A key highlight of the visit was a meeting between Augusta Spinelli and the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja. Discussions focused on Pakistan鈥檚 digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing competitiveness and preparing the workforce for an AI-powered future.

Appreciating 麻豆原创鈥檚 contribution to technology adoption in Pakistan, Shaza Fatima Khawaja, Federal Minister for IT and Telecommunication, stated, 鈥淧akistan鈥檚 digital economy is underpinned by a young technology-savvy population, progressive policy frameworks and increasing adoption of emerging technologies. We are looking at organizations to harness the power of data, cloud and AI to drive innovation, efficiency and economic opportunity. We appreciate the key contributions made by 麻豆原创 to build a more connected, competitive and future-ready Digital Nation Pakistan.鈥�

These conversations highlighted the growing importance of AI, digital skills and cloud technologies in helping organizations drive innovation, improve competitiveness and accelerate growth, while underscoring 麻豆原创鈥檚 continued commitment to investing in local talent.

Pakistan continues to emerge as one of the region鈥檚 most dynamic digital markets, supported by a young and entrepreneurial population, expanding digital infrastructure and increasing technology adoption across both the public and private sectors. As organizations seek new ways to improve productivity, resilience and growth, AI is poised to play a central role in the country鈥檚 next phase of digital transformation.

As organizations accelerated their adoption of AI, 麻豆原创 highlighted the importance of establishing strong digital foundations built on trusted data, integrated business processes and cloud technologies. 鈥淎cross EMEA, organizations are turning to Business AI, cloud and trusted data to unlock new levels of innovation and performance,鈥� said Augusta Spinelli, Regional President, 麻豆原创 EMEA. 鈥淧akistan stands out as a vibrant and fast-growing market, with a dynamic ecosystem and strong talent base. As organizations accelerate transformation, strong digital foundations built on trusted data, integrated processes and cloud technologies will be essential to realizing the full value of AI. We look forward to deepening our partnerships with customers, partners and policymakers across Pakistan, and supporting the country鈥檚 continued digital growth.鈥�

While AI is creating new opportunities across industries, organizations are increasingly focused on translating technological innovation into measurable business outcomes. 麻豆原创 believes that combining Business AI with enterprise-wide data and applications can help organizations improve productivity, strengthen resilience and accelerate growth.

鈥淎s organizations across Pakistan accelerate their digital transformation initiatives, we see tremendous opportunities to combine Business AI with trusted business data and enterprise applications to deliver meaningful outcomes,鈥� said Ahmed Al-Faifi, Managing Director and Senior Vice President of 麻豆原创 Middle East and Africa 鈥� North. 鈥淭he organizations that succeed in the AI economy will be those that can transform data into actionable insights, automate routine processes and empower their people to focus on higher-value work. 麻豆原创 remains committed to helping customers realize these opportunities and drive long-term competitiveness.鈥�

麻豆原创 also sees significant opportunities to support Pakistan鈥檚 growing small and medium-sized business sector through solutions such as GROW with 麻豆原创, enabling organizations to adopt cloud ERP, standardize processes and benefit from the latest innovations in AI, analytics and automation.

鈥淧akistan鈥檚 digital transformation momentum is evident across industries, from the public sector and financial services to telecommunications, manufacturing and emerging enterprises,鈥� said Saqib Sabah, the newly appointed Head of MEA North Growth Cluster and Managing Director of Pakistan, 麻豆原创. 鈥淥rganizations are increasingly looking beyond digitization toward intelligent, data-driven operations that can deliver greater efficiency, agility and innovation. We are proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and AI.鈥�

Through its ecosystem of customers, partners and academic collaborations, 麻豆原创 continues to support organizations across Pakistan in modernizing operations, developing digital skills and leveraging innovation to create lasting economic and societal impact.

The post 麻豆原创 Reinforces Commitment to Pakistan鈥檚 AI-Powered Digital Future During Leadership Visit appeared first on 麻豆原创 MENA 麻豆原创 Room.

DUBAI, UAE 鈥� 4 May 2026 鈥� 麻豆原创 will bring together business and technology leaders at 麻豆原创 Connect UAE this month to explore how artificial intelligence is delivering tangible business outcomes across operations, as organizations move from experimentation toward more structured, large-scale adoption.

The event, taking place at Dubai Exhibition Centre, Expo City Dubai, on 12 May, will focus on how companies can translate Business AI innovation into practical impact across core business functions, from finance and supply chain to human resources and customer experience.

New 麻豆原创-commissioned YouGov research of chief IT decision-makers in the UAE indicates that AI is already delivering measurable value. More than eight in 10 respondents (81%) said their AI initiatives are meeting or exceeding expectations, while nearly half (46%) reported that their organizations are approaching AI investment strategically and enterprise-wide, rather than through isolated initiatives.

