SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 麻豆原创 to adopt RISE with 麻豆原创, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging 麻豆原创鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 麻豆原创 marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy 麻豆原创鈥檚 comprehensive suite of AI-powered cloud solutions, including 麻豆原创 Cloud ERP Private Edition and the 麻豆原创 Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 麻豆原创 SuccessFactors and 麻豆原创 S/4HANA Cloud for environment management, complemented by advanced analytics via 麻豆原创 Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by 麻豆原创鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 麻豆原创 is a powerful example of how national energy leaders are driving digital advancement across the UAE. 麻豆原创鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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RIYADH, KSA 鈥� February 12, 2025 鈥� Herfy Food Services Company (Herfy), Saudi Arabia鈥檚 largest fast-food chain, has signed an agreement with 麻豆原创 at LEAP 2025 in Riyadh to adopt RISE with 麻豆原创 Premium Edition hosted on Google Cloud鈥檚 local data centers. The move marks a significant step in Herfy鈥檚 digital transformation journey, aligning with Saudi Arabia鈥檚 Vision 2030 and reinforcing its commitment to operational excellence and innovation.

Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company鈥檚 transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and 麻豆原创 DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.

鈥淲ith RISE with 麻豆原创 Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,鈥� said Mohammad Al Barghouthi, CEO of Herfy. 鈥淥ur investment in 麻豆原创 technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.鈥�

Herfy selected RISE with 麻豆原创 Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The 鈥榣ift and shift鈥� migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of 麻豆原创 Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.

With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through 麻豆原创 DataSphere will allow for deeper analytics.

鈥淗erfy鈥檚 adoption of RISE with 麻豆原创 Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,鈥� said Dr. Fahd Nawwab, Vice President, 麻豆原创 KSA. 鈥淏y leveraging the power of 麻豆原创 S/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.鈥�

As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant鈥檚 journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.

-ENDS-

About Herfy Food Services Company

Herfy embarked on its journey in 1981 with a clear vision to deliver an exceptional dining experience. Since then, it has continued to grow and expand, driven by its unwavering commitment to quality and innovation. Herfy has invested heavily in developing its products and services, leveraging the latest technologies and industry best practices. This commitment, coupled with its focus on customer satisfaction, has enabled it to become one of the leading brands in the fast-food industry in Saudi Arabia.

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As one of the largest urban development projects in the Kingdom, the deployment of these solutions in Diriyah will provide a 360-degree overview of all operations, streamlining and automating processes to enable data-driven and agile decision-making. The comprehensive 麻豆原创-powered transformation ensures that Diriyah Company is equipped with a flexible, scalable, and future-proofed technology infrastructure.

The deployment includes the 麻豆原创 ERP Private cloud solution, which accelerates the secure transition of core business processes to the cloud. Specialized modules for real estate were included, alongside the deployment of 麻豆原创 SuccessFactors for human resource management. Additionally, the 麻豆原创 Ariba procurement solution and the 麻豆原创 Business Technology innovation platform have been deployed, enabling improved application development, data management, planning and analytics, integration, and automation.

Jerry Inzerillo, GCEO of Diriyah Company, said: 鈥淥ur partnership with 麻豆原创 has been instrumental in achieving this critical phase of our digital transformation. The implementation of 麻豆原创鈥檚 innovative solutions allows us to optimize our operations and enhance our service delivery, ultimately creating a more enriching experience for our stakeholders.鈥�

Michael Ibbitson, CTO of Diriyah Company, said: 鈥淒iriyah and 麻豆原创 have been on a journey since the inception of the project. The deployment of cutting-edge cloud computing solutions marks a major milestone in our collaboration. Fully hosted in KSA, the flexible, scalable and future-proof infrastructure will enable decision-making that is data-driven and agile, amid the complexities of one of the largest urban development projects in the world.鈥�

麻豆原创 has been a partner in Diriyah’s journey since its inception. This milestone signifies a significant step in our collaboration with the deployment of the 麻豆原创 platform, fully hosted within Saudi Arabia. This flexible, scalable, and future-proof infrastructure will empower data-driven and agile decision-making amid the complexities of one of the world’s largest urban development projects.

