竸喔о覆喔∴笂喔侧笉喔夃弗喔侧笖喙佮弗喔班笚喔赤竾喔侧笝喙勦笖喙夃腑喔编笗喙傕笝喔∴副喔曕复 鈥溹箑喔涏箟喔侧斧喔∴覆喔⑧競喔竾喙�喔｀覆喔勦阜喔竵喔侧福喔福喙夃覆喔囙笡喔｀赴喔复喔椸笜喔脆笭喔侧笧 喔勦抚喔侧浮喔勦弗喙堗腑喔囙笗喔编抚 喙佮弗喔班笝喔о副喔曕竵喔｀福喔∴笅喔多箞喔囙笚喙夃覆喔⑧笚喔掂箞喔父喔斷箒喔ム箟喔о笀喔班笚喔赤箖喔箟喙�喔｀覆喙冟斧喙夃笟喔｀复喔佮覆喔｀弗喔灌竵喔勦箟喔侧箘喔斷箟喔斷傅喔⑧复喙堗竾喔傕付喙夃笝喙佮弗喔班笢喔ム副喔佮笖喔编笝喙冟斧喙夃腑喔囙竸喙屶竵喔｀箑喔曕复喔氞箓喔曕箘喔斷箟喔涪喙堗覆喔囙涪喔编箞喔囙涪喔粪笝” 喔权覆喔⑧辅喔脆弗喔涏福喔编笗喔权箤 喔佮弗喙堗覆喔о箑喔福喔脆浮

喔佮覆喔｀涪喙夃覆喔⑧福喔班笟喔� ERP Cloud 喔∴覆喔椸傅喙� Microsoft Azure 喔傕腑喔� BG 喔⑧副喔囙釜喔班笚喙夃腑喔權竸喔о覆喔∴福喙堗抚喔∴浮喔粪腑喔｀赴喔抚喙堗覆喔囙箑喔釜喙�喔笧喔掂箒喔ム赴喔溹腹喙夃箖喔箟喔氞福喔脆竵喔侧福喔勦弗喔侧抚喔斷箤喔｀赴喔斷副喔� Hyperscaler 喔椸傅喙堗笗喙堗覆喔囙笚喔赤竾喔侧笝喔｀箞喔о浮喔佮副喔權箑喔炧阜喙堗腑喔溹弗喔涏福喔班箓喔⑧笂喔權箤喔腹喔囙釜喔膏笖喔傕腑喔囙弗喔灌竵喔勦箟喔� 喙傕笖喔⑧箑喔釜喙�喔笧喔掂箒喔ム赴喙勦浮喙傕竸喔｀笅喔笩喔椸箤 喔娻箞喔о涪喙�喔炧复喙堗浮喔勦抚喔侧浮喔∴副喙堗笝喙冟笀喙冟斧喙夃竵喔编笟 BG 喙冟笝喔佮覆喔｀箖喔娻箟喔囙覆喔權福喔班笟喔氞笖喔脆笀喔脆笚喔编弗喔傕腑喔囙腑喔囙竸喙屶竵喔｀笟喔權竸喔ム覆喔о笖喙� 喔曕弗喔笖喔堗笝喔娻箞喔о涪喙冟斧喙� BG 喔覆喔∴覆喔｀笘喔腑喔佮箒喔氞笟喙佮弗喔班笀喔编笖喔佮覆喔｀福喔班笟喔氞笖喔脆笀喔脆笚喔编弗喔嬥副喔炧笧喔ム覆喔⑧箑喔娻笝喔副喔堗笁喔｀复喔⑧赴 喙�喔傕箟喔侧笘喔多竾喙傕笅喔ム腹喔娻副喔� Industry 4.0 喙冟笝喔｀赴喔氞笟喔勦弗喔侧抚喔斷箤喙佮弗喔班箖喔娻箟喔笝喙堗抚喔⑧笡喔｀赴喔∴抚喔ム笢喔ム笟喔權竸喔ム覆喔о笖喙屶笚喔掂箞喔涪喔灌箞喙冟竵喔ム箟喔佮副喔氞笗喙夃笝喔椸覆喔囙競喙夃腑喔∴腹喔ム浮喔侧竵喔椸傅喙堗釜喔膏笖 喙�喔炧阜喙堗腑喔ム笖喙�喔о弗喔侧箖喔權竵喔侧福喙�喔傕箟喔侧笘喔多竾喔傕箟喔浮喔灌弗

听喔權覆喔⑧箑喔笚喔灌弗 喔椸腹喔ム复 喔佮福喔｀浮喔佮覆喔｀笢喔灌箟喔堗副喔斷竵喔侧福 喙�喔釜喙�喔笧喔� 喔复喔權箓喔斷箘喔娻笝喙堗覆 喔佮弗喙堗覆喔о抚喙堗覆 鈥溹竵喔侧福喔傕涪喔侧涪喔勦抚喔侧浮喔｀箞喔о浮喔∴阜喔箖喔權竵喔侧福喔炧副喔掄笝喔侧腑喔囙竸喙屶竵喔｀箖喔箟喔∴傅喔勦抚喔侧浮喔椸副喔權釜喔∴副喔⑧笭喔侧涪喙冟笗喙夃箓喔勦福喔囙竵喔侧福喔權傅喙夃笀喔班笂喙堗抚喔⑧箖喔箟 BG 喔覆喔∴覆喔｀笘喔炧弗喔脆竵喙傕笁喔∴笜喔膏福喔佮复喔堗箒喔ム赴喔傕副喔氞箑喔勦弗喔粪箞喔笝喔佮覆喔｀箑喔曕复喔氞箓喔曕箖喔權腑喔權覆喔勦笗 喙�喔｀覆喔｀腹喙夃釜喔多竵喔⑧复喔權笖喔掂箑喔涏箛喔權腑喔⑧箞喔侧竾喔⑧复喙堗竾喔椸傅喙堗箘喔斷箟喙�喔涏箛喔權笧喔编笝喔樴浮喔脆笗喔｀竵喔编笟 BG 喙�喔炧阜喙堗腑喔娻箞喔о涪喙冟斧喙夃腑喔囙竸喙屶竵喔｀釜喔侧浮喔侧福喔栢笚喔｀覆喔權釜喙屶笩喔福喙屶浮喔樴父喔｀竵喔脆笀喙勦笖喙夃腑喔⑧箞喔侧竾喔｀抚喔斷箑喔｀箛喔о箒喔ム赴喙勦笖喙夃福喔编笟喔涏福喔班箓喔⑧笂喔權箤喔堗覆喔佮竵喔侧福喙冟笂喙夃笟喔｀复喔佮覆喔� ‘RISE with 麻豆原创鈥� 喔涪喙堗覆喔囙箑喔曕箛喔∴笚喔掂箞喙�喔炧阜喙堗腑喔娻箞喔о涪喔ム笖喔勦抚喔侧浮喔嬥副喔氞笅喙夃腑喔權箖喔權竵喔侧福喔堗副喔斷竵喔侧福喔樴父喔｀竵喔脆笀喙佮弗喔班笂喙堗抚喔⑧箖喔箟 BG 喔覆喔∴覆喔｀笘喔笝喔编笟喔笝喔膏笝喔ム腹喔佮竸喙夃覆喙勦笖喙夃箑喔曕箛喔∴笡喔｀赴喔复喔椸笜喔脆笭喔侧笧鈥�

