CAIRO, Egypt 鈥� 24 November 2020 — EDITA, a leading FMCG company in Egypt and the Middle East, announced today at Cairo ICT that it is moving forward with its digital transformation roadmap with global technology company 麻豆原创, to drive Egypt鈥檚 USD 15 billion retail food sector.

As Egyptians continue to show rising demand for food and beverages, the country鈥檚 retail food market has reached an impressive USD 15 billion, the United State Foreign Agricultural Service.

EDITA is supporting Egypt鈥檚 food innovation. With five state-of-the-art production facilities encompassing 31 production lines, as well as a nationwide distribution network, EDITA is the constant demand for its products. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.

EDITA went live with one more successful implementation of 麻豆原创 Direct Store Delivery (DSD) Mobile Android Solution 2.0 integrated with 麻豆原创 ERP Central Component (ECC), mobilizing all the sales and distribution processes into the new state of the art technology. EDITA now runs business processes with the best practices in the consumer products industry. With 麻豆原创 and partner help, EDITA has achieved its requirements and can move into the digital transformation of the DSD operation.

With a big-bang go-live of nearly 700 devices over 25 distribution centers scattered all over the country, 麻豆原创 DSD Mobile Android and 麻豆原创 DSD Backend on ECC runs the complete end-to-end sales force and distribution activities, including presales and van sales scenarios. EDITA, using the full functionality offered by the product, is helping to increase the market share of brands that are leader in the Egyptian market.

鈥淎s the Middle East鈥檚 food and beverage market rises, EDITA needed full visibility to enhance production and distribution, and to meet customer needs,鈥� said Hoda Mansour, Managing Director, 麻豆原创 Egypt. 鈥淓DITA, thanks to its digital transformation with 麻豆原创, now has real-time insights to enhance its competitiveness and Egypt鈥檚 standing as a leader in food and beverage manufacturing.鈥�

The vendor ZEBRA offered the latest mobile hardware technology and printers, so that the 麻豆原创 solution runs with the best performance and processing time at point of sales.

鈥淭his project started in January 2020 as part of Edita Information Technology strategic roadmap with a very detailed design phase, keeping all technical and business requirements from the business as a key of success, push the change management to move towards more paperless environment using E-signatures,鈥� said Ihab Selim, Chief Information Officer, EDITA. 鈥淓DITA鈥檚 requirements also included making sure of systems availability up-and-running in a very high demand operation and synchronization process; using the full end to end functionality.鈥�

The project is one of the few worldwide implementations of 麻豆原创 DSD Android 2.0, integrated with 麻豆原创 ECC, including a lot of standard customizations, validations, and control points on the mobile platform.

The company also needed real-time market order creation on the ECC side, such as deal conditions, uploading of PDF documents for legal purposes, reloading and unloading, stock visibility, loading confirmation, e-signatures, and invoice and credit note generation. Additional functionalities are real-time tracking for all drivers鈥� achievements during the day, using our internal dashboards.

鈥淓DITA would like to thank 麻豆原创 Consulting, development teams, the partners MAS and MBIS for their project management skills, expert technical teams for helping them to deliver this amazing project remotely and during COVID-19鈥�, said Eng. Hani Berzi, Chairman & CEO, EDITA. 鈥淭he magic five words that can define this project: project management, planning, experts, dedication, and seeking success.鈥�

Photo Caption: (center right) Hoda Mansour, Managing Director, 麻豆原创 Egypt with (center left) Eng. Hani Berzi, Chairman and CEO, EDITA celebrate EDITA鈥檚 digital transformation.

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