Hans-Peter F眉lle, Chief Business Officer for 麻豆原创 EMEA, said: 鈥淲e are immensely proud to support Diriyah Company on its bold journey toward becoming a global cultural and tourism landmark. By integrating multiple innovative 麻豆原创 solutions, Diriyah has significantly elevated operational efficiency and built a future-proof foundation for its visionary development. These transformative achievements align seamlessly with Diriyah鈥檚 aspiration to stand among the world鈥檚 most iconic destinations.鈥�

Diriyah Company continues to pave the way for a digital-first approach, enhancing its capabilities to manage the expansive scale of its projects effectively and innovatively. This transformation positions Diriyah as a premium developer in the Kingdom, ready to meet the demands of its diverse stakeholders and the evolving market landscape.

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About Diriyah Company

Diriyah Company was established in 2023 and joined the Public Investment Fund鈥檚 (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 鈥淭he City of Earth鈥�, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah鈥檚 cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands.

As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world鈥檚 greatest gathering places.

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Khobar, KSA 鈥� 23 December 2024 鈥� ARO Drilling has successfully agreed on an industry-specific solution for its operations from global technology giant 麻豆原创.

This initiative marks a significant investment for ARO and 麻豆原创 alike, as ARO seeks to harness best-in-class technologies in its pursuit of excellence within the energy industry.

Key to this development is the adoption of 麻豆原创 Cloud. Following a series of executive alignment meetings where the new approach to delivering the ERP transformation, leveraging the data-gathering and AI solutions, and planning was selected.

鈥淚 am excited to announce that ARO Drilling has entered into several key agreements to enhance our capabilities and strengthen our market position. These agreements represent a pivotal point in executing our ambitious strategy. This investment will not only improve our efficiency and embed AI into our workflows, but also future proof our business which involves a multi-billion-dollar commitment over the next decade to construct offshore drilling rigs in Kingdom, said Mohamed Hegazi, ARO Drilling CEO. 鈥淭he transformation will be executed and supported in the best way possible and with minimal disruption. At this stage, our 3 major focus areas are implementation, implementation, and implementation鈥� Mr. Hegazi added.

Adopting a comprehensive suite of 麻豆原创 solutions will deliver numerous positive benefits for ARO Drilling and for its employees, partners and customers. 麻豆原创 S/4HANA Cloud provides a solid foundation delivering the latest industry best practices, embedded AI capabilities, and real-time data insights. 麻豆原创 Ariba will enable ARO to maximize its utilization of global procurement processes including automating spending procedures and optimizing costs. 麻豆原创 SuccessFactors will support employee development and engagement, while the 麻豆原创 Business Technology Platform will enable seamless integration and support innovation.

Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, commented, 鈥淲e have worked closely with ARO Drilling to develop a digital roadmap that ensures best practices in the energy and natural resources industry as well as effective management of ARO鈥檚 operations, including a fleet of high-spec and premium jack-up rigs. 麻豆原创 is proud to be delivering an integrated solution for the industry, characterized by powerful AI capabilities and the provision of relevant and reliable data, streamlined processes, enhanced operational efficiency and easily managed reporting for compliance purposes. ARO’s digital transformation will significantly enhance its operations while contributing to the Kingdom of Saudi Arabia鈥檚 strategic plan for 2030.鈥�

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About ARO Drilling:

ARO Drilling is a world-class offshore drilling contractor that owns, operates, and manages a fleet of high-specification and premium jack-up rigs in Saudi Arabia. ARO Drilling is a joint venture between Aramco, one of 聽the world鈥檚 leading integrated energy and chemical 聽companies, and Valaris, an industry-leading, global offshore drilling contractor. This joint venture marks a major milestone towards the development of a competitive Saudi energy sector, as encapsulated in Aramco鈥檚 In-Kingdom Total Value Add (iktva) program and Saudi Vision 2030.

