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The agreement, which relies on the 鈥淩ISE with 麻豆原创鈥� offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.

Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group鈥檚 expansion plans.

The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.

鈥淭he transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group鈥檚 targets during the coming phase,鈥� Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.

The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region鈥檚 first integrated digital platforms for real estate sales in 2020.

Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.

Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.

Abdallah explained that the project鈥檚 impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.

鈥淭echnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group鈥檚 future vision,鈥� Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.

Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG鈥檚 digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group鈥檚 transition towards relying more heavily on AI and smart analytics.

Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.

鈥淐ombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,鈥� Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG鈥檚 sectors and communities.

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About Talaat Moustafa Group
Talaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East’s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.

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FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

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RIYADH, KSA 鈥� 24, June 2026 鈥� Saudi companies are seeing tangible returns from artificial intelligence as investment becomes more disciplined and workforce preparation gathers pace, according to a new 麻豆原创-commissioned YouGov survey of chief IT decision-makers in the Kingdom.

The research shows that AI is moving beyond experimentation and into mainstream business use. Half of respondents said their AI initiatives are exceeding expectations, while a further 41% said returns are meeting expectations. At the same time, 59% said their organization prioritizes AI investments strategically and enterprise-wide. Together, the findings suggest that organizations in Saudi Arabia are increasingly focused on delivering measurable outcomes from AI through more structured, business-led adoption.

Ahmed AlFaifi, Managing Director and Senior Vice President of 麻豆原创 Middle East Africa 鈥� North, said: 鈥淓nterprises in the Kingdom are increasingly looking for AI that delivers relevant business outcomes, supports more reliable decision-making, and can scale responsibly across the enterprise. What stands out in these findings is that companies are combining disciplined investment with workforce preparation, which is essential if AI is to create lasting value within everyday business processes.鈥�

The survey also highlights the extent to which companies are preparing their workforce for the next phase of AI adoption. More than half of respondents said their organizations are upskilling or reskilling employees at scale, at 54%, while 52% are rolling out targeted training for specific roles and 53% are hiring new AI-related talent. This reflects growing recognition that long-term value depends not only on technology adoption, but on equipping employees to use AI effectively in their daily roles.

The findings point to a maturing market in which Saudi organizations are becoming more deliberate both in how they invest in AI and in how they prepare employees to work with it. That combination is helping move AI from isolated initiatives toward broader business impact across the enterprise.

Alfaifi concludes that the findings reflect continued momentum across the Kingdom as organizations expand their use of AI to support productivity, faster decision-making, and workforce readiness in line with Saudi Arabia鈥檚 broader economic ambitions.

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A key highlight of the visit was a meeting between Augusta Spinelli and the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja. Discussions focused on Pakistan鈥檚 digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing competitiveness and preparing the workforce for an AI-powered future.

Appreciating 麻豆原创鈥檚 contribution to technology adoption in Pakistan, Shaza Fatima Khawaja, Federal Minister for IT and Telecommunication, stated, 鈥淧akistan鈥檚 digital economy is underpinned by a young technology-savvy population, progressive policy frameworks and increasing adoption of emerging technologies. We are looking at organizations to harness the power of data, cloud and AI to drive innovation, efficiency and economic opportunity. We appreciate the key contributions made by 麻豆原创 to build a more connected, competitive and future-ready Digital Nation Pakistan.鈥�

These conversations highlighted the growing importance of AI, digital skills and cloud technologies in helping organizations drive innovation, improve competitiveness and accelerate growth, while underscoring 麻豆原创鈥檚 continued commitment to investing in local talent.

Pakistan continues to emerge as one of the region鈥檚 most dynamic digital markets, supported by a young and entrepreneurial population, expanding digital infrastructure and increasing technology adoption across both the public and private sectors. As organizations seek new ways to improve productivity, resilience and growth, AI is poised to play a central role in the country鈥檚 next phase of digital transformation.

