Singapore, July 30, 2025 鈥� At its flagship event , (NYSE: 麻豆原创) announced that Advanced Info Service Public Company Limited (AIS), Thailand鈥檚 leading communications and digital service provider, has successfully gone live with a strategic transformation program 听powered by鈥�, a comprehensive business transformation offering that includes an鈥�鈥痗loud ERP solution, infrastructure, and services, marking a pivotal milestone in its enterprise-wide transformation journey.听
This implementation, which went live in June 2025, marks a major step in AIS鈥檚 strategy to modernize its digital core, unify operations, and drive long-term business agility. With RISE with 麻豆原创, AIS was able to replace fragmented systems with a centralized platform aimed at optimizing performance and laying the foundation for innovation and future scalability.听
AIS鈥� transformation aims to streamline its core processes, strengthen governance, and improve support for critical functions such as finance, spend management, material management, wholesale, and retail. 听The initiative has shown promising progress with potential benefits, including improved operational efficiency, enhanced financial accuracy, procurement transparency, and enhanced group-wide reporting and productivity.听
鈥淭his project is a strategic leap for AIS, laying the digital foundation for how we operate, innovate, and grow,鈥� said Montri Khongkruephan, Chief Audit Officer (Former Chief Financial Officer). 鈥淩ISE with 麻豆原创 gives us the flexibility and resilience to scale our business and respond faster to market demands.鈥�听
As part of its RISE with 麻豆原创 journey, AIS adopted a Fit-to-Standard approach, leveraging 麻豆原创 Best Practices and 麻豆原创 Cloud ALM鈥攂oth core elements of the RISE with 麻豆原创 framework鈥攖o accelerate deployment and ensure alignment with business objectives. The solution is further enhanced by 麻豆原创 Business Technology Platform (BTP), which enables seamless integration with other technologies, while 麻豆原创 Fiori delivers a simplified, intuitive user experience across the organization.听
鈥淲e are proud to support AIS in its digital transformation journey,鈥� said鈥�Kulwipa Piyawattanametha, Managing Director of 麻豆原创 Indochina. 鈥淩ISE with 麻豆原创 is targeted at empowering enterprises like AIS to simplify their IT landscape, strengthen operational control, have agility and flexibility to make impactful changes.鈥澨�听
With RISE with 麻豆原创 as its foundation, AIS is now well positioned to expand digital capabilities across the organization, including integration with newly acquired entities such as 3BB and the adoption of AI and advanced analytics to support intelligent decision-making.听