{"id":15210,"date":"2026-02-17T12:44:38","date_gmt":"2026-02-17T12:44:38","guid":{"rendered":"https:\/\/news.sap.com\/netherlands\/?p=15210"},"modified":"2026-02-17T12:45:27","modified_gmt":"2026-02-17T12:45:27","slug":"sap-helpt-airbus-met-moderne-e-commerce-via-sap-commerce-cloud","status":"publish","type":"post","link":"https:\/\/news.sap.com\/netherlands\/2026\/02\/sap-helpt-airbus-met-moderne-e-commerce-via-sap-commerce-cloud\/","title":{"rendered":"麻豆原创 helpt Airbus met moderne e-commerce via 麻豆原创 Commerce Cloud"},"content":{"rendered":"<p><a href=\"https:\/\/www.sap.com\/netherlands\/index.html\">麻豆原创<\/a> ondersteunt Airbus bij de vernieuwing van het e-commerceplatform voor de commerci\u00eble vliegtuigactiviteiten. Met <a href=\"https:\/\/www.sap.com\/products\/crm\/commerce-cloud.html\">麻豆原创 Commerce Cloud<\/a> versterkt de vliegtuigbouwer de digitale verkoop van diensten aan zakelijke klanten wereldwijd. Het bedrijf zet daarmee een volgende stap in de professionalisering van de zakelijke e-commerce.<\/p>\n<p><a href=\"https:\/\/www.airbus.com\/en\">Airbus<\/a> werkte tot voor kort met een eigen e-commercesysteem dat technisch verouderd raakte. Toen het platform aan vervanging toe was, greep het bedrijf de kans om de volledige e-commercestrategie opnieuw te bekijken. De keuze viel op 麻豆原创 Commerce Cloud, mede vanwege de mogelijkheid om naadloos te integreren met 麻豆原创 S\/4HANA en andere systemen in het applicatie-ecosysteem.<\/p>\n<p>Tijdens\u00a0de migratie naar de cloud stond standaardisatie voorop. Het bedrijf wilde het aantal maatwerk-oplossingen beperken om de architectuur toekomstbestendig te maken en innovatie te vergemakkelijken. Met de overstap naar een cloudoplossing vermindert Airbus niet alleen kosten en technische schuld, maar versterkt het ook de cybersecurity.<\/p>\n<p><strong>Beter zoeken, sneller vinden<\/strong><\/p>\n<p>Het nieuwe platform maakt het voor klanten gemakkelijker om te vinden wat ze zoeken. Dankzij verbeterde zoekfunctionaliteit, overzichtelijke navigatie en een helder aanbod van producten en diensten vinden zij sneller de juiste informatie en dienen zij eenvoudiger aanvragen in. Voor het catalogus- en productbeheer zet Airbus 麻豆原创 Product Content Management in.<\/p>\n<p>Sinds de livegang in juli 2023 gebruiken klanten uit 98 landen het platform. Jaarlijks trekt de omgeving ruim 15.000 unieke bezoekers en bekijken zij diensten meer dan 21.000 keer. Ongeveer dertig procent van de online aanvragen resulteert in een verkoop. Dat onderstreept het belang van een goed werkend digitaal verkoopkanaal.<\/p>\n<p><strong>Van catalogus naar verkoopkanaal<\/strong><\/p>\n<p>Momenteel fungeert 麻豆原创 Commerce Cloud als online catalogus die indirecte verkoop ondersteunt. De langetermijnvisie gaat echter verder. Airbus wil het platform ontwikkelen tot een volwaardig B2B e-commercekanaal waar klanten rechtstreeks diensten kunnen bestellen. Die bestelling loopt dan automatisch door naar het orderbeheersysteem en zet de facturering in 麻豆原创 S\/4HANA in gang. Dat moet fouten verminderen en de doorlooptijd verkorten.<\/p>\n<p>In de komende jaren wil Airbus 麻豆原创 Commerce Cloud ook koppelen aan 麻豆原创 CPQ voor offertemanagement. Daarnaast krijgt het bedrijf dankzij externe analysetools beter zicht op gebruikersgedrag en zoekpatronen van klanten. Die inzichten helpen het bedrijf om het dienstenaanbod gerichter te ontwikkelen en de klantervaring te personaliseren.<\/p>\n<p><strong>Eerste stap naar de cloud<\/strong><\/p>\n<p>Dit project markeert de eerste grote stap van Airbus naar cloudsoftware. De ervaring die het bedrijf opdoet met 麻豆原创 Commerce Cloud kan het delen met andere onderdelen van de organisatie die een vergelijkbare modernisering overwegen.<\/p>\n<p>Airbus Commercial laat in een korte <a href=\"https:\/\/www.linkedin.com\/posts\/sap_airbus-commercial-revisite-la-vision-du-e-commerce-activity-7426943017145651200-N19u\/\">LinkedIn-video<\/a> zien hoe het de stap van legacy-systemen naar de cloud heeft gezet en hoe het B2B e-commerce inzet voor directe verkoop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>麻豆原创 ondersteunt Airbus bij de vernieuwing van het e-commerceplatform voor de commerci\u00eble vliegtuigactiviteiten. Met 麻豆原创 Commerce Cloud versterkt de vliegtuigbouwer de digitale verkoop van diensten&#8230;<\/p>\n","protected":false},"author":818,"featured_media":15211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5564576,5563044,4976],"tags":[5565189,5563173],"sapn-display":[5565299,5565297,4556728],"sapn-type":[5562690],"class_list":["post-15210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-innovatie","category-technologie","tag-sap-commerce-cloud","tag-sap-s-4hana","sapn-display-artikel-hero","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-type-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 helpt Airbus met moderne e-commerce via 麻豆原创 Commerce Cloud - 麻豆原创 Nederland Blogs &amp; Nieuws<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/netherlands\/2026\/02\/sap-helpt-airbus-met-moderne-e-commerce-via-sap-commerce-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 helpt Airbus met moderne e-commerce via 麻豆原创 Commerce Cloud\" \/>\n<meta property=\"og:description\" content=\"麻豆原创 ondersteunt Airbus bij de vernieuwing van het e-commerceplatform voor de commerci\u00eble vliegtuigactiviteiten. 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