Find out more:

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As part of the Transform Chalhoub initiative, Chalhoub Group will implement solutions including 麻豆原创 S/4HANA, 麻豆原创’s next-generation enterprise resource planning (ERP) solution, and a suite of 麻豆原创 retail and warehouse management applications. Through this deployment, the Group will transition to a unified, cloud-based platform with real-time data, greater visibility over its extensive operations, and embedded Business AI capabilities to streamline operations, improve efficiency, and automate tasks.

Dhouha Louati, Vice President – Transformation for Chalhoub Group commented, 鈥淧artnering with 麻豆原创 on Transform Chalhoub enables us to leverage powerful AI-infused solutions that will benefit our partners, customers and employees. Our experts have collaborated closely with 麻豆原创 and Microsoft Azure leveraging our combined industry and regional expertise to develop the foundation we need for a seamless, scalable, and integrated system that supports our retail and distribution functions. With RISE with 麻豆原创, we鈥檙e not just upgrading our technology; we鈥檙e enhancing our entire approach to business, from inventory management to customer engagement, enabling our teams to deliver value to our customers and partners at every level.鈥�

Emile Seferian, Director of Sales, 麻豆原创 UAE, commented, 鈥淲e are proudly partnering with Chalhoub, one of the most distinct retail brands in the Gulf region, to enhance the Group鈥檚 digital transformation and seamlessly connect finance, retail, and distribution functions, strengthening end customer experience, optimizing supply chain management, and enabling dynamic, data-driven decision-making across their growing network. Through this long-term partnership, teams across the Group will leverage cutting-edge Business AI and automation capabilities, enhancing service levels and delivering greater value in every country where Chalhoub Group operates.

鈥淎t 麻豆原创, we are committed to supporting the digital transformation of enterprises across the region, providing solid business outcomes, and enabling accelerated access to innovative solutions that drive operational excellence鈥�, Seferian added.

This agreement, signed during a ceremony in Dubai, UAE, extends the existing partnership between Chalhoub Group and 麻豆原创, with the Group already using 麻豆原创 SuccessFactors for human resource management and talent development.

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About Chalhoub Group

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight鈥痮wned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over鈥�750+鈥痚xperiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for over 16,000 skilled and talented professionals across eight countries in the Middle East, whose cohesive efforts have resulted in the Group being certified as a Great Place to Work庐 in several countries.

To keep the innovation journey going, the Group has set up 鈥淭he Greenhouse鈥�, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

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Ras Al Khaimah, UAE – 26 September 2024 鈥� The Department of Human Resources of RAK Government (RAK DHR) announced today the successful implementation of 麻豆原创 SuccessFactors System, a leading cloud-based human capital management (HCM) solution.

This milestone marks a significant step in RAK Government’s digital transformation journey to modernize human resources operations and enhance public service delivery. As recognition of this achievement, RAK DHR was awarded the Certificate of Merit and the Award of Recognition from 麻豆原创 International for the successful and distinguished implementation of the 麻豆原创 Human Capital Management System.

RAK DHR hosted an 麻豆原创 UAE delegation at their headquarters to celebrate the successful go-live and receive the Certificate of Merit and Award of Recognition for their distinguished implementation of 麻豆原创 SuccessFactors.

H.E. Dr. Mohammed Abdullatif Khalifa, General Manager of RAK DHR – Ras Al Khaimah said: “We are highly proud and honoured that the Department of Human Resources of Ras Al Khaimah has received the Certificate of Merit and the Award of Recognition for the successful and distinguished implementation of the 麻豆原创 Human Capital Management System from 麻豆原创 International. This achievement reflects our commitment to developing our human capital management system and enhancing our services in our journey towards digital transformation, which will help us keep up with future aspirations. Furthermore, adopting the latest technological and smart systems will contribute to optimizing efficiency and productivity and delivering an exceptional employee experience, positioning our department at the forefront of government entities that adopt global best practices. We continue to work on fostering innovation and improving our organizational performance to follow the directions of our wise leadership and contribute to achieving the future vision of Ras Al Khaimah.”

