Largest-ever 麻豆原创 UAE gathering will guide enterprises in how best to leverage data and AI, as 麻豆原创 survey shows 69% of UAE businesses view AI as very important to future strategy
DUBAI, UAE 鈥� April 10, 2025 鈥� 麻豆原创 is set to host its largest-ever UAE gathering, the 麻豆原创 NOW AI Tour, at Expo City in Dubai on April 15, bringing together industry experts and business leaders to explore the potential of artificial intelligence (AI) in enterprise management and public sector innovation. As AI reshapes industries worldwide, the UAE has positioned itself as a leader in AI-driven economic transformation, and discussions will focus on how local enterprises can effectively navigate this rapidly evolving landscape.
A recent YouGov survey of chief IT decision-makers commissioned by 麻豆原创 found that a significant number (69%) of UAE businesses consider AI very important to their future strategy, with a further 28% describing it as 鈥榮omewhat important鈥�. Moreover, companies are measuring AI success through multiple key business outcomes, with improved customer satisfaction cited as a top priority by 52% of respondents, followed closely by increased revenue (50%), cost reductions (49%), and enhanced decision-making (49%).
鈥淎I is no longer just an emerging technology; it is a fundamental driver of business success,” said Marwan 聽Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淎s AI capabilities advance, organizations must stay ahead of the curve to remain competitive. The 麻豆原创 NOW AI Tour is designed to ensure businesses in the UAE fully understand how to leverage AI for tangible impact. The event forms part of our long-term commitment to supporting the country鈥檚 AI ambitions, building on initiatives such as our AI-focused training programs for students and young Emirati professionals, as well as establishing an 麻豆原创 AI Experience Center for co-innovation of AI-powered industry solutions with customers and partners.鈥�
The event will cover multiple sectors, with highlights including a session exploring how Digital Authorities in the UAE are driving innovation, and deep-dive sessions into supply chain, human resources and procurement strategies. In addition, customers will share AI success stories, while Dr. Philipp Herzig, Chief AI Officer of 麻豆原创, will discuss cutting-edge developments in business AI, agentic AI and the global industry evolution.
The event will feature 麻豆原创鈥檚 latest advances in business AI, including agentic AI, which enables autonomous decision-making and task execution, reducing inefficiencies and enhancing business agility. 麻豆原创 will also showcase its collaboration with Databricks through the 麻豆原创 Business Data Cloud, demonstrating how businesses can harness structured and unstructured data, an area of immense untapped potential. Despite the exponential growth of enterprise data, a vast majority of data 鈥� as much as 90% according to industry experts 鈥� remains unstructured and underutilized, making it difficult for businesses to extract meaningful insights. By integrating 麻豆原创鈥檚 business data with Databricks鈥� advanced AI models, organizations can break down data silos, improve predictive analytics, and drive more informed decision-making at scale.
The 麻豆原创 AI NOW Tour will take place at Dubai Exhibition Centre (Expo City) South Halls from 8am to 5pm on April 15, 2025. For more information or to register, visit the .
– Ends –