As organizations accelerated their adoption of AI, 麻豆原创 highlighted the importance of establishing strong digital foundations built on trusted data, integrated business processes and cloud technologies. 鈥淎cross EMEA, organizations are turning to Business AI, cloud and trusted data to unlock new levels of innovation and performance,鈥� said Augusta Spinelli, Regional President, 麻豆原创 EMEA. 鈥淧akistan stands out as a vibrant and fast-growing market, with a dynamic ecosystem and strong talent base. As organizations accelerate transformation, strong digital foundations built on trusted data, integrated processes and cloud technologies will be essential to realizing the full value of AI. We look forward to deepening our partnerships with customers, partners and policymakers across Pakistan, and supporting the country鈥檚 continued digital growth.鈥�

While AI is creating new opportunities across industries, organizations are increasingly focused on translating technological innovation into measurable business outcomes. 麻豆原创 believes that combining Business AI with enterprise-wide data and applications can help organizations improve productivity, strengthen resilience and accelerate growth.

鈥淎s organizations across Pakistan accelerate their digital transformation initiatives, we see tremendous opportunities to combine Business AI with trusted business data and enterprise applications to deliver meaningful outcomes,鈥� said Ahmed Al-Faifi, Managing Director and Senior Vice President of 麻豆原创 Middle East and Africa 鈥� North. 鈥淭he organizations that succeed in the AI economy will be those that can transform data into actionable insights, automate routine processes and empower their people to focus on higher-value work. 麻豆原创 remains committed to helping customers realize these opportunities and drive long-term competitiveness.鈥�

麻豆原创 also sees significant opportunities to support Pakistan鈥檚 growing small and medium-sized business sector through solutions such as GROW with 麻豆原创, enabling organizations to adopt cloud ERP, standardize processes and benefit from the latest innovations in AI, analytics and automation.

鈥淧akistan鈥檚 digital transformation momentum is evident across industries, from the public sector and financial services to telecommunications, manufacturing and emerging enterprises,鈥� said Saqib Sabah, the newly appointed Head of MEA North Growth Cluster and Managing Director of Pakistan, 麻豆原创. 鈥淥rganizations are increasingly looking beyond digitization toward intelligent, data-driven operations that can deliver greater efficiency, agility and innovation. We are proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and AI.鈥�

Through its ecosystem of customers, partners and academic collaborations, 麻豆原创 continues to support organizations across Pakistan in modernizing operations, developing digital skills and leveraging innovation to create lasting economic and societal impact.

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DUBAI, UAE 鈥� 13 May 2026 鈥� 麻豆原创 yesterday highlighted how organizations are embedding artificial intelligence into the systems that run their core operations at its annual flagship 麻豆原创 Connect UAE event, held in Dubai this week as businesses across the UAE continue to accelerate growth and innovation agendas. Through new research findings, customer examples, and discussions across keynote sessions and panels, the technology company demonstrated that organizations are increasingly relying on AI-enabled ERP platforms to support large-scale adoption, helping them strengthen resilience, future-proof operations, and respond more effectively to rapidly changing market conditions.

According to 麻豆原创-commissioned YouGov research of chief IT decision-makers in the UAE, enterprise resource planning (ERP) systems are playing a central role in this shift. More than half of respondents (53%) said their ERP system already serves as the primary platform enabling AI-driven processes and decisions across the business, while a further 32% said it supports AI across several core functions.

Held at Dubai Exhibition Centre in Expo City Dubai, the 麻豆原创 event brought together business leaders to examine how AI is being integrated into finance, supply chain, human resources, and customer-facing functions, enabling more connected and data-driven decision-making across the enterprise.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, said: 鈥淎s organizations scale their use of AI, the focus is increasingly on how intelligence is embedded directly into core business systems. With the rise of agentic AI, businesses are beginning to move toward what 麻豆原创 calls 鈥楢utonomous Enterprise鈥�, where AI can support the more autonomous execution of tasks and processes while keeping people firmly in controlBy bringing together applications, data, and AI within a unified environment, organizations can improve decision-making, strengthen operational consistency, and respond more effectively to change.鈥�

The research also pointed to strong confidence in existing enterprise systems. Half of respondents said they are very confident their ERP and enterprise platforms can support more advanced AI and automation over the next two years, while a further 40% said they are somewhat confident. This indicates that organizations are building on established technology foundations as they expand their AI capabilities.

