MUSCAT, OMAN 鈥� 7 October 2026 鈥� 麻豆原创 on 6 October brought together government leaders, senior business executives and technology experts at 麻豆原创 Connect Day Oman as organizations across the Sultanate look to turn national AI ambition into measurable outcomes across their operations.

The event took place as Oman accelerates its economic diversification and digital ambitions under Oman Vision 2040. Figures by the Ministry of Transport, Communications and Information Technology in January 2026 showed that the overall performance of the Government Digital Transformation Programme rose from 73% at the end of 2024 to 94% at the end of 2025. The Sultanate also attracted OMR 1.2 billion in communications and information technology investment during 2025, including approximately OMR 65 million invested in artificial intelligence.

鈥淏usinesses have had to absorb an extraordinary amount of change in the past few years, and that has made the ability to see what is happening and respond quickly much more important,鈥� said Sergio Maccotta, Senior Vice President, 麻豆原创 Middle East and Africa – South. 鈥淔or AI to make a real difference, it needs to understand the business. That means working with trusted enterprise data and within the processes where decisions are made. For companies in Oman, the opportunity is to put AI to work on real business problems, with the right data and context behind it.鈥�

Across five dedicated business-function tracks: Data and IT, Finance and Spend Management, Supply Chain, Human Resources, and Customer Experience, the event examined how connected systems and embedded AI can improve visibility, simplify work and support better decisions. 麻豆原创 also outlined its vision for the Autonomous Enterprise, bringing applications, data and AI together so AI agents can work across business processes using trusted enterprise data and business context.

From Digital Ambition to Practical Outcomes

For organizations gathered in Muscat, the question is no longer simply whether to invest in AI, but how to apply it responsibly in ways that create tangible value in everyday operations.

Organizations at the event also shared their own experiences of how technology is changing their businesses. Petroleum Development Oman (PDO), which has worked with 麻豆原创 across its digital and talent development initiatives, highlighted the importance of combining new technology with industry knowledge and skills.

鈥淎I has the potential to change how we draw on the knowledge and experience within our organizations,鈥� said Waheed Al Hamaid, Head of Enterprise Solutions, PDO. 鈥淥ur relationship with 麻豆原创 provides an important foundation as we explore how AI can help our people anticipate challenges, make better-informed decisions and improve performance. In the energy sector, progress will depend on combining these capabilities with deep industry expertise and developing the skills to use them responsibly. That is how we can create lasting value for our industry and for Oman.鈥�

鈥淭he decisions we make in the energy sector today will shape Oman鈥檚 economy for decades to come,鈥� said Yaqoob Al Hattali, Head of ICT, Energy Development Oman. 鈥淎I can help us understand complex challenges, explore different scenarios and make more informed choices about the future. Its promise extends beyond operational efficiency to supporting a more resilient and sustainable energy sector. Realizing that promise will require a clear purpose, responsible governance and close collaboration between technology and business leaders.鈥�

鈥淎I opens the door for businesses in Oman to rethink how they create value, serve customers and pursue growth,鈥� said Abdullah Al Balushi, CIO, Zubair. 鈥淭he ambition should extend beyond improving what we do today to imagining what we could do differently tomorrow. That requires giving people the confidence and skills to experiment, question established ways of working and turn ideas into new opportunities. Organizations that build this capability will be better placed to contribute to Oman鈥檚 economic diversification.鈥�

Held at W Muscat, 麻豆原创 Connect Day Oman included executives from sectors including energy and natural resources, financial services, public services, manufacturing, consumer industries and services. The program included keynote sessions, dedicated business-function tracks and live demonstrations of AI and cloud technologies.

麻豆原创 Connect Day Oman was supported by Diamond sponsor Deloitte, platinum sponsors NTT DATA, inflexion, indus novateur and apsolut, and gold sponsor Accely. Their participation reflected the importance of ecosystem collaboration in advancing digital transformation at scale.

