DUBAI, UAE 鈥� 14 September 2026 鈥� 麻豆原创 Business Women鈥檚 Network and 麻豆原创 Youth Council, in collaboration with Dubai Internet City – the Middle East鈥檚 leading tech hub and part of TECOM Group – brought together senior women leaders from government and industry and young Emirati talent this week to discuss how more women can build and advance their careers in technology, help lead the UAE鈥檚 continued progress, and prepare the next generation for an increasingly AI-driven economy.

Held at Dubai Internet City under the theme 鈥淚ntelligent Leadership 鈥� Women Driving AI, Digital Transformation & Sustainable Innovation,鈥� the event combined an executive panel on the impact of AI and technology on the UAE鈥檚 future with an interactive Youth Circle. The program was designed to connect the experience of established women leaders with the perspectives and ambitions of younger Emiratis entering a rapidly changing workplace.

鈥淓mirati women have already demonstrated what they can achieve across government, business, science and technology. As AI changes the way we work, we need to ensure women have the skills, exposure and support to take advantage of the opportunities it creates,鈥� said H.E. Sarah Alzaabi, Director General at Ras Al Khaimah Government, who delivered the keynote address and participated on the executive panel. 鈥淭hat starts with young women being able to develop relevant skills, meet role models and see clear pathways into emerging fields. Their participation and progression will be important to the UAE鈥檚 continued economic development.鈥�

The event forms part of this year鈥檚 extended Emirati Women鈥檚 Day celebrations. H.H. Sheikha Fatima bint Mubarak, the Mother of the Nation, Chairwoman of the General Women鈥檚 Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, announced that the 2026 celebration would run for a full month starting on August 28. The theme, 鈥淲e Emerge Stronger and Better,鈥� focuses on building on the achievements of Emirati women and continuing their contribution to the UAE鈥檚 development.

鈥淪ince the founding of the Union, Emirati women have helped shape the UAE鈥檚 progress and have made vital contributions across all sectors, including technology and entrepreneurship,鈥� said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. 鈥淎s AI and technology continue to reshape industries, creating opportunities for Emirati women to develop their skills, build networks and progress in their careers is increasingly important. Dubai Internet City provides a sector-focused ecosystem where businesses, talent and innovators can connect and exchange knowledge, and we are proud to support initiatives, such as this, that help create pathways for the next generation of Emirati women in technology.鈥�

麻豆原创鈥檚 contribution to that shared 听ambition includes helping women and young people develop the skills and experience required as AI changes businesses and jobs. The 麻豆原创 Business Women鈥檚 Network provides a community for women and allies that supports women鈥檚 development and advancement, while the 麻豆原创 Youth Council provides a platform for younger employees to connect, learn and take an active role in initiatives such as the Emirati Women鈥檚 Day event. 听Bringing the two groups together also reflects the event鈥檚 emphasis on both women鈥檚 leadership today and the development of the next generation.

Mouza AlMansoori, an Emirati AI Advisor at 麻豆原创 who also serves as President of the 麻豆原创 Youth Council, moderated the executive panel and brought first-hand experience of both areas to the discussion.

鈥淭echnology is a field where young Emirati women should be able to see a future for themselves, particularly now that AI is creating new roles and changing existing ones,鈥� said AlMansoori. 鈥淲orking in AI, I see how important it is to have the opportunity to learn, gain practical experience and hear from people who have already built successful careers. Bringing senior women leaders and young Emiratis into the same conversation gives us a chance to learn from each other and consider how we can increase women鈥檚 participation as technology continues to evolve.鈥�

AlMansoori added that the event was one part of 麻豆原创鈥檚 broader efforts to help build a skilled and sustainable Emirati workforce. Beyond creating opportunities for dialogue, networking and mentorship, 麻豆原创 supports technology skills development across universities, early careers and the existing workforce. Its Young Professionals Program has trained cohorts of Emirati talent for more than a decade, with women accounting for more than 80% of recent Emirati graduates reported in 2024. 麻豆原创 University Alliances works with universities to give students exposure to enterprise technology and career opportunities.