Respondents identified operational efficiency and resilience (45%), faster and higher-quality decision-making (44%), and improved employee productivity (41%) as the areas where more advanced, AI-enabled enterprise systems are expected to deliver the greatest value.

These findings reflect a broader shift toward more integrated and intelligent operations, where AI is embedded within everyday business processes rather than deployed as a standalone capability.

Customer Success

The event also provided a platform for customers and partners to share insights and explore how enterprise systems can support the next phase of AI adoption at scale.

RAK Ceramics is currently undertaking an enterprise-wide transformation to consolidate its global operations and prepare for the next phase of AI adoption, using RISE with 麻豆原创 to establish a modern cloud-based digital core.

Abdallah Massaad, Group CEO, RAK Ceramics PJSC, explained: 鈥淭hrough our adoption of RISE with 麻豆原创, we are establishing a strong digital foundation that brings greater visibility and consistency across our global operations. This will enable us to embed AI into our core processes, enhance decision-making, and drive more consistent, data-driven outcomes across the business as we continue to scale.鈥�

Similarly, EMSTEEL is progressing its transition to a cloud-based 麻豆原创 environment as part of a broader program to enhance operational visibility, scalability, and long-term resilience across its industrial operations.

鈥淭his transformation is about creating a more connected and responsive business. By moving to a unified cloud-based platform, we are strengthening our ability to make faster, better-informed decisions and building a foundation to embed AI and intelligent automation across our operations as we continue to grow,鈥� said Vladimir Arshinov, Group Chief Technology Officer, EMSTEEL

Grandiose, a member of Ghassan Aboud Group, is building the foundation to unify its retail, manufacturing, and catering operations on a single 麻豆原创 platform, enabling greater visibility, stronger operational alignment, and supporting the future integration of 麻豆原创 Business AI.

鈥淏ringing our operations together on a single integrated platform marks an important step in our growth journey,鈥� said Mussaab Aboud, CEO, Grandiose. 鈥淎s the business continues to expand, we need greater visibility across our supply chain, stronger coordination between our retail and production operations, and the ability to respond quickly to evolving customer demands. By building this foundation with 麻豆原创, we are positioning the business to embed AI more effectively across our operations and continue enhancing both efficiency and customer experience.鈥�

Jumbo Group recently completed its transition to 麻豆原创 S/4HANA, bringing together its core business functions onto a single integrated platform to enhance operational efficiency and decision-making. 鈥淏y moving to 麻豆原创 S/4HANA, we have unified our core operations on a single platform, enabling more connected, data-driven decision-making and greater agility across the business. This gives us a clearer, real-time view of our operations and positions us to continue improving efficiency and scale innovation across the organization,鈥� a spokesperson for Jumbo Group explained.

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Kuwait City, Kuwait 鈥� 24 November, 2025 鈥� held under the patronage and in the presence of H.E. Omar Saud Al-Omar, senior business executives and technology experts gathered in Kuwait City for the 麻豆原创 Business Suite Innovation Day 2025 鈥� Kuwait, to explore how Business AI, cloud computing, and intelligent technologies can drive transformation and accelerate the nation鈥檚 digital agenda through an integrated ecosystem and sustainable practices.

The event, which unfolded in the presence of His Excellency Omar Saud Al-Omar, Kuwait’s Minister of State for Communication Affairs, and His Excellency Hans-Christian Freiherr von Reibnitz, Germany鈥檚 Ambassador to Kuwait, served as a platform to explore how organizations can leverage advanced technology to transform sectors and support the country鈥檚 Vision 2035 and its evolving digital transformation priorities.

