Baghdad, Iraq 鈥� May 1, 2025 鈥� 麻豆原创, a global leader in Business AI and enterprise application software, has officially opened its new office in Iraq, reinforcing its long-term commitment to the country鈥檚 digital transformation and economic growth. By establishing a direct presence in Iraq, 麻豆原创 aims to be closer to its customers, providing tailored support to help businesses and government institutions accelerate their digital initiatives. This strategic move is part of 麻豆原创鈥檚 broader effort to enhance its investments, scale its operations, and drive innovation across the Iraqi market.

Scaling Investments and Resources for a Digital Iraq

Recognizing Iraq鈥檚 growing need for intelligent technologies, 麻豆原创 is increasing its investments to help businesses and government institutions harness the power of cloud computing, data analytics, and artificial intelligence. By deploying solutions such as 麻豆原创 S/4HANA Cloud, Iraqi organizations can enhance operational efficiency, strengthen governance, and drive sustainable economic growth.

鈥淎s Iraq accelerates its digital transformation, 麻豆原创 is committed to playing a key role in supporting the country鈥檚 long-term vision for economic growth and technological advancement,鈥� said Saquib Ahmed, Managing Director of 麻豆原创 in Iraq. 鈥淲ith the opening of our new office, we are taking a significant step in deepening our engagement with Iraqi customers, ensuring that we are not just providing technology but also working side by side with them to create value, enhance efficiencies, and drive sustainable progress. Our investments in innovation, education, and AI-driven solutions are designed to help Iraq build a resilient, future-ready economy that embraces global best practices, fosters local talent, and enhances competitiveness on a global scale.鈥�

Developing Iraq鈥檚 Future Workforce Through Digital Skills Programs

As part of its long-term vision for Iraq, 麻豆原创 is investing in upskilling young professionals and closing the digital skills gap:

1. 麻豆原创 Young Professionals Program (YPP). This free initiative equips recent university graduates in Iraq with 麻豆原创 certifications, hands-on training in cloud technologies and intelligent enterprise solutions, and career readiness skills. The program enhances employability by connecting graduates with hiring companies in the 麻豆原创 ecosystem, while also developing essential soft skills such as communication, teamwork, and problem-solving.
2. 麻豆原创 Engineering Academy in the United States. Through close collaboration with Iraqi customers, 麻豆原创 has enabled dozens of Iraqi students to gain advanced technology and leadership training at the 麻豆原创 Engineering Academy. Participants are exposed to cutting-edge innovations shaping global industries, equipping them with critical leadership skills and hands-on training in 麻豆原创鈥檚 most advanced software solutions, ensuring they are well-prepared to drive the country鈥檚 digital transformation.
3. 麻豆原创 Learning Hub and 麻豆原创 Student Zone. In a further effort to build Iraq鈥檚 technology talent, 麻豆原创 has made its 麻豆原创 Learning Hub available free of charge for all Iraqis, granting them access to a vast array of on-demand learning resources that cover 麻豆原创 technologies, products, and business processes. Additionally, the 麻豆原创 Student Zone is being leveraged by two Iraqi universities鈥�University of Shatt Al-Arab and Southern Technical University鈥攖o provide students with direct exposure to 麻豆原创鈥檚 digital training curricula, ensuring they develop in-demand skills that align with the needs of a modern, innovation-driven economy.

麻豆原创 NOW Baghdad: Showcasing the Future of Business AI

To further highlight the potential of digital transformation in Iraq, 麻豆原创 recently hosted 麻豆原创 NOW Baghdad, a premier technology event showcasing the latest advancements in Business AI, cloud solutions, and intelligent enterprise strategies. The gathering brought together government leaders, industry experts, and business executives to explore how digital technologies can accelerate Iraq鈥檚 economic growth. Discussions centered on the future of digital disruption鈥攚here AI, automation, and cloud technologies are reshaping industries鈥攁nd on strategies for businesses to build intelligent, sustainable enterprises that enhance agility, efficiency, and resilience.

