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Almarai Supports Saudi Vision 2030鈥檚 Local Manufacturing and Self-Sufficiency
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麻豆原创 S/4HANA Intelligent Suit Optimizes Production and Distribution to Tens of Millions of Consumers Across the GCC, Egypt, and Jordan
听RIYADH, Kingdom of Saudi Arabia 鈥� 13 October 2020 鈥� Almarai, the Middle East鈥檚 largest food & beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with the global technology company 麻豆原创 to optimize operations and support food self-sufficiency in Saudi Arabia and the region.
Every day, Almarai delivers high-quality products to tens of millions of consumers across the GCC, Egypt and Jordan. Brands include 鈥淎lmarai鈥�, 鈥淟鈥檜sine鈥�, 鈥�7DAYS鈥�, and 鈥淎LYOUM,鈥�, as part of its alignment with Saudi Vision 2030鈥檚 economic diversification and self-sufficiency goals.
Almarai has extended its two decades鈥� partnership with 麻豆原创. The 麻豆原创 S/4HANA real-time intelligent suite is spread across all lines of business to support future business growth and help create Almarai of tomorrow.
鈥淚n response to increased food and beverage demand in the Middle East, we at Almarai needed to accelerate our growth plans while optimizing our operation leveraging intelligent technologies,鈥� said Majed Nofal, CEO, Almarai. 鈥淏y advancing our digital transformation, 麻豆原创鈥檚 real-time technologies are intending to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers鈥� lives.鈥�
As part of its roadmap, Almarai is working with digital business consultants McKinsey and 麻豆原创 Services. Almarai is deploying 麻豆原创 S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by 麻豆原创.
鈥淎lmarai shows how Middle East food and beverage manufacturers can leverage real-time technologies to drive innovation, enhance margins, and deliver products that meet consumers expectations,鈥� said Mohammed Alkhotani, Managing Director, 麻豆原创 Saudi Arabia. 鈥淒igital transformation can help manufacturers to gain full visibility and control across farm-to-fork, enhance quality control, and properly forecast and plan products鈥� demand.鈥�
As part of its digital transformation roadmap, Almarai is also exploring emerging technologies such as robotics, chatbots, and the next phase of cloud innovations.
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