DUBAI, UAE 鈥� 13 May 2026 鈥� 麻豆原创 yesterday highlighted how organizations are embedding artificial intelligence into the systems that run their core operations at its annual flagship 麻豆原创 Connect UAE event, held in Dubai this week as businesses across the UAE continue to accelerate growth and innovation agendas. Through new research findings, customer examples, and discussions across keynote sessions and panels, the technology company demonstrated that organizations are increasingly relying on AI-enabled ERP platforms to support large-scale adoption, helping them strengthen resilience, future-proof operations, and respond more effectively to rapidly changing market conditions.

According to 麻豆原创-commissioned YouGov research of chief IT decision-makers in the UAE, enterprise resource planning (ERP) systems are playing a central role in this shift. More than half of respondents (53%) said their ERP system already serves as the primary platform enabling AI-driven processes and decisions across the business, while a further 32% said it supports AI across several core functions.

Held at Dubai Exhibition Centre in Expo City Dubai, the 麻豆原创 event brought together business leaders to examine how AI is being integrated into finance, supply chain, human resources, and customer-facing functions, enabling more connected and data-driven decision-making across the enterprise.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, said: 鈥淎s organizations scale their use of AI, the focus is increasingly on how intelligence is embedded directly into core business systems. With the rise of agentic AI, businesses are beginning to move toward what 麻豆原创 calls 鈥楢utonomous Enterprise鈥�, where AI can support the more autonomous execution of tasks and processes while keeping people firmly in controlBy bringing together applications, data, and AI within a unified environment, organizations can improve decision-making, strengthen operational consistency, and respond more effectively to change.鈥�

The research also pointed to strong confidence in existing enterprise systems. Half of respondents said they are very confident their ERP and enterprise platforms can support more advanced AI and automation over the next two years, while a further 40% said they are somewhat confident. This indicates that organizations are building on established technology foundations as they expand their AI capabilities.

Respondents identified operational efficiency and resilience (45%), faster and higher-quality decision-making (44%), and improved employee productivity (41%) as the areas where more advanced, AI-enabled enterprise systems are expected to deliver the greatest value.

These findings reflect a broader shift toward more integrated and intelligent operations, where AI is embedded within everyday business processes rather than deployed as a standalone capability.

Customer Success

The event also provided a platform for customers and partners to share insights and explore how enterprise systems can support the next phase of AI adoption at scale.

RAK Ceramics is currently undertaking an enterprise-wide transformation to consolidate its global operations and prepare for the next phase of AI adoption, using RISE with 麻豆原创 to establish a modern cloud-based digital core.

Abdallah Massaad, Group CEO, RAK Ceramics PJSC, explained: 鈥淭hrough our adoption of RISE with 麻豆原创, we are establishing a strong digital foundation that brings greater visibility and consistency across our global operations. This will enable us to embed AI into our core processes, enhance decision-making, and drive more consistent, data-driven outcomes across the business as we continue to scale.鈥�

Similarly, EMSTEEL is progressing its transition to a cloud-based 麻豆原创 environment as part of a broader program to enhance operational visibility, scalability, and long-term resilience across its industrial operations.

鈥淭his transformation is about creating a more connected and responsive business. By moving to a unified cloud-based platform, we are strengthening our ability to make faster, better-informed decisions and building a foundation to embed AI and intelligent automation across our operations as we continue to grow,鈥� said Vladimir Arshinov, Group Chief Technology Officer, EMSTEEL

Grandiose, a member of Ghassan Aboud Group, is building the foundation to unify its retail, manufacturing, and catering operations on a single 麻豆原创 platform, enabling greater visibility, stronger operational alignment, and supporting the future integration of 麻豆原创 Business AI.

鈥淏ringing our operations together on a single integrated platform marks an important step in our growth journey,鈥� said Mussaab Aboud, CEO, Grandiose. 鈥淎s the business continues to expand, we need greater visibility across our supply chain, stronger coordination between our retail and production operations, and the ability to respond quickly to evolving customer demands. By building this foundation with 麻豆原创, we are positioning the business to embed AI more effectively across our operations and continue enhancing both efficiency and customer experience.鈥�

Jumbo Group recently completed its transition to 麻豆原创 S/4HANA, bringing together its core business functions onto a single integrated platform to enhance operational efficiency and decision-making. 鈥淏y moving to 麻豆原创 S/4HANA, we have unified our core operations on a single platform, enabling more connected, data-driven decision-making and greater agility across the business. This gives us a clearer, real-time view of our operations and positions us to continue improving efficiency and scale innovation across the organization,鈥� a spokesperson for Jumbo Group explained.