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麻豆原创 recognizes 13 Saudi organizations for achievements in HR transformation

Riyadh, Kingdom of Saudi Arabia – 4 October, 2026 – 麻豆原创 brought together HR leaders, customers and industry experts at HR Connect KSA 2026 to examine Saudi Arabia鈥檚 next chapter of HR transformation. Discussions focused on how HR is moving beyond process modernization toward work redesign, skills-based workforce planning and Business AI embedded in everyday work. The event also recognized 13 organizations for achievements in human capital management (HCM) transformation.

Held under the theme 鈥楳ake every employee a success story,鈥� the event explored the shift toward more connected and increasingly autonomous HCM. Recent 麻豆原创 SuccessFactors innovations include a connected network of AI agents supporting recruiting, workforce administration, payroll, learning, performance and talent development. Embedded in HR processes and grounded in trusted workforce data, these capabilities can reduce friction, provide contextual guidance and support better decisions while retaining human oversight and accountability.

The program included 麻豆原创鈥檚 own HR transformation journey, a keynote on autonomous HCM and sessions on intelligent hiring, workforce planning, employee experience and adoption. Customer speakers from SATORP, ACWA, YASREF, Qiddiya, SAL Saudi Logistics Services, Water Transmission Company and Mubtech shared how Saudi organizations are connecting people and business strategies while preparing employees for changing roles and skills.

Skills emerged as a central foundation for this transformation. A recent 麻豆原创-commissioned YouGov survey of chief IT decision-makers in Saudi Arabia found that organizations across the Kingdom are preparing their workforces for wider AI adoption: 54% are upskilling or reskilling employees at scale, 52% are rolling out targeted training for specific roles and 53% are hiring new AI-related talent.

Natali Bezan Stajner, Regional Head 鈥� HCM LOB Director, Middle East & Africa, North, at 麻豆原创, said: 鈥淭he next chapter of HR transformation is about more than modernizing processes. It is about redesigning work around skills and giving people Business AI that helps them make better decisions in the flow of work. As agentic capabilities take on more routine work, human judgment, empathy and accountability become even more important. AI is the copilot, not the pilot.鈥�

Bakr Azam, Human Capital Services Director at SAL Saudi Logistics Services, said: 鈥淥ur rapid evolution with 麻豆原创 SuccessFactors reflects SAL鈥檚 commitment to operational excellence. By automating traditional bottlenecks and simplifying complex approval chains, we have transformed the everyday employee experience and established a high-velocity, digital-first workplace.鈥�

Fahad Rashed Alharbi, Human Resources Manager at YASREF, said: 鈥淭he true measure of digital transformation is not the technology we deploy, but the human potential we unlock to innovate, grow, and create greater value.鈥�

Customer Awards

The breadth of this transformation was reflected in the 13 organizations recognized at HR Connect KSA 2026. Johns Hopkins Aramco Healthcare was recognized for translating AI concepts into practical HR solutions through its 麻豆原创 AI Hackathon-winning work. Red Sea Global was recognized for using AI and process automation to reduce manual bottlenecks and improve HR service delivery. Maaden was recognized for digitizing external workforce management across eight business units and managing a spend portfolio exceeding SAR 1 billion within six months of go-live.

HR Connect KSA 2026 Award recipients included:

• Qiddiya 鈥� HCM Accelerated Value Through 麻豆原创 Preferred Success
• Marafiq Power & Water Utility Company 鈥� Strongest HCM Solution Adoption
• Red Sea Global 鈥� HR Transformation with AI
• SAL Saudi Logistics Services 鈥� Best HCM Employee Central Innovation
• National Gas and Industrialization (GASCO) 鈥� Digital Workforce Leadership Award
• Yanbu Aramco Sinopec Refining (YASREF) 鈥� HCM Implementation Excellence Award
• ARO Drilling 鈥� HCM Implementation Excellence Award
• Johns Hopkins Aramco Healthcare (JHAH) 鈥� People & AI Leadership Award
• Saudi Aramco Jubail Refinery Company (SASREF) 鈥� HCM Cloud Transformation Award
• Azad Properties 鈥� HCM Cloud Transformation Award
• National Events Center 鈥� HCM Built to Scale Award
• Saudi Arabian Mining Company (Maaden) 鈥� Total Workforce Management Award
• Water Transmission Company (WTCO) 鈥� Digital HR Experience Award

The recognition ceremony concluded a day focused on the next phase of HR transformation in Saudi Arabia, with Business AI, connected data and workforce skills emerging as central priorities for organizations seeking to improve employee experience and business performance.

