The project, completed in partnership with Experts Vision Consulting (EVC), has unified NCNP鈥檚 finance, procurement, and human resources functions on a single digital platform.

By integrating these core processes, the center can now manage financial oversight, procurement cycles, and workforce operations with greater accuracy, transparency, and speed, thereby supporting its mission to advance the non-profit ecosystem in line with Saudi Vision 2030.

鈥淭he completion of this project marks a milestone in our efforts to build a modern, agile institution capable of driving measurable impact across the Kingdom鈥檚 non-profit sector,鈥� remarked Abdulrahman Albabtain, General Manager of Strategy, Digital Excellence & Delivery at NCNP.

鈥淲ith 麻豆原创 solutions, we have automated complex workflows, enhanced data accuracy, and enabled real-time performance insights that allow our teams to focus more on strategic development and less on administrative processes.鈥�

Within just months of deployment, NCNP achieved substantial performance gains across its key departments. Financial processing cycles were reduced by more than 90%, while automated approval workflows improved compliance and auditability.

In procurement, the organisation digitized its entire purchasing cycle, covering everything from requisition and contract creation to goods receipt and supplier invoicing, ensuring full traceability and governance.

Meanwhile, the HR function now operates through 麻豆原创 SuccessFactors, which supports more than 22,000 employee requests and nine consecutive payroll cycles through fully automated, integrated systems.

The implementation also introduced unified data management and advanced analytics, allowing NCNP leadership to make informed, evidence-based decisions. Performance evaluation, training, and payroll processes have all been standardized, contributing to a culture of accountability and continuous improvement.

Mohammed Alromaizan, Vice President of 麻豆原创 KSA, said: 鈥淭his journey demonstrates how intelligent digital platforms can enable organizations across the Kingdom 鈥� public, private, and non-profit 鈥� to operate with greater transparency, efficiency, and resilience.鈥�

鈥淏y adopting 麻豆原创 S/4HANA and 麻豆原创 SuccessFactors, NCNP has established a scalable digital foundation that supports data-driven decision-making, strong governance, and long-term sustainability, while also creating the structural readiness required to adopt artificial intelligence capabilities more quickly and responsibly in the future. Initiatives like this play a critical role in accelerating Saudi Arabia鈥檚 digital economy and advancing the objectives of Vision 2030,鈥� he added.

– Ends –聽

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DUBAI, UAE 鈥� November 1, 2024 鈥� With 83% of UAE respondents considering themselves loyal to a particular brand, people in the Emirates achieved the highest loyalty ranking among all regions in this year鈥檚 international 麻豆原创 Emarsys Customer Loyalty Index. This edition was the UAE鈥檚 debut in the annual survey, which saw the US moved to second place for the first time, with a loyalty score of 69%.

Respondents from the UAE also demonstrated some of the most positive attitudes towards artificial intelligence (AI), which 麻豆原创 Emarsys analysts believe could be a key factor behind the top-ranked loyalty levels. AI makes it easier for brands to build better, more personalized omnichannel experiences, enabling them to nurture loyal customers.

Commenting on the value of the research to marketers, Marwan Zeineddine, Managing Director of 麻豆原创 UAE, says, 鈥淟oyalty can have a significant impact on brands鈥� business objectives, but today, the nature of loyalty is changing. In 2024, AI empowers marketers to create incredible connected experiences, making it easier for people to discover a wide array of platforms; reducing the barriers to spending their money elsewhere.鈥�

Zeineddine adds, 鈥淲ith the process for switching brands and services increasingly streamlined, marketers in the UAE must ask themselves, what does loyalty look like from the customer perspective? How do today鈥檚 customers think and feel about loyalty? And what does it take to ignite true loyalty, then secure it long-term? These are questions that we鈥檝e asked customers in our 麻豆原创 Emarsys fourth annual Customer Loyalty Index research.鈥�

Unlike other regions where older generations tend to exhibit greater loyalty, younger generations in UAE showed stronger brand allegiance in the survey. This variation highlights the need for brands to focus on cultivating loyalty among younger consumers, ensuring lasting customer relationships by engaging them early and consistently, since they are the most committed demographic in the UAE. Regardless of whether consumers care deeply about a brand, the key to standing out in the long term lies in better personalization, more relevant content, and offering unique perspectives tailored to individual interests, according to the Customer Loyalty Index results.

