RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 麻豆原创 also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 麻豆原创 NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 麻豆原创 Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 麻豆原创 NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 麻豆原创 Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 麻豆原创 Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 麻豆原创 Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At 麻豆原创, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 麻豆原创 Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 麻豆原创 supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 麻豆原创 NOW Riyadh also reinforced many of the 麻豆原创 survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, 麻豆原创鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

– Ends –

The post 81% of Saudi Enterprises Already Using Industry-Specific AI Solutions, New 麻豆原创 Survey Finds appeared first on 麻豆原创 MENA 麻豆原创 Room.

RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 麻豆原创 will host its annual 麻豆原创 NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 麻豆原创 reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 麻豆原创 Saudi Arabia. 鈥溌槎乖� NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of 麻豆原创鈥檚 announcement that Saudi Arabia will become the first country to host the full 麻豆原创 Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 麻豆原创 NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 麻豆原创 experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at 麻豆原创, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

麻豆原创 will also demonstrate its collaboration with Databricks through the 麻豆原创 Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 麻豆原创 NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 麻豆原创 NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 麻豆原创 MENA website.

– ENDs –

The post 麻豆原创 NOW AI Tour Riyadh to Spotlight AI as Catalyst for Business Growth in the Kingdom appeared first on 麻豆原创 MENA 麻豆原创 Room.