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The agreement, which relies on the 鈥淩ISE with 麻豆原创鈥� offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.

Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group鈥檚 expansion plans.

The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.

鈥淭he transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group鈥檚 targets during the coming phase,鈥� Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.

The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region鈥檚 first integrated digital platforms for real estate sales in 2020.

Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.

Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.

Abdallah explained that the project鈥檚 impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.

鈥淭echnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group鈥檚 future vision,鈥� Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.

Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG鈥檚 digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group鈥檚 transition towards relying more heavily on AI and smart analytics.

Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.

鈥淐ombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,鈥� Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG鈥檚 sectors and communities.

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About Talaat Moustafa Group
Talaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East’s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.

The post TMG signs five-year 麻豆原创 agreement to adopt cloud ERP and business AI appeared first on 麻豆原创 MENA 麻豆原创 Room.

As one of the largest urban development projects in the Kingdom, the deployment of these solutions in Diriyah will provide a 360-degree overview of all operations, streamlining and automating processes to enable data-driven and agile decision-making. The comprehensive 麻豆原创-powered transformation ensures that Diriyah Company is equipped with a flexible, scalable, and future-proofed technology infrastructure.

The deployment includes the 麻豆原创 ERP Private cloud solution, which accelerates the secure transition of core business processes to the cloud. Specialized modules for real estate were included, alongside the deployment of 麻豆原创 SuccessFactors for human resource management. Additionally, the 麻豆原创 Ariba procurement solution and the 麻豆原创 Business Technology innovation platform have been deployed, enabling improved application development, data management, planning and analytics, integration, and automation.

Jerry Inzerillo, GCEO of Diriyah Company, said: 鈥淥ur partnership with 麻豆原创 has been instrumental in achieving this critical phase of our digital transformation. The implementation of 麻豆原创鈥檚 innovative solutions allows us to optimize our operations and enhance our service delivery, ultimately creating a more enriching experience for our stakeholders.鈥�

Michael Ibbitson, CTO of Diriyah Company, said: 鈥淒iriyah and 麻豆原创 have been on a journey since the inception of the project. The deployment of cutting-edge cloud computing solutions marks a major milestone in our collaboration. Fully hosted in KSA, the flexible, scalable and future-proof infrastructure will enable decision-making that is data-driven and agile, amid the complexities of one of the largest urban development projects in the world.鈥�

麻豆原创 has been a partner in Diriyah’s journey since its inception. This milestone signifies a significant step in our collaboration with the deployment of the 麻豆原创 platform, fully hosted within Saudi Arabia. This flexible, scalable, and future-proof infrastructure will empower data-driven and agile decision-making amid the complexities of one of the world’s largest urban development projects.

Hans-Peter F眉lle, Chief Business Officer for 麻豆原创 EMEA, said: 鈥淲e are immensely proud to support Diriyah Company on its bold journey toward becoming a global cultural and tourism landmark. By integrating multiple innovative 麻豆原创 solutions, Diriyah has significantly elevated operational efficiency and built a future-proof foundation for its visionary development. These transformative achievements align seamlessly with Diriyah鈥檚 aspiration to stand among the world鈥檚 most iconic destinations.鈥�

Diriyah Company continues to pave the way for a digital-first approach, enhancing its capabilities to manage the expansive scale of its projects effectively and innovatively. This transformation positions Diriyah as a premium developer in the Kingdom, ready to meet the demands of its diverse stakeholders and the evolving market landscape.

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About Diriyah Company

Diriyah Company was established in 2023 and joined the Public Investment Fund鈥檚 (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 鈥淭he City of Earth鈥�, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah鈥檚 cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands.

As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world鈥檚 greatest gathering places.

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The post Diriyah Company Celebrates Completion of 麻豆原创 Private Cloud Solutions Deployment appeared first on 麻豆原创 MENA 麻豆原创 Room.