The event also emphasized national strategies to advance the skills and readiness of young Kuwaitis, supporting the country鈥檚 ambition to build a sustainable, technology-driven digital economy through public-private collaboration.

In his address, H.E. Omar Saud Al-Omar reaffirmed Kuwait鈥檚 commitment to accelerating digital integration and strengthening partnership between the government and the private sector. His Excellency emphasized that Kuwaiti youth represent 鈥渢he cornerstone of these national efforts.鈥� He added that the insights and discussions presented during the event further reinforce Kuwait鈥檚 regional position in artificial intelligence and technology-driven growth.

Kuwait鈥撀槎乖� MoU on Business AI Education and Innovation

With the presence of H.E. the Minister of Communications, the Central Agency for Information Technology (CAIT) and 麻豆原创 announced an MoU aimed at promoting business AI education and digital upskilling in Kuwait, with plans to build a pipeline of talent in AI, cloud, and data sciences to support Kuwait鈥檚 digital transformation objectives under Vision 2035, enhance innovation and develop a sustainable economy. 麻豆原创 will contribute through annual training opportunities for Kuwaiti graduates via 麻豆原创 Young Professionals Program (YPP), and by providing annual placements at the 麻豆原创 Academy for Engineering in Silicon Valley for advanced training in AI, machine learning, programming, and 麻豆原创 Business Technology Platform (BTP).

Commending Kuwait鈥揋ermany Relations

Speaking at the 麻豆原创 Innovation Day, H.E. Hans-Christian von Reibnitz hailed Germany and Kuwait鈥檚 strong bilateral ties. 鈥淕ermany takes great pride in seeing its technology contribute to Kuwait鈥檚 progress toward its Vision 2035 goals. As a German company, 麻豆原创 exemplifies how collaboration in advanced technology can drive sustainable growth and empower young Kuwaiti talent to shape the country鈥檚 digital future. Such partnerships are a cornerstone of our nations鈥� enduring relationship.”

Launch of Kuwait 麻豆原创 User Group

麻豆原创 also announced the launch of Kuwait 麻豆原创 User Group (KWTSUG) during the 麻豆原创 Business Suite Innovation Day. KWTSUG, the 51^st 麻豆原创 user group globally, will form a collaborative community for customers, partners, and 麻豆原创 experts to share best practices, network, discuss innovation, and influence 麻豆原创 solution development. The group will organize workshops, technical sessions, and facilitate dialogue on 麻豆原创 technologies, reinforcing the company鈥檚 commitment to empowering Kuwaiti enterprises and ensuring they gain optimal value from their digital investments.

Sundus Bushahri, Managing Director of 麻豆原创 Kuwait, emphasized that the initiative reflects the Ministry of Communications鈥� vision to accelerate national digital integration, enhance digital infrastructure, and improve efficiency and transparency across public services. 鈥淭his user group creates a collaborative space where customers, partners, and experts can share insights, exchange innovation, and build stronger digital capabilities together,鈥� Bushahri added.

Kuwait鈥檚 Digital Transformation and Market Outlook

As part of Kuwait Vision 2035, the country continues to implement national programs aimed at strengthening digital integration and advancing its technological infrastructure to advance the nation鈥檚 transformation agenda. These efforts reinforce Kuwait鈥檚 position as a regional hub for innovation by enhancing digital skills, scaling AI adoption across government sectors, strengthening data governance, and activating international partnerships.

The MoU signed between CAIT, 麻豆原创 and the 麻豆原创 Academy for Engineering reflects this direction, underscoring Kuwait鈥檚 commitment to turning these initiatives into tangible outcomes that drive digital development and innovation.

According to a recent from Research and Markets, Kuwait鈥檚 ICT market is estimated at USD 27.12 billion this year and is expected to reach USD 43.36 billion by 2030, underscoring the country鈥檚 accelerating momentum in digital transformation and innovation under Vision 2035.

