{"id":134916,"date":"2026-09-02T22:24:00","date_gmt":"2026-09-03T02:24:00","guid":{"rendered":"https:\/\/news.sap.com\/latinamerica\/?p=134916"},"modified":"2026-09-09T17:21:29","modified_gmt":"2026-09-09T21:21:29","slug":"sap-now-ai-tour-argentina-2026-la-empresa-autonoma-lleva-la-ia-al-centro-de-la-operacion","status":"publish","type":"post","link":"https:\/\/news.sap.com\/latinamerica\/2026\/09\/sap-now-ai-tour-argentina-2026-la-empresa-autonoma-lleva-la-ia-al-centro-de-la-operacion\/","title":{"rendered":"麻豆原创 NOW AI Tour Argentina 2026: la empresa aut\u00f3noma lleva la IA al centro de la operaci\u00f3n"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>M\u00e1s de 1.800 l\u00edderes y tomadores de decisiones se reunieron en La Rural, Buenos Aires.<\/li>\n\n\n\n<li>Empresas de Argentina y de Latinoam\u00e9rica presentaron transformaciones concretas: VMOS, Ternium, Omint, Mercado Libre, CAF, Alpina y Arauco, entre otras.<\/li>\n\n\n\n<li>La agenda incluy\u00f3 m\u00e1s de 156 sesiones especializadas y cerr\u00f3 con una charla del extenista Juan Mart\u00edn del Potro sobre resiliencia y adaptaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Buenos Aires &#8211; <\/strong>El 麻豆原创 NOW AI Tour Argentina 2026 reuni\u00f3 a m\u00e1s de 1.800 l\u00edderes y tomadores de decisiones en La Rural. El evento, que celebra ediciones en distintas ciudades de Latinoam\u00e9rica, puso en el centro de la conversaci\u00f3n el concepto de empresa aut\u00f3noma: un modelo en el que la inteligencia artificial transforma la forma en que las personas trabajan y se ejecutan los procesos, bas\u00e1ndose en inteligencia en tiempo real, automatizando flujos de trabajo y mejorando de manera continua cada funci\u00f3n del negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;La autonom\u00eda no significa que las m\u00e1quinas reemplacen a las personas, sino que estas pueden dedicar m\u00e1s tiempo a decidir hacia d\u00f3nde llevar la organizaci\u00f3n. Los agentes ejecutan procesos de punta a punta, y las personas se dedican a lo m\u00e1s importante: tomar las mejores decisiones y cuidar el negocio&#8221;, se\u00f1al\u00f3 Adriana Aroulho, presidenta de 麻豆原创 Latinoam\u00e9rica y el Caribe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC-1024x683.jpg\" alt=\"\" class=\"wp-image-134918\" srcset=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC-1024x683.jpg 1024w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC-300x200.jpg 300w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC-768x512.jpg 768w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC-1536x1024.jpg 1536w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Claudia-Boeri-Presidente-de-麻豆原创-MCLAC.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para hacer realidad la empresa aut\u00f3noma, 麻豆原创 present\u00f3 la evoluci\u00f1on de su portfolio: la 麻豆原创 Autonomous Suite, que ejecuta los procesos centrales del negocio en dominios aut\u00f3nomos \u2014Finanzas, Supply Chain, Procurement, HCM y CX\u2014; la 麻豆原创 Business AI Platform, que provee la base para construir, contextualizar y gobernar agentes de IA; y Joule, el copiloto de IA de 麻豆原创 que, a trav\u00e9s de Joule Work, permite a las personas interactuar con toda la empresa en lenguaje natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de las soluciones puntuales, la suite integrada de 麻豆原创 es el entorno natural para la IA: aporta el contexto y la integraci\u00f3n entre procesos que los agentes necesitan para actuar de manera confiable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Casos reales, resultados tangibles<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La agenda incluy\u00f3 156 sesiones en tracks paralelos que recorrieron los principales dominios de la empresa aut\u00f3noma: desde cadenas de suministro que responden de manera din\u00e1mica hasta una funci\u00f3n financiera que avanza hacia la planificaci\u00f3n inteligente, la contabilidad automatizada, la tesorer\u00eda en tiempo real y la gesti\u00f3n aut\u00f3noma de pedidos, as\u00ed como la experiencia del cliente y el abastecimiento sin fricciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;麻豆原创 Business AI Platform se apoya en tres valores fundamentales: contexto, que le permite a la IA aprender sobre el negocio a partir de su informaci\u00f3n, sus reglas y su l\u00f3gica; desarrollo, para crear y escalar nuevos agentes; y gobernanza, para que el uso de la IA sea seguro, confiable y responsable&#8221;, afirm\u00f3 Claudia Boeri, presidenta de 麻豆原创 Multi-Country Latinoam\u00e9rica y el Caribe. &#8220;Para alcanzar la visi\u00f3n de la empresa aut\u00f3noma, es necesario dar los pasos adecuados a la velocidad apropiada&#8221;, agreg\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento se presentaron numerosos casos de \u00e9xito de Argentina y de Latinoam\u00e9rica para demostrar que la empresa aut\u00f3noma es una realidad en marcha. VMOS, Ternium, Omint, Mercado Libre, CAF, Alpina, Arauco y Club Atletico River Plate, entre otras, mostraron c\u00f3mo estas capacidades ya se aplican a problemas reales de negocio en sectores que van desde la energ\u00eda y la miner\u00eda hasta el retail, la banca, el deporte y