喔佮覆喔｀竞喔⑧覆喔⑧竸喔о覆喔∴福喙堗抚喔∴浮喔粪腑喙赌喔娻复喔囙竵喔ム涪喔膏笚喔樴箤

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喔權覆喔⑧腑喔脆笂喔脆箓喔｀赴 喔覆喔｀赴 Managing Director and SEA Leader 喔傕腑喔� ABeam Consulting Thailand 喔佮弗喙堗覆喔о抚喙堗覆 “喙�喔｀覆喔｀腹喙夃釜喔多竵喙�喔涏箛喔權箑喔佮傅喔⑧福喔曕复喔涪喙堗覆喔囙涪喔脆箞喔囙笚喔掂箞喙勦笖喙夃福喔编笟喙�喔ム阜喔竵喔堗覆喔� BG 喙冟斧喙夃箑喔涏箛喔權笧喔编笝喔樴浮喔脆笗喔｀箖喔權竵喔侧福喔斷赋喙�喔權复喔權竾喔侧笝 喔斷箟喔о涪喔涏福喔班釜喔氞竵喔侧福喔撪箤喔副喔權涪喔侧抚喔權覆喔權競喔竾喙�喔｀覆喙冟笝喔斷箟喔侧笝喔權傅喙� 喔｀抚喔∴笘喔多竾喔佮覆喔｀箘喔斷箟喔｀副喔氞竵喔侧福喔⑧阜喔權涪喔编笝喔о箞喔侧箑喔涏箛喔權腑喔囙竸喙屶竵喔｀笚喔掂箞喙勦笖喙夃福喔编笟 麻豆原创 certificates 喔∴覆喔佮笚喔掂箞喔父喔斷箑喔涏箛喔權腑喔编笝喔斷副喔氞斧喔權付喙堗竾喙冟笝喔涏福喔班箑喔椸辅喙勦笚喔� 喙�喔｀覆喔堗付喔囙浮喔掂竸喔о覆喔∴笧喔｀箟喔浮喔椸傅喙堗笀喔班笂喙堗抚喔⑧箖喔箟 BG 喔涏福喔班釜喔氞竸喔о覆喔∴釜喔赤箑喔｀箛喔堗箖喔權箑喔箟喔權笚喔侧竾喔佮覆喔｀箑喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔腹喙堗竵喔侧福喙�喔涏箛喔權腑喔囙竸喙屶竵喔｀笖喔脆笀喔脆笚喔编弗喔溹箞喔侧笝喔佮覆喔｀箖喔娻箟喔氞福喔脆竵喔侧福 鈥楻ISE with 麻豆原创鈥� 喔氞笝喔勦弗喔侧抚喔斷箤 喙傕笖喔⑧笚喔掂浮喔囙覆喔權競喔竾喙�喔｀覆喔堗赴喔椸赋喔囙覆喔權箓喔斷涪喔勦赋喔權付喔囙笘喔多竾喔涏福喔班箓喔⑧笂喔權箤喔椸傅喙堗弗喔灌竵喔勦箟喔侧笀喔班箘喔斷箟喔｀副喔氞箑喔涏箛喔權斧喔ム副喔佮箒喔ム赴喔∴父喙堗竾喔∴副喙堗笝喔椸傅喙堗笀喔班釜喔｀箟喔侧竾喔勦抚喔侧浮喔赋喙�喔｀箛喔堗箖喔箟喙佮竵喙堗弗喔灌竵喔勦箟喔侧箖喔權笎喔侧笝喔� ‘Real Partner’ 喙�喔炧阜喙堗腑 ‘Build Beyond As One’ 喔｀箞喔о浮喔佮箟喔侧抚喙勦笡喔斷箟喔о涪喔佮副喔權竵喔编笟 BG 喔曕弗喔笖喔堗笝喔∴腑喔氞竸喔о覆喔∴箑喔娻傅喙堗涪喔о笂喔侧笉喔椸傅喙堗箑喔｀覆喔∴傅喙冟笝喔佮覆喔｀笗喔脆笖喔曕副喙夃竾喔｀赴喔氞笟喔傕腑喔囙箑喔釜喙�喔笧喔� 喔佮覆喔｀箖喔箟喔勦赋喙佮笝喔班笝喔赤箑喔娻复喔囙竵喔ム涪喔膏笚喔樴箤 喙佮弗喔班竵喔侧福喔笝喔编笟喔笝喔膏笝喔斷箟喔侧笝喔佮覆喔｀笡喔忇复喔氞副喔曕复喔囙覆喔� 喙�喔炧阜喙堗腑喙冟斧喙夃箒喔權箞喙冟笀喔о箞喔� BG 喔堗赴喔氞福喔｀弗喔膏笢喔ム釜喔赤箑喔｀箛喔堗笗喔侧浮喙�喔涏箟喔侧斧喔∴覆喔⑧箒喔ム赴喔勦父喙夃浮喔勦箞喔侧笗喙堗腑喔佮覆喔｀弗喔囙笚喔膏笝”

喔赋喔福喔编笟喙傕竸喔｀竾喔佮覆喔� Digital Transformation 喔勦福喔编箟喔囙笝喔掂箟 喔勦覆喔斷抚喙堗覆喔堗赴喙佮弗喙夃抚喙�喔福喙囙笀喙冟笝喙�喔斷阜喔笝 喔佮福喔佮笌喔侧竸喔� 2566 喔權傅喙�

For more information, press only:
Wuttinan Thongnuadee:听听wuttinan.thongnuadee@sap.com

The post Bangkok Glass Transform Business to Data Driven Company with RISE with 麻豆原创 appeared first on 麻豆原创 Southeast Asia News Center.

• Qualtrics and 麻豆原创 recognize Central Retail鈥檚 CX leadership and capabilities, which are driving increased satisfaction, loyalty, sales and business growth

As part of Central Retail鈥檚 deep commitment to enhance the customer shopping experience through ultra-personalized products, services, and content – delivered by Thailand鈥檚 best omnichannel platform –

Using Qualtrics CustomerXM™, Central Retail has created one of Thailand鈥檚 most comprehensive and effective customer experience programs. Customer feedback is captured across multiple channels to provide an end-to-end and unbiased view of customer journeys, and made available to customer facing teams in real-time to identify and prioritize issues across all digital and human touch points in a fast, effective manner.

Central Retail Drives Sales, Loyalty, and Satisfaction with CX

Since going live on the new CX program from Qualtrics, Central Retail has seen a significant uplift in NPS scores 鈥� with some brands seeing scores almost triple. Customer usage and retention have both improved year on year, while automated workflows have delivered an improvement to resolution times. Central Retail Group鈥檚 omnichannel platform now represents 18% of the Group鈥檚 total sales.

Central Retail continues to show its CX leadership through the company鈥檚 .

鈥淎t Central Retail, we are determined to be the best in everything we do for our customers, and over the last five years are proud to have built one of Thailand鈥檚 best omnichannel platforms,鈥� said David Llamas, Chief Digital Officer, Central Retail Corporation Public Company Limited, or CRC. 鈥淭o truly address the needs of our customers, it鈥檚 critical we can continually understand how they are thinking and feeling and take rapid, meaningful action on that feedback. We have seen a significant uplift in our core CX scores since the beginning of 2022, and as we continue on our journey to become Asia鈥檚 #1 retailer are proud to receive this recognition from our trusted and valued partners at 麻豆原创 and Qualtrics.

鈥淔irstly, I would like to congratulate the whole team. It鈥檚 an honor to receive the award for Next Generation Customer Experience. This award confirms that we, the team is having a transformative impact on the CXM space. Our biggest challenge is constant behavioral and social change driven by customers and technology. Customers now expect rich, personalized, connected interactions with their favorite brands and they expect us to be available where they are, 24/7. We鈥檙e happy to have modern tools like Qualtrics in place to quickly adapt, scale, and respond to change. Ultimately rich customer journeys need to be based on a single source of connected truth. We鈥檙e focusing on the end-to-end experience because every interaction is an opportunity for us to provide value and create a competitive advantage鈥� said Rasel Ahmed, VP, Group Head of CXM, Research and Insights, Central retail Digital, Central Retail Corporation Public Company Limited, or CRC

Customer Experience: The Importance of Delivering Growth

The听听reinforces the importance of customer experience to business success, while highlighting the leadership department stores in Thailand are demonstrating in the discipline.听When consumers have a five-star customer experience in Asia Pacific and Japan, they are often more than 3 times more likely to trust and recommend the company, compared to those receiving a poor experience. In a reflection of Central Retail’s leadership, in Thailand department stores are in the top three categories for having the lowest percentage of consumers reporting very poor experiences.

“No matter what industry you are in, there is no greater benchmark of success than customer feedback,” said Atul Tuli, Managing Director, 麻豆原创 Indochina. “The more feedback we get from our customers, the better we can serve them with innovations that help companies solve today’s business problems and take on tomorrow’s challenges. With the new CX program from Qualtrics, Central Retail is best positioned to do so impactfully and sustainably, which helps the company get the insight and information they need to steer its business through changing and challenging times. Recognitions like the Next Generation Customer Experience Award are a testament to the relevance and value of Central Retail to customers as they are accelerating the development of next-gen omnichannel platform into a full-scale retail tech company.”

