{"id":2672,"date":"2025-02-12T08:32:36","date_gmt":"2025-02-12T08:32:36","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2672"},"modified":"2025-02-13T09:06:58","modified_gmt":"2025-02-13T09:06:58","slug":"herfy-adopts-rise-with-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/","title":{"rendered":"Herfy Food Services Co Adopts RISE with 麻豆原创 Premium Edition to drive operational excellence and innovation"},"content":{"rendered":"

Saudi Arabia\u2019s largest fast-food chain moves to 麻豆原创 solutions hosted on Google Cloud Platform\u2019s local data centers, aligning with Vision 2030 objectives<\/h2>\n

RIYADH, KSA <\/strong>\u2014 February 12, 2025 \u2013<\/strong> Herfy Food Services Company (Herfy), Saudi Arabia\u2019s largest fast-food chain, has signed an agreement with 麻豆原创 at LEAP 2025 in Riyadh to adopt RISE with 麻豆原创 Premium Edition hosted on Google Cloud\u2019s local data centers. The move marks a significant step in Herfy\u2019s digital transformation journey, aligning with Saudi Arabia\u2019s Vision 2030 and reinforcing its commitment to operational excellence and innovation.<\/p>\n

Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company\u2019s transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and 麻豆原创 DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.<\/p>\n

\u201cWith RISE with 麻豆原创 Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,\u201d said Mohammad Al Barghouthi, CEO of Herfy. \u201cOur investment in 麻豆原创 technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.\u201d<\/p>\n

\"\"<\/p>\n

Herfy selected RISE with 麻豆原创 Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The \u2018lift and shift\u2019 migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of 麻豆原创 Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.<\/p>\n

With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through 麻豆原创 DataSphere will allow for deeper analytics.<\/p>\n

\"\"<\/p>\n

\u201cHerfy\u2019s adoption of RISE with 麻豆原创 Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,\u201d said Dr. Fahd Nawwab, Vice President, 麻豆原创 KSA. \u201cBy leveraging the power of 麻豆原创 S\/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.\u201d<\/p>\n

As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant\u2019s journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.<\/p>\n

-ENDS-<\/strong><\/p>\n

About Herfy Food Services Company<\/strong><\/p>\n

Herfy embarked on its journey in 1981 with a clear vision to deliver an exceptional dining experience. Since then, it has continued to grow and expand, driven by its unwavering commitment to quality and innovation. Herfy has invested heavily in developing its products and services, leveraging the latest technologies and industry best practices. This commitment, coupled with its focus on customer satisfaction, has enabled it to become one of the leading brands in the fast-food industry in Saudi Arabia.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Saudi Arabia\u2019s largest fast-food chain moves to 麻豆原创 solutions hosted on Google Cloud Platform\u2019s local data centers, aligning with Vision 2030 objectives RIYADH, KSA \u2014…<\/p>\n","protected":false},"author":780,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3842659,5562784],"tags":[5562794,5562793,3812488,5562661,3818780],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2672","post","type-post","status-publish","format-standard","hentry","category-cloud","category-rise-with-sap","tag-fastfood","tag-herfy","tag-ksa","tag-rise-with-sap","tag-saudi","sapn-type-press-release"],"yoast_head":"\nHerfy Food Services Co Adopts RISE with 麻豆原创 Premium Edition to drive operational excellence and innovation - 麻豆原创 MENA 麻豆原创 Room<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herfy Food Services Co Adopts RISE with 麻豆原创 Premium Edition to drive operational excellence and innovation\" \/>\n<meta property=\"og:description\" content=\"Saudi Arabia\u2019s largest fast-food chain moves to 麻豆原创 solutions hosted on Google Cloud Platform\u2019s local data centers, aligning with Vision 2030 objectives RIYADH, KSA \u2014...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 MENA 麻豆原创 Room\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T08:32:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T09:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/mena\/files\/2025\/02\/13\/Herfy-and-麻豆原创-at-Leap-2025-01-1024x681.jpg\" \/>\n<meta name=\"author\" content=\"麻豆原创 MENA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 MENA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\"},\"author\":{\"name\":\"麻豆原创 MENA News\",\"@id\":\"https:\/\/news.sap.com\/mena\/#\/schema\/person\/672f277416961820cf33e3b9e6c59fdf\"},\"headline\":\"Herfy Food Services Co Adopts RISE with 麻豆原创 Premium Edition to drive operational excellence and innovation\",\"datePublished\":\"2025-02-12T08:32:36+00:00\",\"dateModified\":\"2025-02-13T09:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\"},\"wordCount\":582,\"image\":{\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/mena\/files\/2025\/02\/13\/Herfy-and-麻豆原创-at-Leap-2025-01-1024x681.jpg\",\"keywords\":[\"Fastfood\",\"Herfy\",\"KSA\",\"Rise with 麻豆原创\",\"Saudi\"],\"articleSection\":[\"Cloud\",\"RISE with 麻豆原创\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\",\"url\":\"https:\/\/news.sap.com\/mena\/2025\/02\/herfy-adopts-rise-with-sap\/\",\"name\":\"Herfy Food Services Co Adopts RISE with 麻豆原创 Premium Edition to drive operational excellence and innovation - 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