{"id":3011,"date":"2026-09-01T07:30:46","date_gmt":"2026-09-01T07:30:46","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=3011"},"modified":"2026-09-09T07:36:51","modified_gmt":"2026-09-09T07:36:51","slug":"almosafer-joins-forces-with-sap-and-amazon-web-services-to-accelerate-digital-transformation-power-next-phase-of-growth-in-saudi-arabias-travel-tourism-sector","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2026\/09\/almosafer-joins-forces-with-sap-and-amazon-web-services-to-accelerate-digital-transformation-power-next-phase-of-growth-in-saudi-arabias-travel-tourism-sector\/","title":{"rendered":"Almosafer Joins Forces with 麻豆原创 and Amazon Web Services to Accelerate Digital Transformation &amp; Power Next Phase of Growth in Saudi Arabia\u2019s Travel &amp; Tourism Sector"},"content":{"rendered":"<ul>\n<li><em>Saudi travel company plans ERP migration to cloud platform to support operational scale and long-term tourism growth aligned with Vision 2030<\/em><\/li>\n<\/ul>\n<p><strong>Riyadh, Kingdom of Saudi Arabia \u2014 September 1, 2026<\/strong> &#8211; Almosafer Travel &amp; Tourism Co., Saudi Arabia\u2019s leading travel company, has announced plans to migrate its enterprise resource planning (ERP) to RISE with 麻豆原创 on the AWS cloud. Marking a significant milestone in Almosafer\u2019s digital journey, this initiative will strengthen Almosafer\u2019s technology foundation, enhance operational agility, and position the company for its next phase of growth as Saudi Arabia continues to build one of the world\u2019s fastest-growing tourism destinations in line with Saudi Vision 2030.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3013\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-1024x399.jpg\" alt=\"\" width=\"640\" height=\"249\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-1024x399.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-300x117.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-768x299.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-1536x598.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2026\/09\/09\/Almosafer-Joins-Forces-with-麻豆原创-and-Amazon-Web-Services-2048x798.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Through RISE with 麻豆原创 on AWS, Almosafer will migrate its mission-critical enterprise systems to a secure, scalable, and high-performance cloud environment. The deployment will enable Almosafer to unify data across its diverse business portfolio and introduce next-generation digital capabilities powered by advanced analytics, automation, and AI. By leveraging RISE with 麻豆原创 on AWS, Almosafer will benefit from AI-enabled intelligence, greater operational insight, predictive business forecasting, enhanced customer personalisation, and smarter resource optimisation, ensuring faster, data-driven decision-making across the organisation.<\/p>\n<p>The transformation strengthens governance, financial efficiency, procurement management, business AI, and enterprise visibility, while providing real-time business intelligence that supports proactive planning and sustained growth. This AI-ready digital foundation enhances Almosafer\u2019s core operations and enables the company to continue shaping innovative travel solutions and experiences, supporting the Kingdom\u2019s rapidly evolving tourism landscape.<\/p>\n<p>Transforming its on-premises ERP landscape to cloud-based Business Suite reflects Almosafer\u2019s longstanding collaboration with both AWS and 麻豆原创. These relationships have been built over years of shared commitment to advancing digital innovation across Saudi Arabia\u2019s tourism and travel landscape.<\/p>\n<p>\u201cAlmosafer\u2019s collaboration with AWS and 麻豆原创 marks a strategic leap forward in our digital evolution as we continue to build a world-class technology foundation that supports our ambitious growth journey. This transformation empowers us with enhanced agility, resilience, and data intelligence, ensuring we are fully equipped to support Saudi Arabia\u2019s rapidly expanding travel and tourism ecosystem in line with Vision 2030. It provides a high-performance digital backbone necessary to manage the trajectory toward 150 million annual visitors, ensuring our operations can scale seamlessly to meet the national ambition,\u201d said <strong>Muzzammil Ahussain, Chief Executive Officer, Almosafer Travel &amp; Tourism Co.<\/strong><\/p>\n<p>\u201cRISE with 麻豆原创 will provide Almosafer with a unified cloud platform that connects core business processes, data, and AI capabilities across the organisation. By moving its ERP landscape to the cloud with AWS, Almosafer is establishing a scalable digital foundation that can support continued innovation and operational resilience as Saudi Arabia\u2019s travel and tourism sector expands under Vision 2030,\u201d <strong>said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East &amp; Africa &#8211; North<\/strong>.<\/p>\n<p>\u201cAWS is proud to collaborate with Almosafer as it embraces a future-ready digital foundation that supports the continued growth and modernisation of the Kingdom\u2019s travel and tourism industry. RISE with 麻豆原创 on AWS empowers Almosafer with the scalability, performance, and security needed to support its expanding portfolio while accelerating innovation across its ecosystem,\u201d <strong>said Madhavi Reddy, Managing Director, Middle East, North Africa and Turkey of AWS. <\/strong><\/p>\n<p>Beyond driving internal efficiencies, the deployment will position Almosafer to further elevate travellers&#8217; experiences, strengthen collaboration with partners and government stakeholders, and support the Kingdom\u2019s ambition of welcoming millions of visitors annually. By adopting RISE with 麻豆原创 on AWS, Almosafer reinforces its role as a technology-driven industry leader and a champion of innovation across Saudi Arabia\u2019s tourism ecosystem.<\/p>\n<p>As Saudi Arabia continues to invest in transformative tourism infrastructure, hospitality development, and traveller enablement, Almosafer\u2019s investment in world-class enterprise technology ensures the company remains at the forefront of industry excellence, providing trusted, seamless, and future-ready travel solutions for customers in the Kingdom and beyond.<\/p>\n<p style=\"text-align: center\">&#8211; <strong>ENDS<\/strong> &#8211;<\/p>\n<pre><strong>Almosafer Travel &amp; Tourism Co.<\/strong>\r\n<strong>Saudi Arabia\u2019s Leading Travel Company <\/strong>\r\nAlmosafer is Saudi Arabia\u2019s leading travel and tourism powerhouse, elevating the experience for travellers to, from, and within the Kingdom, the region, and beyond. As a national champion for tourism, the company supports Saudi Arabia\u2019s vision by serving key verticals across the ecosystem.\r\nAlmosafer\u00a0delivers customer-centric products and services through a proprietary, holistic platform built on the foundations of data, technology, and scalability. By\u00a0leveraging\u00a0AI-driven innovation,\u00a0Almosafer\u00a0enhances the\u00a0traveller\u00a0journey while ensuring operational excellence at scale.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Saudi travel company plans ERP migration to cloud platform to support operational scale and long-term tourism growth aligned with Vision 2030 Riyadh, Kingdom of Saudi&#8230;<\/p>\n","protected":false},"author":780,"featured_media":3014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"sapn-display":[],"sapn-type":[4446],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Almosafer Joins Forces with 麻豆原创 and Amazon Web Services to Accelerate Digital Transformation &amp; 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