Live demonstrations of 麻豆原创 Business AI highlighted how AI-driven solutions optimize decision-making, operations, and customer engagement, reinforcing 麻豆原创鈥檚 commitment to bringing the latest innovations to Iraq. The event also featured a panel discussion with key 麻豆原创 customers in Iraq, including Mr. Awab Al-Asaadi, Chief Information Officer of Majnoon Oil Field, Mr. Mushtaq Talib, Chief Technology Officer of Al Rida Investment, and Mr. Mustafa Abdulghani, Chief Financial Officer of Al-Oweis, who shared their success stories using 麻豆原创 solutions, highlighted best practices, and exchanged technological and leadership ideas.

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Ooredoo announced聽the selection of 麻豆原创 as its partner to enable a complete digital business transformation and consolidation of all its Enterprise Resource Planning (ERP) solutions across the majority of our ten operating companies.

麻豆原创 鈥� the world鈥檚 largest provider of enterprise application software 鈥� will provide multiple solutions to facilitate complete digitalisation, a key strategic goal for Ooredoo, as well as consolidation of all its ERP solutions to a centralised cloud platform.

The partnership will ensure Ooredoo has the appropriate infrastructure to enhance the experience of its customers, employees, and suppliers through an integrated and end-to-end processes and systems, as well as increased automation and optimisation.

麻豆原创鈥檚 proposal to Ooredoo is an intelligent suite of integrated applications that enable agile, end-to-end business processes to help Ooredoo manage all aspects of its organisation, from the employee, customer and supplier experience to its products, finances and IT.

The RISE suite of applications, which will enable Ooredoo to enjoy large-scale strategic business benefits, includes S/4 HANA, 麻豆原创鈥檚 integrated ERP software, as well as 麻豆原创 Ariba, its procurement and supply chain solutions platform. 麻豆原创 Successfactors is its next generation human capital management solution, while 麻豆原创 Business Technology Platform brings together intelligent enterprise applications with database and data management, analytics, integration and intelligent technologies such as robotic process automation (RPA).

Aziz Aluthman Fakhroo, Managing Director and CEO, Ooredoo Group, said: 鈥淎s part of our corporate strategy to transform our business to accelerate growth, we actively seek to establish and develop partnerships with world-leading providers such as 麻豆原创. This partnership ensures we have access to state-of-the-art technology and innovation that will support us as we drive progress towards achievement of our strategic goals, and best serve both our customers and stakeholders. We look forward to a long, mutually beneficial partnership with 麻豆原创.鈥�

Christian Klein, CEO and member of the Executive Board, 麻豆原创 SE, said: 鈥淲e are proud to be a key enabler in Ooredoo鈥檚 digital transformation journey. Our holistic and customer-centric approach will help Ooredoo simplify and optimise its landscape, enabling the company to achieve its goals and respond to future opportunities with even greater agility and speed.鈥�

The partnership was announced at Mobile World Congress 2022, being held in Barcelona, Spain this week.

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Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, 麻豆原创, +971 50 554 1302, c.mcpeak@sap.com

Tony Luke, Wallis, +971 50 927 1100, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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SANA鈥橝, Yemen 鈥� 20 September 2021 — Hayel Saeed Anam and Company Yemen (鈥淗SA鈥�), one of the Middle East鈥檚 largest family-owned conglomerates, is pleased to announce its partnership with global technology leader 麻豆原创. In its first major project in Yemen since the outbreak of the conflict, 麻豆原创 will enable HSA to harness the power of data flows to ensure insight-driven decision-making across its operating companies.

Yemen has faced major challenges in recent years, fuelled by a complex mix of natural disasters, famine and civil conflict, alongside the global pandemic. Disrupted supply chains, limited IT infrastructure and a lack of digital literacy have inevitably slowed down digitalisation in the country. Throughout the ongoing humanitarian crisis, however, Hayel Saeed Anam and Company鈥檚 leadership has remained committed to investing in the company鈥檚 resilience in order to overcome these operational challenges and continue providing for the millions of Yemenis who rely on the business for essential goods including food and medicines.

