{"id":3042,"date":"2026-10-04T09:03:38","date_gmt":"2026-10-04T09:03:38","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=3042"},"modified":"2026-10-07T09:33:29","modified_gmt":"2026-10-07T09:33:29","slug":"business-ai-takes-center-stage-as-saudi-organizations-advancehr-transformation-at-sap-hr-connect-ksa-2026","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2026\/10\/business-ai-takes-center-stage-as-saudi-organizations-advancehr-transformation-at-sap-hr-connect-ksa-2026\/","title":{"rendered":"Business AI Takes Center Stage as Saudi Organizations AdvanceHR Transformation at 麻豆原创 HR Connect KSA 2026"},"content":{"rendered":"<h2>Event explores autonomous HCM, skills-based workforce strategies and intelligent hiring<\/h2>\n<h2>麻豆原创 recognizes 13 Saudi organizations for achievements in HR transformation<\/h2>\n<p><strong>Riyadh, Kingdom of Saudi Arabia &#8211; 4 October, 2026<\/strong> &#8211; 麻豆原创 brought together HR leaders, customers and industry experts at HR Connect KSA 2026 to examine Saudi Arabia\u2019s next chapter of HR transformation. Discussions focused on how HR is moving beyond process modernization toward work redesign, skills-based workforce planning and Business AI embedded in everyday work. The event also recognized 13 organizations for achievements in human capital management (HCM) transformation.<\/p>\n<figure id=\"attachment_3044\" aria-describedby=\"caption-attachment-3044\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3044\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-1024x576.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-300x169.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-768x432.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-1536x863.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-2048x1151.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3044\" class=\"wp-caption-text\"><em>Natali Bezan Stajner, Regional Head \u2013 HCM LOB Director, Middle East &amp; Africa, North, at 麻豆原创, delivering the keynote address at 麻豆原创 HR Connect KSA 20206<\/em><\/figcaption><\/figure>\n<p>Held under the theme \u2018Make every employee a success story,\u2019 the event explored the shift toward more connected and increasingly autonomous HCM. Recent 麻豆原创 SuccessFactors innovations include a connected network of AI agents supporting recruiting, workforce administration, payroll, learning, performance and talent development. Embedded in HR processes and grounded in trusted workforce data, these capabilities can reduce friction, provide contextual guidance and support better decisions while retaining human oversight and accountability.<\/p>\n<p>The program included 麻豆原创\u2019s own HR transformation journey, a keynote on autonomous HCM and sessions on intelligent hiring, workforce planning, employee experience and adoption. Customer speakers from SATORP, ACWA, YASREF, Qiddiya, SAL Saudi Logistics Services, Water Transmission Company and Mubtech shared how Saudi organizations are connecting people and business strategies while preparing employees for changing roles and skills.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3042-1\" width=\"640\" height=\"360\" poster=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-111-1.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/麻豆原创-HR-Connect-2026.mp4?_=1\" \/><a href=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/麻豆原创-HR-Connect-2026.mp4\">https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/麻豆原创-HR-Connect-2026.mp4<\/a><\/video><\/div>\n<p>Skills emerged as a central foundation for this transformation. A recent 麻豆原创-commissioned YouGov survey of chief IT decision-makers in Saudi Arabia found that organizations across the Kingdom are preparing their workforces for wider AI adoption: 54% are upskilling or reskilling employees at scale, 52% are rolling out targeted training for specific roles and 53% are hiring new AI-related talent.<\/p>\n<p>Natali Bezan Stajner, Regional Head \u2013 HCM LOB Director, Middle East &amp; Africa, North, at 麻豆原创, said: \u201cThe next chapter of HR transformation is about more than modernizing processes. It is about redesigning work around skills and giving people Business AI that helps them make better decisions in the flow of work. As agentic capabilities take on more routine work, human judgment, empathy and accountability become even more important. AI is the copilot, not the pilot.