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As part of its participation, 麻豆原创 will host a press conference on April 9^th to mark the signing of a major strategic partnership reflecting its continued commitment to supporting digital transformation initiatives in Africa.

STRENGHTENING COLLABORATION TO ACCELERATE AFRICA鈥橲 DIGITAL TRANSFORMATION

During GITEX Africa, 麻豆原创 Francophone Africa will officially join a major continental initiative supporting digital transformation and organizational competitiveness. This signing represents an important milestone in 麻豆原创鈥檚 engagement in Africa and reflects its long-term commitment to fostering collaboration, enabling innovation, and contributing to sustainable economic development.

This strategic initiative is designed to support both public- and private-sector african organizations in addressing key challenges related to digitalization, including the modernization of infrastructure, the adoption of data-driven approaches, and the strengthening of digital capabilities and skills. It also reflects a shared ambition to accelerate the continent鈥檚 integration into the global digital economy and to unlock new opportunities for growth and competitiveness.

The press conference that will take place on April 9^th, will also feature customer perspectives, highlighting how organizations are leveraging 麻豆原创 solutions to improve operational efficiency, strengthen resilience, and support their ongoing transformation initiatives.

鈥淥rganizations today require integrated solutions that enable them to operate with greater visibility, agility, and control,鈥� said Hicham Iraqi Houssaini, 麻豆原创 Francophone Africa Managing Director. 鈥淭his strategic milestone reflects our continued commitment to supporting Africa鈥檚 digital transformation by working closely with our partners and customers to deliver long-term value.鈥�

麻豆原创 SUPPORTING TRANSFORMATION ACROSS KEY INDUSTRIES

麻豆原创 Francophone Africa works closely with customers and partners across a wide range of industries, supporting organizations in their transformation journeys through integrated technologies and deep industry expertise.

In highly regulated sectors such as pharmaceuticals, 麻豆原创 solutions support compliance requirements and end-to-end traceability, enabling organizations to enhance quality control and reduce operational risks. In construction, 麻豆原创 helps improve project governance, cost control, and operational efficiency through integrated project and asset management solutions. In the education sector, 麻豆原创 supports institutions in modernizing the student lifecycle, streamlining administrative processes, and enabling data-driven decision-making.

鈥淒igital transformation lies at the core of the NETIS Group鈥檚 strategy,鈥� Aymeric Briones, finance director at NETIS group. 鈥淲ith 麻豆原创 solutions, implemented by our system integrator Skatys, we are standardizing and harmonizing processes across all our subsidiaries, enhancing end-to-end visibility, and laying a strong foundation for our next phase of growth driven by Data and Artificial Intelligence.鈥�

Through its portfolio of enterprise applications, data platforms, and intelligent technologies, 麻豆原创 continues to support organizations in improving performance, enhancing resilience, and driving sustainable growth across the continent.

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DUBAI, UAE 鈥�15 December, 2025 鈥� Business leaders from regional and global organizations gathered at 麻豆原创鈥檚 Dubai headquarters recently for the first Employee Resource Group (ERG) Summit in the Middle East and North Africa, co-led by the 麻豆原创 UAE Business Women鈥檚 Network (BWN) and the ERG Leader Summit. The event brought together diversity and inclusion professionals, ERG leaders, and executives from across industries to explore how employee networks can accelerate innovation and shape more inclusive, high-performing workplaces.

ERGs are employee-led groups that advance inclusion and belonging within organizations. Originating in the US during the civil rights movement, they have evolved globally into business enablers that connect people with shared goals and experiences. The Dubai summit, themed 鈥淭hink Big. Act Small. Beyond the Cupcakes,鈥� encouraged participants to move beyond symbolic gestures and focus instead on measurable outcomes that align with business strategy.