鈥淥rganizations in the UAE are entering a new phase of AI adoption, where the focus is shifting from experimentation to delivering consistent, business-wide outcomes,鈥� said Marwan Zeineddine, Managing Director of 麻豆原创 UAE. 鈥淲hat is particularly notable is the emphasis on aligning technology investment with workforce readiness, ensuring that Business AI is embedded into everyday processes in a way that is scalable, responsible, and grounded in real business needs.鈥�

The research also highlights a strong and balanced approach to workforce transformation. Half of respondents said their organizations are upskilling or reskilling employees at scale, while 50% are providing targeted AI training for specific roles and 49% are hiring new AI-focused talent. This reflects a growing recognition that long-term value from AI depends not only on technology, but also on the people and skills required to use it effectively.

Zeineddine notes that the findings suggest that AI adoption in the UAE is becoming increasingly mature, with the majority of organizations already scaling AI across multiple functions or embedding it at an enterprise-wide level. This shift is enabling companies to move beyond isolated use cases and toward more integrated, end-to-end processes.

麻豆原创 Connect UAE will feature discussions with 麻豆原创 experts, customers, and partners on how organizations can build on this momentum and ensure AI delivers sustained business value in an increasingly complex and fast-moving environment.

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Note: For agenda and registration, please visit the .

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The project, completed in partnership with Experts Vision Consulting (EVC), has unified NCNP鈥檚 finance, procurement, and human resources functions on a single digital platform.

By integrating these core processes, the center can now manage financial oversight, procurement cycles, and workforce operations with greater accuracy, transparency, and speed, thereby supporting its mission to advance the non-profit ecosystem in line with Saudi Vision 2030.

鈥淭he completion of this project marks a milestone in our efforts to build a modern, agile institution capable of driving measurable impact across the Kingdom鈥檚 non-profit sector,鈥� remarked Abdulrahman Albabtain, General Manager of Strategy, Digital Excellence & Delivery at NCNP.

鈥淲ith 麻豆原创 solutions, we have automated complex workflows, enhanced data accuracy, and enabled real-time performance insights that allow our teams to focus more on strategic development and less on administrative processes.鈥�

Within just months of deployment, NCNP achieved substantial performance gains across its key departments. Financial processing cycles were reduced by more than 90%, while automated approval workflows improved compliance and auditability.

In procurement, the organisation digitized its entire purchasing cycle, covering everything from requisition and contract creation to goods receipt and supplier invoicing, ensuring full traceability and governance.

Meanwhile, the HR function now operates through 麻豆原创 SuccessFactors, which supports more than 22,000 employee requests and nine consecutive payroll cycles through fully automated, integrated systems.

The implementation also introduced unified data management and advanced analytics, allowing NCNP leadership to make informed, evidence-based decisions. Performance evaluation, training, and payroll processes have all been standardized, contributing to a culture of accountability and continuous improvement.

Mohammed Alromaizan, Vice President of 麻豆原创 KSA, said: 鈥淭his journey demonstrates how intelligent digital platforms can enable organizations across the Kingdom 鈥� public, private, and non-profit 鈥� to operate with greater transparency, efficiency, and resilience.鈥�

鈥淏y adopting 麻豆原创 S/4HANA and 麻豆原创 SuccessFactors, NCNP has established a scalable digital foundation that supports data-driven decision-making, strong governance, and long-term sustainability, while also creating the structural readiness required to adopt artificial intelligence capabilities more quickly and responsibly in the future. Initiatives like this play a critical role in accelerating Saudi Arabia鈥檚 digital economy and advancing the objectives of Vision 2030,鈥� he added.

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DUBAI, UAE 鈥� November 1, 2024 鈥� With 83% of UAE respondents considering themselves loyal to a particular brand, people in the Emirates achieved the highest loyalty ranking among all regions in this year鈥檚 international 麻豆原创 Emarsys Customer Loyalty Index. This edition was the UAE鈥檚 debut in the annual survey, which saw the US moved to second place for the first time, with a loyalty score of 69%.

Respondents from the UAE also demonstrated some of the most positive attitudes towards artificial intelligence (AI), which 麻豆原创 Emarsys analysts believe could be a key factor behind the top-ranked loyalty levels. AI makes it easier for brands to build better, more personalized omnichannel experiences, enabling them to nurture loyal customers.

