  {"id":2597,"date":"2024-12-09T10:07:31","date_gmt":"2024-12-09T10:07:31","guid":{"rendered":"https:\/\/news.sap.com\/mena\/?p=2597"},"modified":"2024-12-09T10:07:31","modified_gmt":"2024-12-09T10:07:31","slug":"sirc-to-be-first-in-kingdom-to-deploy-sap-sustainability-control-tower-driving-circular-economy","status":"publish","type":"post","link":"https:\/\/news.sap.com\/mena\/2024\/12\/sirc-to-be-first-in-kingdom-to-deploy-sap-sustainability-control-tower-driving-circular-economy\/","title":{"rendered":"Saudi Investment Recycling Company to be First in Kingdom to Deploy 麻豆原创 Sustainability Control Tower, Driving Circular Economy Goals"},"content":{"rendered":"<h2><em>SIRC adopts RISE with 麻豆原创 and cutting-edge 麻豆原创 solutions to drive centralized, scalable AI-infused operations, and build a solid foundation for introducing domestic carbon credits<\/em><\/h2>\n<p><strong>RIYADH, KSA \u2014 9 December<\/strong> \u2013 The Saudi Investment Recycling Company (SIRC), wholly owned by Saudi Arabia\u2019s Public Investment Fund (PIF), has signed an agreement with <a href=\"https:\/\/www.sap.com\/mena\/index.html\">麻豆原创 SE<\/a> (NYSE: 麻豆原创) to become the first customer in the Kingdom of Saudi Arabia to implement the 麻豆原创 Sustainability Control Tower. This milestone underscores SIRC\u2019s commitment to pioneering sustainability within the Kingdom, aligning with Saudi Vision 2030 and laying the groundwork for its ambitious plans to become a chief enabler of domestic carbon credits.<\/p>\n<figure id=\"attachment_2598\" aria-describedby=\"caption-attachment-2598\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-2598\" src=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-1024x654.jpg\" alt=\"\" width=\"640\" height=\"409\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-1024x654.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-300x191.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-768x490.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-1536x980.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-Executives-2048x1307.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2598\" class=\"wp-caption-text\">Seated: Abdulrahman AlObayed, Executive Vice President, HR &amp; Shared Services, SIRC, and Dr Fahd Nawwab, Vice President, 麻豆原创 KSA. Standing: Rajagopal Seenivasan, Director, 麻豆原创 Center of Excellence and Digital Transformation at SIRC; Hamza Al Nemer, IT and Digital Transformation Executive Director, SIRC; Adel Lafi, Director of Energy and Natural Resources, 麻豆原创 Middle East and Africa \u2013 North; Rahmathulla Karuvathodi, Transformational IT Applications Leader, SIRC; and Ahmad Morad, Senior Client Executive, 麻豆原创 Saudi Arabia.<\/figcaption><\/figure>\n<p>This partnership highlights SIRC\u2019s commitment to pioneering Saudi Arabia\u2019s sustainability landscape and accelerating the Kingdom\u2019s transition to a circular economy, underpinned by 麻豆原创\u2019s advanced technology and sustainability expertise. Building on their partnership, which began in 2022 with an initial ERP deployment, SIRC and 麻豆原创 last year signed an MOU to deepen their collaboration to support SIRC\u2019s ambitious sustainability strategy, while also exploring how AI-infused solutions could enhance customer services and tackle industry-specific challenges.<\/p>\n<p>This new agreement will see SIRC leverage RISE with 麻豆原创 to drive AI-powered, scalable operations while establishing a solid data foundation to measure and report sustainability objectives via the 麻豆原创 Sustainability Control Tower. SIRC will be able to track enterprise carbon footprints, measure sustainability metrics, and prepare for regulatory disclosures. The 麻豆原创 Sustainability Control Tower enables seamless reporting across various global frameworks, supporting SIRC\u2019s mission to drive a sustainable economy in the Kingdom. Additionally, SIRC is leveraging 麻豆原创\u2019s Waste Management Industry Solutions to implement an innovative approach to waste collection and treatment, further aligning with Saudi Vision 2030\u2019s goals for sustainable environmental practices.<\/p>\n<p>Mr. Abdulrahman Alobayed, HR &amp; Shared Services Executive Vice President of SIRC commented: \u201cSIRC is the driving force behind circular economy investments, and we are known for spearheading innovative and transformative initiatives that pave the way for a cleaner, greener tomorrow. With 麻豆原创\u2019s cutting-edge solutions, we\u2019re building the foundation to monitor our environmental impact more effectively \u2013 advancing Saudi Vision 2030\u2019s goals and setting the stage for issuing local carbon credits to boost the Kingdom\u2019s sustainability achievements. At the same time, we\u2019re enhancing our services to customers and partners with a comprehensive suite of 麻豆原创 AI-powered applications, including customer relationship management and industry-specific solutions.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2599\" src=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-1024x748.jpg\" alt=\"\" width=\"640\" height=\"468\" srcset=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-1024x748.jpg 1024w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-300x219.jpg 300w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-768x561.jpg 768w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-1536x1122.jpg 1536w, https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC-and-麻豆原创-2048x1496.jpg 2048w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In developing the digital transformation roadmap, SIRC and 麻豆原创 identified three main objectives: creating a solid foundation for sustainability management; establishing an easily scalable service center for its subsidiaries; and deploying business AI to tackle industry-specific challenges and enhance customer services. The adoption of the Sustainability Control Tower and RISE with 麻豆原创, including AI-infused enterprise resource planning, customer relations management and industry-specific solutions, will satisfy all of these objectives,<\/p>\n<p>Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, said: \u201cThis partnership with SIRC is a testament to 麻豆原创\u2019s commitment to helping our customers in Saudi Arabia realize their environmental and business goals with scalable, AI-powered solutions. We are proud to support SIRC\u2019s journey to establish a sustainable business model, creating the data transparency required to enable carbon credit trading in the Kingdom.\u201d<\/p>\n<p>In the coming months, SIRC and 麻豆原创 will continue to expand their focus on customer experience through enhanced CRM platforms and rollout of 麻豆原创 Concur for expense management, providing a comprehensive approach to sustainable, tech-enabled growth. Looking ahead, the companies plan to explore additional 麻豆原创 solutions.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2597-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC.mp4?_=1\" \/><a href=\"https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC.mp4\">https:\/\/news.sap.com\/mena\/files\/2024\/12\/09\/SIRC.mp4<\/a><\/video><\/div>\n<p>This will include future-focused technologies for carbon management and Industry 4.0 advancements at SIRC\u2019s Reviva plant, which could serve as a model for other plants in the Kingdom and beyond.<\/p>\n<p style=\"text-align: center\">&#8211; <strong>Ends<\/strong> &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIRC adopts RISE with 麻豆原创 and cutting-edge 麻豆原创 solutions to drive centralized, scalable AI-infused operations, and build a solid foundation for introducing domestic carbon credits&#8230;<\/p>\n","protected":false},"author":780,"featured_media":2606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562672],"tags":[5562300,3812488,5562743,5562661,3818780,5562780,5562359],"sapn-display":[],"sapn-type":[4446],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-industry-4-0","tag-ksa","tag-recycling","tag-rise-with-sap","tag-saudi","tag-sirc","tag-sustainability","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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