鈥淓mployee Resource Groups are strategic partners collaborating to drive cultural and commercial impact,鈥� Sheryl Miller, CEO of the ERG Leader Summit and a speaker at the event says. 鈥淏y equipping ERG leaders with frameworks and metrics to measure success, we can ensure their passion translates into progress that is visible, valued, and sustained.鈥�

According to Meena Confait, Global Co-Chair of 麻豆原创鈥檚 Business Women鈥檚 Network, inclusion has become a core part of how modern organizations strengthen performance. 鈥淭he conversations at this summit focused on how ERG leaders can anchor their work in evidence, build accountability, and link inclusion to day-to-day decision-making.鈥�

Representation and meaningful inclusion of people of determination were key to the conversation. Shuruk Elwarrak, Founder and CEO of Enabled, says, 鈥淐reating accessible and equitable workplaces is not a side initiative 鈥� it鈥檚 essential to how we build sustainable, competitive economies. The conversations at this summit showed that inclusion done right is not only about fairness but about business strength.鈥�

From the corporate sector, Sheriza Bazari, Diversity, Integration & Belonging Lead at Etihad Airways, adds that the discussions resonated strongly with the airline鈥檚 own priorities. 鈥淎t Etihad, our employee communities 鈥� Women of Etihad, Youth of Etihad, and the upcoming People of Determination network 鈥� are moving from passion to impact. This summit reinforced the need for clear metrics, leadership accountability, and purpose that connects across generations.鈥�

麻豆原创 BWN鈥檚 Confait notes that the summit reflected a growing regional appetite for structured collaboration between organizations committed to inclusion. She believes stronger cooperation between private companies and public-sector institutions will be essential for building ERG models that deliver measurable business impact, helping workplaces across the Gulf link belonging with innovation and long-term performance.

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Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 麻豆原创 Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥撀槎乖� MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 麻豆原创 announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 麻豆原创 will contribute through annual training opportunities for Kuwaiti graduates via 麻豆原创 Young Professionals Program (YPP), and by providing annual placements at the 麻豆原创 Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 麻豆原创 Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 麻豆原创 Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 麻豆原创 exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 麻豆原创 User Group

麻豆原创 also announced the launch of Kuwait 麻豆原创 User Group (KWTSUG) during the 麻豆原创 Business Suite Innovation Day. KWTSUG, the 51^st 麻豆原创 user group globally, will form a collaborative community for customers, partners, and 麻豆原创 experts to share best practices, network, discuss innovation, and influence 麻豆原创 solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 麻豆原创 technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 麻豆原创 Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 麻豆原创 and the 麻豆原创 Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 麻豆原创 will host its annual 麻豆原创 NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 麻豆原创 reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 麻豆原创 Saudi Arabia. 鈥溌槎乖� NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of 麻豆原创鈥檚 announcement that Saudi Arabia will become the first country to host the full 麻豆原创 Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 麻豆原创 NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 麻豆原创 experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at 麻豆原创, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

麻豆原创 will also demonstrate its collaboration with Databricks through the 麻豆原创 Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 麻豆原创 NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 麻豆原创 NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 麻豆原创 MENA website.

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Baghdad, Iraq 鈥� May 1, 2025 鈥� 麻豆原创, a global leader in Business AI and enterprise application software, has officially opened its new office in Iraq, reinforcing its long-term commitment to the country鈥檚 digital transformation and economic growth. By establishing a direct presence in Iraq, 麻豆原创 aims to be closer to its customers, providing tailored support to help businesses and government institutions accelerate their digital initiatives. This strategic move is part of 麻豆原创鈥檚 broader effort to enhance its investments, scale its operations, and drive innovation across the Iraqi market.

Scaling Investments and Resources for a Digital Iraq

Recognizing Iraq鈥檚 growing need for intelligent technologies, 麻豆原创 is increasing its investments to help businesses and government institutions harness the power of cloud computing, data analytics, and artificial intelligence. By deploying solutions such as 麻豆原创 S/4HANA Cloud, Iraqi organizations can enhance operational efficiency, strengthen governance, and drive sustainable economic growth.

