{"id":2991,"date":"2026-07-26T08:44:38","date_gmt":"2026-07-26T08:44:38","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2991"},"modified":"2026-08-11T11:50:26","modified_gmt":"2026-08-11T11:50:26","slug":"tmg-signs-five-year-sap-agreement-to-adopt-cloud-erp-and-business-ai","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2026\/07\/tmg-signs-five-year-sap-agreement-to-adopt-cloud-erp-and-business-ai\/","title":{"rendered":"TMG signs five-year 麻豆原创 agreement to adopt cloud ERP and business AI"},"content":{"rendered":"<p><strong>Cairo, Egypt &#8211; 26 July, 2026<\/strong> &#8211; Egypt\u2019s Talaat Moustafa Group Holding (TMG) has signed a five-year strategic agreement with global technology company 麻豆原创 to upgrade its digital infrastructure using a smart cloud platform based on enterprise resource planning (ERP) applications and business artificial intelligence.<\/p>\n<section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;iframe title=&quot;&amp;#1605;&amp;#1580;&amp;#1605;&amp;#1608;&amp;#1593;&amp;#1577; &amp;#1591;&amp;#1604;&amp;#1593;&amp;#1578; &amp;#1605;&amp;#1589;&amp;#1591;&amp;#1601;&amp;#1609; &amp;#1578;&amp;#1582;&amp;#1578;&amp;#1575;&amp;#1585; RISE with 麻豆原创&amp;#1604;&amp;#1578;&amp;#1587;&amp;#1585;&amp;#1610;&amp;#1593; &amp;#1585;&amp;#1581;&amp;#1604;&amp;#1577; &amp;#1575;&amp;#1604;&amp;#1578;&amp;#1581;&amp;#1608;&amp;#1604; &amp;#1575;&amp;#1604;&amp;#1585;&amp;#1602;&amp;#1605;&amp;#1610; &amp;#1608;&amp;#1578;&amp;#1576;&amp;#1606;&amp;#1610; &amp;#1578;&amp;#1602;&amp;#1606;&amp;#1610;&amp;#1575;&amp;#1578; &amp;#1575;&amp;#1604;&amp;#1584;&amp;#1603;&amp;#1575;&amp;#1569; &amp;#1575;&amp;#1604;&amp;#1575;&amp;#1589;&amp;#1591;&amp;#1606;&amp;#1575;&amp;#1593;&amp;#1610; &amp;#1604;&amp;#1604;&amp;#1571;&amp;#1593;&amp;#1605;&amp;#1575;&amp;#1604;&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\/\/www.youtube.com\/embed\/YJBaqETYfSw?feature=oembed&amp;amp;enablejsapi=1&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen id=&quot;embed_efaf2ce8-0ee9-47c5-a650-901b21c64caf&quot;&gt;&lt;\/iframe&gt;\n\"\n        ><\/p>\n<div class=\"inpsyde-embed-overlay\">\n<div class=\"inpsyde-embed-overlay-container\">\n<h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/www.youtube.com\/watch?v=YJBaqETYfSw\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >\u0645\u062c\u0645\u0648\u0639\u0629 \u0637\u0644\u0639\u062a \u0645\u0635\u0637\u0641\u0649 \u062a\u062e\u062a\u0627\u0631 RISE with 麻豆原创\u0644\u062a\u0633\u0631\u064a\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0628\u0646\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/a><\/h3>\n<p>Click the button below to load the content from YouTube.<\/p>\n<div class=\"embed-options-wrapper\">\n<div class=\"play-button-outer\" data-action=\"loadThis\">\n<div class=\"play-button\" data-action=\"loadThis\"><\/div>\n<\/div>\n<p>                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a><br \/>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/mena\/files\/inpsyde-embed-privacy\/youtube\/YJBaqETYfSw.jpg\" alt=\"\u0645\u062c\u0645\u0648\u0639\u0629 \u0637\u0644\u0639\u062a \u0645\u0635\u0637\u0641\u0649 \u062a\u062e\u062a\u0627\u0631 RISE with 麻豆原创\u0644\u062a\u0633\u0631\u064a\u0639 \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0628\u0646\u064a \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0623\u0639\u0645\u0627\u0644\"><\/p>\n<div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>The agreement, which relies on the \u201cRISE with 麻豆原创\u201d offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2994\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-01-1024x683.jpeg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-01-1024x683.jpeg 1024w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-01-300x200.jpeg 300w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-01-768x512.jpeg 768w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-01.jpeg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group\u2019s expansion plans.<\/p>\n<p>The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.<\/p>\n<p>\u201cThe transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group\u2019s targets during the coming phase,\u201d Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.<\/p>\n<p>The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region\u2019s first integrated digital platforms for real estate sales in 2020.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2995\" src=\"https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-02-1024x683.jpeg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-02-1024x683.jpeg 1024w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-02-300x200.jpeg 300w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-02-768x512.jpeg 768w, https:\/\/news.sap.com\/mena\/files\/2026\/07\/28\/TMG-麻豆原创-02.jpeg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.<\/p>\n<p>Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.<\/p>\n<p>Abdallah explained that the project\u2019s impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.<\/p>\n<p>\u201cTechnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group\u2019s future vision,\u201d Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.<\/p>\n<p>Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG\u2019s digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group\u2019s transition towards relying more heavily on AI and smart analytics.<\/p>\n<p>Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.<\/p>\n<p>\u201cCombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,\u201d Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG\u2019s sectors and communities.<\/p>\n<p style=\"text-align: center\"><strong>&#8211; ENDS &#8211;<\/strong><\/p>\n<h6><strong>About Talaat Moustafa Group<\/strong><br \/>\nTalaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East&#8217;s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Cairo, Egypt &#8211; 26 July, 2026 &#8211; Egypt\u2019s Talaat Moustafa Group Holding (TMG) has signed a five-year strategic agreement with global technology company 麻豆原创 to&#8230;<\/p>\n","protected":false},"author":780,"featured_media":2997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562691,5562823,5562784],"tags":[5562775,10,5562862,48065,3808058,5562863,5562661],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-business-ai","category-rise-with-sap","tag-business-ai","tag-cloud","tag-construction","tag-development","tag-egypt","tag-real-estate","tag-rise-with-sap","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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