Riyadh, KSA 鈥�聽The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 麻豆原创 that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 麻豆原创 S/4HANA enterprise resource planning (ERP) solution, 麻豆原创 Analytics Cloud, 麻豆原创 Ariba and 麻豆原创 SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with 麻豆原创, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with 麻豆原创, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 麻豆原创 Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 麻豆原创 will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how 麻豆原创鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 麻豆原创 landscape. Sustainability is core to 麻豆原创鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. 麻豆原创鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 麻豆原创 Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 麻豆原创 SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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New deal coincides with successful go-live of solutions such as 麻豆原创 S4/HANA implemented by 麻豆原创 Services

Cairo, Egypt鈥� 28 August, 2023 鈥� ElAraby Group, a leading manufacturer and supplier of electronics and home appliances in the Middle East and North Africa region, has announced it will enter the next phase of its digital transformation journey with global technology company (NYSE: 麻豆原创). The family-owned Egyptian enterprise has signed an agreement to adopt RISE with 麻豆原创 to enable a full cloud migration, including flagship cloud solutions such as Customer Experience (CX), 麻豆原创 Signavio, Business Technology Platform (BTP) and Digital Supply Chain that will support its customer-first approach and ensure a far more resilient supply chain.

The new deal coincides with the successful implementation and go-live by ElAraby of a host of 麻豆原创 solutions to consolidate and enhance its digital landscape. The project, implemented by 麻豆原创 Services, is considered one of the biggest migrations for 麻豆原创 in Egypt.

The two companies have been following a co-created digital roadmap specially designed to streamline and modernize ElAraby鈥檚 expansive operations. The electronic and appliances brand, which was established in 1964, sells more than 40 different products for more than 2000 items in 60 countries, with a distribution and service network comprising more than 3,000聽sales centers and more than 180 after-sales service locations. With the implementation going live, ElAraby鈥檚 distribution and service networks including the factories, supply chain, warehouses and retail shops, now all run on S/4HANA, 麻豆原创鈥檚 enterprise resource planning (ERP) solution.

Medhat Elaraby, Vice President of ElAraby Group, explains, 鈥淚n our almost-60 years of existence, Elaraby has grown from a joint stock enterprise to one of the region鈥檚 largest industrial and commercial corporations, but we remain a family business with our customers鈥� needs at the heart of all our decisions. We have been working closely with 麻豆原创 for two years to consolidate and streamline processes across our vast network to ensure we can offer unmatched products and services to our customers.鈥�

By choosing RISE with 麻豆原创, ElAraby will minimize cyber-risks, reduce costs and benefit from automatic upgrades to the implemented 麻豆原创 solutions. RISE with 麻豆原创 is a step-by-step holistic offering that accelerates a company鈥檚 journey to the cloud and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.

Ihab Selim, Chief Information Officer of ElAraby Group, commented, 鈥淚mplementing RISE with 麻豆原创 will enable ElAraby to leverage cutting-edge cloud computing solutions that provide 360-degree visibility on all aspects of our operations, including our supply chain. Moreover, the advanced data analytics available will ensure we remain flexible and able to respond to changes in the market and customer needs in an agile way.鈥�

ElAraby will be running a host of 麻豆原创 cloud solutions, including 麻豆原创 SuccessFactors, which will improve engagement and enhance services delivered to its more than 40,000 employees. This solution empowers individuals to reach their full potential at work, while also automating tasks and strengthening the connection between HR and business operations to help create a sustainable, future-ready workforce.

Mohamed Samy, Managing Director of 麻豆原创 Egypt, commented, 鈥溌槎乖� has been working closely with ElAraby to enable solutions that benefit its customers, partners and employees. ElAraby selected 麻豆原创 for its digital transformation based on our industry leadership and reputation as a true transformation partner. By choosing to adopt RISE with 麻豆原创, Elaraby is aligning with Egypt Vision 2030 and will be able to leverage the latest cloud solutions at an accelerated pace. In taking this step, Elaraby is ensuring that its operations are agile, scalable and flexible so that it can continue to enhance its operations and processes on an ongoing basis.鈥�

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DUBAI, UAE聽鈥� 14 June, 2023 – To thrive in the face of challenges such as supply chain constraints, critical skills shortages, and slowing global economic growth, regional businesses will need to adopt cloud platforms that enable them to leverage AI, data and automation solutions, according to experts speaking yesterday at the Dubai 麻豆原创 Business Transformation Tour organized by global technology company 聽(NYSE: 麻豆原创) in partnership with Intel.