To enhance its resilience, Hayel Saeed Anam and Company has developed a digital transformation roadmap to improve efficiencies and risk preparedness across the organisation. The long-term strategic partnership with 麻豆原创 aims to accelerate growth across its 50+ operating companies in the FMCG, industrial, trading and services sectors. The implementation of 麻豆原创 business platforms will provide access to the information required for the live data-driven decision making that is critical to maintaining business continuity in such a complex environment. It will be enabled through increased automation and improved business process execution in line with global business standards, alongside upskilling its workforce across its businesses.

As a part of this partnership, Hayel Saeed Anam and Company has joined forces with the 麻豆原创 Young Professionals Program (YPP) to support Yemen鈥檚 workforce of the future. In partnership with HSA, this pioneering initiative by the 麻豆原创 Training and Development Institute will be run in Yemen for the first time ever and will provide unemployed or underemployed recent university graduates with 3 months of digital skills training to become certified 麻豆原创 Associate Consultants. In line with HSA鈥檚 long-standing commitment to the communities it serves, YPP will serve to upskill young, Yemeni talent, unlocking the nation鈥檚 digital potential.

鈥淎s the complex operating environment is evolving rapidly in Yemen, we needed full visibility on our global operations to expand our core businesses and develop new products and services that are a lifeline to millions of our customers,鈥� said Mohamed Khalifa, Chief Information Officer, HSA. 鈥淒espite the challenges that the country has faced over recent years, the digital transformation supported by 麻豆原创 is focused on the future, enabling HSA to better support the communities and people we serve by promoting economic and business growth, job stability and tackling food security challenges in Yemen and across our operations in the region.鈥�

鈥淗ayel Saeed Anam is a home-grown Yemeni conglomerate adopting a digital transformation strategy focused on optimizing production and costs efficiencies, customer experiences, and youth job creation,鈥� said Hoda Mansour, Managing Director, 麻豆原创 Egypt, Yemen, Sudan and Levant. 鈥淎mid the pandemic, HSA shows how an Intelligent Enterprise can gain real-time insights for its commercial, manufacturing, and services companies to better meet market needs.鈥�

To date, eight companies spanning a range of commercial and industrial sectors have switched to 麻豆原创 applications as part of the initial pilot phase, with a full conversion planned for HSA鈥檚 remaining companies planned over the next two years.

The comprehensive programme implemented by HSA includes 麻豆原创 S/4HANA real-time business suite for its larger enterprises; the 麻豆原创 Business ByDesign, a cloud-based ERP solution for its smaller companies; and the 麻豆原创 Direct Store Delivery solution for real-time insights on customers, orders, and deliveries. As the largest private employer in Yemen, the company also implemented the 麻豆原创 SuccessFactors human experience management suite to optimise employee experiences.

During the coronavirus pandemic, HSA has also deployed the 麻豆原创 Environment, Health, and Safety Management solution to ensure the safety of its employees and customers across its operations. Together, the implementation of these 麻豆原创 business platform solutions allows HSA to obtain a holistic view of all of its business activities, providing greater accuracy and better control over its businesses and enabling the organisation to achieve excellence across its business areas.

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter: and .

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Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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At one university in Abu Dhabi, a timely implementation of 麻豆原创 Concur鈥檚 platform ensured it was ready when the challenging events of 2020 unfolded.

NYU Abu Dhabi, which welcomed its inaugural class 10 years ago, was established in partnership with NYU and the Emirate of Abu Dhabi and founded upon a shared understanding of the essential roles and challenges of higher education in the 21st century. NYU Abu Dhabi has integrated a highly-selective liberal arts, engineering and science curriculum with a world center for advanced research and scholarship enabling its students to succeed in an increasingly interdependent world and advance cooperation and progress on humanity鈥檚 shared challenges. NYU Abu Dhabi鈥檚 high-achieving students come from 115 nations and speak over 115 languages. Together, NYU’s campuses in New York, Abu Dhabi, and Shanghai form the backbone of a unique global university.