鈥淎s Southeast Asia鈥檚 e-commerce market continues to rapidly expand and evolve, the ability to rapidly and effectively listen, understand, and act on customer feedback is a key differentiator. Equipped with the right insights, brands can get the customer experience right at every touchpoint by delivering the products, services, and experiences customers want, while simultaneously resolving issues before they arise and driving operational efficiencies. Powered by a deep commitment to consumers across Thailand and CX excellence, Central Retail is a proven example of the business value of CX and Qualtrics is proud to partner with the Group on its journey,鈥� said Mao Gen Foo, Head of Southeast Asia, Qualtrics.

Central Retail will continually innovate and evolve its CX by using Qualtrics to understand how customers are thinking and feeling, and then take action on what鈥檚 important to them. Combined with the organisation鈥檚 expanding footprint – both locally and globally – and focus on joining forces with world-class partners to capture growth opportunities, Central Retail is well placed to delight customers at every turn.

Read more information on Central Retail鈥檚 鈥湼楸鸪俨咕北舯艟辈当鸩猿Ρ疴�� strategy .

喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔勦抚喙夃覆喔｀覆喔囙抚喔编弗 Next Generation Customer Experience 喔曕腑喔佮涪喙夃赋喔勦抚喔侧浮喙赌喔涏箛喔权笢喔灌箟喔权赋喔权抚喔编笗喔佮福喔｀浮喔勦箟喔侧笡喔ム傅喔�喔｀赴喔断副喔氞箓喔ム竵

• Qualtrics 喙佮弗喔� 喙�喔釜喙�喔笧喔� 喙�喔ム箛喔囙箑喔箛喔權辅喔编竵喔⑧笭喔侧笧喔勦抚喔侧浮喙�喔涏箛喔權笢喔灌箟喔權赋喙佮弗喔班竸喔о覆喔∴釜喔侧浮喔侧福喔栢箖喔權竵喔侧福喔堗副喔斷竵喔侧福 Customer Experience (CX)喔傕腑喔� 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔椸傅喙堗釜喔侧浮喔侧福喔栢涪喔佮福喔班笖喔编笟喔勦抚喔侧浮喔炧付喔囙笧喔箖喔� 喔勦抚喔侧浮喔犩副喔佮笖喔掂笗喙堗腑喙佮笟喔｀笝喔斷箤 喔炧福喙夃腑喔∴竵喔｀赴喔曕父喙夃笝喔⑧腑喔斷競喔侧涪喔赋喔福喔编笟喔樴父喔｀竵喔脆笀

喔佮福喔膏竾喙赌喔椸笧喔�, 29听喔∴傅喔權覆喔勦浮 2566 – 喔氞福喔脆俯喔编笚 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔勦腑喔｀箤喔涏腑喙�喔｀笂喔编箞喔� 喔堗赋喔佮副喔� (喔∴斧喔侧笂喔�) 喔福喔粪腑 CRC 喔勦抚喙夃覆喔｀覆喔囙抚喔编弗 Next Generation Customer Experience Award 喔∴腑喔氞箓喔断涪 Qualtrics 喙佮弗喔� 喙�喔釜喙�喔笧喔� 喙�喔炧阜喙堗腑喙�喔涏箛喔權竵喔侧福喔⑧竵喔⑧箞喔竾 CRC 喙冟笝喔愢覆喔權赴喔父喔斷涪喔笖喔竾喔勦箤喔佮福喔溹腹喙夃笝喔赤竵喔侧福喔炧副喔抡笝喔侧竵喔ム父喔⑧笚喔樴箤 Omnichannel 喙佮笧喔ム笗喔熰腑喔｀箤喔∴釜喔赤斧喔｀副喔氞笟喔｀复喔覆喔｀笡喔｀赴喔笟喔佮覆喔｀笓喙屶弗喔灌竵喔勦箟喔� Customer Experience (CX) 喔椸傅喙堗箓喔斷笖喙�喔斷箞喔權笚喔掂箞喔父喔斷箖喔權腑喔膏笗喔覆喔竵喔｀福喔∴竸喙夃覆喔涏弗喔掂竵 喔嬥付喙堗竾喔娻箞喔о涪喙�喔炧复喙堗浮喔勦抚喔侧浮喔炧付喔囙笧喔箖喔堗競喔竾喔ム腹喔佮竸喙夃覆 喔勦抚喔侧浮喔犩副喔佮笖喔掂笗喙堗腑喙佮笟喔｀笝喔斷箤 喔椸副喙夃竾喙冟笝喔娻箞喔竾喔椸覆喔囙腑喔笝喙勦弗喔權箤喙佮弗喔班腑喔笩喙勦弗喔權箤 喔曕弗喔笖喔堗笝喔佮覆喔｀笧喔编笒喔權覆喔娻箞喔竾喔椸覆喔囙竵喔侧福喔傕覆喔⑧箖喔浮喙堗箖喔權竵喔ム父喙堗浮喔箟喔侧竾喔福喔｀笧喔复喔權竸喙夃覆喙佮弗喔班福喙夃覆喔權竸喙夃覆喔涏弗喔掂竵喔曕箞喔侧竾喙� 喔覆喔椸复 喔箟喔侧竾喔福喔｀笧喔复喔權竸喙夃覆喙�喔嬥箛喔權笚喔｀副喔�, 喔箟喔侧竾喔福喔｀笧喔复喔權竸喙夃覆喙傕福喔氞复喔權釜喔编笝, Tops, Power Buy 喙佮弗喔班箘喔椸抚喔编釜喔斷父 喔｀覆喔囙抚喔编弗喔權傅喙夃箒喔笖喔囙箖喔箟喙�喔箛喔權笘喔多竾喔勦抚喔侧浮喔椸父喙堗浮喙�喔椸競喔竾 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔椸傅喙堗浮喔掂笗喙堗腑喔ム腹喔佮竸喙夃覆喙佮弗喔班竸喔о覆喔∴浮喔膏箞喔囙浮喔编箞喔權箖喔權竵喔侧福喔佮箟喔侧抚喔傕付喙夃笝喙�喔涏箛喔� Digital Retailer 喔福喔粪腑喔溹腹喙夃笝喔赤笝喔о副喔曕竵喔｀福喔∴竸喙夃覆喔涏弗喔掂竵喔｀赴喔断副喔氞箓喔ム竵喔涪喙堗覆喔囙箑喔曕箛喔∴福喔灌笡喙佮笟喔� 喙�喔炧阜喙堗腑喔⑧竵喔｀赴喔斷副喔氞竵喔侧福喙冟斧喙夃笟喔｀复喔佮覆喔｀弗喔灌竵喔勦箟喔侧笗喔ム腑喔� Customer Journey 喔曕副喙夃竾喙佮笗喙堗竵喙堗腑喔權竵喔侧福喔傕覆喔⑧箘喔涏笀喔權笘喔多竾喔弗喔编竾喔佮覆喔｀笅喔粪箟喔�

喙�喔炧阜喙堗腑喙�喔涏箛喔權竵喔侧福喔⑧竵喔｀赴喔斷副喔氞笡喔｀赴喔笟喔佮覆喔｀笓喙屶竵喔侧福喔娻箛喔笡喔涏复喙夃竾喔傕腑喔囙弗喔灌竵喔勦箟喔� 喔溹箞喔侧笝喔溹弗喔脆笗喔犩副喔撪笐喙� 喔氞福喔脆竵喔侧福 喙佮弗喔班竸喔笝喙�喔椸笝喔曕箤喔椸傅喙堗笗喔笟喙傕笀喔椸涪喙屶弗喔灌竵喔勦箟喔侧笚喔膏竵喔勦笝喔氞笝喙佮笧喔ム笗喔熰腑喔｀箤喔� Omnichannel 喔椸傅喙堗笖喔掂笚喔掂箞喔父喔斷競喔竾喔涏福喔班箑喔椸辅喙勦笚喔� 喙冟笝喔娻箞喔о竾喔曕箟喔權笡喔� 2565 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喙勦笖喙夃笀喔编笟喔∴阜喔竵喔编笟 Qualtrics 喙佮弗喔� 喙�喔釜喙�喔笧喔� 喙冟笝喔佮覆喔｀笧喔编笒喔權覆喔佮覆喔｀笟喔｀复喔覆喔｀笀喔编笖喔佮覆喔｀福喔班笟喔� Customer Experience 喔椸副喙夃竾喔浮喔� 喙冟斧喙夃浮喔掂浮喔侧笗喔｀笎喔侧笝喙�喔斷傅喔⑧抚喔佮副喔� 喔溹箞喔侧笝喙傕笅喔ム腹喔娻副喔� Qualtrics CustomerXM™ 喔嬥付喙堗竾喔娻箞喔о涪喙冟斧喙� 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔覆喔∴覆喔｀笘喔炧副喔掄笝喔侧福喔班笟喔� CX 喔椸傅喙堗竸喔｀腑喔氞竸喔ム父喔∴箒喔ム赴喔∴傅喔涏福喔班釜喔脆笚喔樴复喔犩覆喔炧釜喔灌竾喔父喔� 喙傕笖喔⑧竸喔о覆喔∴竸喔脆笖喙�喔箛喔權競喔竾喔ム腹喔佮竸喙夃覆喔堗赴喔栢腹喔佮笟喔编笝喔椸付喔佮箘喔о箟喙冟笝喔弗喔侧涪喔娻箞喔竾喔椸覆喔� 喔椸赋喙冟斧喙夃腑喔囙竸喙屶竵喔｀浮喔竾喙�喔箛喔權笭喔侧笧喔｀抚喔∴競喔竾喔∴父喔∴浮喔竾喔ム腹喔佮竸喙夃覆 喔權腑喔佮笀喔侧竵喔權傅喙夃涪喔编竾喔娻箞喔о涪喙冟斧喙夃笚喔掂浮喔椸傅喙堗笖喔灌箒喔ム弗喔灌竵喔勦箟喔侧釜喔侧浮喔侧福喔栢福喔班笟喔膏箒喔ム赴喔堗副喔斷弗喔赤笖喔编笟喔勦抚喔侧浮喔赋喔勦副喔嵿競喔竾喔涏副喔嵿斧喔侧笚喔掂箞喙�喔佮复喔斷競喔多箟喔權箘喔斷箟喙佮笟喔氞箑喔｀傅喔⑧弗喙勦笚喔∴箤喙佮弗喔班箑喔曕箛喔∴笡喔｀赴喔复喔椸笜喔脆笭喔侧笧喙冟笝喔椸父喔佮笂喙堗腑喔囙笚喔侧竾

Central Retail 喔佮福喔班笗喔膏箟喔權涪喔笖喔傕覆喔� 喙�喔炧复喙堗浮喔勦抚喔侧浮喔勦抚喔侧浮喔犩副喔佮笖喔掂箒喔ム赴喔勦抚喔侧浮喔炧付喔囙笧喔箖喔堗競喔竾喔ム腹喔佮竸喙夃覆喔曕箞喔箒喔氞福喔權笖喙屶笖喙夃抚喔� CX

喔權副喔氞笗喔编箟喔囙箒喔曕箞喙�喔｀复喙堗浮喙冟笂喙夃箓喔涏福喙佮竵喔｀浮 CX 喙冟斧喔∴箞喔堗覆喔� Qualtrics 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喙勦笖喙夃福喔编笟喔勦赴喙佮笝喔� NPS (Net Promoter Score 喙�喔勦福喔粪箞喔竾喔∴阜喔笚喔掂箞喙冟笂喙夃辅喔多竵喔┼覆喔涏福喔班釜喔氞竵喔侧福喔撪箤喔傕腑喔囙弗喔灌竵喔勦箟喔�) 喙�喔炧复喙堗浮喔傕付喙夃笝喙�喔涏箛喔權腑喔⑧箞喔侧竾喔∴覆喔� 喔嬥付喙堗竾喔氞覆喔囙箒喔氞福喔權笖喙屶箘喔斷箟喔勦赴喙佮笝喔權箑喔炧复喙堗浮喔傕付喙夃笝喔栢付喔囙箑喔佮阜喔笟喔覆喔∴箑喔椸箞喔� 喔曕弗喔笖喔堗笝喔副喔曕福喔侧竵喔侧福喙冟笂喙夃竾喔侧笝喔傕腑喔囙弗喔灌竵喔勦箟喔侧箒喔ム赴喔副喔曕福喔侧竵喔侧福喔｀副喔佮俯喔侧笎喔侧笝喔ム腹喔佮竸喙夃覆喙�喔佮箞喔侧笖喔掂競喔多箟喔權箑喔∴阜喙堗腑喙�喔椸傅喔⑧笟喔涏傅喔曕箞喔笡喔� 喙冟笝喔傕笓喔班笚喔掂箞喔｀赴喔氞笟喔佮覆喔｀笚喔赤竾喔侧笝喙佮笟喔氞腑喔编笗喙傕笝喔∴副喔曕复喔娻箞喔о涪喙冟斧喙夃腑喔囙竸喙屶竵喔｀釜喔侧浮喔侧福喔栢笗喔笟喔笝喔竾喔曕箞喔笡喔编笉喔覆喙勦笖喙夃福喔о笖喙�喔｀箛喔о競喔多箟喔� 喔涏副喔堗笀喔膏笟喔编笝 喙佮笧喔ム笗喔熰腑喔｀箤喔� Omnichannel 喔傕腑喔囙箑喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔覆喔∴覆喔｀笘喔椸赋喔｀覆喔⑧箘喔斷箟喔栢付喔� 18% 喔傕腑喔囙涪喔笖喔傕覆喔⑧笚喔编箟喔囙斧喔∴笖 喙佮弗喔班箑喔∴阜喙堗腑喙勦浮喙堗笝喔侧笝喔∴覆喔權傅喙� 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喙勦笖喙夃笡喔｀赴喔佮覆喔ㄠ箑喔斷复喔權斧喔權箟喔侧笗喔竵喔⑧箟喔赤竸喔о覆喔∴箑喔涏箛喔權笢喔灌箟喔權赋喔斷箟喔侧笝 CX 喔斷箟喔о涪喔佮覆喔｀弗喔囙笚喔膏笝