Held at the Museum of the Future under the theme 鈥楴avigating the Winds of Change in a Digital-First World鈥�, the event demonstrated how embedding automation, data and AI capabilities into technology brings increased resilience, proactive as opposed to reactive strategic decision-making, and a more cohesive workforce, as well as better customer service thanks to Natural Language Processing.

Contextualizing current and predicted IT trends in the region, guest speaker Harish Dunakhe, Senior Research Director (Software & Cloud) at International Data Corporation (IDC), said 鈥淭he confluence of AI, data, and automation 鈥� with cloud being its foundational platform 鈥� is driving current digital Initiatives in the market. In fact, automation and analytics solutions are seeing an accelerated adoption on cloud-based deployments as against on-premises.鈥�

According to Dunakhe, AI adoption is expected to grow by more than 20% year on year between 2021 and 2026 in the UAE, Saudi Arabia and other countries in the Gulf. Furthermore, IDC鈥檚 research reveals that Big Data and analytics will grow by more than 20% between 2021 and 2026 on public cloud deployments.聽Dunakhe highlighted that these technologies can contribute to creating digital innovation initiatives that help business leaders build resilient organizations able to withstand the headwinds of global slowdown, currency fluctuations, and geopolitical situations that impact the Gulf region.

Irfan Khan, President of 麻豆原创 HANA Database & Analytics at 麻豆原创, also commented on technology鈥檚 role in building resilience. 鈥淏usiness leaders today are under greater pressure than ever before, with many predicting a significant slowdown in global economic activity. Through showcasing solutions such as 麻豆原创 Business Technology Platform (麻豆原创 BTP) and S/4HANA at today鈥檚 event, we want to demonstrate the important role that technology can play in addressing these challenges.鈥�

Khan added, 鈥淭o enable business resiliency while also encouraging innovation to spur growth and take advantage of new opportunities, 麻豆原创 is leading the charge establishing an 麻豆原创 business data fabric to harmonize all critical enterprise data and also embedding AI technologies in all its solutions and partnering with other leaders in AI to ensure we remain ahead of the curve.鈥�

Democratizing AI in business

Among the host of recently announced AI partnerships is 麻豆原创鈥檚 new Datasphere solution, built on 麻豆原创 BTP. 麻豆原创 is working strategically with industry-leading data and AI companies 鈥� Collibra NV, Confluent Inc, Databricks Inc and DataRobot Inc 鈥� to enrich 麻豆原创 Datasphere and empower organizations to create a unified data architecture that securely combines 麻豆原创 software data and non-麻豆原创 data. 麻豆原创 Datasphere is the next generation of 麻豆原创 Data Warehouse Cloud and enables data professionals to integrate and deliver scalable access to mission-critical business data 鈥� with business context and logic preserved 鈥� across their organization鈥檚 data landscape.

Similarly, 麻豆原创 announced its partnership with聽IBM Watson聽last month to provide customers with new AI-driven insights and automation to help accelerate innovation and create more efficient and effective user experiences. In addition, 麻豆原创 is incorporating聽Microsoft鈥檚 Azure OpenAI Service聽in solutions such as 麻豆原创 SuccessFactors to access powerful language models that analyze and generate natural language.

Commenting on the significance of embedding AI into existing 麻豆原创 solutions, rather than developing individual AI-powered products, guest speaker Pavlos Panagiotidis, Global VP of AI and Hyperautomation at 麻豆原创, pointed out that this is a way of democratizing access to the power of AI for business. He adds this is important given the shortage of skills in the IT sector, and particularly in AI technology skills.

According to Panagiotidis, 麻豆原创 is at the leading edge of research and development, combining AI with ERP, big data and related technologies and has already embedded AI functionality across its SaaS solutions, including S/4HANA Cloud, 麻豆原创 Fieldglass, 麻豆原创 Concur, SuccessFactors and the 麻豆原创 CX stack of solutions. 鈥淏y embedding AI and creating AI-powered modules to extend existing 麻豆原创 landscapes in 麻豆原创 BTP 鈥� such as Conversational AI and Intelligent Robotic Process Automation 鈥� 麻豆原创 is helping smaller and medium-sized businesses to compete,鈥� he says.