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: “We are proud to support the Government of Ras Al Khaimah in their digital transformation journey. 麻豆原创 SuccessFactors provides a scalable and flexible platform that not only optimizes HR operations but also aligns with the UAE’s national vision to foster an inclusive and empowered society. The significant improvements in efficiency and employee satisfaction are a testament to the transformative power of our solutions.”

The implementation has already yielded significant benefits for RAK Government. Report generation time has been reduced from 24 hours to just 2 hours, enabling faster decision-making and improved responsiveness. With 80 self-service options available through the 麻豆原创 SuccessFactors Mobile app, employees can manage personal information, career development plans, and performance feedback anytime, anywhere. A recent survey revealed improvement in employees satisfaction with the new system and that they find it easy to use reflecting the platform’s intuitive design and effectiveness in fostering employee engagement and satisfaction.

In addition to core HR functions, RAK DHR has implemented several 麻豆原创 SuccessFactors modules鈥攊ncluding Employee Central, Workforce Analytics, Employee Central Service Center, and Recruiting鈥攖hat have significantly streamlined HR operations and improved the employee experience. RAK DHR plans to implement additional modules like Time Tracking and Employee Central Payroll and is considering incorporating AI technologies into its HR operations to further enhance its digital transformation.

Aligned with the UAE鈥檚 10-year national plan “We the UAE 2031”, RAK Government aims to foster a forward-thinking society by motivating its people, attracting top talent, and creating an environment conducive to innovation. The adoption of 麻豆原创 SuccessFactors is instrumental in realizing this vision, providing employees with 24/7 access to HR services through a modern, user-friendly platform.

麻豆原创 will also be hosting, in October, a senior delegation from RAK Government HR at 麻豆原创’s global headquarters in Walldorf, Germany, for knowledge exchange sessions and to present the latest global HCM trends.

This digital transformation initiative, known as the “Mawaredna” project, reflects RAK DHR鈥檚 commitment to creating an environment conducive to innovation and excellence. By offering innovative digital services to its employees, the government enhances engagement and happiness, which in turn leads to improved public service delivery.

– ENDS –

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As a leading player in the aviation industry working with suppliers across the region and globally, RAC needed an advanced procurement system to increase efficiencies and streamline its operations. 麻豆原创 was selected for the project due to its aviation industry experience, particularly in the realm of procurement technology. The comprehensive range of solutions to be implemented includes 麻豆原创鈥檚 Ariba suite of programs.

麻豆原创鈥檚 Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. Among the solutions deployed by the airports company, the 麻豆原创 solutions will enhance procurement collaboration with suppliers through a fully digital integrated system, while the benefits of 麻豆原创 Ariba Strategic Sourcing Suite include enabling employees to manage contracts, suppliers and compliance globally and in multiple currencies.

Ariba solutions will be seamlessly integrated with existing systems, enabling RAC to synchronize its procurement operations across various departments, enhancing overall efficiency.

RAC鈥檚 CEO, Ayman Abdulaziz AboAbah, commented, 鈥淜ing Khalid International Airport is a gateway to the region, and partners and suppliers expect consistently high standards across the board and an enhanced airport experience. To achieve this, RAC manages a vast network of suppliers and resources, and we needed a secure, scalable cutting-edge procurement solution capable of streamlining, automating and enhancing procurement processes, workflows and insights. With Ariba, both our employees and suppliers will benefit from an upgraded experience and time-saving benefits, as we continue to enhance our travel gateway for millions of passengers from around the globe.鈥�

Fahd Nawwab, Vice President of 麻豆原创 Saudi Arabia, commented, 鈥淩iyadh Airports Company and King Khalid International Airport are viewed as beacons of efficiency and connectivity for millions of passengers and partners. 麻豆原创 Ariba solutions will help employees to collaborate with suppliers worldwide in multiple currencies and with real-time insights informing purchasing decisions and supplier selection. In line with the unique requirements of Riyadh Airports Company, Ariba solutions offer unparalleled customization and scalability to ensure a tailored experience that can evolve as the company’s needs grow.鈥�

Photo caption: (From left to right): Nasser Al Shehri, Chief Shared Services Officer, Riyadh Airports Company and Omar Bukhari, Head of Consumer Retail Services, 麻豆原创 Saudi Arabia

-ENDS-

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QIG will move its mission-critical business processes from its legacy on-premises ERP software systems to 麻豆原创 S/4HANA Cloud, an enterprise resource planning (ERP) solution that enables 360-degree visibility and greater control over all operations. The move will be accelerated through the adoption of RISE with 麻豆原创, a comprehensive subscription offering regular updates to make QIG more resilient and agile in today鈥檚 rapidly changing global market.

Mr. Joseph Abdo, Chief Executive Officer of QIG, explains, 鈥�QIG worked closely with 麻豆原创 to create a roadmap that is aligned with the country鈥檚 digital transformation agenda and Qatar鈥檚 National Vision 2030. We also wanted to ensure that we had real-time data and insights to respond rapidly to changes in the market, while delivering greater value to our customers. With RISE with 麻豆原创 Cloud, we can transition to cloud without business risk, while gaining advantages from automated processes that allow us to concentrate on innovation and growth. We will see immediate benefits, such as streamlined operations and increased efficiencies, while setting ourselves up for long-term success, with automatic upgrades to new technologies and a scalable and flexible digital infrastructure.鈥�

A key motivator for QIG in selecting 麻豆原创 as its digital transformation partner was 麻豆原创鈥檚 deep expertise in multiple industries, and the ease of establishing an integrated platform to manage diverse operations. QIG鈥檚 subsidiaries and business interests include building and construction materials and services 鈥� such as the group鈥檚 flagship project, Al Khalij Cement Company 鈥� as well as technology, marine services, property, project development, contracting and financial services.

Mr. Alaa Jaber, Managing Director for 麻豆原创, Qatar and Fast Growth Markets, commented, 鈥�In an intensely competitive market, QIG is known for being futuristic in outlook and effective in management, and this digital transformation is a prime example of this approach. RISE with 麻豆原创 enables customers to adapt to fast-changing conditions, from rapidly evolving AI applications to cybersecurity threats. The deployment will make QIG increasingly resilient, efficient, and agile, while also allowing it to innovate more quickly and easily.鈥�

鈥� Ends 鈥�

About Qatari Investors Group (QIG)

Qatari Investors Group (Q.I.G.) is a diversified conglomerate listed on the Qatar Stock Exchange. The group owns and operates several subsidiaries in diverse sectors. Historically, the group鈥檚 focus has been on B2B operations.

Q.I.G.鈥檚 subsidiaries are a mix of organically grown enterprises and international partnerships. Our brands have an established presence and a record of accomplishment in the Qatari market, serving flagship projects, customers, and facilities in the private and public sectors.

Through our subsidiaries, we add sustainable value to our shareholders with prudent management, diversification and agility. For our customers and partners, we work tirelessly to maintain trust, satisfaction and reliability. Our activities drive the long-term growth and development of our subsidiaries while fresh opportunities in Qatar and overseas are sought.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

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Riyadh, KSA 鈥�聽The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 麻豆原创 that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 麻豆原创 S/4HANA enterprise resource planning (ERP) solution, 麻豆原创 Analytics Cloud, 麻豆原创 Ariba and 麻豆原创 SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with 麻豆原创, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with 麻豆原创, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 麻豆原创 Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 麻豆原创 will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how 麻豆原创鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 麻豆原创 landscape. Sustainability is core to 麻豆原创鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. 麻豆原创鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 麻豆原创 Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 麻豆原创 SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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DUBAI, UAE —聽Emirates Steel Arkan (ESA), one of the largest publicly traded steel and building materials manufacturers in the region, has signed an agreement with global technology company (NYSE: 麻豆原创) to consolidate its operations under a single, unified cloud-based enterprise resource planning (ERP) solution, while simultaneously increasing the resilience and sustainability of its supply chain.