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RIYADH, Saudi Arabia 鈥� November 4, 2025 鈥� Saudi businesses are embracing artificial intelligence (AI) at scale, with 81% of enterprises in the Kingdom already deploying AI solutions tailored to their industries. A new YouGov survey commissioned by 麻豆原创 also shows that 96% of companies plan to invest in data consolidation and quality improvement programs over the next 12 months, underscoring the urgency of building robust data foundations for AI adoption.

These findings were presented this week at 麻豆原创 NOW AI Tour Riyadh, where business leaders, policymakers, and technology experts gathered to discuss AI鈥檚 role in advancing the Kingdom鈥檚 economic transformation. The event also highlighted the recent expansion of the Saudi Business Network, the world鈥檚 first regulated public sector deployment of 麻豆原创 Business Network, enabling enterprises to access global procurement capabilities while ensuring local compliance.

鈥淪audi enterprises are moving beyond experimentation and into measurable, scalable AI outcomes,鈥� said Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia. 鈥淥ur customers are not only adopting AI but integrating it deeply across mission-critical functions, from manufacturing to financial management, to drive efficiency and innovation. This reflects the Kingdom鈥檚 clear strategy to position technology as a core pillar of Vision 2030 and a catalyst for long-term competitiveness.鈥�

The survey revealed that Saudi enterprises are prioritizing customer experience and growth when implementing AI. Fifty-two percent of respondents said improved customer satisfaction is the most important success measure, followed by increased revenue (47%), enhanced decision-making (47%), and cost reduction (48%). More than half (51%) expect significant returns from AI investments within the next one to two years, showing how quickly AI is moving from experimentation to real-world impact.

Delegates at 麻豆原创 NOW AI Tour Riyadh explored the company鈥檚 latest AI innovations, including agentic AI, which enables autonomous decision-making and task execution, and the 麻豆原创 Business Data Cloud, developed with Databricks, which allows organizations to extract insights from both structured and unstructured data. With global experts such as Augusta Spinelli, 麻豆原创 Regional President for Europe, Middle East and Africa, addressing the event, participants gained insight into how AI is reshaping industries worldwide and the role Saudi Arabia can play as a leader in this transformation.

Mohammed Alromaizan, Vice President, 麻豆原创 Saudi Arabia, commented: 鈥淭oday鈥檚 discussions reflect how Saudi Arabia鈥檚 AI ambitions are grounded in clear national priorities for trust, security, and impact. At 麻豆原创, our approach to Business AI is guided by reliability, relevance, and responsibility, ensuring technology serves both enterprise needs and national objectives. The 麻豆原创 Business Network for the Public Sector exemplifies this commitment by helping organizations collaborate securely and innovate confidently while safeguarding data sovereignty and supporting the Kingdom鈥檚 broader digital agenda.鈥�

Celebrating customer success

A customer panellist at the event, Saaim Aslam, Senior Director, Enterprise Technology, Almosafer, part of Seera Group, commented: 鈥淎s Saudi Arabia accelerates toward its Vision 2030 goals, travel and tourism continue to play a vital role in positioning the Kingdom as a regional and global hub for business and leisure. Our customers expect seamless, personalized, and world-class experiences, and to deliver on that, we鈥檙e focused on leveraging advanced technologies and strong partnerships to drive continuous improvement across the traveler journey. Collaborating with global technology partners like 麻豆原创 supports our ambition to meet and exceed evolving customer expectations in an increasingly competitive market.鈥�

Customer stories at 麻豆原创 NOW Riyadh also reinforced many of the 麻豆原创 survey findings, with a particular focus on human capital management. At Red Sea Global, AI is already transforming the employee experience. 鈥淛oule has redefined how our teams interact with HR processes,鈥� said Sultan Moraished, Group Head of Technology & Corporate Excellence, Red Sea Global. 鈥淔rom simplifying talent management to delivering intuitive support through natural conversations, 麻豆原创鈥檚 AI-powered capabilities help us attract, retain, and empower talent, which is an essential factor in supporting our long-term sustainability goals.鈥�

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RIYADH, Saudi Arabia 鈥� October 27, 2025 鈥� 麻豆原创 will host its annual 麻豆原创 NOW AI Tour at The Arena Riyadh on November 3, bringing together business leaders, technology experts, and public sector stakeholders to explore how artificial intelligence (AI) can accelerate Saudi Arabia鈥檚 economic transformation. As the Kingdom advances its Vision 2030 agenda and National Strategy for Data & AI, the event will focus on practical pathways for organizations to harness AI to drive competitiveness, growth, and scalability.

A new YouGov survey of senior IT decision-makers commissioned by 麻豆原创 reveals strong confidence in the Kingdom鈥檚 AI outlook. Seventy percent of Saudi enterprises said AI is very important to shaping their future strategy, while nearly all (97%) expressed confidence in using AI-driven insights for critical business decisions. More than half (51%) expect significant returns from AI investments within the next one to two years, and 81% are already deploying industry-specific AI solutions.

鈥淎I is rapidly becoming a cornerstone of business strategy in Saudi Arabia, with organizations showing remarkable confidence in its potential,鈥� said Mohammed Alromaizan, Vice President of 麻豆原创 Saudi Arabia. 鈥溌槎乖� NOW Riyadh will highlight how enterprises can translate this momentum into measurable outcomes, from greater customer satisfaction and revenue growth to more resilient supply chains and enhanced decision-making, in full alignment with the Kingdom鈥檚 long-term ambitions.鈥�

The event follows fast on the heels of 麻豆原创鈥檚 announcement that Saudi Arabia will become the first country to host the full 麻豆原创 Business Network for the public sector, ensuring data stays in-country while connecting government buyers with global suppliers. The platform, which facilitates more than USD 6.1 trillion in trade each year, is hosted on Google Cloud and will be extended to the private sector in early 2026.

Around 1,000 business executives are expected to attend the 麻豆原创 NOW AI Tour, which has Google as the Platinum sponsor. The agenda will span multiple sectors, with highlights including how AI can support sustainability, manufacturing, human resources, and procurement. Customers will showcase their success stories, while 麻豆原创 experts including Augusta Spinelli, Regional President for Europe, Middle East and Africa; Ahmed AlFaifi, Senior Vice President and Managing Director for Middle East and Africa (North); and Jesper Schleimann, Head of Business AI, EMEA at 麻豆原创, will provide broad Saudi and regional perspectives on the evolution of business AI, including the emergence of agentic AI 鈥� a capability that enables autonomous decision-making and task execution to boost business agility.

麻豆原创 will also demonstrate its collaboration with Databricks through the 麻豆原创 Business Data Cloud, showing how Saudi organizations can unlock the value of structured and unstructured data to refine predictive analytics and make better business decisions. Despite rapid growth in enterprise data volumes, industry experts say up to 90% of business data globally remains unstructured and underutilized, underscoring the need for robust AI-driven strategies.

Gold sponsors of 麻豆原创 NOW include Ejada Systems Company, AWS, PwC, Arabian Internet and Communications Services Company (Solutions by stc) and Deloitte.

The 麻豆原创 NOW AI Tour Riyadh is a full-day event taking place at on November 3, 2025. For more information or to register, visit the 麻豆原创 MENA website.

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Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh

RIYADH, Saudi Arabia 鈥� 31 July 2025 鈥� Global technology company 麻豆原创 and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of 麻豆原创鈥檚 AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG鈥檚 growth and digital enhancement, following several years of collaboration with 麻豆原创 across core business operations.

The developer was the first organisation in the Middle East and Africa 鈥� North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within 麻豆原创 SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.