喔權覆喔⑧箑喔斷抚喔脆笖 喔⑧覆喔∴覆喔� 喔涏福喔班笜喔侧笝喙�喔堗箟喔侧斧喔權箟喔侧笚喔掂箞喔氞福喔脆斧喔侧福喔澿箞喔侧涪喔斷复喔堗复喔椸副喔� 喔氞福喔脆俯喔编笚 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔勦腑喔｀箤喔涏腑喙�喔｀笂喔编箞喔� 喔堗赋喔佮副喔� (喔∴斧喔侧笂喔�) 喔福喔粪腑 CRC 喔佮弗喙堗覆喔о抚喙堗覆 “喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔∴父喙堗竾喔∴副喙堗笝喔椸傅喙堗笀喔班箖喔箟喔氞福喔脆竵喔侧福喔椸傅喙堗笖喔掂笚喔掂箞喔父喔斷箒喔佮箞喔ム腹喔佮竸喙夃覆喔傕腑喔囙箑喔｀覆 喙傕笖喔⑧箖喔權笂喙堗抚喔� 5 喔涏傅喔椸傅喙堗笢喙堗覆喔權浮喔� 喙�喔｀覆喔犩腹喔∴复喙冟笀喙�喔涏箛喔權腑喔⑧箞喔侧竾喔⑧复喙堗竾喔椸傅喙堗箘喔斷箟喔炧副喔掄笝喔侧箒喔炧弗喔曕笩喔福喙屶浮 Omnichannel 喔嬥付喙堗竾喙勦笖喙夃福喔编笟喔佮覆喔｀涪喔浮喔｀副喔氞抚喙堗覆喙�喔涏箛喔權斧喔權付喙堗竾喙冟笝喙佮笧喔ム笗喔熰腑喔｀箤喔∴笚喔掂箞喔斷傅喔椸傅喙堗釜喔膏笖喙冟笝喔涏福喔班箑喔椸辅喙勦笚喔� 喙�喔炧阜喙堗腑喔曕腑喔氞釜喔權腑喔囙竸喔о覆喔∴笗喙夃腑喔囙竵喔侧福喔傕腑喔囙弗喔灌竵喔勦箟喔侧腑喔⑧箞喔侧竾喙佮笚喙夃笀喔｀复喔� 喙�喔｀覆喙�喔ム箛喔囙箑喔箛喔權笘喔多竾喔勦抚喔侧浮喔堗赋喙�喔涏箛喔權箖喔權竵喔侧福喔椸赋喔勦抚喔侧浮喙�喔傕箟喔侧箖喔堗抚喙堗覆喔ム腹喔佮竸喙夃覆喔勦复喔斷箒喔ム赴喔｀腹喙夃釜喔多竵喔涪喙堗覆喔囙箘喔� 喔炧福喙夃腑喔∴笝喔赤竸喔о覆喔∴竸喔脆笖喙�喔箛喔權箑喔弗喙堗覆喔權副喙夃笝喙勦笡喔斷赋喙�喔權复喔權竵喔侧福喔曕箞喔笚喔编笝喔椸傅 喔椸赋喙冟斧喙夃笗喔编箟喔囙箒喔曕箞喔曕箟喔權笡喔� 2565 喔堗赴喙�喔箛喔權箘喔斷箟喔о箞喔侧竸喔班箒喔權笝 CX 喔傕腑喔囙箑喔｀覆喙�喔炧复喙堗浮喔傕付喙夃笝喔涪喙堗覆喔囙笗喙堗腑喙�喔權阜喙堗腑喔� 喙�喔｀覆喔炧福喙夃腑喔∴箒喔ム箟喔о笚喔掂箞喔堗赴喔佮箟喔侧抚喔腹喙堗竵喔侧福喙�喔涏箛喔權笢喔灌箟喔權赋喔勦箟喔侧笡喔ム傅喔� Next-Gen Omni Retailer 喔副喔權笖喔编笟 1 喔傕腑喔囙箑喔箑喔娻傅喔⑧箒喔ム赴喔о副喔權笝喔掂箟喙�喔｀覆喔｀腹喙夃釜喔多竵喔犩腹喔∴复喙冟笀喙�喔涏箛喔權腑喔⑧箞喔侧竾喔⑧复喙堗竾喔椸傅喙堗箘喔斷箟喔｀副喔氞竵喔侧福喔⑧腑喔∴福喔编笟喔堗覆喔佮腑喔囙竸喙屶竵喔｀笧喔编笝喔樴浮喔脆笗喔｀福喔班付细编笟喙傕弗喔佮腑喔⑧箞喔侧竾 喙�喔釜喙�喔笧喔� 喙佮弗喔� Qualtrics鈥�

鈥溹競喔箒喔笖喔囙竸喔о覆喔∴涪喔脆笝喔斷傅喔佮副喔氞笚喔掂浮喔囙覆喔權笢喔灌箟喔涪喔灌箞喙�喔氞阜喙夃腑喔囙斧喔ム副喔囙笚喔编箟喔囙斧喔∴笖 喔｀腹喙夃釜喔多竵喙�喔涏箛喔權箑喔佮傅喔⑧福喔曕复喔椸傅喙堗箘喔斷箟喔｀副喔氞福喔侧竾喔о副喔� Next Generation Customer Experience 喔｀覆喔囙抚喔编弗喔權傅喙夃笗喔竵喔⑧箟喔赤箖喔箟喙�喔箛喔權笘喔多竾喔勦抚喔侧浮喔赋喙�喔｀箛喔堗競喔竾喙�喔｀覆喔椸傅喙堗箘喔斷箟喔炧弗喔脆竵喙傕笁喔� CXM 喙佮笝喔о笚喔侧竾喙冟斧喔∴箞 喔堗覆喔佮竸喔о覆喔∴笚喙夃覆喔椸覆喔⑧笖喙夃覆喔權笧喔む笗喔脆竵喔｀福喔∴箒喔ム赴喔副喔囙竸喔∴笚喔掂箞喙�喔涏弗喔掂箞喔⑧笝喙佮笡喔ム竾喔涪喔灌箞喔曕弗喔笖喙�喔о弗喔� 喙傕笖喔⑧浮喔掂弗喔灌竵喔勦箟喔侧箒喔ム赴喙�喔椸竸喙傕笝喙傕弗喔⑧傅喙�喔涏箛喔權笗喔编抚喙佮笡喔｀釜喔赤竸喔编笉 喔涏副喔堗笀喔膏笟喔编笝喔ム腹喔佮竸喙夃覆喔勦覆喔斷斧喔о副喔囙竵喔侧福喔曕腑喔氞釜喔權腑喔囙競喔竾喙佮笟喔｀笝喔斷箤喙冟斧喙夃釜喔笖喔勦弗喙夃腑喔囙竵喔编笟喔佮覆喔｀箖喔娻箟喔囙覆喔權競喔竾喙佮笗喙堗弗喔班笟喔膏竸喔勦弗 喙佮弗喔班釜喔侧浮喔侧福喔栢笗喔脆笖喔曕箞喔竵喔编笟喙佮笟喔｀笝喔斷箤喙�喔∴阜喙堗腑喙冟笖喔佮箛喙勦笖喙夃笗喔ム腑喔� 听24 喔娻副喙堗抚喙傕浮喔� 喙傕笖喔⑧箓喔嬥弗喔灌笂喔编笝 Qualtrics 喔椸赋喙冟斧喙夃福喔编笟喔∴阜喔箘喔斷箟喔涪喙堗覆喔囙笁喔编笟喙勦抚 喔嬥付喙堗竾喔佮覆喔｀箑喔曕复喔∴箑喔曕箛喔� Customer Journey 喙冟斧喙夃釜喔∴笟喔灌福喔撪箤喔權副喙夃笝 喔堗赋喙�喔涏箛喔權笗喙夃腑喔囙箑喔娻阜喙堗腑喔∴箓喔⑧竾喔愢覆喔權競喙夃腑喔∴腹喔ム笟喔權箒喔炧弗喔曕笩喔福喙屶浮喙�喔斷傅喔⑧抚 喙�喔權箟喔權箑喔曕复喔∴箑喔曕箛喔∴笡喔｀赴喔笟喔佮覆喔｀笓喙屶箒喔氞笟喙勦福喙夃福喔涪喔曕箞喔� 喙�喔炧福喔侧赴喔椸父喔佮竵喔侧福喔曕腑喔氞福喔编笟喔堗覆喔佮弗喔灌竵喔勦箟喔侧箑喔涏箛喔權箓喔竵喔侧釜喙冟笝喔佮覆喔｀釜喙堗竾喔∴腑喔氞竸喔膏笓喔勦箞喔侧箒喔ム赴喔福喙夃覆喔囙竸喔о覆喔∴箘喔斷箟喙�喔涏福喔掂涪喔氞箖喔權竵喔侧福喙佮競喙堗竾喔傕副喔欌�� 喔权覆喔⑧福喔侧箑喔嬥弗 喔覆喔箤喙�喔浮喙囙笖 喔｀腑喔囙笡喔｀赴喔樴覆喔權箑喔堗箟喔侧斧喔權箟喔侧笚喔掂箞喔氞福喔脆斧喔侧福喔澿箞喔侧涪喔斷复喔堗复喔椸副喔� 喔佮弗喔膏箞喔∴竾喔侧笝 CXM, Research and Insights 喔氞福喔脆俯喔编笚 喙�喔嬥箛喔權笚喔｀副喔� 喔｀傅喙�喔椸弗 喔勦腑喔｀箤喔涏腑喙�喔｀笂喔编箞喔� 喔堗赋喔佮副喔� (喔∴斧喔侧笂喔�) 喔福喔粪腑 CRC 喔佮弗喙堗覆喔о箑喔福喔脆浮

喔涏福喔班釜喔氞竵喔侧福喔撪箤喔ム腹喔佮竸喙夃覆: 喔副喔о箖喔堗釜喔赤竸喔编笉喙�喔｀箞喔囙竵喔侧福喙�喔曕复喔氞箓喔�

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喔曕复喔斷笗喔侧浮喔｀覆喔⑧弗喔班箑喔傅喔⑧笖喙�喔炧复喙堗浮喙�喔曕复喔∴箑喔佮傅喙堗涪喔о竵喔编笟喔佮弗喔⑧父喔椸笜喙� 鈥楥RC 搁别迟补颈濒濒颈驳别苍肠别鈥� .