鈥淎s Iraq accelerates its digital transformation, 麻豆原创 is committed to playing a key role in supporting the country鈥檚 long-term vision for economic growth and technological advancement,鈥� said Saquib Ahmed, Managing Director of 麻豆原创 in Iraq. 鈥淲ith the opening of our new office, we are taking a significant step in deepening our engagement with Iraqi customers, ensuring that we are not just providing technology but also working side by side with them to create value, enhance efficiencies, and drive sustainable progress. Our investments in innovation, education, and AI-driven solutions are designed to help Iraq build a resilient, future-ready economy that embraces global best practices, fosters local talent, and enhances competitiveness on a global scale.鈥�

Developing Iraq鈥檚 Future Workforce Through Digital Skills Programs

As part of its long-term vision for Iraq, 麻豆原创 is investing in upskilling young professionals and closing the digital skills gap:

1. 麻豆原创 Young Professionals Program (YPP). This free initiative equips recent university graduates in Iraq with 麻豆原创 certifications, hands-on training in cloud technologies and intelligent enterprise solutions, and career readiness skills. The program enhances employability by connecting graduates with hiring companies in the 麻豆原创 ecosystem, while also developing essential soft skills such as communication, teamwork, and problem-solving.
2. 麻豆原创 Engineering Academy in the United States. Through close collaboration with Iraqi customers, 麻豆原创 has enabled dozens of Iraqi students to gain advanced technology and leadership training at the 麻豆原创 Engineering Academy. Participants are exposed to cutting-edge innovations shaping global industries, equipping them with critical leadership skills and hands-on training in 麻豆原创鈥檚 most advanced software solutions, ensuring they are well-prepared to drive the country鈥檚 digital transformation.
3. 麻豆原创 Learning Hub and 麻豆原创 Student Zone. In a further effort to build Iraq鈥檚 technology talent, 麻豆原创 has made its 麻豆原创 Learning Hub available free of charge for all Iraqis, granting them access to a vast array of on-demand learning resources that cover 麻豆原创 technologies, products, and business processes. Additionally, the 麻豆原创 Student Zone is being leveraged by two Iraqi universities鈥�University of Shatt Al-Arab and Southern Technical University鈥攖o provide students with direct exposure to 麻豆原创鈥檚 digital training curricula, ensuring they develop in-demand skills that align with the needs of a modern, innovation-driven economy.

麻豆原创 NOW Baghdad: Showcasing the Future of Business AI

To further highlight the potential of digital transformation in Iraq, 麻豆原创 recently hosted 麻豆原创 NOW Baghdad, a premier technology event showcasing the latest advancements in Business AI, cloud solutions, and intelligent enterprise strategies. The gathering brought together government leaders, industry experts, and business executives to explore how digital technologies can accelerate Iraq鈥檚 economic growth. Discussions centered on the future of digital disruption鈥攚here AI, automation, and cloud technologies are reshaping industries鈥攁nd on strategies for businesses to build intelligent, sustainable enterprises that enhance agility, efficiency, and resilience.

Live demonstrations of 麻豆原创 Business AI highlighted how AI-driven solutions optimize decision-making, operations, and customer engagement, reinforcing 麻豆原创鈥檚 commitment to bringing the latest innovations to Iraq. The event also featured a panel discussion with key 麻豆原创 customers in Iraq, including Mr. Awab Al-Asaadi, Chief Information Officer of Majnoon Oil Field, Mr. Mushtaq Talib, Chief Technology Officer of Al Rida Investment, and Mr. Mustafa Abdulghani, Chief Financial Officer of Al-Oweis, who shared their success stories using 麻豆原创 solutions, highlighted best practices, and exchanged technological and leadership ideas.

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Dubai, UAE 鈥� 16 April 2025 鈥� As AI adoption accelerates across the UAE, business leaders are banking on its potential to drive long-term growth. A new YouGov survey commissioned by 麻豆原创 reveals that 94% of enterprises in the country believe AI will be a key driver of business expansion, with nearly half (49%) expecting significant returns on AI investments within the next one to two years.

This optimism was on full display at the 麻豆原创 NOW AI Tour held in the UAE today, where more than 1,500 industry experts, public sector leaders, and business executives gathered at the Dubai Expo Center to explore AI鈥檚 transformative potential across industries.

鈥淎I is already delivering tangible business value, and the UAE market is clearly ready to embrace its potential,鈥� said Marwan Zeineddine, Managing Director of 麻豆原创 UAE. 鈥淭he 麻豆原创 survey shows that businesses recognize AI as a key driver of growth, but unlocking its full value requires the right strategies. The 麻豆原创 NOW AI Tour was designed to help organizations navigate this journey, providing the insights and tools they need to leverage the full power of AI to meet their specific needs.鈥�

The 麻豆原创 survey findings reflect this momentum, with 97% of the UAE IT decision-makers surveyed expressing confidence in using AI-driven insights to guide critical business decisions, and with 72% describing themselves as 鈥榲ery confident鈥� in doing so.

