FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

– ENDs –

The post Fujairah Government Partners with 麻豆原创 to Empower Employees with Advanced AI Skills appeared first on 麻豆原创 MENA 麻豆原创 Room.

A key highlight of the visit was a meeting between Augusta Spinelli and the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja. Discussions focused on Pakistan鈥檚 digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing competitiveness and preparing the workforce for an AI-powered future.

Appreciating 麻豆原创鈥檚 contribution to technology adoption in Pakistan, Shaza Fatima Khawaja, Federal Minister for IT and Telecommunication, stated, 鈥淧akistan鈥檚 digital economy is underpinned by a young technology-savvy population, progressive policy frameworks and increasing adoption of emerging technologies. We are looking at organizations to harness the power of data, cloud and AI to drive innovation, efficiency and economic opportunity. We appreciate the key contributions made by 麻豆原创 to build a more connected, competitive and future-ready Digital Nation Pakistan.鈥�

These conversations highlighted the growing importance of AI, digital skills and cloud technologies in helping organizations drive innovation, improve competitiveness and accelerate growth, while underscoring 麻豆原创鈥檚 continued commitment to investing in local talent.

Pakistan continues to emerge as one of the region鈥檚 most dynamic digital markets, supported by a young and entrepreneurial population, expanding digital infrastructure and increasing technology adoption across both the public and private sectors. As organizations seek new ways to improve productivity, resilience and growth, AI is poised to play a central role in the country鈥檚 next phase of digital transformation.

As organizations accelerated their adoption of AI, 麻豆原创 highlighted the importance of establishing strong digital foundations built on trusted data, integrated business processes and cloud technologies. 鈥淎cross EMEA, organizations are turning to Business AI, cloud and trusted data to unlock new levels of innovation and performance,鈥� said Augusta Spinelli, Regional President, 麻豆原创 EMEA. 鈥淧akistan stands out as a vibrant and fast-growing market, with a dynamic ecosystem and strong talent base. As organizations accelerate transformation, strong digital foundations built on trusted data, integrated processes and cloud technologies will be essential to realizing the full value of AI. We look forward to deepening our partnerships with customers, partners and policymakers across Pakistan, and supporting the country鈥檚 continued digital growth.鈥�

While AI is creating new opportunities across industries, organizations are increasingly focused on translating technological innovation into measurable business outcomes. 麻豆原创 believes that combining Business AI with enterprise-wide data and applications can help organizations improve productivity, strengthen resilience and accelerate growth.

鈥淎s organizations across Pakistan accelerate their digital transformation initiatives, we see tremendous opportunities to combine Business AI with trusted business data and enterprise applications to deliver meaningful outcomes,鈥� said Ahmed Al-Faifi, Managing Director and Senior Vice President of 麻豆原创 Middle East and Africa 鈥� North. 鈥淭he organizations that succeed in the AI economy will be those that can transform data into actionable insights, automate routine processes and empower their people to focus on higher-value work. 麻豆原创 remains committed to helping customers realize these opportunities and drive long-term competitiveness.鈥�

麻豆原创 also sees significant opportunities to support Pakistan鈥檚 growing small and medium-sized business sector through solutions such as GROW with 麻豆原创, enabling organizations to adopt cloud ERP, standardize processes and benefit from the latest innovations in AI, analytics and automation.

鈥淧akistan鈥檚 digital transformation momentum is evident across industries, from the public sector and financial services to telecommunications, manufacturing and emerging enterprises,鈥� said Saqib Sabah, the newly appointed Head of MEA North Growth Cluster and Managing Director of Pakistan, 麻豆原创. 鈥淥rganizations are increasingly looking beyond digitization toward intelligent, data-driven operations that can deliver greater efficiency, agility and innovation. We are proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and AI.鈥�

Through its ecosystem of customers, partners and academic collaborations, 麻豆原创 continues to support organizations across Pakistan in modernizing operations, developing digital skills and leveraging innovation to create lasting economic and societal impact.

