{"id":135032,"date":"2026-10-29T08:00:00","date_gmt":"2026-10-29T12:00:00","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=135032"},"modified":"2026-10-30T07:32:03","modified_gmt":"2026-10-30T11:32:03","slug":"arauco-apuesta-por-una-operacion-industrial-mas-eficiente-y-digital-con-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/10\/arauco-apuesta-por-una-operacion-industrial-mas-eficiente-y-digital-con-sap\/","title":{"rendered":"Arauco apuesta por una operaci\u00f3n industrial m\u00e1s eficiente y digital con 麻豆原创"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Arauco apuesta por una operaci\u00f3n industrial m\u00e1s eficiente y digital con 麻豆原创<\/em><\/strong>.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Santiago, Chile<\/strong> &#8211; Arauco, empresa forestal y productora de celulosa, present\u00f3 en el 麻豆原创 AI Fest Chile c\u00f3mo 麻豆原创 acompa\u00f1a la construcci\u00f3n y la futura operaci\u00f3n de Sucuri\u00fa, su nueva planta en Brasil, uno de los proyectos industriales de mayor escala de la compa\u00f1\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La planta Sucuri\u00fa representa una inversi\u00f3n de miles de millones de d\u00f3lares y exige coordinar recursos, ingenier\u00eda, materiales, repuestos, transporte y log\u00edstica en una ubicaci\u00f3n alejada de los principales centros urbanos. El control de costos y la preparaci\u00f3n para una operaci\u00f3n continua de alta eficiencia son prioridades estrat\u00e9gicas desde la etapa de construcci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">麻豆原创 forma parte de la base tecnol\u00f3gica del proyecto, al permitir gestionar procesos y recursos de manera integrada mediante sistemas estandarizados que abarcan desde la recepci\u00f3n de la madera hasta la producci\u00f3n, el mantenimiento y el despacho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Para eso, es imprescindible contar con una plataforma como 麻豆原创. No podemos prescindir de ella, ni hablar del software para el manejo del proyecto&#8221;, se\u00f1al\u00f3 Gianfranco Truffello, CFO de Arauco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Truffello destac\u00f3 tambi\u00e9n la importancia de contar con un ERP s\u00f3lido para la operaci\u00f3n de la planta, que permita mantener la estabilidad de procesos industriales complejos y de operaci\u00f3n continua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automatizaci\u00f3n, Sostenibilidad y Trazabilidad<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La digitalizaci\u00f3n apoya los objetivos de automatizaci\u00f3n de Sucuri\u00fa. Arauco busca incorporar tecnolog\u00eda que facilite el monitoreo y el control de los procesos, reduzca las interrupciones y permita gestionar de manera eficiente recursos cr\u00edticos como la madera, la energ\u00eda y los productos qu\u00edmicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La sostenibilidad es otro eje central. La tecnolog\u00eda contribuye a mejorar la trazabilidad de procesos y productos, un aspecto cada vez m\u00e1s relevante para responder a las exigencias de los mercados internacionales y acreditar el origen y las condiciones de producci\u00f3n de la celulosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La aspiraci\u00f3n de la compa\u00f1\u00eda es que Sucuri\u00fa se convierta en una planta altamente tecnol\u00f3gica, eficiente y sostenible, que fortalezca su competitividad y genere un impacto positivo en su entorno. En ese camino, 麻豆原创 constituye una pieza de la infraestructura digital necesaria para acompa\u00f1ar un proyecto de esta escala y sentar las bases de una operaci\u00f3n preparada para los desaf\u00edos futuros.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-sap-news-cta-banner cta-banner\"><div class=\"cta-banner__content\"><div class=\"cta-banner__title\">C\u00f3mo el ERP de 麻豆原创 brinda informaci\u00f3n estrat\u00e9gica en tiempo real, IA integrada y un rendimiento escalable en finanzas, cadena de suministro y adquisiciones.<\/div><\/div><div class=\"cta-banner__action\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sap.com\/latinamerica\/products\/erp.html\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Acerca de 麻豆原创<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Como l\u00edder global en aplicaciones e IA empresariales, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en la intersecci\u00f3n entre los negocios y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo operaciones cr\u00edticas para el negocio que abarcan finanzas, compras, RR. HH., cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite <a href=\"http:\/\/www.sap.com\">www.sap.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arauco apuesta por una operaci\u00f3n industrial m\u00e1s eficiente y digital con 麻豆原创.<\/p>\n","protected":false},"author":604,"featured_media":135035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5600430],"tags":[5600401,176],"series":[],"region":[54943],"sapn-display":[5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-135032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","tag-cliente","tag-erp","region-chile","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO 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