New research finds a massive 91% of UAE shoppers say AI has improved their retail experiences
Dubai, UAEβ―β ΒιΆΉΤ΄΄ today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences.
The new Product Finder was previewed this week at the event at Josette, Dubai, and comes as a response to a significant rise in consumer demand for AI in commerce, with ΒιΆΉΤ΄΄ Emarsys data showing 91% of UAE shoppers think artificial intelligence has improved their retail experiences.
With Generative AI now taking center stage across many industries, ΒιΆΉΤ΄΄ Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.
The new research, which surveyed 2,000 consumers and 150 marketers in the United Arab Emirates, found that 44% of consumers believe AI has made shopping easier. Nearly a third (28%) also feel that AI is helping to make their retail experiences more personal, while 45% say AI helps them to find new products.
As a result of these benefits, 85% of shoppers now want to see greater integration of AI into retail β a major boost in consumer demand.
But itβs not just shoppers who benefit. The UAE is one of the fastest-growing digital markets globally, with rapid investments in technologies like artificial intelligence fueling innovation. This is reflected by over three quarters of UAE marketers (78%) having increased their investment in artificial intelligence in 2024. Of these, 80% attribute a boost in customer engagement to AI, while 80% also report a boost in customer loyalty*.
Recognizing the crucial role of AI, ΒιΆΉΤ΄΄ Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to be unveiled at the companyβs annual Omnichannel Masterclass virtual event for marketers, on June 12thβ―and 13th.
The AI Product Finder will enable intuitive search of a brandβs extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionize how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement.
ΒιΆΉΤ΄΄ Emarsys leads with an AI-first approach, helping over 1,500 global customers, including renowned brands like Gibson Brands and PUMA, to achieve a competitive advantage by fostering true customer loyalty through AI-driven omnichannel personalization.
As Chief Marketing Officer, ΒιΆΉΤ΄΄ Emarsys, Sara Richter, emphasises, βWe prioritise a relevant, reliable and responsible AI approach, empowering marketers to innovate and rethink the potential of a new era of marketing. By embedding AI into everything we do, ΒιΆΉΤ΄΄ Emarsys empowers our customers to save time and effort on complex tasks, enabling them to focus on ROI and delivering unparalleled customer experiences.
βWeβve heard this all across the event: AI, AI, AI. There is no surprise that people are investing in it! It is enhancing and refining personalization, already yielding ROI. Marketers shouldnβt fear it; rather, we should embrace it,β Richter added.
Maintaining rigorous data privacy standards, ΒιΆΉΤ΄΄ Emarsys reiterates its commitment to the UAEβs Personal Data Protection Law (PDPL) in tandem with the recently passed EU AI regulations. According to Marwan Zeineddine, MD of ΒιΆΉΤ΄΄ UAE, βEnsuring customer privacy and fostering trust are integral to our work with AI. During our recent AI focus group, several top brands expressed concerns about data usage and AI in marketing. Our continued research indicates that consumers and marketers share these concerns. ΒιΆΉΤ΄΄ Emarsys is dedicated to upholding the highest standards of effective and efficient data privacy, while strongly advocating for new regional and global Acts.β
Customers of ΒιΆΉΤ΄΄ Emarsys are invited to take part in a new pilot of its AI Product Finder and other AI solutions. For next steps please speak to your account team. Not a customer yet? Marketers and visionary business leaders eager to dive into what is next in AI innovation can register for the upcoming ΒιΆΉΤ΄΄ Emarsys Omnichannel Masterclass on 12thβ―and 13thβ―June by visitingβ―.
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*Methodology
Research conducted in the UAE by 3Gem Research in May 2024 amongst 2,000 consumer respondents and 150 marketer respondents aged 18+
About ΒιΆΉΤ΄΄ Emarsys
Emarsys, an ΒιΆΉΤ΄΄ company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries. Emarsys is purpose-built to give more power to marketers so they can:
- Accelerate time to value by quickly onboarding data and channels to deploy cross-channel campaigns
- Deliver real-time, 1:1 personalization that builds trusted, loyal and lasting customer relationships with every interaction
- Succeed with proven guidance to make smart, quick decisions with data-driven insights and analytics
- Produce measurable results that drive predictable and profitable growth throughout the customer lifecycle
ΒιΆΉΤ΄΄ contacts
Lucy Davies, Global PR Lead, ΒιΆΉΤ΄΄ Emarsys Tel: +44 77 5963 5919 Email: lucy.davies@sap.com
Michelle Oribello, PR Consultant, Wallis, +971 56 783 3877, sap@wallispr.com