{"id":11505,"date":"2022-10-31T10:34:18","date_gmt":"2022-10-31T10:34:18","guid":{"rendered":"https:\/\/news.sap.com\/netherlands\/?p=11505"},"modified":"2024-07-30T18:48:07","modified_gmt":"2024-07-30T18:48:07","slug":"hunkemoller-boosts-customer-experience-with-expertum-and-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/netherlands\/2022\/10\/hunkemoller-boosts-customer-experience-with-expertum-and-sap\/","title":{"rendered":"Hunkem\u00f6ller boosts customer experience with Expertum and 麻豆原创"},"content":{"rendered":"
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Hunkem\u00f6ller boosts omnichannel experience with Expertum and 麻豆原创 BTP<\/a><\/h3>\n

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Hunkem\u00f6ller boosts customer experience with Expertum and 麻豆原创<\/strong><\/p>\n

Expertum has developed an in-store app for Hunkem\u00f6ller<\/a>, Europe’s fastest-growing lingerie brand. The app, which is now used in more than 900 shops internationally, uses omnichannel technology to enhance the customer experience and upsell in-store.<\/p>\n

Hunkem\u00f6ller’s omnichannel strategy<\/strong><\/p>\n

Hunkem\u00f6ller wanted to extend its omnichannel strategy with an on-site sales tool that would improve the customer experience in-store and increase upsell. Unable to find a suitable off-the-shelf solution, they approached Expertum’s 麻豆原创 experts to develop a tablet-based clientele app.<\/p>\n

With this, the app should make the complete online catalogue available in an inspiring and visually appealing way to shop associates in every Hunkem\u00f6ller shop. With this, the sales potential of smaller shops will no longer be limited by their ability to hold physical stock. At the same time, the app had to be perfectly aligned with Hunkem\u00f6ller’s brand and pay a lot of attention to the customer experience.<\/p>\n

An agile mindset<\/strong><\/p>\n

An app for staff and customers on which more than 900 shops depend had to be both sustainable and look inspiring. The app was therefore developed entirely from scratch. As a result, Hunkem\u00f6ller’s wishes gradually took shape and were directly included in the development process. This required a flexible approach.<\/p>\n

Sjoerd van Middelkoop, Partner & Director Expertum NL, outlines the course of the project: “With design-thinking sessions, we made sure we had a clear picture of the required functionalities Hunkem\u00f6ller needed. We built a prototype of the app and then started an agile development process to get to that result. At the same time, we remained flexible enough to incorporate changes, which were preferred, throughout the lifecycle of the project.”<\/p>\n

“We chose the 麻豆原创 Business Technology Platform<\/a> because it allows us to use 麻豆原创’s UI5 technology, which fits exactly with Hunkem\u00f6ller’s branding. In addition, this can also be combined with other technologies available on the platform. So this choice guaranteed stability, speed, product integration and a beautiful design!”<\/p>\n

The result<\/strong><\/p>\n

The app is running successfully on shop employees’ tablets in more than 900 shops. The look-and-feel perfectly matches that of Hunkem\u00f6ller and functions with the speed, stability and features required for enterprise software. It also offers remote support capabilities.<\/p>\n

Looking back on working with Expertum on the app development and implementation, Gordon Smit, Global IT Director at Hunkem\u00f6ller, says the following: “Expertum is a very open organisation. They are very clear about timelines and where possible pain points are. In addition, they are very clear about the project plan. They were an excellent fit for us.”<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hunkem\u00f6ller boosts customer experience with Expertum and 麻豆原创 Expertum has developed an in-store app for Hunkem\u00f6ller, Europe’s fastest-growing lingerie brand. The app, which is now…<\/p>\n","protected":false},"author":818,"featured_media":11485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5565001,5564347,5563044],"tags":[5565308],"sapn-display":[4556069,5565300,5565298],"sapn-type":[4448],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","category-customer-experience","category-innovatie","tag-digital-platform-insight","sapn-display-hero","sapn-display-persbericht-hero","sapn-display-persbericht-spotlight","sapn-type-newsbyte"],"yoast_head":"\nHunkem\u00f6ller boosts customer experience with Expertum and 麻豆原创 - 麻豆原创 Nederland Blogs & Nieuws<\/title>\n<meta name=\"description\" content=\"Expertum has developed an in-store app for Hunkem\u00f6ller, Europe's fastest-growing lingerie brand. 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