As AI adoption rises, UAE businesses are looking beyond experimentation and focusing on real-world applications that drive measurable impact. Attendees at the 麻豆原创 event explored the company鈥檚 latest advancements in business AI, including agentic AI, which enables autonomous decision-making and execution of complex tasks.

麻豆原创 also showcased its collaboration with Databricks through the 麻豆原创 Business Data Cloud, highlighting how organizations can eliminate data silos and extract deeper insights from structured and unstructured data. With the survey showing that 58% of UAE enterprises plan to invest in data consolidation and quality improvement programs over the next 12 months, the event underscored the growing need for businesses to refine their data strategies to fully harness AI鈥檚 potential.

This focus on data was of particular interest to businesses that are increasingly looking to use industry-specific AI solutions, with 76% of enterprises in the UAE using AI-driven solutions that have been tailored specifically for their industry, according to the 麻豆原创 survey.

Sharing customer AI successes

The 麻豆原创 AI Tour also saw several signing ceremonies and deployment announcements, including innovative implementations at Al-Futtaim and Al Ghurair Iron & Steel LLC (AGIS) that demonstrate how AI can revolutionize business processes.

BS Shetty, General Manager of AGIS, said, 鈥淥ur recent collaboration with 麻豆原创 has enabled us to reimagine how we approach sustainability and operational efficiency. By deploying RISE with 麻豆原创 Private Cloud edition alongside a tailored 麻豆原创 Business Technology Platform (BTP) solution, we鈥檝e harnessed the power of AI to automate over 400 calculations, cutting operator time from 20 minutes to just three. Efficient user interfaces have simplified the Planning and Manufacturing functions at the shopfloor. This end-to-end integration, from customers to manufacturing, empowers our teams with real-time insights, supports accurate ESG reporting, and aligns seamlessly with the UAE鈥檚 National Framework for Sustainable Development. We’re proud of what we’ve achieved and excited to keep pushing boundaries with Business AI and data-driven innovation.鈥�

Al-Futtaim Group鈥檚 Chief Technology Officer, Himanshu Shrivastava, said, 鈥�At Al-Futtaim, we鈥檙e committed to adopting technologies that enable our people to work more effectively and deliver exceptional employee experience; 麻豆原创 SuccessFactors with Joule is helping us do just that. As one of the first organizations in the region to go live with this generative AI-powered capability, we鈥檝e been able to personalize the employee experience like never before. Whether it鈥檚 helping managers make faster talent decisions or guiding employees through everyday HR tasks with natural, conversational support, Joule is transforming how our people engage with HR 鈥� intuitively, intelligently, and at their convenience.鈥�

麻豆原创鈥檚 AI-driven solutions also support the UAE鈥檚 national AI strategy, which aims to position the country as a global hub for AI innovation. The technology company will also be participating in the 鈥楳achines Can See 2025′ event as part of Dubai鈥檚 AI Week later this month.

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DUBAI, UAE 鈥� April 10, 2025 鈥� 麻豆原创 is set to host its largest-ever UAE gathering, the 麻豆原创 NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.

A recent YouGov survey of chief IT decision-makers commissioned by 麻豆原创 found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).

鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 聽Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 麻豆原创 NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 麻豆原创 AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�

The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of 麻豆原创, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.

The event will feature 麻豆原创鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 麻豆原创 will also showcase its collaboration with Databricks through the 麻豆原创 Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating 麻豆原创鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.

The 麻豆原创 AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .

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During the visit, 麻豆原创鈥檚 leadership engaged in discussions on advancing collaboration, developing innovative technical solutions, and expanding strategic partnerships to accelerate digital transformation.

麻豆原创 reaffirmed its commitment to supporting the Ministry鈥檚 digital ambitions, driving technological advancement, and fostering a thriving digital economy in line with Saudi Vision 2030.

