A key highlight of the visit was a meeting between Augusta Spinelli and the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja. Discussions focused on Pakistan鈥檚 digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing competitiveness and preparing the workforce for an AI-powered future.

Appreciating 麻豆原创鈥檚 contribution to technology adoption in Pakistan, Shaza Fatima Khawaja, Federal Minister for IT and Telecommunication, stated, 鈥淧akistan鈥檚 digital economy is underpinned by a young technology-savvy population, progressive policy frameworks and increasing adoption of emerging technologies. We are looking at organizations to harness the power of data, cloud and AI to drive innovation, efficiency and economic opportunity. We appreciate the key contributions made by 麻豆原创 to build a more connected, competitive and future-ready Digital Nation Pakistan.鈥�

These conversations highlighted the growing importance of AI, digital skills and cloud technologies in helping organizations drive innovation, improve competitiveness and accelerate growth, while underscoring 麻豆原创鈥檚 continued commitment to investing in local talent.

Pakistan continues to emerge as one of the region鈥檚 most dynamic digital markets, supported by a young and entrepreneurial population, expanding digital infrastructure and increasing technology adoption across both the public and private sectors. As organizations seek new ways to improve productivity, resilience and growth, AI is poised to play a central role in the country鈥檚 next phase of digital transformation.

As organizations accelerated their adoption of AI, 麻豆原创 highlighted the importance of establishing strong digital foundations built on trusted data, integrated business processes and cloud technologies. 鈥淎cross EMEA, organizations are turning to Business AI, cloud and trusted data to unlock new levels of innovation and performance,鈥� said Augusta Spinelli, Regional President, 麻豆原创 EMEA. 鈥淧akistan stands out as a vibrant and fast-growing market, with a dynamic ecosystem and strong talent base. As organizations accelerate transformation, strong digital foundations built on trusted data, integrated processes and cloud technologies will be essential to realizing the full value of AI. We look forward to deepening our partnerships with customers, partners and policymakers across Pakistan, and supporting the country鈥檚 continued digital growth.鈥�

While AI is creating new opportunities across industries, organizations are increasingly focused on translating technological innovation into measurable business outcomes. 麻豆原创 believes that combining Business AI with enterprise-wide data and applications can help organizations improve productivity, strengthen resilience and accelerate growth.

鈥淎s organizations across Pakistan accelerate their digital transformation initiatives, we see tremendous opportunities to combine Business AI with trusted business data and enterprise applications to deliver meaningful outcomes,鈥� said Ahmed Al-Faifi, Managing Director and Senior Vice President of 麻豆原创 Middle East and Africa 鈥� North. 鈥淭he organizations that succeed in the AI economy will be those that can transform data into actionable insights, automate routine processes and empower their people to focus on higher-value work. 麻豆原创 remains committed to helping customers realize these opportunities and drive long-term competitiveness.鈥�

麻豆原创 also sees significant opportunities to support Pakistan鈥檚 growing small and medium-sized business sector through solutions such as GROW with 麻豆原创, enabling organizations to adopt cloud ERP, standardize processes and benefit from the latest innovations in AI, analytics and automation.

鈥淧akistan鈥檚 digital transformation momentum is evident across industries, from the public sector and financial services to telecommunications, manufacturing and emerging enterprises,鈥� said Saqib Sabah, the newly appointed Head of MEA North Growth Cluster and Managing Director of Pakistan, 麻豆原创. 鈥淥rganizations are increasingly looking beyond digitization toward intelligent, data-driven operations that can deliver greater efficiency, agility and innovation. We are proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and AI.鈥�

Through its ecosystem of customers, partners and academic collaborations, 麻豆原创 continues to support organizations across Pakistan in modernizing operations, developing digital skills and leveraging innovation to create lasting economic and societal impact.

The post 麻豆原创 Reinforces Commitment to Pakistan鈥檚 AI-Powered Digital Future During Leadership Visit appeared first on 麻豆原创 MENA 麻豆原创 Room.

DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: 麻豆原创) 聽to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with 麻豆原创. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 麻豆原创 Business Suite that includes 麻豆原创 S/4HANA Private Cloud, 麻豆原创 Integrated Business Planning, and 麻豆原创 SuccessFactors powered by 麻豆原创 Business AI. 麻豆原创 Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 麻豆原创 SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 麻豆原创 solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 麻豆原创 solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 麻豆原创 Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 麻豆原创 S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 麻豆原创 Business AI capabilities, including Joule and 麻豆原创鈥檚 expanding portfolio of embedded AI use cases. 麻豆原创鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

The post RAK Ceramics Selects 麻豆原创 to Drive Cloud-Based Digital Transformation and Prepare for AI Adoption appeared first on 麻豆原创 MENA 麻豆原创 Room.

Along聽Saudi Arabia鈥榮 west coast, the Red Sea Project is a regenerative聽tourism聽destination spanning 28,000 square kilometers spanning more than 90 unspoiled islands and inland sites. The first phase of 16 hotels will open in late 2022.

TRSDC is pioneering the diversification envisioned by Vision 2030 with a unique, year-round tourism offering that supports sustainability and environmental enhancement, cultural conservation, and economic stimulation. Tourism is the Kingdom鈥檚 second most important sector.

鈥淎s part of our digital transformation roadmap with 麻豆原创, The Red Sea Development Company is optimizing our operational efficiency, procurement costs, and talent development,鈥� said Ammar Alomani, IT Applications Associate Director of TRSDC. 鈥淲e are also adopting Application Managed Services, a world-class Master Services Agreement, and education services for team training.鈥�

鈥淲e are pleased to continue our relationship with 麻豆原创 having passed through two successful phases with the company already. Having business applications available at the click of a button changes the way employees work, increases productivity and work from our offices here in Riyadh or on our destination sites,鈥� said John Pagano, CEO of The Red Sea Development Company.

鈥淥ur commitment to regenerative tourism development is underpinned by our ambition to run our destinations in the smartest ways possible. Digital transformation gives us a solid foundation stone to work from. We’ve become virtually paperless and opened a new chapter of free-flowing information and efficiency,鈥� continued John Pagano.

TRSDC is already running on the 麻豆原创 S/4HANA real-time business suite, the 麻豆原创 Ariba digital platform, the 麻豆原创 SuccessFactors human experience management suite, and 麻豆原创鈥檚 customer experience suite.

鈥淪ince the beginning of our partnership with The Red Sea Development Company, 麻豆原创 has been committed to delivering on its promise to deliver best-in-class software innovations,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East North. 鈥淲e are very excited to continue to enable the first giga-project of its scale in the region to become a truly intelligent enterprise.鈥�

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter: and .

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For more information, press only:

Husain Al Tamimi, 麻豆原创 +971 56 6811641, husain.tamimi@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com

The post Saudi Arabia鈥檚 The Red Sea Development Company Advances Digital Transformation with 麻豆原创 appeared first on 麻豆原创 MENA 麻豆原创 Room.