The post Central Retail Group Strives for World-Class Retail Tech, Receiving Next-Generation Customer Experience Award appeared first on 麻豆原创 Southeast Asia News Center.

BANGKOK 鈥�听麻豆原创 Thailand and The Digital Economy Promotion Agency (Depa) today signed a memorandum of understanding (MoU) to promote a new digital learning initiative for students, young professionals and entrepreneurs wishing to advance their knowledge in emerging technologies and innovation.

Under the signed MoU, both parties will collaborate on Thailand鈥檚 national ambition in driving lifelong learning on digital platforms. They will jointly support online learning for the open educational system through 麻豆原创鈥檚 courses; explore new digital innovations in management of online learning for the open educational system and align with the international standards and quality of lifelong learning. The MoU will also focus on the development of the youth skilling ecosystem through course and curriculum development in the areas of emerging technologies through a joint Working Group that will be established to oversee the implementation of the MoU.

Asst. Prof. Dr.Nuttapon Nimmanphatcharin, President, Depa,听shared: “Given that Thailand鈥檚 digital economy will grow and reach 30 per cent of the country鈥檚 GDP and by 2030 or sooner, equipping Thai entrepreneurs with digital skills has become our main priority. In recent years, Thai entrepreneurs are on a rapid digital transformation journey to meet the increasing demand for skills associated with digital tools and processes. We need committed private sector partnership to ensure young people are learning the skills they will need to thrive. This partnership is crucial to help accelerate our efforts in upskilling and reskilling them to stay relevant in the future workforce.

麻豆原创 has been optimising its resources鈥揻rom delivering intelligent technology products and services to sharing its internal talents鈥搃n partnership with like-minded organisations to accelerate the digital skills of the youth, the workforce of the future.

According to 麻豆原创, there is an urgent need to supply highly skilled talents to these industries to fuel the country鈥檚 growth.

鈥淥耻谤 recent study, indicates the lack of skilled talents as a top challenge among businesses in Thailand to drive growth and digital transformation as opposed to the traditional challenges like cyber security, lack of budgets, and lack of understanding about digital solutions,鈥� said Atul Tuli, Managing Director, 麻豆原创 Indochina.

鈥淣urturing talent and advancing digital skills are the cornerstones for empowerment and inclusive growth. 麻豆原创 has always been committed to supporting the digital agenda in Thailand and this initiative further reinforces our efforts towards enabling digital transformation and sustainable growth. We are excited to partner with Depa to enhance the digital skilling ecosystem in Thailand, build towards a more digital future, and catalyse the next decade of growth and innovation to help the world run better and improve people鈥檚 lives,鈥� added Tuli.

麻豆原创 Thailand has equipped more than 1,200 Thai students each year with the digital skills through initiatives such as the open 麻豆原创 online learning platform and the ASEAN Data Science Explorers competition.

For more information, press only:
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Indorama Ventures, based in Bangkok and listed on the Stock Exchange of Thailand, is one of the world鈥檚 leading integrated petrochemicals companies, with more than 26,000 employees located at 140 manufacturing sites in 35 countries. In 2021, IVL reported consolidated revenue of US$14.6 billion and a record profit. The company is also listed in the Dow Jones Emerging Markets and World Sustainability Indices (DJSI).

Mr.SK Agrawal, President and Program Director of Global ERP and Digital Transformation, Indorama Ventures said, 鈥�In 2020, IVL embarked on a digital transformation journey with 麻豆原创 and Accenture to become a future-ready intelligent enterprise through IVL Olympus project, which aims to drive $600 million of savings by 2023. By replacing more than 70 IT systems across the organization with one integrated ERP platform, we will be able to derive synergistic benefits across our entities with a holistic view on data and information. The implementation of standard processes, master data and streamlined reporting across all business functions will help accelerate the integration of new acquisitions.

This year, IVL completed its acquisition of Brazil-based Oxiteno to become a leading global supplier in high-value surfactant markets. Through the acquisition, IVL extended its growth profile into highly attractive markets in Latin America and the U.S., with additional potential to expand business in Europe and Asia. During the year, IVL also extended its leading global PET packaging footprint into Vietnam.

A key focus for IVL is its Vision 2030 ambition to build its industry leadership in sustainability. 鈥淲ith our integrated business platform, we were able to increase recycled content in accordance with our sustainability goals while maintaining high package performance standards,鈥� added SK.

As the world鈥檚 biggest PET company, and the largest supplier of recycled PET resin used in beverage bottles, IVL spearheads the recycling of post-consumer PET packaging, and has processed over 70 billion post-consumer PET bottles since 2011. With a target of recycling 50 billion bottles per annum as well as achieving broader sustainability goals including carbon capture, the company has committed an investment of US$1.5 billion to achieve its sustainability goals.

鈥淓nterprise technology and digital transformation will continue to be an important business driver to help us achieve profitability, efficiency and sustainability, People, Platforms and Systems are the key focuses to invest for driving our future growth. We will continue to enhance a strong management information system and use advanced digital platform where we can access a real-time monitoring and reporting allowing us to be more analytical in decision making and building business plan.鈥�

Namsiang Group (NSG), a leading chemical product distributor in ASEAN which runs a business to support the whole chemical supply chain industry including trading, manufacturing, labs service and retail also don鈥檛 expect budget cuts in technology area.

According to Mr. Chaiwat Klangvijit, Chief Operating Officer of Namsiang Group, digital transformation has enabled NSG to run our operations as normally as possible during the pandemic. 鈥�In 2020, we partnered with 麻豆原创 and Netizen to embark on a comprehensive digital transformation journey for our 4 offices in Thailand. By operating on a reliable, one single core ERP platform through 麻豆原创 S/4HANA, we were able to support the whole chemical supply chain including trading, manufacturing, wholesales and retail as well as improve data financial analysis accuracy, productivity, speed of document management and significantly reduce the presence of repetitive and manual activities.鈥�

鈥淒espite a looming downturn, digital technologies will be vital in helping our company pivot to find new ways to drive up revenue. We expect to increase our investment in digital technology and automatic process solutions to increase operational efficiency supporting our ASEAN market expansion in the future. The collaboration with 麻豆原创 and Netizen has proved that digital transformation provides a valuable opportunity for core business functions. NSG achieved significant results in productivity, speed of document management up to 40% and data financial analysis accuracy more 35%.鈥� added Chaiwat.

Indorama Ventures and Namsiang Group are the only companies from Thailand that demonstrated their digital transformational excellence and were listed as finalists of the for South East Asia. The Best Run Awards celebrate leading organizations in SEA that have emphasized new ways of thinking, adapted to the new norms and deployed technologies that set the benchmark for their industry to drive successful business transformation in today鈥檚 digital economy.

Atul Tuli, Managing Director of 麻豆原创 Indochina, said: 鈥�Digital transformation is not a new imperative for business leaders in Thailand, but Covid-19 has made it a more urgent one, with firms looking to enhance their agility, speed, and data-driven decision-making. 麻豆原创 has been at the forefront of leading our customers through the pandemic and I look forward to empowering our Thai customers and enriching technology ecosystems for creating sustainable growth.鈥�

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• People are at a heart of the company鈥檚 digital transformation strategy to propel the growth
• The investment on 麻豆原创 SuccessFactors, the industry-leading cloud-based HR platform, replacing the traditional HR processes is the biggest investment PCS Thailand has ever made in five decades
• Up to 30,000 employees who work for the company across the country will enjoy the benefits of 麻豆原创鈥檚 intelligent technologies this year

By providing the new intelligent cloud-based HR service online and on the Line application, all administrative tasks will be simplified through automated processes, allowing employees to focus on providing great services and building a strong relationship with customers.

Employees as a Core of PCS Thailand鈥檚 Digital Transformation Strategy

Trusted by more than 5,000 customers in Thailand to deliver essential and sustainable facilities management services for over five decades, PCS Thailand is the second biggest business under the OCS Group with 20 branches and 5 security training centers spread out across the country. The group operates in 12 countries 鈥� the two largest being the UK and Thailand.