– ENDS –

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DUBAI, UAE 鈥� 14 September 2026 鈥� 麻豆原创 Business Women鈥檚 Network and 麻豆原创 Youth Council, in collaboration with Dubai Internet City – the Middle East鈥檚 leading tech hub and part of TECOM Group – brought together senior women leaders from government and industry and young Emirati talent this week to discuss how more women can build and advance their careers in technology, help lead the UAE鈥檚 continued progress, and prepare the next generation for an increasingly AI-driven economy.

Held at Dubai Internet City under the theme 鈥淚ntelligent Leadership 鈥� Women Driving AI, Digital Transformation & Sustainable Innovation,鈥� the event combined an executive panel on the impact of AI and technology on the UAE鈥檚 future with an interactive Youth Circle. The program was designed to connect the experience of established women leaders with the perspectives and ambitions of younger Emiratis entering a rapidly changing workplace.

鈥淓mirati women have already demonstrated what they can achieve across government, business, science and technology. As AI changes the way we work, we need to ensure women have the skills, exposure and support to take advantage of the opportunities it creates,鈥� said H.E. Sarah Alzaabi, Director General at Ras Al Khaimah Government, who delivered the keynote address and participated on the executive panel. 鈥淭hat starts with young women being able to develop relevant skills, meet role models and see clear pathways into emerging fields. Their participation and progression will be important to the UAE鈥檚 continued economic development.鈥�

The event forms part of this year鈥檚 extended Emirati Women鈥檚 Day celebrations. H.H. Sheikha Fatima bint Mubarak, the Mother of the Nation, Chairwoman of the General Women鈥檚 Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, announced that the 2026 celebration would run for a full month starting on August 28. The theme, 鈥淲e Emerge Stronger and Better,鈥� focuses on building on the achievements of Emirati women and continuing their contribution to the UAE鈥檚 development.

鈥淪ince the founding of the Union, Emirati women have helped shape the UAE鈥檚 progress and have made vital contributions across all sectors, including technology and entrepreneurship,鈥� said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. 鈥淎s AI and technology continue to reshape industries, creating opportunities for Emirati women to develop their skills, build networks and progress in their careers is increasingly important. Dubai Internet City provides a sector-focused ecosystem where businesses, talent and innovators can connect and exchange knowledge, and we are proud to support initiatives, such as this, that help create pathways for the next generation of Emirati women in technology.鈥�

麻豆原创鈥檚 contribution to that shared 听ambition includes helping women and young people develop the skills and experience required as AI changes businesses and jobs. The 麻豆原创 Business Women鈥檚 Network provides a community for women and allies that supports women鈥檚 development and advancement, while the 麻豆原创 Youth Council provides a platform for younger employees to connect, learn and take an active role in initiatives such as the Emirati Women鈥檚 Day event. 听Bringing the two groups together also reflects the event鈥檚 emphasis on both women鈥檚 leadership today and the development of the next generation.

Mouza AlMansoori, an Emirati AI Advisor at 麻豆原创 who also serves as President of the 麻豆原创 Youth Council, moderated the executive panel and brought first-hand experience of both areas to the discussion.

鈥淭echnology is a field where young Emirati women should be able to see a future for themselves, particularly now that AI is creating new roles and changing existing ones,鈥� said AlMansoori. 鈥淲orking in AI, I see how important it is to have the opportunity to learn, gain practical experience and hear from people who have already built successful careers. Bringing senior women leaders and young Emiratis into the same conversation gives us a chance to learn from each other and consider how we can increase women鈥檚 participation as technology continues to evolve.鈥�

AlMansoori added that the event was one part of 麻豆原创鈥檚 broader efforts to help build a skilled and sustainable Emirati workforce. Beyond creating opportunities for dialogue, networking and mentorship, 麻豆原创 supports technology skills development across universities, early careers and the existing workforce. Its Young Professionals Program has trained cohorts of Emirati talent for more than a decade, with women accounting for more than 80% of recent Emirati graduates reported in 2024. 麻豆原创 University Alliances works with universities to give students exposure to enterprise technology and career opportunities.