Panagiotidis adds that 麻豆原创 and its partners are focusing on developing responsible AI solutions that benefit businesses and individuals. 鈥淭here are multiple ethical considerations we keep in mind when embedding AI solutions, such as controlling use of customer data, counteracting bias in algorithms, and demonstrating transparency in the way interpretations and conclusions are reached. If AI is handled responsibly, it has great potential to improve the lives of employees and the performance of businesses. For example, repetitive and manual processes can be carried out by algorithms, leaving employees free to work on more complex, creative and value-added tasks.鈥�

Echoing the IDC鈥檚 findings on the rise in cloud adoption, Panagiotidis concluded, 鈥淭he growth of AI goes hand in hand with the global transition to cloud, and it is changing 麻豆原创 services for the better. Companies that delay implementing cloud deployments of their business processes will also be missing out on the power of AI. The potential benefits of AI technology are almost infinite in the world of commerce and industry.鈥�

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The contract was signed by Dr. Sherif Farouk, Chairman of the ENPO, and Sergio Maccotta, Senior Vice President and General Manager, 麻豆原创 Middle East South.

Dr. Farouk said: 鈥淭his protocol is the culmination of the continuous cooperation and strategic relationship between Egypt Post and 麻豆原创 and is part of our ongoing efforts to implement the best technologies solutions throughout all our services and transactions using advanced software solutions and integrated digital services to facilitate and secure internal and external transactions鈥�.

Dr. Farouk also highlighted that the agreement, which is the first of its kind in the Middle East and Southern Europe region, aims to establish a local cloud center and to enhance existing applications to leverage new features and technologies such as artificial intelligence and machine learning. The solution can integrate seamlessly with existing non-麻豆原创 and financial applications.

The agreement will also provide a holistic view of ENPO performance and key indicators, and enable ENPO to study, analyze and develop current business cycles in a practical way, and to inform agile decision-making. In addition, some steps in standard processes can be automated to reduce human error and interaction, which in turn improves efficiency and reduced cost of ownership.

Ehab Abu Bakr, Vice Chairman, Digital Transformation at Egypt Post, said: 鈥淭his agreement represents a big technological leap for us, as it aims to transform the current work processes into the advanced global technological Rise with 麻豆原创 platform as an integrated solution on a private cloud. In addition to benefiting from the licenses of 麻豆原创 Signavio, which provides comprehensive solutions from designing. Documenting, streamlining and modeling processes to improving overall efficiencies and increasing performance on a wider scale鈥�.

Mohammed Samy, Managing Director for 麻豆原创 Egypt, said of the contract, 鈥淓NPO is one of our most strategic partners in Egypt, and we are in a continuous dialogue with their top management about the new trends in postal services, and ways to develop ENPO鈥檚 capabilities to always stay ahead of the game. This new agreement is an example of how 麻豆原创 is supporting ENPO to reinvent its processes, services, promote innovation, and deliver new services.鈥�

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Cairo, Egypt鈥� 7 June 2022 鈥� Arabian Food Services, better known by the name of its popular flagship cheese brand Domty, has enlisted the support of global technology company 麻豆原创 to embark on a digital transformation journey that will see it benefit from full cloud integration and software solutions that enhance its interactions with the 55,000 Egyptian retailers stocking its products.

The cheese giant has implemented RISE with 麻豆原创 and 麻豆原创鈥檚 enterprise resource planning (ERP) solutions to accelerate its journey to become an Intelligent Enterprise while minimizing cyber-risks and streamlining its operations. In addition, to better service its retailers, Domty has embraced an automation roadmap, which includes an integrated solution offered by Spirit, an 麻豆原创 gold partner. Spirit鈥檚 Smart Sales is a van sales solution, meaning products can be delivered directly to retailers. Thanks to the full integrated package, Domty can leverage the advantages of cloud computing while also benefiting from improved visibility and control over all operations and activities.

Mohamed El Damaty, CEO of Domty, said of the partnership, 鈥淎longside our focus on quality ingredients, taste and value for money, we believe our success is driven by innovation. We are constantly looking for innovative ways to satisfy our retailers鈥� needs, and ultimately to serve consumers better. With RISE with 麻豆原创 and the 麻豆原创 and Spirit integrated solutions, we have streamlined our operations and have greater visibility on every area, allowing for precise decision making. The solutions also enable us to react swiftly to changes in the marketplace and to be able to expand our reach locally and abroad.鈥�

RISE with 麻豆原创 is a step-by-step holistic offering that supports companies鈥� digital transformation, and is tailored for each company鈥檚 complexity and starting point. The aim is to go beyond a technical migration to the cloud, and instead enable companies to truly transform their business, realizing a faster time-to-market for new capabilities and applications, and allowing for ongoing transformation.