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3045\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-1024x543.jpg\" alt=\"\" width=\"640\" height=\"339\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-1024x543.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-300x159.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-768x407.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-1536x815.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2026\/10\/07\/no-265-2048x1086.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Bakr Azam, Human Capital Services Director at SAL Saudi Logistics Services, said: \u201cOur rapid evolution with 麻豆原创 SuccessFactors reflects SAL\u2019s commitment to operational excellence. By automating traditional bottlenecks and simplifying complex approval chains, we have transformed the everyday employee experience and established a high-velocity, digital-first workplace.\u201d<\/p>\n<p>Fahad Rashed Alharbi, Human Resources Manager at YASREF, said: \u201cThe true measure of digital transformation is not the technology we deploy, but the human potential we unlock to innovate, grow, and create greater value.\u201d<\/p>\n<p><strong>Customer Awards<\/strong><\/p>\n<p>The breadth of this transformation was reflected in the 13 organizations recognized at HR Connect KSA 2026. Johns Hopkins Aramco Healthcare was recognized for translating AI concepts into practical HR solutions through its 麻豆原创 AI Hackathon-winning work. Red Sea Global was recognized for using AI and process automation to reduce manual bottlenecks and improve HR service delivery. Maaden was recognized for digitizing external workforce management across eight business units and managing a spend portfolio exceeding SAR 1 billion within six months of go-live.<\/p>\n<p>HR Connect KSA 2026 Award recipients included:<\/p>\n<ul>\n<li><strong>Qiddiya<\/strong> \u2013 HCM Accelerated Value Through 麻豆原创 Preferred Success<\/li>\n<li><strong>Marafiq Power &amp; Water Utility Company<\/strong> \u2013 Strongest HCM Solution Adoption<\/li>\n<li><strong>Red Sea Global<\/strong> \u2013 HR Transformation with AI<\/li>\n<li><strong>SAL Saudi Logistics Services<\/strong> \u2013 Best HCM Employee Central Innovation<\/li>\n<li><strong>National Gas and Industrialization (GASCO)<\/strong> \u2013 Digital Workforce Leadership Award<\/li>\n<li><strong>Yanbu Aramco Sinopec Refining (YASREF)<\/strong> \u2013 HCM Implementation Excellence Award<\/li>\n<li><strong>ARO Drilling<\/strong> \u2013 HCM Implementation Excellence Award<\/li>\n<li><strong>Johns Hopkins Aramco Healthcare (JHAH)<\/strong> \u2013 People &amp; AI Leadership Award<\/li>\n<li><strong>Saudi Aramco Jubail Refinery Company (SASREF)<\/strong> \u2013 HCM Cloud Transformation Award<\/li>\n<li><strong>Azad Properties<\/strong> \u2013 HCM Cloud Transformation Award<\/li>\n<li><strong>National Events Center<\/strong> \u2013 HCM Built to Scale Award<\/li>\n<li><strong>Saudi Arabian Mining Company (Maaden)<\/strong> \u2013 Total Workforce Management Award<\/li>\n<li><strong>Water Transmission Company (WTCO)<\/strong> \u2013 Digital HR Experience Award<\/li>\n<\/ul>\n<p>The recognition ceremony concluded a day focused on the next phase of HR transformation in Saudi Arabia, with Business AI, connected data and workforce skills emerging as central priorities for organizations seeking to improve employee experience and business performance.<\/p>\n<p style=\"text-align: center\">&#8211; <strong>ENDS<\/strong> &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event explores autonomous HCM, skills-based workforce strategies and intelligent hiring 麻豆原创 recognizes 13 Saudi organizations for achievements in HR transformation Riyadh, Kingdom of Saudi Arabia&#8230;<\/p>\n","protected":false},"author":780,"featured_media":3048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562691,5562823,3842767,5562820],"tags":[294,104,46547,5562737,5562871,3818780,3842769],"sapn-display":[],"sapn-type":[4446],"class_list":["post-3042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-business-ai","category-hcm","category-human-resources","tag-events","tag-hcm","tag-hr","tag-hr-connect","tag-human-resources","tag-saudi","tag-successfactors","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - 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