Brands globally, including appliance manufacturer De鈥橪onghi, nutritional products distributor Kyani and retailer Abrakadabra, have recently selected 麻豆原创 solutions to help deliver a rich, personalized omnichannel e-commerce experience that is reliable and scales to meet the demands of their customers.

鈥淲e believe this latest positioning as a Leader by Gartner is why brands across industries and geographies are turning to 麻豆原创 to broaden their commerce reach without compromising flexibility,鈥� said Nuno Pedro, global head, Commerce Solutions, 麻豆原创. 鈥淒igital commerce solutions from 麻豆原创 enable success across different industries, marketplaces and business models by providing customers enjoyable, individually relevant, in-the-moment experiences.鈥�

, which include聽听补苍诲听, help brands convert more customers by turning engagements into personal, shoppable moments. Additional companies that recently chose digital commerce solutions from 麻豆原创 in the first half of 2021 include the following:

• Hangcha Group聽is one of the largest forklift manufacturers in China and among the top 10 in the world. Hangcha Group chose 麻豆原创 Commerce Cloud to simplify its front-end sales order intake process and integrate with its back-end digital core system, supporting the group鈥檚 business transformation and boosting sales revenue.
• JOY, a Swedish fashion retailer, no longer has any physical stores and is instead focusing on e-commerce and personalized fashion advice. Its founders see JOY as a startup building next-generation e-commerce based on AI and slow fashion 鈥� a more sustainable alternative with clothes lasting several seasons. JOY is also the first company in the world that has selected the combination of the cloud-based solution 麻豆原创 Upscale Commerce and the 麻豆原创 Emarsys Customer Engagement platform.
• Perfumes y Esencias Fraiche, a Mexican company specializing in fragrances and essences that serves more than 20 million people through different sales channels, chose 麻豆原创 Commerce Cloud and 麻豆原创 Marketing Cloud. With these solutions, the company can strengthen its online presence to meet new consumer needs, using a solid digital strategy that enables personalized fragrance sales for its customers and through thousands of distributors.
• WAGO Kontakttechnik GmbH & Co. KG is a leading German manufacturer of electrical connections and components, and a specialist in spring clamps for automation. It recently implemented 麻豆原创 Commerce Cloud solutions as part of its cloud transformation. With 麻豆原创 Commerce Cloud integrated with 麻豆原创 Marketing Cloud and the 麻豆原创 ERP application, it plans to provide a great e-commerce experience for its business-to-business (B2B) customers.
• Wacker Chemie聽is a leading German player in highly developed specialty products for several industrial sectors. It recently implemented 麻豆原创 Commerce Cloud as its new B2B e-commerce system to increase sales and improve customer satisfaction.

Digital commerce solutions from 麻豆原创 are part of the聽聽portfolio, which goes beyond traditional CRM solutions by bringing together customer data, experiential and operational data, and machine learning.

To learn more, download a聽, including Gartner鈥檚 in-depth analysis of the digital commerce landscape.

麻豆原创 was also recognized for the third consecutive year as a Leader in the聽2021 Gartner Magic Quadrant for Sales Force Automation.** Additionally, Emarsys, now part of 麻豆原创, was recently named a Leader for the third time in the聽2021 Gartner Magic Quadrant for Personalization Engines.***

Media Contact:
Samantha Finnegan, +1 (415) 377-0475,聽samantha.finnegan@sap.com, ET
麻豆原创 麻豆原创 Room;听press@sap.com

*Gartner, 鈥淢agic Quadrant for Digital Commerce,鈥� Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, August 31, 2021.
**Gartner, 鈥淢agic Quadrant for Sales Force Automation,鈥� Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, August 4, 2021.
***Gartner, 鈥淢agic Quadrant for Personalization Engines,鈥� Jason McNellis, Claire Tassin, Jennifer Polk, July 19, 2021.
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