Commenting on the value of the research to marketers, Marwan Zeineddine, Managing Director of 麻豆原创 UAE, says, 鈥淟oyalty can have a significant impact on brands鈥� business objectives, but today, the nature of loyalty is changing. In 2024, AI empowers marketers to create incredible connected experiences, making it easier for people to discover a wide array of platforms; reducing the barriers to spending their money elsewhere.鈥�

Zeineddine adds, 鈥淲ith the process for switching brands and services increasingly streamlined, marketers in the UAE must ask themselves, what does loyalty look like from the customer perspective? How do today鈥檚 customers think and feel about loyalty? And what does it take to ignite true loyalty, then secure it long-term? These are questions that we鈥檝e asked customers in our 麻豆原创 Emarsys fourth annual Customer Loyalty Index research.鈥�

Unlike other regions where older generations tend to exhibit greater loyalty, younger generations in UAE showed stronger brand allegiance in the survey. This variation highlights the need for brands to focus on cultivating loyalty among younger consumers, ensuring lasting customer relationships by engaging them early and consistently, since they are the most committed demographic in the UAE. Regardless of whether consumers care deeply about a brand, the key to standing out in the long term lies in better personalization, more relevant content, and offering unique perspectives tailored to individual interests, according to the Customer Loyalty Index results.

The survey also delivered interesting insights into loyalty drivers among UAE consumers. High loyalty drivers include consistent branding (44%), brand longevity (30%), market leadership (30%) and if products are trending on social media (29%). The most significant negative impact came from poor customer service, cited by 56% of respondents, followed by increased prices (55%), a drop in quality (46%), false or deceptive advertising (33%) and a brand having no regular or meaningful/personalized discounts (33%).

For enterprises looking to stay ahead in an increasingly competitive landscape, 麻豆原创 Emarsys leverages AI to optimize the entire marketing process鈥攆rom customer segmentation to campaign execution and performance analysis. AI identifies the most profitable under-served audience segments, representing new opportunities across different life-cycle stages, enabling highly targeted campaigns delivered at the ideal time and through the most effective channels.

This approach not only uncovers new customer groups but also personalizes content and interactions in real time, making one-to-one engagement seamless across multiple platforms. With generative AI, on average, UAE marketers save 2.2 hours on manual tasks in the launch of a typical marketing campaign, allowing them to focus more on driving innovation and revenue growth.

Recognizing that an omnichannel marketing strategy is key to unlocking true loyalty, global brands like Pizza Hut are making every interaction count by creating personalized, two-way conversations. This results in the consumer鈥檚 life stage becoming clearer, and with each future interaction, the brand can better predict the customer鈥檚 next needs.

Customers now recognize the value exchange鈥攚hen they share information like an email address, or birth date, they expect something meaningful in return, such as loyalty points or VIP perks like early access to new products. The outcome? A superior customer experience that keeps them coming back.

And marketers are increasingly turning to AI to foster long-term loyalty and reach new audiences. According to separate recent 麻豆原创 Emarsys research, the majority of marketers (85%)* 聽agree that AI will be crucial for boosting customer engagement in 2024, and most (80%)* have already experienced a rise in engagement after implementing AI-powered personalization. AI enables brands to stay competitive by quickly adapting to changing customer expectations.

Sara Richter, Chief Marketing Officer at 麻豆原创 Emarsys, explains, 鈥淚t鈥檚 clear that consumers today, not just Gen Z, expect more than 鈥榖usiness-as-usual鈥欌�攖hey want meaningful and memorable experiences. The key to delivering that is personalization for every customer. AI is the only practical solution for providing genuine one-to-one interactions at scale, across every channel, and at the right moment. Brands that embrace AI-powered personalization are far better equipped to keep customers engaged, especially when attention spans are short, and demands are high.鈥�

Richter adds that combining traditional marketing strategies with the advanced capabilities of predictive and generative AI, we鈥檙e empowering marketers to create exceptional experiences. For instance, 麻豆原创 Emarsys鈥� AI Product Finder seamlessly turns complex product data into engaging content, while the AI Subject Line Generator takes the guesswork out of crafting compelling headlines.

For more on the nuances of customer loyalty, you can find the full UAE Customer Loyalty Index .

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* Combines UAE respondents who selected 鈥楽trongly agree鈥� and 鈥楽omewhat agree鈥�

The research was conducted by 3Gem Research and Insights, among a sample of 2,000 general respondents aged 18 and over across the United Arab Emirates. The data was collected between 20.06.2024 鈥� 24.06.2024. The survey was conducted in compliance with the Market Research Society

code of conduct.

About 麻豆原创 Emarsys鈥�

麻豆原创 Emarsys Customer Engagement is the omnichannel customer engagement platform that empowers marketers to deliver personalized, AI-driven omnichannel campaigns that build loyalty and grow customer lifetime value.

麻豆原创 Emarsys partners with global enterprises to fast-moving mid-market brands across dozens of industries.

麻豆原创 Emarsys is purpose-built, empowering marketers to:

• Personalize content and deliver real-time relevant engagements on any channel

• Use AI-powered insights to drive customer growth

• Scale marketing practices through a flexible platform and partner ecosystem

• Use AI to scale and refine campaigns, based on first-party data

• Build trust, loyalty, and lasting customer relationships

• Make smart, quick decisions with data-driven insights and analytics

• Produce measurable results that drive predictable and profitable growth

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