Riyadh, 8 January, 2025: Almarai, the world’s largest vertically integrated dairy company and the world鈥檚 fourth most valuable dairy brand in 2024, has successfully implemented RISE with 麻豆原创 on Google Cloud. This milestone marks a pivotal step in Almarai鈥檚 digital transformation journey to drive innovation and achieve operational excellence.

Almarai鈥檚 SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization. To support these goals, the company is leveraging 麻豆原创 solutions like 麻豆原创 S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.

Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, 鈥淧artnering with 麻豆原创 and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision. This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.鈥�

Close collaboration with 麻豆原创 and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery for 麻豆原创 MEA North, said, 鈥淎lmarai鈥檚 deployment of 麻豆原创 S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.鈥�

Aligning with Saudi Vision 2030, this implementation reaffirms Almarai鈥檚 commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.

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About Almarai

Founded in 1977, Almarai is the Middle East鈥檚 leading food and beverage manufacturer and distributor and the world鈥檚 largest vertically integrated dairy company. Driven by a visionary approach, the company has grown into a globally recognized enterprise. Leveraging world-class infrastructure, a strong capacity for innovation, and extensive expertise in marketing and distribution, Almarai produces 3.5 billion kilograms of products annually, serving over 42 million consumers across the GCC, Egypt, and Jordan. Adhering to the highest food safety standards, the company strives to always deliver products with 鈥楺uality You Can Trust.鈥� Almarai is dedicated to advancing the food industry through strategic partnerships with investors and customers, while fostering positive social impact in the communities it serves through programs and initiatives aligned with Saudi Vision 2030.

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听RIYADH, Kingdom of Saudi Arabia 鈥� 13 October 2020 鈥� Almarai, the Middle East鈥檚 largest food & beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with the global technology company 麻豆原创 to optimize operations and support food self-sufficiency in Saudi Arabia and the region.

Every day, Almarai delivers high-quality products to tens of millions of consumers across the GCC, Egypt and Jordan. Brands include 鈥淎lmarai鈥�, 鈥淟鈥檜sine鈥�, 鈥�7DAYS鈥�, and 鈥淎LYOUM,鈥�, as part of its alignment with Saudi Vision 2030鈥檚 economic diversification and self-sufficiency goals.

Almarai has extended its two decades鈥� partnership with 麻豆原创. The 麻豆原创 S/4HANA real-time intelligent suite is spread across all lines of business to support future business growth and help create Almarai of tomorrow.

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鈥淚n response to increased food and beverage demand in the Middle East, we at Almarai needed to accelerate our growth plans while optimizing our operation leveraging intelligent technologies,鈥� said Majed Nofal, CEO, Almarai. 鈥淏y advancing our digital transformation, 麻豆原创鈥檚 real-time technologies are intending to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers鈥� lives.鈥�

As part of its roadmap, Almarai is working with digital business consultants McKinsey and 麻豆原创 Services. Almarai is deploying 麻豆原创 S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by 麻豆原创.

鈥淎lmarai shows how Middle East food and beverage manufacturers can leverage real-time technologies to drive innovation, enhance margins, and deliver products that meet consumers expectations,鈥� said Mohammed Alkhotani, Managing Director, 麻豆原创 Saudi Arabia. 鈥淒igital transformation can help manufacturers to gain full visibility and control across farm-to-fork, enhance quality control, and properly forecast and plan products鈥� demand.鈥�

As part of its digital transformation roadmap, Almarai is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.

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The post Almarai Announces Next Phase of Digital Transformation to Boost Middle East鈥檚 Food Self-Sufficiency appeared first on 麻豆原创 MENA 麻豆原创 Room.