The pandemic has drastically shifted the way people work and how employees want to be treated by companies. According to David McGeown, Director of Transformation and Technology of PCS Thailand, employers that can demonstrate how they truly care about their employees will have a greater chance to retain and attract employees in the post-pandemic world.

鈥淲e employ over 30,000 people in Thailand which equate to roughly 75% of our cost base, so It is very critical for us to manage the human resources available to achieve maximum growth and efficiency. Majority of our employees are front-line workers which includes cleaners, security guards, technicians, and engineers. They are doing very difficult jobs on site, so we must look after them. We need to tear up the traditional working practice and reassess how we can make them feel at ease and supported especially for the facility management industry where employees mostly place their concerns around safety, flexibility, and work-life balance.鈥�

To provide efficient services to its customers and to support geographically dispersed employees and operations, PCS Thailand has embarked on their digital transformation journey since 2020.

“From a customer perspective, our digital transformation strategy is all about enhancing services and providing real insight into the services that we deliver. Technologies can help verify that we are meeting the obligations that we have with our customers. From an employee perspective, we’re at a point now where we can’t continue to add bodies to processes to support growth. So, a big part of our digital transformation strategy is to simplify work processes by replace paper-based tasks with automated processes. This will help remove the burden of personal and employment administration tasks and will make it easier for our front-line employees to perform their work.鈥� McGeown added.

Making Work Easier for Employees with 麻豆原创 SuccessFactors

Aligning with its digital transformation strategy, PCS Thailand decided to implement 麻豆原创 SuccessFactors, a cloud-based HR platform, to accelerate process efficiency for all employees nationwide, from operating officers to front line workers.

With this implementation, PCS Thailand can migrate mountains of paperwork into systemized processes. In doing so, PCS Thailand can provide employees with access to their own data for the first time. They will be able to update addresses, bank details, proof of employment letters, and pay slips with ease. All important documents for front-line workers such as employment contract and history can be accessed online.

With 麻豆原创 SuccessFactors, administrative tasks for each employee鈥檚 role can be done at ease. Employees can clock in and out while working onsite and request for a holiday at much simpler process via mobile device. With an extended Social Media Integration Service from 麻豆原创, they will be able to access the new HR system via a Line application which is an application that front-line employees are already familiar with in their daily lives.

The benefit of 麻豆原创 SuccessFactors is not only limited to those on the front-line. From a management perspective, it provides a huge amount of visibility into who has turned up for their shift, in real-time and how many job roles are filled and where the organization鈥檚 recruitment gaps are. The technology will help liberate HR from the burden of administration so that they can truly act as an effective human resource function.

PCS Thailand will be able to operate and manage employees much more efficiently throughout the lifecycle, from recruiting, onboarding to training and development with 麻豆原创 SuccessFactors. The company can ensure that the training is refreshed according to the most updated operational procedure and standard while employee skills are constantly being enhanced through a learning management package within 麻豆原创 SuccessFactors to provide employees with opportunities for their future work roles.

鈥淭he biggest opportunity presented by cloud technology is the scalability and the access to information anywhere, anytime,鈥� said McGeown. 鈥淲ith cloud, we are able to remove the burden to manage infrastructure and expand our capacity when we grow. We have a very ambitious growth plan to increase numbers of employees by 15% in 2022 and 15% in 2023 respectively. Moving to cloud give us opportunities to scale without increasing cost in an exponential manner. We will know exactly how much it will cost us to increase our employee base while using 麻豆原创 SuccessFactors.鈥�

Atul Tuli, Managing Director, 麻豆原创 Indochina, said: 鈥淲e are honored to partner with PCS Thailand on this digital transformation journey. By introducing new intelligent HR technologies to the business, I believe that PCS Thailand will be able to improve their abilities to care for their employees in line with their business core value. This core value of care translates into giving employees a greater access to their own information, giving HR team with ability to provide a better support and guidance to front-line workers as well as an ability to have two-way communications with employees.鈥�

The New Intelligent Technologies from 麻豆原创 Will Be Rolled Out for 30,000 Employees This Year

From a core HR perspective, PCS Thailand is going live with 麻豆原创 SuccessFactors in July this year which, in the first phase, will involve migrating the payroll of 30,000 people from the legacy system, as well as implementing the best-in-class time and attendance solution and social media integration. The Recruitment and Onboarding module will be ready for use in December this year. While the Development, Benefits and Succession Planning modules will go live in July next year.

鈥淭his is a huge and the largest investment PCS Thailand has ever made. It鈥檚 important because it will help our front-line employees, which are the most important asset of the company. Apart from technology investment, we will also look at importing labors from neighboring countries to Thailand. With these plans in mind, we are building a leaner and a more efficient business which will be ready to grow in the future.鈥� McGeown concluded.For more information, press only:
Wuttinan Thongnuadee:听听wuttinan.thongnuadee@sap.com

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The company points out the concept of ‘Intelligent, Sustainable Enterprise’ as a new way of doing business. In addition to the business management and profitability aspect, 麻豆原创 suggests that companies should consider the impact of their business operations to the environment and society to pave their way to achieve sustainability.
The recent pandemic prompted 麻豆原创 Thailand to share three important keys, which includes 鈥渇lexibility鈥�, 鈥渂usiness continuity鈥� and 鈥渟ustainability鈥�, for businesses to consider embedding in their strategies and operational guidelines to help them recover from the disruption.

Fuel Continued Growth with Cloud

According to Gartner, worldwide end-user spending on public cloud services is forecast to grow 20.4% in 2022 to total $494.7 billion. For Thailand, cloud spending could grow 36.6% to 40.8 billion baht in 2022. This means that, as the Covid-19 situation unfolds, Thailand will enter the golden age of digital transformation and cloud solutions will be the key to help businesses transform.

Aligning with the rise in cloud adoption, 麻豆原创 global has recently announced Q1/2022 results with continued cloud momentum. Cloud revenue growth further accelerates, up 31% and up 25% at constant currencies. While 麻豆原创 S/4HANA cloud revenue significantly increases, up 78% and up 71% at constant currencies.

Atul Tuli, Managing Director, 麻豆原创 Indochina said, 鈥淭he pandemic is proved to be a fast-acting catalyst for businesses and governments to accelerate their digital transformation journey and adopt cloud-based solutions for greater growth and sustainability. By embracing the 鈥楥loud Only鈥� strategy and gain real-time business insights from a cloud-based ERP system, companies will be able to: innovate ahead of competitors, operate during times of uncertainty in the market, improve cost savings, and pivot and scale quickly to adapt to changes.鈥�

鈥淭oday, businesses can easily migrate their applications and workloads to the cloud with the ability to scale and enjoy the benefit of cloud鈥檚 pay-per-use model to reduce total cost of ownership (TCO). We believe that the ‘Cloud Only’ strategy will help drive 麻豆原创 Thailand’s cloud compound annual growth rate (CAGR) by 51% by 2025.鈥� Atul added.

‘Sustainability’ as a Core Strategy in the Next Normal

Climate change is another pressed issue as Thailand transitions to a sustainable economy. To stay relevant, companies in Thailand must shift from a linear economy, which is producing over 91% waste through standard production, to a circular economy, replete with means that are able to reuse and minimize waste.

Kulwipa Praditphollert, Sales Director, 麻豆原创 Indochina said, 鈥溌槎乖� has been proactive in providing forward-looking companies with real-time data and technology to empower and enable them to pursue long-term profitability and sustainability. Over the past years, we have supported customers in various industries, including retail, healthcare, chemical, e-commerce and offered them the solutions ranging from supply chain, procurement, human resource management to customer experience management. Recently, 麻豆原创 Thailand has partnered with to accelerate sustainability initiatives and data-centric innovation toward their sustainability goals.鈥�

麻豆原创 is committed to helping the world run better and improve people’s lives. Therefore, we are taking concrete steps with our 鈥淐hasing Zero鈥� strategy as we strive to enable organizations to achieve zero emissions, zero waste, and zero inequality. Moreover, 麻豆原创 continues to enhance the youth鈥檚 potential by partnering with the ASEAN Foundation to establish the ASEAN Data Science Explorers (ASEANDSE) program which aims to equip more than 32,000 youths with essential digital skills, enabling them to create an impact in their respective communities. Through 麻豆原创 University Alliances, we are enabling more than 80 educational institutions across ASEAN to bring the latest 麻豆原创 software and curriculum into classrooms.

