As part of an ambitious digital transformation program, the company has implemented 麻豆原创 technology to tackle a number of long-standing challenges, from siloed and disconnected data to limited engagement channels, and a lack of personalization.

For leading automotive brands, making the customer journey as personalized and frictionless as possible is essential to closing sales and promoting true loyalty. However, according to 麻豆原创 Emarsys鈥檚 recent , only 36% of all consumer products marketers feel they can effectively personalize their marketing content and campaigns. 听

Working with experts from connected commerce agency hmmh, Mohamed Yousuf Naghi Motors (MYNM) has leveraged 麻豆原创鈥檚 Customer Data Platform (CDP) and 麻豆原创 Emarsys customer engagement along with Sinch鈥檚 communications platform to drive smarter, more connected and more personalized car buying experiences for its customers.

MYNM had rich customer data, but they were unable to leverage it to create one-to-one dialogue with customers. The company first implemented 麻豆原创 CDP to unify their first party customer data and back-end ERP data, creating a single view of the customer as an engine for detailed analytics and AI-driven engagement.

听

The 麻豆原创 Emarsys customer engagement platform provides the vehicle to make this data actionable, empowering the marketing team to activate data-driven insights instantly and across channels so MYNM can meet customers where they are with the right message at the right time.听 听

听

麻豆原创 Emarsys has enabled the brand to add new channels, moving from a reliance on email and SMS to also engage customers across WhatsApp, digital ads (Meta, Instagram, Facebook, LinkedIn, TikTok), and its own web channel.

听

Alawi AlAlawi, Digitalization Manager at MYNM 鈥� BMW Group KSA explains: 鈥淏uying a new car, especially a luxury car like a 7 Series or an M5, is a big deal for consumers, and everything about the experience needs to feel right. MYNM 鈥� BMW Group KSA is committed to engaging motorists and ensuring their needs are met throughout the customer lifecycle.鈥�

听

The shift to AI-powered personalized engagement has already delivered standout results. Using lookalike audiences and AI-driven content optimization, the brand has seen sharp increases in conversions and customer engagement. For example, during a Ramadan campaign, MYNM reduced Google ad costs by 50% through smarter targeting and improved relevance.

听

鈥淲e are now able to execute campaigns at the speed of data rather than the speed of people,鈥� said Alawi AlAlawi. 鈥淭hat鈥檚 a game-changer for how we connect with our customers.鈥�

听

Dr. Fahd Nawwab, Vice President of 麻豆原创 KSA, commented, 鈥淭his project reflects how forward-looking Saudi enterprises are harnessing AI to drive measurable business outcomes. Through the collaboration between 麻豆原创 and Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA, we are demonstrating how data-driven engagement can enhance operational excellence while strengthening customer relationships.鈥�

听

Experts from 麻豆原创 Emarsys will be participating and speaking at the Kingdom鈥檚 on November 12, and visitors can find them at Booth 7 at the event held in Riyadh Marriot Hotel.

听

-Ends-

About Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA
听Founded in 1990, Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA is the official importer of BMW, Mini, Rolls Royce, and BMW Motorrad in Saudi Arabia. The company is known for its commitment to innovation, luxury, and delivering exceptional customer experiences.

About 麻豆原创 Emarsys
听麻豆原创 Emarsys is the customer engagement solution of Intelligent CX from 麻豆原创, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from 麻豆原创 integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, 麻豆原创 Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.

The post Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA Transforms Automotive Customer Engagement with AI-Powered Personalization appeared first on 麻豆原创 MENA 麻豆原创 Room.