Nafeh Masood, Senior Director for Financial Operations at NYU Abu Dhabi, says the university initially deployed 麻豆原创 Concur in 2014 to improve cost control. 鈥淲e wanted to ensure we received the best and most cost-efficient deals from our travel partners, and to find areas where we could achieve further efficiencies. Our journey with 麻豆原创 Concur has also provided us with greater transparency into our compliance and internal audit regulation. We now have a full view of our travel across our organisation.鈥�

Prior to implementing 麻豆原创 Concur, the NYU Abu Dhabi used a paper form that was circulated for signatures for proper delegation of authority. 鈥淲e wanted to automate many of these processes to reduce the administrative burden on our back-office operations,鈥� says Nafeh Masood. 鈥淥ne of the most important outcomes was the ability to get accurate reports on-the-fly, so we don鈥檛 have to chase our travel suppliers to know the status of our travel and expense costs. We also integrated our duty of care programme from a third-party provider with Concur, enabling us to always know where our traveling staff and students are.鈥�

Change management plays a vital role in any implementation of new technology. According to a global study by KPMG, .

Nafeh Masood believes the keys to a successful implementation are to get consensus across the organisation, enable collaboration between different stakeholders, and to ensure effective change management. 鈥淲e had to ensure from the start that we truly understood the needs and challenges of our students, faculty, and administrative staff. This required us to listen to the voice of our stakeholders and take their feedback on board. Once we started the implementation, we rolled out a full change management process with training videos, documents and other helpful resources.鈥�

The approach has been a success. 鈥淲e could see benefits right away,鈥� says Nafeh Masood. 鈥淥ur administrative burden was reduced, and we could process receipts quicker and more efficiently. Our travel management partners could also get our travel and expense data in a systemic format that improved our efficiencies.鈥�

Emma Shakespeare, MENA South Director at 麻豆原创 Concur, believes Masood and his team have made great strides toward future-proofing the NYU Abu Dhabi鈥檚 travel and expense capabilities. 鈥淎ny organisation that relies on manual processes, have vague travel and expense policies, or lack tools to ensure business travelers are safe will find their efforts at post-2020 recovery hampered. By putting 麻豆原创 Concur at the core of its travel and expense capabilities, the university has achieved great immediate business outcomes while also ensuring it is ready and able to adapt to future challenges.鈥�

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About 麻豆原创 Concur

麻豆原创庐 Concur庐 is the world鈥檚 leading brand for integrated travel, expense, and invoice management solutions, driven by a relentless pursuit to simplify and automate these everyday processes. The highly-rated 麻豆原创 Concur mobile app guides employees through business trips, charges are directly populated into expense reports, and invoice approvals are automated. By integrating near real-time data and using AI to analyze transactions, businesses can see what they鈥檙e spending and avoid possible blind spots in the budget. 麻豆原创 Concur solutions help eliminate yesterday鈥檚 tedious tasks, make today鈥檚 work easier, and support businesses to run at their best. Learn more at concur.com or the 麻豆原创 Concur blog.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enable more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit

For more information, press only:

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Sharon Salazar, Wallis, +971 50 503 9518, sap@wallispr.com

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KARACHI, Pakistan 鈥� December 2020 鈥� Pakistan鈥檚 industry leaders, K-Electric and Indus Motors Company Limited, have successfully rolled through the COVID-19 pandemic with the adoption of intelligent holistic business operation solutions by 麻豆原创, a global technology company, setting a precedent for Pakistan鈥檚 business industry with digital transformation.

While companies worldwide were already gearing up for their digital transformation journey in search of growth opportunities and in response to increased competitive pressure, the unforeseeable effects of the COVID-19 pandemic have further accelerated this transformation.

Indus Motors鈥檚 Agility Due to Technology Investments

Indus Motor Company Limited, a leading Pakistani automobile manufacturer, has also revolutionized the Pakistan business industry, by being the first company worldwide to have implemented the next-generation suite in the automotive industry. The seamless integration of 麻豆原创鈥檚 cloud platform has given Indus Motors access to expansive memory, while 麻豆原创鈥檚 S/4 HANA has enabled Indus Motors to enhance its operations in terms of procuring demands and ensuring supply within a faster delivery time, accelerating its overall productivity and customer satisfaction.

