{"id":2907,"date":"2026-04-01T08:52:09","date_gmt":"2026-04-01T08:52:09","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2907"},"modified":"2026-04-01T08:52:09","modified_gmt":"2026-04-01T08:52:09","slug":"sap-renames-sap-emarsys-solution-to-sap-engagement-cloud","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","title":{"rendered":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud"},"content":{"rendered":"

New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026<\/h2>\n

April 1, 2026 <\/strong>\u2014 麻豆原创 SE<\/a> (NYSE: 麻豆原创) announced that the 麻豆原创 Emarsys solution has been renamed to 麻豆原创 Engagement Cloud<\/strong><\/a> reflecting 麻豆原创\u2019s strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.<\/p>\n

麻豆原创 is recognized in the 2026 Gartner\u00ae Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创\u2019s trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.<\/p>\n

麻豆原创 Engagement Cloud also incorporates AI\u2011enabled insight to support responsible, efficient scaling of personalized engagement.<\/p>\n

The announcement is supported by new data in the 麻豆原创 UAE Engagement Index Report<\/a> highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.<\/p>\n

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating\u2011 across multiple brands, regions, and teams.<\/p>\n

\u201cThis approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,\u201d said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.<\/strong><\/p>\n

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.<\/p>\n

\u201cBusinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,\u201d said Marwan Zeineddine, Managing Director, 麻豆原创 UAE<\/strong>. \u201cOrganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 麻豆原创 Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.\u201d<\/p>\n

\"\"<\/p>\n

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through 麻豆原创\u2019s innovation road map.<\/p>\n

– Ends –<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 April 1, 2026 \u2014 麻豆原创 SE (NYSE: 麻豆原创) announced…<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3842659],"tags":[5562746,5562850,5562109,52204],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2907","post","type-post","status-publish","format-standard","hentry","category-cloud","tag-emarsys","tag-engagement-cloud","tag-survey","tag-uae","sapn-type-press-release"],"yoast_head":"\n麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud - 麻豆原创 MENA 麻豆原创 Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud\" \/>\n<meta property=\"og:description\" content=\"New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 April 1, 2026 \u2014 麻豆原创 SE (NYSE: 麻豆原创) announced...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 MENA 麻豆原创 Room\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T08:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\"},\"author\":{\"name\":\"麻豆原创 MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud\",\"datePublished\":\"2026-04-01T08:52:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\"},\"wordCount\":460,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02-683x1024.jpg\",\"keywords\":[\"Emarsys\",\"Engagement Cloud\",\"Survey\",\"UAE\"],\"articleSection\":[\"Cloud\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\",\"name\":\"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud - 麻豆原创 MENA 麻豆原创 Room\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02-683x1024.jpg\",\"datePublished\":\"2026-04-01T08:52:09+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg\",\"width\":1667,\"height\":2500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/mena\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/mena\/#website\",\"url\":\"https:\/\/news.sap.com\/mena\/\",\"name\":\"麻豆原创 MENA 麻豆原创 Room\",\"description\":\"News about 麻豆原创 MENA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/mena\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\",\"name\":\"麻豆原创 MENA News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 MENA News\"},\"url\":\"https:\/\/news.sap.com\/mena\/author\/husaintamimi\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud - 麻豆原创 MENA 麻豆原创 Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","og_locale":"en_US","og_type":"article","og_title":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud","og_description":"New research shows 76% of UAE businesses plan to invest in AI-powered customer engagement in 2026 April 1, 2026 \u2014 麻豆原创 SE (NYSE: 麻豆原创) announced...","og_url":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","og_site_name":"麻豆原创 MENA 麻豆原创 Room","article_published_time":"2026-04-01T08:52:09+00:00","og_image":[{"width":1667,"height":2500,"url":"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg","type":"image\/jpeg"}],"author":"麻豆原创 MENA News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"麻豆原创 MENA News","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/"},"author":{"name":"麻豆原创 MENA News","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf"},"headline":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud","datePublished":"2026-04-01T08:52:09+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/"},"wordCount":460,"image":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02-683x1024.jpg","keywords":["Emarsys","Engagement Cloud","Survey","UAE"],"articleSection":["Cloud"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","url":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/","name":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud - 麻豆原创 MENA 麻豆原创 Room","isPartOf":{"@id":"https:\/\/news.sap.com\/mena\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02-683x1024.jpg","datePublished":"2026-04-01T08:52:09+00:00","author":{"@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#primaryimage","url":"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg","contentUrl":"https:\/\/news.sap.com\/mena\/files\/2025\/11\/10\/Marwan-Zeineddine-麻豆原创-02.jpg","width":1667,"height":2500},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/mena\/2026\/04\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/mena\/"},{"@type":"ListItem","position":2,"name":"麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/mena\/#website","url":"https:\/\/news.sap.com\/mena\/","name":"麻豆原创 MENA 麻豆原创 Room","description":"News about 麻豆原创 MENA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/mena\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf","name":"麻豆原创 MENA News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.sap.com\/mena\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/mena\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 MENA News"},"url":"https:\/\/news.sap.com\/mena\/author\/husaintamimi\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts\/2907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/users\/780"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/comments?post=2907"}],"version-history":[{"count":4,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts\/2907\/revisions"}],"predecessor-version":[{"id":2911,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/posts\/2907\/revisions\/2911"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/media?parent=2907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/categories?post=2907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/tags?post=2907"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/sapn-display?post=2907"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/mena\/wp-json\/wp\/v2\/sapn-type?post=2907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}