Red Sea Global plans to extend Joule鈥檚 capabilities into other 麻豆原创 systems, including ERP and digital spend/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: 鈥淲e are proud to be the first organisation in the region to implement 麻豆原创 Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.鈥�

Mohammed Alromaizan, Vice President, 麻豆原创 KSA, added: 鈥淩ed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We鈥檙e proud to support RSG on their journey to drive innovation and deliver on Vision 2030鈥�.

RSG has worked with 麻豆原创 since 2021 as part of a broader technology transformation aligned with Saudi Arabia鈥檚 Vision 2030. Its digital ecosystem includes 麻豆原创 SuccessFactors, 麻豆原创 Ariba, 麻豆原创 Supply Chain Management, 麻豆原创 BTP and 麻豆原创 S/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.

Photo caption (from left to right):
Fadi Toumeh, Global Account Director, 麻豆原创
Farouk Alzoubi, Services Partner, 麻豆原创
Abdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Ahmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, 麻豆原创
Mohammed Alromaizan, Vice President, 麻豆原创 Saudi Arabia
Mohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
Mohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
Nader Alghamdi, ERP Specialist, Red Sea Global

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About Red Sea Global

Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.

A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia鈥檚 ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

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DUBAI, UAE 鈥� 12 June 2025 鈥� 麻豆原创 University Alliances has launched its Business AI Roadshow in the UAE as the latest in a series of collaborations aimed at equipping young people across the Middle East with in-demand technology skills. The UAE interactive tour 鈥� which was launched in collaboration with the 麻豆原创 Business Women鈥檚 Network and in partnership with Deloitte and Zayed University 鈥� introduces university students to real-world applications of AI in business while demonstrating how 麻豆原创 technologies are shaping the future of work.

“Through these programs, we鈥檙e helping to nurture a new generation of talent that will lead the digital transformation of the region,” said Marwan Zeineddine, Managing Director of 麻豆原创 UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”

At each stop on the Business AI Roadshow, students participate in live demonstrations and hands-on activities that illustrate the role of AI in solving complex business challenges. The sessions also explore how companies across industries are embedding AI into their core operations. Participating students gain practical insight into how to navigate and thrive in a digital-first workplace.

The roadshow builds on the success of 麻豆原创’s inaugural MENA Learning Tour to the company鈥檚 global headquarters in Walldorf, Germany. There, select students from the region鈥檚 universities met 麻豆原创 executives including CEO Christian Klein and gained exposure to cutting-edge innovation through workshops, labs, and career mentorship opportunities. Students were given the opportunity to pitch business cases, explore new approaches to design thinking and agile collaboration, and experience what it is like working at 麻豆原创.

The response from students was overwhelmingly positive. Mouza Alnuaimi, an Information Technology and Network Security student at Zayed University, UAE, said: 鈥淔rom day one, we were immersed in a learning journey, from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside 麻豆原创 employees and experiencing their passion was inspiring.鈥�

Launch of 麻豆原创 Learning Hub for Students

These learning initiatives are part of a wider effort by 麻豆原创 to strengthen links between academia and industry. Central to this is the global launch of the 麻豆原创 Learning Hub, Student Edition, which offers university students flexible, online access to over 1,500 learning assets including interactive e鈥憀earning courses, expert-led webinars, and hands鈥憃n practice systems. Through the Hub, students can follow curated learning paths aligned to emerging job roles in AI, data analytics, and enterprise resource planning.

Beyond self鈥憄aced study, the Hub provides exclusive access to community-led study groups and live Q&A sessions with 麻豆原创 experts, enabling peer collaboration and real鈥憈ime feedback. Learners can earn industry-recognized 麻豆原创 certifications, from Associate to Professional levels, and showcase digital badges on their professional profiles. By democratizing access to cutting-edge 麻豆原创 content, the Learning Hub empowers students to build in-demand skills and stand out in today鈥檚 competitive job market.

麻豆原创鈥檚 education programs support national transformation agendas across the region by helping build digital talent pipelines and by fostering inclusive, innovation-driven economies.

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