{"id":2482,"date":"2020-01-26T09:06:48","date_gmt":"2020-01-26T09:06:48","guid":{"rendered":"https:\/\/news.sap.com\/norway\/?p=2482"},"modified":"2024-08-06T21:30:51","modified_gmt":"2024-08-06T19:30:51","slug":"varier-opplevelsesdataene-du-samler","status":"publish","type":"post","link":"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/","title":{"rendered":"Varier opplevelsesdataene du samler"},"content":{"rendered":"

Varier opplevelsesdataene du samler<\/strong><\/h1>\n

Poenget med \u00e5 samle inn informasjon om kundeopplevelser er \u00e5 kunne registrere deles f\u00f8lelser, oppfatninger og atferd for bedre \u00e5 forst\u00e5 deres behov og \u00f8nsker.<\/p>\n

For \u00e5 maksimere verdien av dataene m\u00e5 vi utvide b\u00e5de typen mennesker hvis opplevelser vi m\u00e5ler og selve opplevelsestypene.<\/p>\n

N\u00e5r det gjelder \u00e5 se p\u00e5 forskjellige grupper mennesker, er sortering i grove grupper basert p\u00e5 kj\u00f8nn eller etnisitet bare starten p\u00e5 \u00e5 oppn\u00e5 mangfold. Disse grove grupperingene p\u00e5virker folks opplevelse, men det gj\u00f8r ogs\u00e5 mange andre, mer finkornede kategorier, fra alder, sted og utdanning til helsehistorikk og politisk tendens.<\/p>\n

I organisasjoner er dette ikke lenger et mystisk konsept. Ideen om \u00e5 ha mange forskjellige typer ansatte som gj\u00f8r det mulig for et selskap \u00e5 nyte godt av forskjellige perspektiver er n\u00e6rmest sedvane i dag.<\/p>\n

Det er imidlertid p\u00e5 tide \u00e5 utvide konseptet med mangfold til \u00e5 inkludere kunder. Vi tar allerede h\u00f8yde for varierte preferanser i kanaler og enheter. N\u00e5 m\u00e5 vi utforske mangfoldet til kundenes opplevelser.<\/p>\n

Ved \u00e5 inkludere forskjeller som samfunn, kulturer og livsstil i klassifiseringene, f\u00e5r vi en mer detaljert og nyansert forst\u00e5else for de gjeldende og potensielle kundene og hvordan vi kan gi best mulig tilpasset opplevelse til mange av dem.<\/p>\n

N\u00e5r du har bestemt hvilke typer opplevelsesdataer du vil m\u00e5le, m\u00e5 du tenke n\u00f8ye gjennom din definisjon av \u201cmangfold\u201d. Det er viktig \u00e5 samle data fra en rekke forskjellige kilder, men det er like viktig \u00e5 bruke en finkornet tiln\u00e6rming til analyse. Sm\u00e5 tall gj\u00f8r helt klart analyser vanskeligere, men bruk av store segmenter som standard f\u00f8rer til en generell l\u00f8sning, noe som ender opp med \u00e5 tilfredsstille f\u00e5.<\/p>\n

I stedet for kan du se forskjeller mellom sm\u00e5 grupper som signaler om at oppf\u00f8lgingsunders\u00f8kelser kan v\u00e6re n\u00f8dvendig for \u00e5 identifisere hva som er viktig. Bruk av finkornet opplevelsesdata fra forskjellige kilder gi st\u00f8rre tilpasningsmuligheter fordi det reflekterer mer detaljerte forskjeller blant enkeltpersoner. Dette er den beste m\u00e5te \u00e5 ikke overse \u2013 eller enda verre: st\u00f8te fvekk \u2013 kundene du mest \u00f8nsker \u00e5 tiltrekke og beholde.<\/p>\n

Finn ut hvordan organisasjonen f\u00e5r mest mulig ut av opplevelsesdata ved \u00e5 lese rapporten <\/em>4 Traits of Experience Economy Masters<\/em><\/a> fra Insights forskningsgruppe.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Varier opplevelsesdataene du samler Poenget med \u00e5 samle inn informasjon om kundeopplevelser er \u00e5 kunne registrere deles f\u00f8lelser, oppfatninger og atferd for bedre \u00e5 forst\u00e5…<\/p>\n","protected":false},"author":29,"featured_media":2483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4522668],"tags":[5562249,5562250],"sapn-display":[5562599,5562597,4520034,4522551],"sapn-type":[5562185],"class_list":["post-2482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknologi","tag-kundeopplevelser","tag-opplevelsesdata","sapn-display-artikkel-sokelys","sapn-display-artikkelbilde","sapn-display-hero","sapn-display-homepage-hero","sapn-type-artikkel"],"yoast_head":"\nVarier opplevelsesdataene du samler - 麻豆原创 Norge Nyheter<\/title>\n<meta name=\"description\" content=\"Finn ut hvordan organisasjonen f\u00e5r mest mulig ut av opplevelsesdata ved \u00e5 lese rapporten 4 Traits of Experience Economy Masters\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varier opplevelsesdataene du samler\" \/>\n<meta property=\"og:description\" content=\"Finn ut hvordan organisasjonen f\u00e5r mest mulig ut av opplevelsesdata ved \u00e5 lese rapporten 4 Traits of Experience Economy Masters\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Norge Nyheter\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-26T09:06:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-06T19:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/norway\/files\/2020\/05\/麻豆原创_IE_blog_20191213_3_diversity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/norway\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"Varier opplevelsesdataene du samler\",\"datePublished\":\"2020-01-26T09:06:48+00:00\",\"dateModified\":\"2024-08-06T19:30:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\"},\"wordCount\":372,\"image\":{\"@id\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/norway\/files\/2020\/05\/麻豆原创_IE_blog_20191213_3_diversity.jpg\",\"keywords\":[\"kundeopplevelser\",\"opplevelsesdata\"],\"articleSection\":[\"Teknologi\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\",\"url\":\"https:\/\/news.sap.com\/norway\/2020\/01\/varier-opplevelsesdataene-du-samler\/\",\"name\":\"Varier opplevelsesdataene du samler - 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