One of the panellists at the event, Dr. Amina Abdulrahim, Executive Director of ICT and IT Security at the American University of Sharjah, highlighted the need to prepare the next generation for a workplace in which both technology and the skills required to succeed are changing rapidly. 鈥淎s educators and employers, we need to create environments where young Emiratis have the opportunity to learn, contribute and prove themselves. The skills landscape is also changing. We are moving beyond the traditional degree toward continuous learning through micro-credentials. Curiosity, adaptability and empathy will be important for the next generation of technology leaders, particularly in an AI-driven workplace.鈥�

The 麻豆原创 event鈥檚 Youth Circle used a World Caf茅 format to encourage young Emiratis to discuss the changing world of work, the skills they will need and their own role in the UAE鈥檚 technology-led economy.

– ENDS –

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The agreement, which relies on the 鈥淩ISE with 麻豆原创鈥� offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.

Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group鈥檚 expansion plans.

The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.

鈥淭he transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group鈥檚 targets during the coming phase,鈥� Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.

The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region鈥檚 first integrated digital platforms for real estate sales in 2020.

Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.

Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.

Abdallah explained that the project鈥檚 impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.

鈥淭echnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group鈥檚 future vision,鈥� Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.

Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG鈥檚 digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group鈥檚 transition towards relying more heavily on AI and smart analytics.

Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.

鈥淐ombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,鈥� Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG鈥檚 sectors and communities.

– ENDS –

About Talaat Moustafa Group
Talaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East’s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.

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FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

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RIYADH, KSA 鈥� 24, June 2026 鈥� Saudi companies are seeing tangible returns from artificial intelligence as investment becomes more disciplined and workforce preparation gathers pace, according to a new 麻豆原创-commissioned YouGov survey of chief IT decision-makers in the Kingdom.

The research shows that AI is moving beyond experimentation and into mainstream business use. Half of respondents said their AI initiatives are exceeding expectations, while a further 41% said returns are meeting expectations. At the same time, 59% said their organization prioritizes AI investments strategically and enterprise-wide. Together, the findings suggest that organizations in Saudi Arabia are increasingly focused on delivering measurable outcomes from AI through more structured, business-led adoption.

Ahmed AlFaifi, Managing Director and Senior Vice President of 麻豆原创 Middle East Africa 鈥� North, said: 鈥淓nterprises in the Kingdom are increasingly looking for AI that delivers relevant business outcomes, supports more reliable decision-making, and can scale responsibly across the enterprise. What stands out in these findings is that companies are combining disciplined investment with workforce preparation, which is essential if AI is to create lasting value within everyday business processes.鈥�

The survey also highlights the extent to which companies are preparing their workforce for the next phase of AI adoption. More than half of respondents said their organizations are upskilling or reskilling employees at scale, at 54%, while 52% are rolling out targeted training for specific roles and 53% are hiring new AI-related talent. This reflects growing recognition that long-term value depends not only on technology adoption, but on equipping employees to use AI effectively in their daily roles.

The findings point to a maturing market in which Saudi organizations are becoming more deliberate both in how they invest in AI and in how they prepare employees to work with it. That combination is helping move AI from isolated initiatives toward broader business impact across the enterprise.

Alfaifi concludes that the findings reflect continued momentum across the Kingdom as organizations expand their use of AI to support productivity, faster decision-making, and workforce readiness in line with Saudi Arabia鈥檚 broader economic ambitions.

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DUBAI, UAE 鈥斕� 8 June 2026: Ghassan Aboud Holding, a diversified conglomerate with a track record of over 32 years in the UAE and deep roots across the automotive, retail, logistics, hospitality, and digital commerce sectors, has deployed an end-to-end 麻豆原创 cloud solution across its retail and food-related businesses, as part of its broader strategy to build a more connected and data-driven retail and food ecosystem. The implementation brings together Grandiose Supermarkets with the group鈥檚 manufacturing and catering operations on a unified digital platform, enabling faster response to demand, improved product availability, and a more consistent customer experience across all touchpoints.