One of the panellists at the event, Dr. Amina Abdulrahim, Executive Director of ICT and IT Security at the American University of Sharjah, highlighted the need to prepare the next generation for a workplace in which both technology and the skills required to succeed are changing rapidly. 鈥淎s educators and employers, we need to create environments where young Emiratis have the opportunity to learn, contribute and prove themselves. The skills landscape is also changing. We are moving beyond the traditional degree toward continuous learning through micro-credentials. Curiosity, adaptability and empathy will be important for the next generation of technology leaders, particularly in an AI-driven workplace.鈥�

The 麻豆原创 event鈥檚 Youth Circle used a World Caf茅 format to encourage young Emiratis to discuss the changing world of work, the skills they will need and their own role in the UAE鈥檚 technology-led economy.

– ENDS –

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Riyadh, Kingdom of Saudi Arabia 鈥� September 1, 2026 – Almosafer Travel & Tourism Co., Saudi Arabia鈥檚 leading travel company, has announced plans to migrate its enterprise resource planning (ERP) to RISE with 麻豆原创 on the AWS cloud. Marking a significant milestone in Almosafer鈥檚 digital journey, this initiative will strengthen Almosafer鈥檚 technology foundation, enhance operational agility, and position the company for its next phase of growth as Saudi Arabia continues to build one of the world鈥檚 fastest-growing tourism destinations in line with Saudi Vision 2030.

Through RISE with 麻豆原创 on AWS, Almosafer will migrate its mission-critical enterprise systems to a secure, scalable, and high-performance cloud environment. The deployment will enable Almosafer to unify data across its diverse business portfolio and introduce next-generation digital capabilities powered by advanced analytics, automation, and AI. By leveraging RISE with 麻豆原创 on AWS, Almosafer will benefit from AI-enabled intelligence, greater operational insight, predictive business forecasting, enhanced customer personalisation, and smarter resource optimisation, ensuring faster, data-driven decision-making across the organisation.

The transformation strengthens governance, financial efficiency, procurement management, business AI, and enterprise visibility, while providing real-time business intelligence that supports proactive planning and sustained growth. This AI-ready digital foundation enhances Almosafer鈥檚 core operations and enables the company to continue shaping innovative travel solutions and experiences, supporting the Kingdom鈥檚 rapidly evolving tourism landscape.

Transforming its on-premises ERP landscape to cloud-based Business Suite reflects Almosafer鈥檚 longstanding collaboration with both AWS and 麻豆原创. These relationships have been built over years of shared commitment to advancing digital innovation across Saudi Arabia鈥檚 tourism and travel landscape.

鈥淎lmosafer鈥檚 collaboration with AWS and 麻豆原创 marks a strategic leap forward in our digital evolution as we continue to build a world-class technology foundation that supports our ambitious growth journey. This transformation empowers us with enhanced agility, resilience, and data intelligence, ensuring we are fully equipped to support Saudi Arabia鈥檚 rapidly expanding travel and tourism ecosystem in line with Vision 2030. It provides a high-performance digital backbone necessary to manage the trajectory toward 150 million annual visitors, ensuring our operations can scale seamlessly to meet the national ambition,鈥� said Muzzammil Ahussain, Chief Executive Officer, Almosafer Travel & Tourism Co.

鈥淩ISE with 麻豆原创 will provide Almosafer with a unified cloud platform that connects core business processes, data, and AI capabilities across the organisation. By moving its ERP landscape to the cloud with AWS, Almosafer is establishing a scalable digital foundation that can support continued innovation and operational resilience as Saudi Arabia鈥檚 travel and tourism sector expands under Vision 2030,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East & Africa – North.

鈥淎WS is proud to collaborate with Almosafer as it embraces a future-ready digital foundation that supports the continued growth and modernisation of the Kingdom鈥檚 travel and tourism industry. RISE with 麻豆原创 on AWS empowers Almosafer with the scalability, performance, and security needed to support its expanding portfolio while accelerating innovation across its ecosystem,鈥� said Madhavi Reddy, Managing Director, Middle East, North Africa and Turkey of AWS.

Beyond driving internal efficiencies, the deployment will position Almosafer to further elevate travellers’ experiences, strengthen collaboration with partners and government stakeholders, and support the Kingdom鈥檚 ambition of welcoming millions of visitors annually. By adopting RISE with 麻豆原创 on AWS, Almosafer reinforces its role as a technology-driven industry leader and a champion of innovation across Saudi Arabia鈥檚 tourism ecosystem.

