RIYADH, Saudi Arabia 鈥� 13 January 2025 鈥� 麻豆原创 today announced the availability of its 麻豆原创 Business Technology Platform (麻豆原创 BTP) on Google Cloud in the Kingdom of Saudi Arabia, exclusively for regulated* customers.

This strategic collaboration aims to advance Saudi government organizations and critical national infrastructure entities with scalable, secure, and innovative cloud solutions. 麻豆原创 BTP is an innovation platform optimized for 麻豆原创 applications in the cloud that brings together application development and automation, data and analytics, integration, and AI capabilities in one unified environment. By emphasizing data sovereignty and facilitating digital transformation, the initiative ensures compliance with local regulations and aligns with Saudi Vision 2030.

Mohammed Al Romaizan, Vice President of 麻豆原创 Saudi Arabia, said: “We are delighted that 麻豆原创 BTP is now available for our Saudi regulated customers on Google Cloud’s in-country region. This enables government organizations and critical national infrastructure entities to leverage advanced cloud services while maintaining their data locally. 麻豆原创 BTP serves as the foundation for integrating and extending 麻豆原创 and third-party applications, empowering these organizations to enhance their operations and gain competitive advantages.”

Bader Almadi, Country Manager for Google Cloud in Saudi Arabia, added: “Our strategic collaboration with 麻豆原创 further underscores our commitment to regulated industries in Saudi Arabia and the Kingdom鈥檚 Vision 2030. The availability of 麻豆原创 BTP on Google Cloud in Saudi Arabia unlocks tremendous potential for regulated customers in the Kingdom, providing a secure and sovereign environment to accelerate their digital transformation journeys. By leveraging 麻豆原创 BTP on Google Cloud, these organizations can innovate with speed, optimize costs, and enhance their competitive advantage while ensuring compliance with local regulations and contributing to the growth of the digital economy in Saudi Arabia”.

麻豆原创 BTP is an innovation platform optimized for 麻豆原创 applications in the cloud. By bringing together application development and automation, data and analytics, and integration capabilities in one unified environment, it offers tailored solutions for the needs of regulated entities.

The availability of 麻豆原创 BTP on Google Cloud in Saudi Arabia offers regulated organizations significant advantages. The local deployment reduces latency and enhances application performance, while scalable infrastructure supports growth without the need for extensive on-premises hardware investments. Additionally, organizations can tap into a robust partner ecosystem, with over 2,800 partners using 麻豆原创 BTP for application development, extending the platform’s capabilities and delivering specialized solutions.

This collaboration aligns with Saudi Vision 2030 by promoting economic diversification and digital advancement through advanced cloud technologies that drive innovation and growth within the government and critical infrastructure sectors.

*Note: Regulated Customer refers to 鈥渁ny government organization in the Kingdom of Saudi Arabia inside or outside the Kingdom (including ministries, authorities, establishments and others) and its companies and entities (inside and outside the Kingdom), as well as private sector organizations owning, operating or hosting Critical National Infrastructures (CNIs) that currently use or plan to use any cloud service,鈥� as defined in the updated Cloud Cybersecurity Controls (CCC-2:2024) issued by the National Cybersecurity Authority in KSA.

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About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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RIYADH, KSA 鈥� 31 January, 2024 鈥� Saudia, the national flag carrier of Saudi Arabia, has become the first airline customer to adopt the newly launched RISE with 麻豆原创 on Google Cloud in the country. The move is part of the airline鈥檚 wider strategic digital transformation aimed at strengthening its support for the Kingdom鈥檚 Vision 2030 to bring the world to Saudi Arabia.

Having unveiled its new branding and livery at the end of September last year, Saudia has since announced a host of innovations and partnerships with 麻豆原创 and Google Cloud aimed at optimizing operational efficiency, improving safety and reducing operational and maintenance costs. In the latest development, Saudia will benefit from an accelerated move to the cloud, upgrades to the newest technologies and 麻豆原创-powered sustainability focused solutions, in addition to 麻豆原创鈥檚 aviation industry-specific software. Mission-critical data will be hosted on Google Cloud, underpinning Saudia鈥檚 commitment to align with the Kingdom鈥檚 data sovereignty and sustainability goals.

Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, commented, 鈥淪audia鈥檚 transformation focuses on ensuring the highest standards of safety, efficiency and sustainability, while simultaneously delivering an exceptional service to our guests. Moving our mission-critical business to the cloud is an important element in this process. With the new system in place, solutions will be upgraded automatically so we remain on the cutting edge of technology developments while storing data in a sustainable and secure way within the Kingdom.鈥�

麻豆原创 has been selected for the project due to its successful long-term technology partnership with Saudia and because of its extensive experience in the aviation industry. Included in the RISE package is S/4HANA, 麻豆原创鈥檚 enterprise resource planning solution, offering 360-degree visibility over all operations, real-time data insights, automated processes, and increased efficiencies.聽 In addition, 麻豆原创 will implement industry-specific programs that include route profitability and analysis solutions that enable airlines to adjust flight frequencies to optimize schedules to enhance passenger convenience, profitability, and sustainability.

Ahmed AlFaifi, Senior Vice President and Managing Director, 麻豆原创 Middle East & Africa – North, commented, 鈥淲e have partnered with Saudia since 2009, and have supported its growth strategy from strength to strength, always seeking to enhance services through the latest technologies, and now future proofing its operations. With RISE with 麻豆原创 on Google Cloud, Saudia will free up time to focus on innovation and exceptional service delivery, knowing their systems are optimized and their data secure. Saudia is leading the way for customers in the Kingdom who want to run 麻豆原创 on a fast, secure and reliable cloud, achieving a compelling return on investment. We have tailor-made solutions for customers of all sizes and in all industries who wish to accelerate their digital transformation.鈥�

AlFaifi added that as part of the wider digital transformation, Saudia will deploy 麻豆原创 solutions for its human resources, procurement and other functions including 麻豆原创 SuccessFactors Employee Suite, 麻豆原创 Fieldglass Services Procurement, 麻豆原创 BW/4HANA data warehouse solution, 麻豆原创 Analytical Cloud and Ariba.

Google Cloud鈥檚 Dammam-based cloud region launch was announced in November 2023. With this new cloud region, Google Cloud aims to enhance innovation, accelerate transformation, and support the growth of the Saudi digital economy through cloud computing services.

Abdul Rahman Al Thehaiban, Managing Director, Middle East, Turkey & Africa at Google Cloud, said, 鈥淕oogle Cloud offers world-class cloud infrastructure, designed to maximize availability and performance, which is key for mission critical applications. Google Cloud offers a suite of industry-tailored solutions, while using its robust infrastructure to deepen insights through artificial intelligence, machine learning, and data analytics in an environmentally sustainable way.鈥�

For more information, follow 麻豆原创 on X (formerly Twitter) at .

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About 麻豆原创
麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

# # #

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2022 Annual Report on Form 20-F.

漏 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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Claire McPeak, 麻豆原创, +971 50 554 1302, c.mcpeak@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com
麻豆原创 麻豆原创 Room; press@sap.com

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As 麻豆原创 House Strategic Partners, Deloitte and Google Cloud Develop the Future of Business

DUBAI, United Arab Emirates 鈥� 9 November 2021鈥� Global technology company 麻豆原创, the Innovative Enterprise Software Partner for Expo 2020 Dubai, has launched the 麻豆原创 House at Expo 2020 Dubai.

The 麻豆原创 House, at 900 square meters, features how real-time customer experience innovations can transform the economy, society, and environment. Inspiring innovative customer experience solutions from 麻豆原创 and its partners include: an immersive tunnel, an interactive gamification of equestrian sports, the PODway platform for people of determination, and 麻豆原创 Customer Checkout for retail innovation.

As 麻豆原创 global partners, Deloitte is revealing what it takes to navigate relentless disruption and the future鈥檚 uncertainty by becoming an intelligent enterprise, and Google Cloud is showcasing how the cloud is fueling digital transformation.

鈥淓xpo 2020 Dubai running in real-time on 麻豆原创 solutions is a globally-leading example of how mega-events can transform exhibitor and visitor experiences, as well as operations鈥� said Claudio Muruzabal, 麻豆原创 President for Southern Europe, Middle East, and Africa. 鈥淚n line with the Expo 2020 Dubai theme of 鈥楥onnecting Minds, Creating the Future,鈥� our 麻豆原创 House is a showcase of how 麻豆原创 and our partners are providing the latest innovations in cloud and emerging technologies to develop the future of business.鈥�

Customer and citizen experience is a priority in the region, especially in the government and public sector. For example, among government IT decision-makers, 91% in the UAE and 94% in the GCC agree that technology is vital for transforming citizen experiences, according to new research by YouGov.

