Riyadh, 8 January, 2025: Almarai, the world’s largest vertically integrated dairy company and the world鈥檚 fourth most valuable dairy brand in 2024, has successfully implemented RISE with 麻豆原创 on Google Cloud. This milestone marks a pivotal step in Almarai鈥檚 digital transformation journey to drive innovation and achieve operational excellence.

Almarai鈥檚 SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization. To support these goals, the company is leveraging 麻豆原创 solutions like 麻豆原创 S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.

Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, 鈥淧artnering with 麻豆原创 and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision. This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.鈥�

Close collaboration with 麻豆原创 and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery for 麻豆原创 MEA North, said, 鈥淎lmarai鈥檚 deployment of 麻豆原创 S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.鈥�

Aligning with Saudi Vision 2030, this implementation reaffirms Almarai鈥檚 commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.

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About Almarai

Founded in 1977, Almarai is the Middle East鈥檚 leading food and beverage manufacturer and distributor and the world鈥檚 largest vertically integrated dairy company. Driven by a visionary approach, the company has grown into a globally recognized enterprise. Leveraging world-class infrastructure, a strong capacity for innovation, and extensive expertise in marketing and distribution, Almarai produces 3.5 billion kilograms of products annually, serving over 42 million consumers across the GCC, Egypt, and Jordan. Adhering to the highest food safety standards, the company strives to always deliver products with 鈥楺uality You Can Trust.鈥� Almarai is dedicated to advancing the food industry through strategic partnerships with investors and customers, while fostering positive social impact in the communities it serves through programs and initiatives aligned with Saudi Vision 2030.

The post Almarai Successfully Deploys 麻豆原创 Solutions to Power Strategic Expansion appeared first on 麻豆原创 MENA 麻豆原创 Room.

Along聽Saudi Arabia鈥榮 west coast, the Red Sea Project is a regenerative聽tourism聽destination spanning 28,000 square kilometers spanning more than 90 unspoiled islands and inland sites. The first phase of 16 hotels will open in late 2022.

TRSDC is pioneering the diversification envisioned by Vision 2030 with a unique, year-round tourism offering that supports sustainability and environmental enhancement, cultural conservation, and economic stimulation. Tourism is the Kingdom鈥檚 second most important sector.

鈥淎s part of our digital transformation roadmap with 麻豆原创, The Red Sea Development Company is optimizing our operational efficiency, procurement costs, and talent development,鈥� said Ammar Alomani, IT Applications Associate Director of TRSDC. 鈥淲e are also adopting Application Managed Services, a world-class Master Services Agreement, and education services for team training.鈥�

鈥淲e are pleased to continue our relationship with 麻豆原创 having passed through two successful phases with the company already. Having business applications available at the click of a button changes the way employees work, increases productivity and work from our offices here in Riyadh or on our destination sites,鈥� said John Pagano, CEO of The Red Sea Development Company.

鈥淥ur commitment to regenerative tourism development is underpinned by our ambition to run our destinations in the smartest ways possible. Digital transformation gives us a solid foundation stone to work from. We’ve become virtually paperless and opened a new chapter of free-flowing information and efficiency,鈥� continued John Pagano.

TRSDC is already running on the 麻豆原创 S/4HANA real-time business suite, the 麻豆原创 Ariba digital platform, the 麻豆原创 SuccessFactors human experience management suite, and 麻豆原创鈥檚 customer experience suite.

鈥淪ince the beginning of our partnership with The Red Sea Development Company, 麻豆原创 has been committed to delivering on its promise to deliver best-in-class software innovations,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East North. 鈥淲e are very excited to continue to enable the first giga-project of its scale in the region to become a truly intelligent enterprise.鈥�

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For more information, press only:

Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

The post Saudi Arabia鈥檚 The Red Sea Development Company Advances Digital Transformation with 麻豆原创 appeared first on 麻豆原创 MENA 麻豆原创 Room.