ESA is adopting RISE with 麻豆原创 to securely transition its mission-critical processes from its existing 麻豆原创 ERP system to 麻豆原创 S/4HANA, with data hosted in-country. As a result, ESA will benefit from a streamlined and integrated system, improving visibility and control over all of its operations and gaining real-time data and insights. The company will also leverage S/4HANA Supply Chain Management to enhance planning and monitoring activities and optimize performance and agility in all areas of its supply chain.

Saeed Khalfan Alghafri, CEO of Emirates Steel, an Emirates Steel Arkan company, commented, 鈥淲e have worked closely with 麻豆原创 to ensure we have a comprehensive transformation that fulfills all our objectives. These range from supporting our environmental sustainability commitments and creating a resilient supply chain, to embracing new technologies and leveraging these to innovate and set new standards for our industry. In addition to unifying and streamlining our processes, the new deployment will ensure we continue to deliver optimal services to our customers, employees and partners, supported by real-time data and insights that enable us to act quickly in leveraging opportunities and responding to changing needs.鈥�

With supply chains across the world facing significant challenges over the past few years, it is important for ESA to ensure its supply chain is as risk resilient and sustainable as possible. By embracing cloud computing and 麻豆原创 Digital Supply Chain Management, ESA will be using an integrated supply chain model that eliminates process silos, predicts disruptions, and creates feedback loops that improve business performance. In this way, the company can respond swiftly to unexpected rebounds, meet changes in customer demand, and proactively mitigate logistical risks in a sustainable way.

On the sidelines of a ceremony to mark the signing of the agreement, Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said, 鈥淲e worked hand-in-hand with the Emirates Steel Arkan team to create a secure, agile and comprehensive digital transformation that delivers real-time data insights and enables the company to benefit from 聽automated processes, greater control, transparency and resiliency in all areas of its operations. This includes a supply chain management system that prioritizes reliability and sustainability alongside cost, margin, and speed. As a result of adopting RISE with 麻豆原创, the company will enjoy automatic upgrades and benefit from our continued focus on embedding technologies such as sustainability analytics, AI and generative AI into all of our solutions.鈥�

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About Emirates Steel Arkan (ESA)

Emirates Steel Arkan (the Group) is a public joint stock company (ADX: EMSTEEL) and the UAE鈥檚 largest steel and building materials manufacturer. The Group leverages cutting-edge technologies to supply both the local market and more than 70 international markets with high-quality finished products, creating a one-stop shop for the manufacturing and construction sectors. Emirates Steel Arkan is committed to contributing to the UAE’s industrial strategy 鈥極peration 300 billion鈥� by delivering market-leading products to support local industries, creating job opportunities for UAE Nationals, and enhancing its sustainable practices. The Group is also among the leading decarbonized steel manufacturers in the world and is recognized for its world-class safety performance.

The Group鈥檚 steel and building materials have been used in some of the UAE鈥檚 most iconic construction projects, including the Burj Khalifa, Emirates Palace, Etihad Towers, Yas Island, and more. Emirates Steel Arkan is majority owned by ADQ, one of the region鈥檚 largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi鈥檚 diversified economy. For more information, please visit our website:

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2022 Annual Report on Form 20-F.
漏 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Husain Al Tamimi, 麻豆原创, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
Mohammad Daggamseh, Manager of Media and Communications, +971 56 414 4143, mohammad.daggamseh@emiratessteel.com

The post Emirates Steel Arkan Enhances Efficiency and Sustainability with 麻豆原创 Cloud ERP appeared first on 麻豆原创 MENA 麻豆原创 Room.