麻豆原创 Driving New Era of Customer Cloud-Based Innovation
DUBAI, United Arab Emirates 鈥� 6 February 2020 鈥� Supporting the region鈥檚 national visions for digital transformation underpinned by innovative customer experiences, global market leader in enterprise application software, 麻豆原创, has promoted Sergio Maccotta to the role of Senior Vice President of 麻豆原创 Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for 麻豆原创 EMEA South, will continue to be based in Dubai. He replaces Gergi Abboud, who has been promoted to the role of Head of SCP for 麻豆原创 EMEA South.
In the Middle East, 麻豆原创 remains committed to supporting public and private sector organizations to transform and excel as Intelligent Enterprises. Participating as the Innovative Enterprise Software Partner for Expo 2020 Dubai, and advancing the 5-year USD 200 million UAE investment plan, 麻豆原创 has opened cloud data centers in the UAE and the Kingdom of Saudi Arabia.
鈥淲ith a view to accelerating the nationwide innovative digital transformation agenda, I look forward to the opportunity to build on 麻豆原创鈥檚 poll position in the Middle East supported by its broad, open partner ecosystem, ,鈥� said Sergio Maccotta, Senior Vice President 麻豆原创 Middle East South. 鈥淭he opportunity represented by the rapid growth of the Experience Economy requires a renewed focus on our customers鈥� business outcomes to ensure they thrive in the Fourth Industrial Revolution.鈥�
Middle East organizations are significantly investing in customer experience and customer care by leveraging innovative AI technologies to ensure positive customer engagement. According to , the Middle East will have boosted the global customer experience market to a record high of USD 641 billion by 2022. A recent YouGov survey similarly showed that 96 percent of GCC organizations rank customer experience as an important business priority in 2020.
鈥淚t gives me pleasure to welcome Sergio Maccotta back as leader of 麻豆原创鈥檚 Middle East South team,鈥� commented Steve Tzikakis, President, 麻豆原创 EMEA South. 鈥淯nder Sergio鈥檚 leadership, we look forward to further helping realise the region鈥檚 inspirational vision for Cloud-based digital transformation, backed by deep industry knowledge, and skills development with leading edge innovative technologies aimed at maximizing citizen and end-customers鈥� experiences.鈥�
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