鈥淒ue to the pandemic, the majority of our staff who worked directly at the plant had to work from home,鈥� said Faizan Mustafa, CIO and Digital Innovation Head, Indus Motors. 鈥淥ur digital transformation with 麻豆原创, allowed us to regulate all our operations remotely without any hassle and allowed us to keep up with the demands of our customers. Taking into account the constant fluctuations in our demands, 麻豆原创鈥檚 S/4 HANA helped us with flexibility and speed in materials requirements planning (MRP), improving it by 95 percent as compared to previous processing times. With further investment in IBP and RPA, we aim to enhance our efficiency and productivity to meet the ever-increasing demands of our customers.鈥�

KE Accelerates its Digital Journey

KE has been at the forefront of implementing latest digital solutions and has previously adopted 麻豆原创 ERP solutions for its intelligent business operations.

Commenting on the power utility’s digital journey, Naz Khan, Chief Strategy Officer, K-Electric, said, 鈥淔rom generation to transmission and distribution, our dedicated KE team strives to use the latest technologies and digital solutions to ensure uninterrupted supply to our consumers while maintaining best possible business operations鈥�.

麻豆原创 Promotes New Technologies and 鈥楤ack to Best鈥� Solutions

麻豆原创 is championing how innovative technologies can integrate into digital transformation roadmaps for the public and private sectors alike, to deliver the biggest benefit. The company is also promoting its 鈥溾�� resources and solutions, which can help organizations to move forward from COVID-19.

鈥淎s a consumer-centric organization, 麻豆原创 puts the highest value on the needs of its customers and strives to provide the best possible digital solutions to its clients as per their specific needs and situation,鈥� said Saquib Ahmed, Managing Director, 麻豆原创 Pakistan. 鈥淜eeping in mind the current rapid changing nature of business dynamics around the world, we hope to promote awareness around the importance of digital transformation and how it can benefit industries across the region so that our business sector can emerge as a stronger and more resilient intelligent enterprise.鈥�

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About 麻豆原创

As the Experience Company powered by the Intelligent Enterprise, 麻豆原创 is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

For more information, press only:

Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Fawad Khan, Xenith Public Relations, +92 332 2282936, fawad.khan@xenithpr.com

麻豆原创 News Center press room; press@sap.com

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RIYADH, Kingdom of Saudi Arabia 鈥� 15 March 2020 鈥� Mobily, one of the Middle East鈥檚 largest communications companies, announced today a digital transformation partnership with global technology company 麻豆原创 to energize its sales force automation.

In line with its digital transformation strategy, Mobily sought to enhance business competitiveness by enhancing customer experiences, optimizing costs and sales, and bringing innovations faster to market.

鈥淎s Mobily grows, our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Saudi Vision 2030,鈥� said Salman Al-Badran, CEO, Mobily. 鈥淭hanks to our partnership with 麻豆原创, we can understand and respond to our customers in real-time, further supporting our journey of being a progressive, passionate, and caring company.鈥�

Mobily will deploy Sales Cloud, part of , with five industry-leading cloud solution portfolios to foster business innovation, integration, and agility. Mobily will run these solutions on 麻豆原创鈥檚 cloud data center in Saudi Arabia, with the project implemented by channel partner ITelligence.

鈥淭his project will showcase how Saudi Arabia鈥檚 Intelligent Enterprises can enhance overall customers鈥� engagement and services by combining customer experience data, 鈥榵-data,鈥� with operational data, 鈥榦-data,鈥� to listen, understand, and act on customer experiences,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East North. 鈥淩unning on 麻豆原创鈥檚 Saudi Arabia cloud data center will enable Mobily to further scale up and drive customer-centric innovations and support seamless end-to-end customer journeys.鈥�

NTT DATA is leveraging the expertise of its group company, ITelligence, which has over 30 years in digital transformation journeys. NTT Data believes this project will be a touchstone and will serve as an inspiration in shaping the vision of the telecom industry.

鈥淎s one of the leading 麻豆原创 customer experience digital transformation projects in Saudi Arabia, Mobily is showing best practices in integrating sales capabilities for business innovation and agility,鈥� said Mohammad Amjad Ali, CEO, NTT DATA, Saudi Arabia, a joint venture company with Ali A.Tamimi Group. 鈥淢obily has the secure, comprehensive, and flexible 麻豆原创 customer experience solutions to deliver on its strategy and take Saudi Arabia鈥檚 telco innovation to the next level.鈥�

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter: and .

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