The survey also delivered interesting insights into loyalty drivers among UAE consumers. High loyalty drivers include consistent branding (44%), brand longevity (30%), market leadership (30%) and if products are trending on social media (29%). The most significant negative impact came from poor customer service, cited by 56% of respondents, followed by increased prices (55%), a drop in quality (46%), false or deceptive advertising (33%) and a brand having no regular or meaningful/personalized discounts (33%).

For enterprises looking to stay ahead in an increasingly competitive landscape, 麻豆原创 Emarsys leverages AI to optimize the entire marketing process鈥攆rom customer segmentation to campaign execution and performance analysis. AI identifies the most profitable under-served audience segments, representing new opportunities across different life-cycle stages, enabling highly targeted campaigns delivered at the ideal time and through the most effective channels.

This approach not only uncovers new customer groups but also personalizes content and interactions in real time, making one-to-one engagement seamless across multiple platforms. With generative AI, on average, UAE marketers save 2.2 hours on manual tasks in the launch of a typical marketing campaign, allowing them to focus more on driving innovation and revenue growth.

Recognizing that an omnichannel marketing strategy is key to unlocking true loyalty, global brands like Pizza Hut are making every interaction count by creating personalized, two-way conversations. This results in the consumer鈥檚 life stage becoming clearer, and with each future interaction, the brand can better predict the customer鈥檚 next needs.

Customers now recognize the value exchange鈥攚hen they share information like an email address, or birth date, they expect something meaningful in return, such as loyalty points or VIP perks like early access to new products. The outcome? A superior customer experience that keeps them coming back.

And marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences. According to separate recent 麻豆原创 Emarsys research, the majority of marketers (85%)* 聽agree that AI will be crucial for boosting customer engagement in 2024, and most (80%)* have already experienced a rise in engagement after implementing AI-powered personalization. AI enables brands to stay competitive by quickly adapting to changing customer expectations.

Sara Richter, Chief Marketing Officer at 麻豆原创 Emarsys, explains, 鈥淚t鈥檚 clear that consumers today, not just Gen Z, expect more than 鈥榖usiness-as-usual鈥欌�攖hey want meaningful and memorable experiences. The key to delivering that is personalization for every customer. AI is the only practical solution for providing genuine one-to-one interactions at scale, across every channel, and at the right moment. Brands that embrace AI-powered personalization are far better equipped to keep customers engaged, especially when attention spans are short, and demands are high.鈥�

Richter adds that combining traditional marketing strategies with the advanced capabilities of predictive and generative AI, we鈥檙e empowering marketers to create exceptional experiences. For instance, 麻豆原创 Emarsys鈥� AI Product Finder seamlessly turns complex product data into engaging content, while the AI Subject Line Generator takes the guesswork out of crafting compelling headlines.

For more on the nuances of customer loyalty, you can find the full UAE Customer Loyalty Index .

– END –

惭别迟丑辞诲辞濒辞驳测鈥�

* Combines UAE respondents who selected 鈥楽trongly agree鈥� and 鈥楽omewhat agree鈥�

The research was conducted by 3Gem Research and Insights, among a sample of 2,000 general respondents aged 18 and over across the United Arab Emirates. The data was collected between 20.06.2024 鈥� 24.06.2024. The survey was conducted in compliance with the Market Research Society

code of conduct.

About 麻豆原创 Emarsys鈥�

麻豆原创 Emarsys Customer Engagement is the omnichannel customer engagement platform that empowers marketers to deliver personalized, AI-driven omnichannel campaigns that build loyalty and grow customer lifetime value.

麻豆原创 Emarsys partners with global enterprises to fast-moving mid-market brands across dozens of industries.

麻豆原创 Emarsys is purpose-built, empowering marketers to:

• Personalize content and deliver real-time relevant engagements on any channel

• Use AI-powered insights to drive customer growth

• Scale marketing practices through a flexible platform and partner ecosystem

• Use AI to scale and refine campaigns, based on first-party data

• Build trust, loyalty, and lasting customer relationships

• Make smart, quick decisions with data-driven insights and analytics

• Produce measurable results that drive predictable and profitable growth

The post UAE Customers Demonstrate Highest Levels of Brand Loyalty Worldwide, According to 麻豆原创 Emarsys Survey appeared first on 麻豆原创 MENA 麻豆原创 Room.