Delivered in just eight months, the implementation includes 麻豆原创 S/4HANA Cloud Private Edition and spans more than 50 Grandiose branches alongside the group鈥檚 adjacent retail and food businesses. For an organization operating across multiple business models and managing high volumes of daily transactions, this represents a notably accelerated timeline, reflecting both the complexity of integrating operations end to end and the group鈥檚 focus on modernizing its core systems at pace.

Olivier Leblan, Group Chief Digital and Technology Officer at Ghassan Aboud Holding said: 鈥淲hat this transformation changes for us is how we operate on a daily basis. We now have the ability to see, decide, and act across our businesses in real time, from store shelves to production lines. That level of coordination allows us to reduce inefficiencies, improve availability, and ultimately deliver a better experience to our customers鈥�.

The deployment reflects the increasing importance of integrated operations in the retail and food sector, where forecasting, availability, pricing, and production are closely interdependent. By bringing point-of-sale data, inventory, finance, and planning into a unified environment, the group is enhancing real-time visibility, reducing food waste and out-of-stock situations, and strengthening margin control across categories and channels.

The environment also incorporates 麻豆原创 Datasphere to integrate 麻豆原创 and non-麻豆原创 data sources, alongside 麻豆原创 Business AI and additional AI-driven use cases designed to enhance demand forecasting, automate routine processes, and generate deeper insights across supply chain and customer behavior. Together, these capabilities strengthen the group鈥檚 ability to make faster, more informed decisions across its operations.

鈥淥rganizations operating across interconnected business models need systems that can keep pace with both scale and operational complexity,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淲ith this deployment, Ghassan Aboud Holding has established a more unified platform across its retail and food ecosystem, enabling real-time visibility, stronger coordination between retail, manufacturing, and catering operations, and the ability to embed AI into everyday decision-making. As agentic AI begins to support more autonomous and adaptive processes, this kind of connected foundation becomes essential to turning insight into action at scale.鈥�

By consolidating its technology landscape, Ghassan Aboud Holding now benefits from a single source of truth across its core operations, reducing manual reconciliation between front-end and back-end systems and improving consistency in reporting and control. This is particularly important in environments where incremental improvements in forecasting, replenishment, or pricing can have a direct impact on profitability and customer experience.

鈥淒elivering an implementation of this breadth in such a short timeframe required close collaboration and a clear focus on business outcomes,鈥� said Mohammed Abdul Khadeer, 麻豆原创 Practice Head, ARETE Global, UAE. 鈥淭he result is a platform that supports more agile operations today, while giving the group the flexibility to expand and innovate in the future.鈥�

-ENDS-

About Ghassan Aboud Holding

Founded in 1994, Ghassan Aboud Holding is a diversified, international conglomerate with a strong presence across key sectors including Automotive, Retail, FMCG, Hospitality, Logistics, Healthcare, Facilities Management, Catering, and Digital Marketplaces.

Guided by its mission of 鈥淏uilding a better future, together鈥� the Group has, for over three decades, remained committed to innovation, excellence, and creating value-driven experiences for our customers and partners.

Headquartered in the UAE, with offices in Australia and Belgium, Ghassan Aboud Holding is well-positioned to serve diverse markets with agility and impact.

About Grandiose

Grandiose is a UAE-grown retail chain offering a premium, customer-focused grocery experience across nearly 50 stores and a member of Ghassan Aboud Holding. With a strong emphasis on quality, innovation, and community engagement, Grandiose continues to integrate sustainability into its operations, supporting the UAE鈥檚 long-term environmental and economic objectives.

听

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DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: 麻豆原创) 听to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with 麻豆原创. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 麻豆原创 Business Suite that includes 麻豆原创 S/4HANA Private Cloud, 麻豆原创 Integrated Business Planning, and 麻豆原创 SuccessFactors powered by 麻豆原创 Business AI. 麻豆原创 Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 麻豆原创 SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 麻豆原创 solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 麻豆原创 solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 麻豆原创 Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 麻豆原创 S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 麻豆原创 Business AI capabilities, including Joule and 麻豆原创鈥檚 expanding portfolio of embedded AI use cases. 麻豆原创鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

The post RAK Ceramics Selects 麻豆原创 to Drive Cloud-Based Digital Transformation and Prepare for AI Adoption appeared first on 麻豆原创 MENA 麻豆原创 Room.