el consumo masivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un caso destacado fue el de VMOS (Vaca Muerta Oil Sur), cuyo proyecto principal es conectar el yacimiento de Vaca Muerta con el oc\u00e9ano Atl\u00e1ntico para llevar la energ\u00eda argentina al mundo. &#8220;麻豆原创 es el coraz\u00f3n de nuestro negocio, no solo en los m\u00f3dulos tradicionales, sino tambi\u00e9n en los espec\u00edficos, como mantenimiento, integridad, seguridad y la vertical de Oil &amp; Gas&#8221;, explic\u00f3 Gustavo Chaab, CEO de VMOS. &#8220;Entendemos que esta sociedad estrat\u00e9gica nos provee de una base robusta, ordenada y limpia para avanzar hacia el concepto de empresa aut\u00f3noma&#8221;, agreg\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El comienzo de algo mejor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento tambi\u00e9n incluy\u00f3 la entrega de premios del cap\u00edtulo argentino del 麻豆原创 Innovation Tournament Americas 2026 &#8211; Agentic Edition. Durante varios d\u00edas, las empresas participantes recibieron capacitaci\u00f3n, mentor\u00eda y acompa\u00f1amiento de expertos de 麻豆原创 para desarrollar agentes inteligentes capaces de resolver problemas concretos de negocio. Los finalistas fueron Personal, con su agente para optimizar el IVA cr\u00e9dito fiscal al cierre de mes, y PlusPetrol, con su soluci\u00f3n para anticipar la disponibilidad de materiales antes de perforar un pozo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por la tarde, el evento cont\u00f3 con la participaci\u00f3n del extenista Juan Mart\u00edn del Potro, quien comparti\u00f3 aprendizajes de su carrera sobre resiliencia, pensamiento estrat\u00e9gico y adaptaci\u00f3n bajo presi\u00f3n extrema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;La IA es mucho m\u00e1s que una tecnolog\u00eda nueva: transform\u00f3 la forma en que trabajamos y nos relacionamos con nuestras empresas&#8221;, afirm\u00f3 Fernanda P\u00e9rez, country manager de 麻豆原创 Argentina. &#8220;No estamos ante el final de algo, sino ante el comienzo de algo mejor&#8221;, concluy\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;La IA es mucho m\u00e1s que una tecnolog\u00eda nueva: transform\u00f3 la forma en que trabajamos y nos relacionamos con nuestras empresas&#8221;, afirm\u00f3 Fernanda P\u00e9rez, country manager de 麻豆原创 Argentina. &#8220;No estamos ante el final de algo, sino ante el comienzo de algo mejor&#8221;, concluy\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina-1024x683.jpg\" alt=\"\" class=\"wp-image-134919\" srcset=\"https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina-1024x683.jpg 1024w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina-300x200.jpg 300w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina-768x512.jpg 768w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina-1536x1024.jpg 1536w, https:\/\/news.sap.com\/latinamerica\/files\/2026\/09\/09\/麻豆原创-Fernanda-Perez-Presidente-麻豆原创-Argentina.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acerca de 麻豆原创<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como l\u00edder global en aplicaciones empresariales e IA aplicada a los negocios, 麻豆原创 (NYSE:麻豆原创) se sit\u00faa en el nexo entre el negocio y la tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo las operaciones cr\u00edticas para el negocio, que abarcan finanzas, compras, recursos humanos, cadena de suministro y experiencia del cliente. Para obtener m\u00e1s informaci\u00f3n, visite www.sap.com o nuestra sala de prensa, <a href=\"https:\/\/152319.clicks.memtas.com\/track\/click?u=3602405&amp;p=3135323331393a313431383a313338383a303a333a30&amp;s=ce08437c983abbff6fae08f090195ff2&amp;m=35\">http:\/\/news.sap.com\/latinamerica<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buenos Aires &#8211; El 麻豆原创 NOW AI Tour Argentina 2026 reuni\u00f3 a m\u00e1s de 1.800 l\u00edderes y tomadores de decisiones en La Rural. El evento,&#8230;<\/p>\n","protected":false},"author":604,"featured_media":134922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12872],"tags":[3197147,5550870,269944],"series":[],"region":[26401],"sapn-display":[52079,5600443,5600441,53499],"sapn-type":[52105],"class_list":["post-134916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-inteligencia-artificial","tag-tecnologia","tag-transformacion-digital","region-latinoamerica","sapn-display-top-stories","sapn-display-prensa-destacada","sapn-display-prensa-principal","sapn-display-hero","sapn-type-comunicado-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 NOW AI Tour Argentina 2026: la empresa aut\u00f3noma lleva la IA al centro de la operaci\u00f3n - 麻豆原创 News Center Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/latinamerica\/2026\/09\/sap-now-ai-tour-argentina-2026-la-empresa-autonoma-lleva-la-ia-al-centro-de-la-operacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 NOW AI Tour Argentina 2026: la empresa aut\u00f3noma lleva la IA al centro de la operaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Buenos Aires &#8211; El 麻豆原创 NOW AI Tour Argentina 2026 reuni\u00f3 a m\u00e1s de 1.800 l\u00edderes y tomadores de decisiones en La Rural. 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