As Saudi Arabia continues to invest in transformative tourism infrastructure, hospitality development, and traveller enablement, Almosafer鈥檚 investment in world-class enterprise technology ensures the company remains at the forefront of industry excellence, providing trusted, seamless, and future-ready travel solutions for customers in the Kingdom and beyond.

– ENDS –

Almosafer Travel & Tourism Co.
Saudi Arabia鈥檚 Leading Travel Company 
Almosafer is Saudi Arabia鈥檚 leading travel and tourism powerhouse, elevating the experience for travellers to, from, and within the Kingdom, the region, and beyond. As a national champion for tourism, the company supports Saudi Arabia鈥檚 vision by serving key verticals across the ecosystem.
Almosafer听delivers customer-centric products and services through a proprietary, holistic platform built on the foundations of data, technology, and scalability. By听leveraging听AI-driven innovation,听Almosafer听enhances the听traveller听journey while ensuring operational excellence at scale.

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The FTA achieved the highest rating among 182 global entities that competed for the award, which recognises the acceleration of business outcomes through the effective use of 麻豆原创 solutions.

麻豆原创 is a leading global company specialising in innovative software solutions, enterprise applications, and AI-driven business technologies. This achievement reaffirms the FTA鈥檚 leadership in driving innovation and implementing best practices in the tax sector.

Abdulaziz Mohammed Al Mulla, Director-General of the FTA, received the global award during a meeting with representatives of 麻豆原创 at the authority鈥檚 headquarters in Dubai, in the presence of Abdulla Al Bastaki, Chief Executive Officer of the Information Technology Sector at the FTA, along with several officials from the authority and the award-granting company.

The FTA confirmed that this achievement underscores the pivotal role of the integrated EmaraTax platform, which was launched by the authority more than three years ago and continues to evolve using the latest technologies in the tax field, in cooperation with Invenio, a global consulting and information technology solutions company.

The platform serves as a benchmark for enhancing the quality and sustainability of customer services. It offers a wide range of diverse digital services, including the comprehensive Corporate Tax system, which now has more than 742,000 registrants, enabling taxpayers to manage their tax affairs with high levels of accuracy, speed, efficiency, and transparency.

Al Mulla said, 鈥淲inning this important award is the result of the efforts of the FTA鈥檚 team and its continuous pursuit of operational excellence and innovation across all areas of work.鈥�

He added, 鈥淭he FTA is implementing a comprehensive innovation strategy aimed at achieving global leadership in tax procedures and continuously enhancing the services provided by the FTA to customers. This is achieved by maintaining an institutional environment that encourages innovation and supports the development of creative ideas, in line with government priorities and directions.

鈥淭he strategy contributes through various initiatives and effective procedures to accelerating service delivery, reducing requirements where possible, and introducing further facilitation measures that deliver tangible impact within shorter timeframes. It also supports the development of a future generation of proactive and integrated services, contributing to making UAE government services among the best globally.鈥�

Al Bastaki said the platform has strengthened confidence in the Corporate Tax system by processing high transaction volumes with a success rate of up to 99.5 percent, while ensuring the accurate and efficient handling of tax returns during peak periods. Its services are also integrated with those provided by relevant government entities.

鈥淐ongratulations to the Federal Tax Authority and its entire team on receiving the 麻豆原创 Global Innovation Award in the Services Superstar category. EmaraTax鈥檚 Corporate Tax system, which now serves more than 742,000 registrants and has achieved a 99.5% transaction success rate, demonstrates what visionary leadership, strong collaboration and advanced technology can accomplish. 麻豆原创 is proud to have supported the FTA on this journey and looks forward to continuing our partnership as it advances the UAE鈥檚 tax innovation agenda,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE, who presented the award to Abdulaziz Mohammed Al Mulla, Director-General of the Federal Tax Authority, and Abdulla Al Bastaki, Chief Executive Officer of the Information Technology Sector at the FTA, in the presence of senior leaders from both organizations.