SHARJAH, UAE 鈥� December 16, 2025 鈥� Sharjah National Oil Corporation (SNOC) has signed an agreement with 麻豆原创 to adopt RISE with 麻豆原创, marking a major milestone in its corporate drive toward advanced modernization within the energy sector. The initiative supports Sharjah鈥檚 long-term strategy to enhance operational excellence and sustainability under the leadership of H.H. Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah and President of SNOC.

The deployment represents a unified digital foundation that connects SNOC鈥檚 upstream, operations, supply chain, finance, and human resources functions under one intelligent system. Leveraging 麻豆原创鈥檚 deep expertise in oil and gas, SNOC aims to increase operational agility and build a robust platform for innovation and production growth across its upstream portfolio.

H.E. Khamis Al Mazrouei, CEO of SNOC, commented: 鈥淪NOC鈥檚 agreement with 麻豆原创 marks an important step in our digital transformation journey, enabling us to enhance efficiency, transparency, and data-driven performance across our operations. This initiative reflects Sharjah鈥檚 commitment to innovation and sustainable energy leadership, ensuring that SNOC continues to contribute effectively to the emirate鈥檚 energy security and economic prosperity.鈥�

Under the agreement, SNOC will deploy 麻豆原创鈥檚 comprehensive suite of AI-powered cloud solutions, including 麻豆原创 Cloud ERP Private Edition and the 麻豆原创 Business Technology Platform, alongside industry-specific applications for upstream contracts management, hydrocarbon accounting, and asset optimization. The modernization will also integrate workforce and environmental solutions through 麻豆原创 SuccessFactors and 麻豆原创 S/4HANA Cloud for environment management, complemented by advanced analytics via 麻豆原创 Analytics Cloud. Together, these technologies will strengthen efficiency, transparency, and data-driven decision-making across SNOC鈥檚 upstream operations.

Hala Alhashmi, IT Manager at SNOC, added: 鈥淪NOC is proud to launch its digital transformation journey powered by 麻豆原创鈥檚 cloud solutions. More than a system upgrade, this marks the creation of a modern technology landscape that drives innovation, agility and growth and elevates the way we operate. By empowering our people and enhancing operational resilience, we鈥檙e building the foundation for long-term success and future value.鈥�

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, said: 鈥淪NOC鈥檚 adoption of RISE with 麻豆原创 is a powerful example of how national energy leaders are driving digital advancement across the UAE. 麻豆原创鈥檚 industry-specific cloud and AI capabilities will help SNOC achieve higher efficiency and sustainable performance, reinforcing Sharjah鈥檚 position at the forefront of intelligent energy operations.鈥�

SNOC鈥檚 transformation aligns with the UAE鈥檚 vision for a sustainable, innovation-driven economy, positioning the country鈥檚 energy sector at the forefront of this agenda.

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About Sharjah National Oil Corporation (SNOC)

SNOC is government-owned and the oil and gas industry executive arm of the emirate, under the auspices of the Petroleum Department of Sharjah. Established in 2010, SNOC owns and manages Sharjah onshore oil and gas assets and is the main supplier of gas in the emirate. It manages a diversified energy portfolio, covering upstream, midstream, trading and energy transition. In addition to exploration activities in collaboration with international petroleum entities, SNOC has completed a strategic underground gas storage project to ensure a consistent and reliable energy supply. SNOC has also declared its net-zero ambitions that include several initiatives, such as renewables (solar) and CCS research. For further information, please visit:

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 麻豆原创 also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 麻豆原创 NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 麻豆原创 Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 麻豆原创 NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 麻豆原创 Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 麻豆原创 Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 麻豆原创 Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At 麻豆原创, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 麻豆原创 Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 麻豆原创 supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 麻豆原创 NOW Riyadh also reinforced many of the 麻豆原创 survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, 麻豆原创鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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