The post 麻豆原创 Reinforces Commitment to Pakistan鈥檚 AI-Powered Digital Future During Leadership Visit appeared first on 麻豆原创 MENA 麻豆原创 Room.

As part of an ambitious digital transformation program, the company has implemented 麻豆原创 technology to tackle a number of long-standing challenges, from siloed and disconnected data to limited engagement channels, and a lack of personalization.

For leading automotive brands, making the customer journey as personalized and frictionless as possible is essential to closing sales and promoting true loyalty. However, according to 麻豆原创 Emarsys鈥檚 recent , only 36% of all consumer products marketers feel they can effectively personalize their marketing content and campaigns. 听

Working with experts from connected commerce agency hmmh, Mohamed Yousuf Naghi Motors (MYNM) has leveraged 麻豆原创鈥檚 Customer Data Platform (CDP) and 麻豆原创 Emarsys customer engagement along with Sinch鈥檚 communications platform to drive smarter, more connected and more personalized car buying experiences for its customers.

MYNM had rich customer data, but they were unable to leverage it to create one-to-one dialogue with customers. The company first implemented 麻豆原创 CDP to unify their first party customer data and back-end ERP data, creating a single view of the customer as an engine for detailed analytics and AI-driven engagement.

听

The 麻豆原创 Emarsys customer engagement platform provides the vehicle to make this data actionable, empowering the marketing team to activate data-driven insights instantly and across channels so MYNM can meet customers where they are with the right message at the right time.听 听

听

麻豆原创 Emarsys has enabled the brand to add new channels, moving from a reliance on email and SMS to also engage customers across WhatsApp, digital ads (Meta, Instagram, Facebook, LinkedIn, TikTok), and its own web channel.

听

Alawi AlAlawi, Digitalization Manager at MYNM 鈥� BMW Group KSA explains: 鈥淏uying a new car, especially a luxury car like a 7 Series or an M5, is a big deal for consumers, and everything about the experience needs to feel right. MYNM 鈥� BMW Group KSA is committed to engaging motorists and ensuring their needs are met throughout the customer lifecycle.鈥�

听

The shift to AI-powered personalized engagement has already delivered standout results. Using lookalike audiences and AI-driven content optimization, the brand has seen sharp increases in conversions and customer engagement. For example, during a Ramadan campaign, MYNM reduced Google ad costs by 50% through smarter targeting and improved relevance.

听

鈥淲e are now able to execute campaigns at the speed of data rather than the speed of people,鈥� said Alawi AlAlawi. 鈥淭hat鈥檚 a game-changer for how we connect with our customers.鈥�

听

Dr. Fahd Nawwab, Vice President of 麻豆原创 KSA, commented, 鈥淭his project reflects how forward-looking Saudi enterprises are harnessing AI to drive measurable business outcomes. Through the collaboration between 麻豆原创 and Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA, we are demonstrating how data-driven engagement can enhance operational excellence while strengthening customer relationships.鈥�

听

Experts from 麻豆原创 Emarsys will be participating and speaking at the Kingdom鈥檚 on November 12, and visitors can find them at Booth 7 at the event held in Riyadh Marriot Hotel.

听

-Ends-

About Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA
听Founded in 1990, Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA is the official importer of BMW, Mini, Rolls Royce, and BMW Motorrad in Saudi Arabia. The company is known for its commitment to innovation, luxury, and delivering exceptional customer experiences.

About 麻豆原创 Emarsys
听麻豆原创 Emarsys is the customer engagement solution of Intelligent CX from 麻豆原创, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibility, Intelligent CX from 麻豆原创 integrates commerce, sales, service, marketing, and customer data, enabling businesses to exceed customer expectations with real-time, relevant engagement. From digitally native disruptors to global enterprises, 麻豆原创 Emarsys helps bring out the best CX in every business by meeting customers where they are with the products, information, and experiences they need, exactly when and where they need them.