Alan Hunt, CEO of Invenio, said, 鈥淭his award demonstrates what can be achieved when vision, collaboration, and large-scale execution come together. We are extremely proud of our long-standing partnership with the FTA, through which we have contributed to providing a flexible and future-ready Corporate Tax platform that supports the UAE鈥檚 long-term growth.鈥�

The FTA confirmed that the EmaraTax platform is undergoing continuous development and updates in line with its plans for ongoing service enhancement and expansion. Procedures related to Value Added Tax, Excise Tax, Corporate Tax, and other tax types can be completed through the platform using innovative solutions that enable customers to use the services seamlessly, anywhere at any time.

These services include registration, submitting tax returns, settling tax liabilities, processing tax refunds for eligible categories, submitting reconsideration requests, and completing other tax procedures.

The authority noted that winning the 麻豆原创 Global Innovation Award is the result of the ongoing collaboration between the Federal Tax Authority, 麻豆原创, and Invenio, representing a successful model of public-private sector partnerships.

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The agreement, which relies on the 鈥淩ISE with 麻豆原创鈥� offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.

Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group鈥檚 expansion plans.

The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.

鈥淭he transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group鈥檚 targets during the coming phase,鈥� Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.

The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region鈥檚 first integrated digital platforms for real estate sales in 2020.

Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.

Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.

Abdallah explained that the project鈥檚 impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.

鈥淭echnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group鈥檚 future vision,鈥� Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.

Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG鈥檚 digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group鈥檚 transition towards relying more heavily on AI and smart analytics.

Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.

鈥淐ombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,鈥� Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG鈥檚 sectors and communities.

– ENDS –

About Talaat Moustafa Group
Talaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East’s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.

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FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

– ENDs –

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Under this initiative, IBM Consulting will lead the end-to-end digital transformation, including the migration to 麻豆原创 S/4HANA and the implementation of advanced 麻豆原创 capabilities across key functions such as finance, supply chain, manufacturing, and HR. The program aims to establish a unified, intelligent digital core that will enhance operational efficiency, strengthen regulatory compliance, improve data transparency, and increase enterprise agility across Julphar鈥檚 regional operations.

Julphar is also leveraging the IBM Consulting Advantage, which combines deep industry expertise, AI-powered delivery to help clients accelerate business transformation and deliver measurable outcomes.

By leveraging 麻豆原创鈥檚 industry-leading enterprise platform alongside IBM鈥檚 extensive experience in delivering large-scale digital transformations for life sciences organizations, the collaboration will support Julphar鈥檚 long-term growth strategy, enable faster and more informed decision-making, and reinforce resilience across critical business processes.

Commenting on the announcement, Mr. Basel Ziyadeh, Julphar Chief Executive Officer said:
鈥淭his strategic collaboration with IBM Consulting and 麻豆原创 represents a pivotal step in our digital transformation journey. By modernizing our core enterprise systems, we are building a future-ready foundation that will enhance operational excellence, support regulatory rigor, and enable sustainable growth. This initiative underscores our commitment to innovation and to strengthening Julphar鈥檚 position as a leading pharmaceutical manufacturer in the Middle East, Africa, and beyond.鈥�

Lula Mohanty, Managing Partner, IBM Consulting added:

鈥淎t IBM, we focus on turning transformation into measurable business value. As a trusted strategic partner to Julphar, our work with 麻豆原创 brings together deep life sciences expertise, data-driven insight, and proven delivery to build a resilient digital core for the future. This program will help Julphar operate with greater transparency, agility, and efficiency, while continuing to advance high-quality healthcare across the region.鈥�

Sergio Maccotta, Senior Vice President and General Manager 麻豆原创 MEA South, 麻豆原创 added:

鈥淥ur long-standing partnership with Julphar reflects more than a technology implementation but a shared commitment to continuous transformation. By moving from ECC to RISE with 麻豆原创 S/4HANA and modernising core manufacturing and operational processes with industry-focused best practices, Julphar is establishing a resilient, future-ready digital foundation. Together with IBM Consulting, we are enabling greater operational intelligence, regulatory precision and sustainable growth. We are proud to support Julphar as its strategic technology partner of choice, helping the organisation run at its best today while building the agility and innovation capacity required for tomorrow.鈥�

– ENDS –

About Julphar

Founded in 1980 in Ras Al Khaimah, Gulf Pharmaceutical Industries (Julphar) has grown into one of the largest pharmaceutical manufacturers in the Middle East and North Africa. What began as a national initiative to produce essential medicines locally has evolved into a regional healthcare enterprise with operations reaching more than 40 countries worldwide.