Mohammed Samy, Managing Director, 麻豆原创 Egypt, said, 鈥淚mplementing RISE with 麻豆原创 enables Domty to align with Egypt Vision 2030 while leveraging the latest cloud-based solutions at an accelerated pace. Through implementing our ERP solutions and with the integration of Spirit鈥檚 Smart Sales, Domty has enhanced its monitoring and control of all its activities. This ensures that its operations are scalable when needed and flexible enough for continuous enhancements to be made.鈥�

Founded in Egypt in 1990, Domty today has an extensive range of almost 200 products with a distribution fleet of more than 600 trucks operating from 20 strategically located distribution hubs across the country, rather than distributors. The streamlined system delivers directly to all types of retail outlets thanks to a dedicated workforce of more than 4,200 employees who are supported by Spirit鈥檚 Smart Sales solution.

Omar Samy Abouzaid, Managing Director of Spirit, the 麻豆原创 system integrator, said of the collaboration, 鈥淲e are delighted to be working with our partner 麻豆原创 to support Domty in its impressive digital transformation strategy. Spirit鈥檚 Smart Sales simplifies complex direct store delivery processes and integrates the back office with customer-facing activities. This is important as it empowers Domty鈥檚 representatives to make decisions on the spot, enhancing their ability to meet retailers鈥� immediate needs. By embracing cloud technologies and innovative business processes, Domty is setting itself up for continued success and sustainability.鈥�

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter: and .

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Ooredoo announced聽the selection of 麻豆原创 as its partner to enable a complete digital business transformation and consolidation of all its Enterprise Resource Planning (ERP) solutions across the majority of our ten operating companies.

麻豆原创 鈥� the world鈥檚 largest provider of enterprise application software 鈥� will provide multiple solutions to facilitate complete digitalisation, a key strategic goal for Ooredoo, as well as consolidation of all its ERP solutions to a centralised cloud platform.

The partnership will ensure Ooredoo has the appropriate infrastructure to enhance the experience of its customers, employees, and suppliers through an integrated and end-to-end processes and systems, as well as increased automation and optimisation.

麻豆原创鈥檚 proposal to Ooredoo is an intelligent suite of integrated applications that enable agile, end-to-end business processes to help Ooredoo manage all aspects of its organisation, from the employee, customer and supplier experience to its products, finances and IT.

The RISE suite of applications, which will enable Ooredoo to enjoy large-scale strategic business benefits, includes S/4 HANA, 麻豆原创鈥檚 integrated ERP software, as well as 麻豆原创 Ariba, its procurement and supply chain solutions platform. 麻豆原创 Successfactors is its next generation human capital management solution, while 麻豆原创 Business Technology Platform brings together intelligent enterprise applications with database and data management, analytics, integration and intelligent technologies such as robotic process automation (RPA).

Aziz Aluthman Fakhroo, Managing Director and CEO, Ooredoo Group, said: 鈥淎s part of our corporate strategy to transform our business to accelerate growth, we actively seek to establish and develop partnerships with world-leading providers such as 麻豆原创. This partnership ensures we have access to state-of-the-art technology and innovation that will support us as we drive progress towards achievement of our strategic goals, and best serve both our customers and stakeholders. We look forward to a long, mutually beneficial partnership with 麻豆原创.鈥�

Christian Klein, CEO and member of the Executive Board, 麻豆原创 SE, said: 鈥淲e are proud to be a key enabler in Ooredoo鈥檚 digital transformation journey. Our holistic and customer-centric approach will help Ooredoo simplify and optimise its landscape, enabling the company to achieve its goals and respond to future opportunities with even greater agility and speed.鈥�

The partnership was announced at Mobile World Congress 2022, being held in Barcelona, Spain this week.

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For more information, press only:

Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, 麻豆原创, +971 50 554 1302, c.mcpeak@sap.com

Tony Luke, Wallis, +971 50 927 1100, sap@wallispr.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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