The post Mohamed Yousuf Naghi Motors 鈥� BMW Group KSA Transforms Automotive Customer Engagement with AI-Powered Personalization appeared first on 麻豆原创 MENA 麻豆原创 Room.

Successful deployment of Joule AI across HR functions celebrated at ceremony in Riyadh

RIYADH, Saudi Arabia 鈥� 31 July 2025 鈥� Global technology company 麻豆原创 and Saudi real estate developer Red Sea Global (RSG) have marked a new phase in their strategic partnership with the successful deployment of 麻豆原创鈥檚 AI-powered copilot, Joule, across human capital management functions. The rollout represents a significant step in RSG鈥檚 growth and digital enhancement, following several years of collaboration with 麻豆原创 across core business operations.

The developer was the first organisation in the Middle East and Africa 鈥� North region to roll out Joule, launching the initial phase across the HR functions of its core business units and several subsidiaries. A full-scale deployment across all subsidiaries will follow and will ultimately benefit around 10,500 employees.

The current use cases focus on three high-impact areas: job description creation, candidate screening and performance management. Joule is embedded within 麻豆原创 SuccessFactors and enables HR professionals to complete complex tasks through natural language prompts, helping them automate routine processes, improve consistency and make faster decisions.

Red Sea Global plans to extend Joule鈥檚 capabilities into other 麻豆原创 systems, including ERP and digital spend/procurement, as part of its strategy to enhance productivity and operational insight across the enterprise. By deploying Joule more broadly and harnessing Business AI, the group aims to run faster, work smarter and operate more efficiently at scale.

Sultan Moraished, Group Head of Technology & Corporate Excellence at Red Sea Global, added: 鈥淲e are proud to be the first organisation in the region to implement 麻豆原创 Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.鈥�

Mohammed Alromaizan, Vice President, 麻豆原创 KSA, added: 鈥淩ed Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We鈥檙e proud to support RSG on their journey to drive innovation and deliver on Vision 2030鈥�.

RSG has worked with 麻豆原创 since 2021 as part of a broader technology transformation aligned with Saudi Arabia鈥檚 Vision 2030. Its digital ecosystem includes 麻豆原创 SuccessFactors, 麻豆原创 Ariba, 麻豆原创 Supply Chain Management, 麻豆原创 BTP and 麻豆原创 S/4HANA Cloud, forming a cloud-first foundation to support sustainable development, operational excellence and long-term growth.

Photo caption (from left to right):
Fadi Toumeh, Global Account Director, 麻豆原创
Farouk Alzoubi, Services Partner, 麻豆原创
Abdulaziz Alqahtani, Senior Director, Technology Planning and Enterprise Architecture, Red Sea Global
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Ahmed Al-Faifi, Senior Vice President & Managing Director, Middle East Africa – North, 麻豆原创
Mohammed Alromaizan, Vice President, 麻豆原创 Saudi Arabia
Mohsen Alzahrani, Director, Applications Optimization and Excellence, Red Sea Global
Mohannad Hadi, Associate Director, Enterprise Solutions, Red Sea Global
Nader Alghamdi, ERP Specialist, Red Sea Global

鈥� Ends 鈥�

About Red Sea Global

Red Sea Global (RSG) is a vertically integrated real estate developer with a diverse portfolio across tourism, residential, experiences, infrastructure, transport, healthcare, and services. This includes the luxury regenerative tourism destinations The Red Sea, which began welcoming guests in 2023, and AMAALA, which remains on track to welcome first guests in 2025.

A third destination, Thuwal Private Retreat, opened in 2024, and RSG has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

RSG is a PIF company and a cornerstone of Saudi Arabia鈥檚 ambition to diversify its economy. Across its growing portfolio of destinations, subsidiaries, and businesses, RSG seeks to lead the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

The post 麻豆原创鈥檚 AI-powered copilot, Joule, deployed at Red Sea Global appeared first on 麻豆原创 MENA 麻豆原创 Room.