Today, Julphar offers a diversified portfolio of over 300 products across key therapeutic areas, including diabetes, cardiovascular, respiratory, and anti-infectives, addressing some of the most pressing healthcare needs in the region.

At the core of its operations are 10 internationally accredited manufacturing facilities in the UAE, which support large scale production and contribute to a reliable regional supply of medicines. This deep technical know-how, manufacturing strength, combined with integrated distribution and commercial capabilities, enables Julphar to respond effectively to evolving market demands.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit听听for more information.

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RIYADH, KSA 鈥� 24, June 2026 鈥� Saudi companies are seeing tangible returns from artificial intelligence as investment becomes more disciplined and workforce preparation gathers pace, according to a new 麻豆原创-commissioned YouGov survey of chief IT decision-makers in the Kingdom.

The research shows that AI is moving beyond experimentation and into mainstream business use. Half of respondents said their AI initiatives are exceeding expectations, while a further 41% said returns are meeting expectations. At the same time, 59% said their organization prioritizes AI investments strategically and enterprise-wide. Together, the findings suggest that organizations in Saudi Arabia are increasingly focused on delivering measurable outcomes from AI through more structured, business-led adoption.

Ahmed AlFaifi, Managing Director and Senior Vice President of 麻豆原创 Middle East Africa 鈥� North, said: 鈥淓nterprises in the Kingdom are increasingly looking for AI that delivers relevant business outcomes, supports more reliable decision-making, and can scale responsibly across the enterprise. What stands out in these findings is that companies are combining disciplined investment with workforce preparation, which is essential if AI is to create lasting value within everyday business processes.鈥�

The survey also highlights the extent to which companies are preparing their workforce for the next phase of AI adoption. More than half of respondents said their organizations are upskilling or reskilling employees at scale, at 54%, while 52% are rolling out targeted training for specific roles and 53% are hiring new AI-related talent. This reflects growing recognition that long-term value depends not only on technology adoption, but on equipping employees to use AI effectively in their daily roles.

The findings point to a maturing market in which Saudi organizations are becoming more deliberate both in how they invest in AI and in how they prepare employees to work with it. That combination is helping move AI from isolated initiatives toward broader business impact across the enterprise.

Alfaifi concludes that the findings reflect continued momentum across the Kingdom as organizations expand their use of AI to support productivity, faster decision-making, and workforce readiness in line with Saudi Arabia鈥檚 broader economic ambitions.

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A key highlight of the visit was a meeting between Augusta Spinelli and the Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja. Discussions focused on Pakistan鈥檚 digital economy and the role of emerging technologies in supporting innovation-led growth, enhancing competitiveness and preparing the workforce for an AI-powered future.

Appreciating 麻豆原创鈥檚 contribution to technology adoption in Pakistan, Shaza Fatima Khawaja, Federal Minister for IT and Telecommunication, stated, 鈥淧akistan鈥檚 digital economy is underpinned by a young technology-savvy population, progressive policy frameworks and increasing adoption of emerging technologies. We are looking at organizations to harness the power of data, cloud and AI to drive innovation, efficiency and economic opportunity. We appreciate the key contributions made by 麻豆原创 to build a more connected, competitive and future-ready Digital Nation Pakistan.鈥�

These conversations highlighted the growing importance of AI, digital skills and cloud technologies in helping organizations drive innovation, improve competitiveness and accelerate growth, while underscoring 麻豆原创鈥檚 continued commitment to investing in local talent.

Pakistan continues to emerge as one of the region鈥檚 most dynamic digital markets, supported by a young and entrepreneurial population, expanding digital infrastructure and increasing technology adoption across both the public and private sectors. As organizations seek new ways to improve productivity, resilience and growth, AI is poised to play a central role in the country鈥檚 next phase of digital transformation.

