ΒιΆΉΤ΄΄ Driving New Era of Customer Cloud-Based Innovation
DUBAI, United Arab Emirates β 6 February 2020 β Supporting the regionβs national visions for digital transformation underpinned by innovative customer experiences, global market leader in enterprise application software, ΒιΆΉΤ΄΄, has promoted Sergio Maccotta to the role of Senior Vice President of ΒιΆΉΤ΄΄ Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for ΒιΆΉΤ΄΄ EMEA South, will continue to be based in Dubai. He replaces Gergi Abboud, who has been promoted to the role of Head of SCP for ΒιΆΉΤ΄΄ EMEA South.
In the Middle East, ΒιΆΉΤ΄΄ remains committed to supporting public and private sector organizations to transform and excel as Intelligent Enterprises. Participating as the Innovative Enterprise Software Partner for Expo 2020 Dubai, and advancing the 5-year USD 200 million UAE investment plan, ΒιΆΉΤ΄΄ has opened cloud data centers in the UAE and the Kingdom of Saudi Arabia.
βWith a view to accelerating the nationwide innovative digital transformation agenda, I look forward to the opportunity to build on ΒιΆΉΤ΄΄βs poll position in the Middle East supported by its broad, open partner ecosystem, ,β said Sergio Maccotta, Senior Vice President ΒιΆΉΤ΄΄ Middle East South. βThe opportunity represented by the rapid growth of the Experience Economy requires a renewed focus on our customersβ business outcomes to ensure they thrive in the Fourth Industrial Revolution.β
Middle East organizations are significantly investing in customer experience and customer care by leveraging innovative AI technologies to ensure positive customer engagement. According to , the Middle East will have boosted the global customer experience market to a record high of USD 641 billion by 2022. A recent YouGov survey similarly showed that 96 percent of GCC organizations rank customer experience as an important business priority in 2020.
βIt gives me pleasure to welcome Sergio Maccotta back as leader of ΒιΆΉΤ΄΄βs Middle East South team,β commented Steve Tzikakis, President, ΒιΆΉΤ΄΄ EMEA South. βUnder Sergioβs leadership, we look forward to further helping realise the regionβs inspirational vision for Cloud-based digital transformation, backed by deep industry knowledge, and skills development with leading edge innovative technologies aimed at maximizing citizen and end-customersβ experiences.β
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