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麻豆原创 is expanding its efforts to collaborate with partners and customers on industry-specific AI solutions and use cases at its Khobar Experience & Innovation Center

RIYADH, KSA 鈥� February 10, 2025 鈥� Enterprises across the Kingdom of Saudi Arabia have made impressive strides in preparing for effective use of Business AI, a YouGov survey commissioned by 麻豆原创 shows. The results, which were shared at this year鈥檚 LEAP event held in Riyadh, will be used to inform 麻豆原创鈥檚 efforts to expand collaboration with customers and partners in the Kingdom to create industry-specific AI solutions and use cases at its Experience Innovation Center in Khobar.

The survey examined several key factors for effective AI implementation including whether companies are operating their core business functions on the cloud, the extent of existing AI implementations, the quality of business data available, and the AI expertise of staff. Significantly, 75% of the Saudi enterprises surveyed are already hosting their core business processes on the cloud, with a further 22% planning to do so within the next 15 months. Hosting enterprise resource planning solutions on the cloud maximizes the effectiveness of AI thanks to real-time data access, scalable computing power and the ability to integrate advanced AI models seamlessly into business processes.

Another pertinent finding was that 64% of Saudi enterprises stated they were highly confident of the quality of their data, while a further 32% describe themselves as 鈥榮omewhat confident鈥�. Having accessible, high-quality data is important as AI systems rely on data to learn patterns, make decisions, and generate reliable and actionable insights.

鈥淚t is very encouraging to think that around 96% of these companies will be hosting core business functions on the cloud by the end of next year. 麻豆原创 customers moving to the cloud immediately benefit from the cutting-edge Business AI infused in our cloud solutions,鈥� says Ahmed AlFaifi, Senior Vice President and Managing Director, 麻豆原创, Middle East Africa 鈥� North. 鈥淗owever, it is important to see higher confidence in data quality, which is enabled through implementing solutions such as 麻豆原创 S/4HANA for enterprise resource planning. The result is clean, organized data that allows AI algorithms to forecast demand accurately, streamline supply chains, and enable AI models to be fair and unbiased, among other things.鈥�

A further indication that KSA companies鈥� readiness to leverage the broad potential of AI is that most of those surveyed were already using AI in several business areas. The most cited was customer service, with 45% leveraging AI to support this function, followed closely by marketing and communications (42%), accounting and finance (41%), sales (also 41%), and human resources (36%). Only 10% reported that they weren鈥檛 using AI in any business areas.

Companies do, however, face some challenges in broader implementation of AI across business functions. The most cited of these were the associated costs (51%), lack of skilled personnel (47%), integration with existing systems (42%) and privacy and security concerns (41%).

Making AI accessible to all

In discussing these challenges, AlFaifi highlighted how embedded AI solutions were helping to make the power of AI accessible to everyone, as well as 麻豆原创鈥檚 role in delivering training in Business AI.

The growing importance of 麻豆原创鈥檚 Business AI was reflected on a global level in the company鈥檚 impressive Q4 earnings results announced towards the end of last month. In announcing the results, 麻豆原创 said its strong position in data and Business AI created additional confidence that 麻豆原创 would accelerate revenue growth through 2027.

AlFaifi believes this will increasingly be the case in the Kingdom, too. 鈥淥ur customers don鈥檛 have to invest in an extensive arsenal of discrete Business AI products that need to be integrated into our solutions. Our Business AI capabilities are embedded across our portfolio, and we also co-innovate with partners and customers to create solutions for industry-specific needs.鈥�

The 麻豆原创 Experience & Innovation Center, which opened in Khobar last year, serves as a pivotal platform for fostering a vibrant community of development and co-innovation. Designed to empower individuals and organizations to collectively tackle operational challenges and drive incremental business value across various industries, custom-tailored to the Saudi market, the center brings together 麻豆原创 global and regional experts, local businesses, startups, and partners in a collaborative environment.

Key enterprises across multiple industries including oil and gas, energy, supply chain and logistics, manufacturing, telco, sports, entertainment, and the public sector have been invited to participate in the 麻豆原创 Innovation Hub and Experience Center.

As for the challenge of the growing demand for AI experts, AlFaifi says 麻豆原创 is addressing this through training initiatives such as the 麻豆原创 Dual Study Program, the 麻豆原创 Academy for Engineering, and the 麻豆原创 Young Professionals Program.

The post Saudi Companies Taking the Lead in Leveraging Business AI Effectively, says 麻豆原创 New Survey Released at LEAP 2025 appeared first on 麻豆原创 MENA 麻豆原创 Room.