As organizations accelerated their adoption of AI, 麻豆原创 highlighted the importance of establishing strong digital foundations built on trusted data, integrated business processes and cloud technologies. 鈥淎cross EMEA, organizations are turning to Business AI, cloud and trusted data to unlock new levels of innovation and performance,鈥� said Augusta Spinelli, Regional President, 麻豆原创 EMEA. 鈥淧akistan stands out as a vibrant and fast-growing market, with a dynamic ecosystem and strong talent base. As organizations accelerate transformation, strong digital foundations built on trusted data, integrated processes and cloud technologies will be essential to realizing the full value of AI. We look forward to deepening our partnerships with customers, partners and policymakers across Pakistan, and supporting the country鈥檚 continued digital growth.鈥�

While AI is creating new opportunities across industries, organizations are increasingly focused on translating technological innovation into measurable business outcomes. 麻豆原创 believes that combining Business AI with enterprise-wide data and applications can help organizations improve productivity, strengthen resilience and accelerate growth.

鈥淎s organizations across Pakistan accelerate their digital transformation initiatives, we see tremendous opportunities to combine Business AI with trusted business data and enterprise applications to deliver meaningful outcomes,鈥� said Ahmed Al-Faifi, Managing Director and Senior Vice President of 麻豆原创 Middle East and Africa 鈥� North. 鈥淭he organizations that succeed in the AI economy will be those that can transform data into actionable insights, automate routine processes and empower their people to focus on higher-value work. 麻豆原创 remains committed to helping customers realize these opportunities and drive long-term competitiveness.鈥�

麻豆原创 also sees significant opportunities to support Pakistan鈥檚 growing small and medium-sized business sector through solutions such as GROW with 麻豆原创, enabling organizations to adopt cloud ERP, standardize processes and benefit from the latest innovations in AI, analytics and automation.

鈥淧akistan鈥檚 digital transformation momentum is evident across industries, from the public sector and financial services to telecommunications, manufacturing and emerging enterprises,鈥� said Saqib Sabah, the newly appointed Head of MEA North Growth Cluster and Managing Director of Pakistan, 麻豆原创. 鈥淥rganizations are increasingly looking beyond digitization toward intelligent, data-driven operations that can deliver greater efficiency, agility and innovation. We are proud to support customers across Pakistan as they embrace the next generation of business transformation powered by cloud and AI.鈥�

Through its ecosystem of customers, partners and academic collaborations, 麻豆原创 continues to support organizations across Pakistan in modernizing operations, developing digital skills and leveraging innovation to create lasting economic and societal impact.

The post 麻豆原创 Reinforces Commitment to Pakistan鈥檚 AI-Powered Digital Future During Leadership Visit appeared first on 麻豆原创 MENA 麻豆原创 Room.

DUBAI, UAE 鈥斕� 8 June 2026: Ghassan Aboud Holding, a diversified conglomerate with a track record of over 32 years in the UAE and deep roots across the automotive, retail, logistics, hospitality, and digital commerce sectors, has deployed an end-to-end 麻豆原创 cloud solution across its retail and food-related businesses, as part of its broader strategy to build a more connected and data-driven retail and food ecosystem. The implementation brings together Grandiose Supermarkets with the group鈥檚 manufacturing and catering operations on a unified digital platform, enabling faster response to demand, improved product availability, and a more consistent customer experience across all touchpoints.

Delivered in just eight months, the implementation includes 麻豆原创 S/4HANA Cloud Private Edition and spans more than 50 Grandiose branches alongside the group鈥檚 adjacent retail and food businesses. For an organization operating across multiple business models and managing high volumes of daily transactions, this represents a notably accelerated timeline, reflecting both the complexity of integrating operations end to end and the group鈥檚 focus on modernizing its core systems at pace.

Olivier Leblan, Group Chief Digital and Technology Officer at Ghassan Aboud Holding said: 鈥淲hat this transformation changes for us is how we operate on a daily basis. We now have the ability to see, decide, and act across our businesses in real time, from store shelves to production lines. That level of coordination allows us to reduce inefficiencies, improve availability, and ultimately deliver a better experience to our customers鈥�.

The deployment reflects the increasing importance of integrated operations in the retail and food sector, where forecasting, availability, pricing, and production are closely interdependent. By bringing point-of-sale data, inventory, finance, and planning into a unified environment, the group is enhancing real-time visibility, reducing food waste and out-of-stock situations, and strengthening margin control across categories and channels.