Future-Proof Innovation

To become a leader in cloud technology, 麻豆原创 mission is to support the work process and business operation of our customers as well as develop technology and innovation systems serving customer needs and business changes. Previously, mid-market businesses and SMEs may have disadvantage in having workforce volatility and less access to technology systems comparing to large enterprises. However, 麻豆原创’s cloud solutions are available to small and medium-sized businesses. They can now enjoy having same access to technology to that of large corporations with subscription service options and less investment.

According to the latest study by 麻豆原创, 鈥楾ransformational Talent: The impact of the Great Resignation on Digital Transformation in APJ鈥檚 SMEs鈥�, 68% of Thai SMEs agreed that technology partners who can help with digital transformation are an absolute must for the future growth of their business. However, a significant number of SMEs at 66% said that they didn鈥檛 know where to start.

This study reveals how the workforce and technology can be seen as an existential threat to SMEs. Digital transformation is a fundamental way SMEs not only build resilience, but how they create agile, innovative paths to growth. Right strategy, right mindset and right business and technology trusted partner will ensure SMEs in Thailand both survive 鈥� and thrive.

Noppadon Chareonthong, Head of Mid Market, 麻豆原创 Indochina, said, 鈥溌槎乖� Thailand鈥檚 ecosystem includes over 70 partners that help drive the majority of our engagements with small and midsize enterprise customers. They can provide advice and assistance for business operations and the deployment of 麻豆原创 solutions. As 80% of 麻豆原创 customers worldwide are SMEs, we have worked tirelessly to help SMEs customers in Thailand embark on their digital transformation journey towards becoming Intelligent, Sustainable Enterprise to create a strong and sustainable digital core in the future.鈥�

is a comprehensive cloud service for holistic business transformation. RISE with 麻豆原创 solutions offers packages on a subscription basis that fits any industry or line of business. Companies can choose where to start and design the strategy that is the right fit for them. While can help companies manage the green line by identifying, quantifying, analysing, and acting on data insights to achieve sustainable performance.

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Wuttinan Thongnuadee, +66989261645, wuttinan.thongnuadee@sap.com

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This was revealed at a recent event organized by 麻豆原创 titled, 鈥淐loud Transformation for Public Sector in a New Normal鈥�. Thought leaders from public sectors in Thailand joined the seminar to discuss the readiness of organizations in public sector in Thailand to move to cloud and the benefits that outweigh the cost of solving for citizen data sovereignty in the cloud.

Cloud First Policy: A Way Forward for Country鈥檚 Development

The cloud has long been an option for the public sector, as it has watched the majority of the private sector utilize the benefits of the cloud to grow faster and better service customers. 鈥淒igital transformation complexity has long prevented organizations in the public sector from being able to service citizens better and respond faster,鈥� said Dr. Sak Segkhoonthod, Advisor of Digital Transformation at Thailand’s Electronic Transaction Development Agency & & President of CSA Thailand Chapter. 鈥淭he pandemic, rising demand for digital services, and a need for government employees to work from home has sped up this industry鈥檚 usage of the cloud and the need to opt for cloud first policies.鈥�

鈥淥ver the past 10 years, Thailand has played a major role in driving cloud adoption in ASEAN. Several in-country cloud standards that have been put in place during the past years by Cloud Security Alliance (CSA) such as CSA鈥檚 Certificate of Cloud Security Knowledge (CCSK), a mandatory requirement for engineers engaged in cloud computing and/or security responsibility within participating cloud services providers, has helped accelerating the cloud adoption among public organizations in Thailand.鈥� Dr. Sak continued.

Recent data from global tech research firm听Gartner听indicated that听cloud spending听in听Thailand听could grow 28.2% to (US$1.1 billion) 34.4 billion baht in 2022. Dr. Sak stressed that many public organizations in Thailand are seeing more benefits from the cloud adoption. 鈥淐loud offers several benefits to public organizations 鈥� It helps organizations manage the budget more efficiently as they can opt for pay per use package. Moreover, the cloud鈥檚 ability to scale quickly when the demand for digital services by citizens skyrocket will help organizations provide a better service to citizens. In Thailand, public organizations can easily move to cloud as the country鈥檚 current budget disbursement regulations on cloud can be easily managed on-demand.鈥�

Key Considerations When Moving to Cloud

While there are several benefits, citizen data sovereignty, security and privacy are among the key concerns for public organizations when moving to cloud. At the seminar, Grp Capt Amorn Chomchoey, GP CAPT Amorn Chomchoey, Deputy Secretary General of of the NCSA stressed the key factors for public organizations to consider before moving to the cloud which includes migration strategy, organization鈥檚 readiness, tools, governance and security, project management or logistics, and deployment.

To address the security and privacy concern Grp Capt Amorn added that there are many cloud technology solutions that offer privacy-management and control levels. Public organizations just need to find the right cloud providers to implement it. The services provided by cloud providers should be incompliance with privacy-specific international standard as well as the CSA鈥檚 standard.

In addition, many organizations that started moving to cloud tend to rely solely on cloud providers. Grp Capt Amorn pointed out that public organizations should prepare a specific team within an organization to be responsible for managing the security, user account data and data classification. Guidelines for managing the cloud and plan to develop workforce within an organization to better understand the usage of cloud should be developed before the cloud adoption. 鈥淲ith careful forethought of these operational considerations, enterprises can avoid derailed cloud migrations and begin to realize the value they were promised with the cloud.鈥� Grp Capt Amorn concluded.

鈥淩ISE with 麻豆原创鈥� Helps Public Organizations Moving to Cloud with Ease

In the same way technology and e-commerce companies have improved the user experience for customers, and grown their revenue as a result, the public sector is moving towards the same direction. Public organizations need to take advantage of cloud, new technologies and breakthrough innovations to become more proactive, automated, foresighted, data-driven, and citizen-focused in order to reimagine how citizens use services and create digital experiences that better solve the citizen鈥檚 needs.

Atul Tuli, Managing Director, 麻豆原创 Indochina said: 鈥淎t a time when public sector organisations are under pressure to streamline costs and resource, while at the same time citizen demands are continuing to increase, having the digital tools to enable greater efficiencies and declutter services could be truly transformative. The RISE with 麻豆原创 offers package on a subscription basis that fits any industry or line of business. Organizations can choose where to start and design the strategy that鈥檚 right for your organization.鈥�

鈥淎ll 麻豆原创 solutions including 鈥淩ise with 麻豆原创鈥� are meeting the requirements of the ISO 27001 standard. We have a specialist team who provides knowledge to our customers on the data privacy topic. We also offer options for data residency as many public organizations increasingly need cloud services that ensure their data is managed and stored in the country. Using our hyperscaler partnerships 鈥� such as AWS, Microsoft Azure and Google Cloud, 麻豆原创鈥檚 in-country cloud will be primed to meet the tight regulatory requirements of the public sector in Thailand.鈥� Atul added.

RISE with 麻豆原创 is a comprehensive new service that allows companies to move to the cloud in a more sustainable, value-driven way, while delivering continuous innovation throughout their business transformation journey. The new offering allows customers to realise the value of their investment in transformation more quickly, with a reduction of up to 20% over five years in the total cost of ownership of 麻豆原创 S/4HANA Cloud when compared to a traditional ERP deployment.

By modernising and transforming systems through cloud transformation, services will be simplified, unnecessary costs will be removed and capacity will be created for staff, such as frontline workers, freed up to carry out crucial roles. In addition to driving significant efficiencies, harnessing cloud with sensitive data will facilitate better insights, driving faster and improved decision making to transform citizen services.

The move to the cloud is inevitable, and necessary. And it is only the first of many digital transformations to come. After the cloud, AI and IOT will be adopted at a higher rate by the public sector, too 鈥� optimizing operations and further improving the services for citizen.听 Public sector organizations in Thailand need a foundational cloud migration strategy. Start small, and build up.

For more information, press only:
Wuttinan Thongnuadee,听wuttinan.thongnuadee@sap.com

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