鈥淭he 麻豆原创 House at Expo 2020 Dubai is an unparalleled immersive zone for real-time technology to solve the current era鈥檚 most pressing challenges, including supporting people of determination,鈥� said Sergio Maccotta, Senior Vice President, 麻豆原创 Middle East South. 鈥淲ith 94 percent of GCC government IT decision-makers agreeing that technology can transform citizen experiences, enabling the future of a Networked Economy is vital. Together with our partners Deloitte and Google Cloud, we are showcasing how cloud-based digital transformation can create the future through new levels of innovation.鈥�

麻豆原创 Powers End-to-End Expo Experiences, Including PODway for People of Determination

麻豆原创 is powering end-to-end Expo experiences with the 麻豆原创 S/4HANA real-time business suite and the 麻豆原创 Analytics Cloud for real-time operations. The 麻豆原创 Customer Checkout application is already processing an expected 300,000 daily sales transactions from 500 retailers and more than 1,000 points of sale. 麻豆原创 Ariba solutions are digitizing and automating procurement for more than 25,000 local and global suppliers, who have already transacted more than AED 1 billion in spend on the platform.

麻豆原创 is also marking the debut of PODway, a platform that provides people of determination or those with disabilities an offering to safely navigate the Expo and ask for assistance as needed and provide feedback on their journey at Expo 2020. PODway also enables Expo 2020 to understand and work on the feedback and requests from the people of determination visiting the event and provide them a unique experience tailored to them.

The 麻豆原创 Co-Innovation Lab in the UAE, HERE Technologies, and Expo 2020 collaborated on the platform. PODway runs on a variety of real-time 麻豆原创 solutions including the 麻豆原创 Analytics Cloud, 麻豆原创 Cloud Platform, the 麻豆原创 CF Mobile Services, and 麻豆原创 Qualtrics.

Deloitte and Google Cloud Partner with 麻豆原创 to Accelerate Digital Transformation on the Cloud

Leveraging the power of 麻豆原创鈥檚 global partnerships; Deloitte, a global services partner, and Google Cloud, a global cloud hyperscaler, are the 麻豆原创 House Partners at the heart of Expo 2020 Dubai. Over the course of six months, 麻豆原创, Deloitte, and Google Cloud will be co-hosting a myriad of thought-provoking workshops and events in line with the Expo-themed weeks on Sustainability, Health, Tolerance, and inclusivity, amongst others.

Deloitte, which provides industry-leading audit and assurance, consulting, tax, financial, and risk advisory services to many of the world鈥檚 most admired brands, is demonstrating at the 麻豆原创 House how it helps organizations to become intelligent, cloud-based enterprises that are built to evolve using 麻豆原创 technologies. Recognizing its success, Deloitte recently won for outstanding contributions as an 麻豆原创 partner.

鈥淭he 麻豆原创 House at Expo 2020 Dubai is the ideal global showcase to demonstrate how Deloitte is helping transform organizations enabled by technology to become Kinetic Enterprises that can reimagine everything, innovate rapidly, and evolve with confidence,鈥� said Tim Parr, Managing Director and CEO for the Consulting Practice at Deloitte Middle East. 鈥淒eloitte has over 70 ready-to-use assets enabled through the 麻豆原创 Cloud Platform that can be used to accelerate transformation. Middle East and global organizations that leverage these assets can rapidly drive innovation, optimize operations, and enhance customer experiences.鈥�

Visitors to the 麻豆原创 House can also experience Google Cloud鈥檚 business transformation solutions. Worldwide, Google Cloud serves as a global strategic cloud partner for the RISE with 麻豆原创 offering, and also offers organizations the latest advancements in artificial intelligence and machine learning. 麻豆原创鈥檚 enhanced ties with Google Cloud is part of the joint strategy to offer customers more choice for their 麻豆原创 S/4HANA implementations on more hyperscaler cloud platforms and to integrate Google Cloud technologies.

鈥淎t the 麻豆原创 House at Expo 2020 Dubai, Google Cloud is demonstrating to a global audience how organizations can digitally transform in a future-proof, secure, innovative, and low-latency environment on the industry鈥檚 cleanest cloud,鈥� said Tarek Khalil, Director Middle East and North Africa, Google Cloud. 鈥淲ith the Middle East鈥檚 rapid adoption of RISE with 麻豆原创, Google Cloud provides the advanced technology that supports customers in their digital transformation plans.鈥�

麻豆原创 University Alliances and 麻豆原创 Next-Gen Inspire the Future of Education for Youth

During Expo, 麻豆原创 University Alliances and 麻豆原创 Next-Gen are hosting several academic and innovation sessions to explore the future of work, education, diversity and inclusion, and how youth will contribute to the UN Sustainable Development Goals.

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter: and .

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For more information, press only:

Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, 麻豆原创, +971 50 554 1302, c.mcpeak@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

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