The environment also incorporates 麻豆原创 Datasphere to integrate 麻豆原创 and non-麻豆原创 data sources, alongside 麻豆原创 Business AI and additional AI-driven use cases designed to enhance demand forecasting, automate routine processes, and generate deeper insights across supply chain and customer behavior. Together, these capabilities strengthen the group鈥檚 ability to make faster, more informed decisions across its operations.

鈥淥rganizations operating across interconnected business models need systems that can keep pace with both scale and operational complexity,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淲ith this deployment, Ghassan Aboud Holding has established a more unified platform across its retail and food ecosystem, enabling real-time visibility, stronger coordination between retail, manufacturing, and catering operations, and the ability to embed AI into everyday decision-making. As agentic AI begins to support more autonomous and adaptive processes, this kind of connected foundation becomes essential to turning insight into action at scale.鈥�

By consolidating its technology landscape, Ghassan Aboud Holding now benefits from a single source of truth across its core operations, reducing manual reconciliation between front-end and back-end systems and improving consistency in reporting and control. This is particularly important in environments where incremental improvements in forecasting, replenishment, or pricing can have a direct impact on profitability and customer experience.

鈥淒elivering an implementation of this breadth in such a short timeframe required close collaboration and a clear focus on business outcomes,鈥� said Mohammed Abdul Khadeer, 麻豆原创 Practice Head, ARETE Global, UAE. 鈥淭he result is a platform that supports more agile operations today, while giving the group the flexibility to expand and innovate in the future.鈥�

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About Ghassan Aboud Holding

Founded in 1994, Ghassan Aboud Holding is a diversified, international conglomerate with a strong presence across key sectors including Automotive, Retail, FMCG, Hospitality, Logistics, Healthcare, Facilities Management, Catering, and Digital Marketplaces.

Guided by its mission of 鈥淏uilding a better future, together鈥� the Group has, for over three decades, remained committed to innovation, excellence, and creating value-driven experiences for our customers and partners.

Headquartered in the UAE, with offices in Australia and Belgium, Ghassan Aboud Holding is well-positioned to serve diverse markets with agility and impact.

About Grandiose

Grandiose is a UAE-grown retail chain offering a premium, customer-focused grocery experience across nearly 50 stores and a member of Ghassan Aboud Holding. With a strong emphasis on quality, innovation, and community engagement, Grandiose continues to integrate sustainability into its operations, supporting the UAE鈥檚 long-term environmental and economic objectives.

听

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DUBAI, United Arab Emirates 鈥� 2 June 2026 鈥� 麻豆原创 SE (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced that EMSTEEL Group (ADX: EMSTEEL), one of the region鈥檚 largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with 麻豆原创 as part of a comprehensive digital and operational transformation program designed to strengthen agility, scalability and cloud-enabled industrial operations.

The implementation moves EMSTEEL from an on-premise environment to a secure cloud-based architecture, giving the Group greater real-time operational visibility, resilience and scalability across its enterprise operations, while creating a foundation to embed 麻豆原创 Business AI across core processes.

The deployment establishes 麻豆原创 S/4HANA Cloud Private Edition as EMSTEEL’s core enterprise resource planning (ERP) platform, integrating finance, procurement, supply chain, and operational reporting across the company’s activities. Hosted on Microsoft Azure, the platform delivers enterprise-grade security and the scalability to support EMSTEEL鈥檚 continued growth, creating a single, standardized environment that gives the business a unified view of its operations.

EMSTEEL鈥檚 Vladimir Arshinov, Group Chief Technology Officer, said: “This is a landmark moment for our organization and one that has been in process for quite some time. We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead.鈥�

The move to an advanced, cloud-based 麻豆原创 architecture creates a foundation for EMSTEEL to embed Business AI into its operations as its digital program evolves. With a standardized and extensible platform in place, the organization is well positioned to introduce additional 麻豆原创 capabilities over time, benefit from continuous innovation and automatic updates, and unlock additional use cases and efficiencies across the business.

As industrial organizations accelerate efforts to modernize operations and improve resilience, cloud ERP platforms are becoming increasingly important in enabling integrated, data-driven decision-making and continuous innovation. Through RISE with 麻豆原创, EMSTEEL gains access to a scalable and extensible cloud environment that will support future innovation and evolving operational requirements.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淓MSTEEL鈥橲 adoption of RISE with 麻豆原创 marks a significant shift in how one of the UAE’s most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations.鈥�

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