BANGKOK, Thailand听鈥撎鼳pril听听28, 2026听–听听(NYSE: 麻豆原创) today announced that听Osotspa听Public Company Limited, a leading Thai fast-moving consumer goods (FMCG) company, is modernizing its enterprise operations with听, through the听听journey,听to听drive听group-wide standardization, analytics, and听accelerate听future innovation.听听
Founded in 1891,听Osotspa听has grown from a local pharmacy into a regional FMCG leader with a diversified portfolio focused on improving听the听quality of life听for society.听However,听as听the business expanded,听operating multiple听on-premises听ERP systems with non鈥�standardized business processes posed a challenge for听Osotspa. Fragmented financial structures, redundant master data, and highly manual workflows limited the company鈥檚 ability to achieve real鈥�time visibility across its business units.听听
To better听support听the听company听as it听expands internationally and听to听help it听respond to rapidly changing consumer demand,听Osotspa听identified听the need to simplify its technology landscape. It needed to听unify听its听financial and operational data听to听a cloud-based system to听enable faster, insight-driven decision听making across the group.听
Addressing Complexity in a Fast-Changing FMCG Landscape听
By adopting RISE with 麻豆原创 on Amazon Web Services (AWS) 鈥� a guided transformation journey to help on-premises 麻豆原创 ERP customers modernize their business with 麻豆原创 Business Suite鈥揙sotspa is transforming its finance and operations landscape onto to enable real-time financial听consolidation,听strengthened听governance,听while simplifying the overall technology landscape across听business units.听听
鈥�Operating across multiple听on鈥�premises听ERP systems with fragmented processes limited our ability to gain听real鈥�time听insights and drive timely performance decisions,鈥澨�said听Ratiporn听Ratcharoen, Group Chief Financial Officer at听Osotspa. 鈥淏y moving to 麻豆原创 Cloud ERP Private through the RISE with 麻豆原创 journey, we are creating a single,听cloud鈥�based听digital core with standardized processes, embedded automation, and advanced analytics. This allows us to protect our existing 麻豆原创 investments, fully听leverage听the听end鈥�to鈥�end听麻豆原创 Business Suite, and build a more efficient, scalable platform for future growth.鈥�听听
This transformation also positions听Osotspa听to accelerate future innovation, including advanced AI adoption, supply chain optimization,听and听hyper automation听across its operations.听
鈥淩ISE with 麻豆原创 enables companies like听Osotspa听to transform their core business processes听with 麻豆原创 Business Suite,听while continuously adopting innovation in the cloud,鈥� said Kulwipa Piyawattanametha, Managing Director, 麻豆原创 Indochina. 鈥淏y standardizing operations and leveraging real-time insights,听Osotspa听is strengthening its ability to respond to market changes and drive sustainable growth.鈥�听
“Thailand’s consumer goods industry is evolving rapidly, and companies like听Osotspa听are setting the pace by rethinking how cloud can power every part of their business,” said听Vatsun听Thirapatarapong, Country Manager, AWS Thailand. “By choosing RISE with 麻豆原创 on AWS,听Osotspa听is unlocking the agility to respond faster to consumer demand, generate real-time insights across their operations, and scale with confidence as they expand across Southeast Asia.”听
Partner Ecosystem Supporting Transformation听
听Osotspa听selected听听as its implementation partner for听this听internal听鈥淥neRise鈥澨齮ransformation program.听听
听鈥淪/4HANA and the 麻豆原创 Business Suite provide鈥疧sotspa鈥痺ith a robust digital core to modernize operations and enable scalable innovation,鈥� said Dr.鈥疢etinee鈥疛ongsaliswang, Country Managing Partner, Deloitte Thailand. 鈥淎s a RISE with 麻豆原创 Validated Partner, Deloitte brings proven experience in guiding enterprises through the RISE with 麻豆原创 journey and methodology, ensuring a structured and value-driven cloud transformation.鈥�鈥�听
鈥�鈥�The听OneRise听program covers key 麻豆原创 standard modules including MM, SD, PP, EWM, QM,鈥疐ICO鈥痑nd other core capabilities, delivering an integrated enterprise platform across procurement, manufacturing,鈥痩ogistics, and finance.鈥�听
听The transformation will be supported by Deloitte鈥檚 2-in-a-Box model and鈥疢ulti-Disciplinary鈥疢odel (MDM), combined with strong Change Management and industry鈥痚xpertise, to drive adoption, governance鈥痙iscipline鈥痑nd sustainable business value.听
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